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Country Report

Home and Garden in

Home and Garden in Thailand

May 2021

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on home and garden

The overall impact of COVID-19 on home and garden retail current value sales during 2020 was negative. The pandemic led to the closure of ‘non-essential’ retail outlets for an extended period during the second quarter of the year, while the economic shock it engendered drove a sharp increase in unemployment.

COVID-19 country impact

On 13 January 2020, Thailand became the first country outside of China to confirm a case of COVID-19. The first case involving local transmission of the virus was reported on 31 January.

Company response

Many manufacturers and retailers responded to the pandemic by discounting their prices or by making it easier for consumers to pay in instalments. Index Living Mall offered flash deals with up to 80% off on select items, in addition to interest-free payment plans in partnership with local banks.

Retailing shift

Temporary store closures forced retailers to move into e-commerce, utilising their own websites or e-commerce marketplaces like Shopee and Lazada, for example. However, some smaller retailers with no online presence went out of business.

What next for home and garden?

Retail current value sales of home improvement will begin to expand again during 2021, as the threat posed by the pandemic begins to fade, leading to a rebound in economic activity. A revival in property development will also provide an additional boost to demand, particularly in Bangkok.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home and Garden in Thailand?
What are the major brands in Thailand?
Is DIY suffering or benefiting from consumer austerity?
How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
Where is Do-it-for-me constraining sales of Do-It-Yourself?
In which countries are Home and Garden Specialists opening more outlets?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our DIY and Gardening market research database.

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Home and Garden in Thailand

EXECUTIVE SUMMARY

COVID-19 impact on home and garden

COVID-19 country impact

Company response

Retailing shift

What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2015-2020
Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 5 Distribution of Home and Garden by Format: % Value 2015-2020
Table 6 Distribution of Home and Garden by Format and Category: % Value 2020
Table 7 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Gardening in Thailand

KEY DATA FINDINGS

2020 IMPACT

Economic shock of pandemic undermines demand for big-ticket items like lawnmowers

Lockdown drives surge in demand for indoor plants

Small players continue to dominate pots and planters

RECOVERY AND OPPORTUNITIES

Post-pandemic economic rebound will drive acceleration in retail current value sales growth

Consumers will become more wary of plant protection

E-commerce will continue to grow in importance, as retailers increase their investment in this channel

CATEGORY DATA

Table 9 Sales of Gardening by Category: Value 2015-2020
Table 10 Sales of Gardening by Category: % Value Growth 2015-2020
Table 11 NBO Company Shares of Gardening: % Value 2016-2020
Table 12 LBN Brand Shares of Gardening: % Value 2017-2020
Table 13 Distribution of Gardening by Format: % Value 2015-2020
Table 14 Forecast Sales of Gardening by Category: Value 2020-2025
Table 15 Forecast Sales of Gardening by Category: % Value Growth 2020-2025

Home Furnishings in Thailand

KEY DATA FINDINGS

2020 IMPACT

Economic shock of pandemic weighs heavily on home furnishings, as many consumers postpone big-ticket purchases

Home working enables home office furniture to buck the downward trend

Leader Index Living Mall Co Ltd cancels expansion plans to focus on renovating its existing stores

RECOVERY AND OPPORTUNITIES

Post-pandemic economic rebound will drive strong recovery in demand for home furnishings

The integration of furniture and technology will appeal to Gen Z consumers

Will younger shoppers be comfortable buying sofas and beds online?

CATEGORY DATA

Table 16 Sales of Home Furnishings by Category: Value 2015-2020
Table 17 Sales of Home Furnishings by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Home Furnishings: % Value 2016-2020
Table 19 LBN Brand Shares of Home Furnishings: % Value 2017-2020
Table 20 LBN Brand Shares of Light Sources: % Value 2017-2020
Table 21 Distribution of Home Furnishings by Format: % Value 2015-2020
Table 22 Forecast Sales of Home Furnishings by Category: Value 2020-2025
Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025

Home Improvement in Thailand

KEY DATA FINDINGS

2020 IMPACT

COVID-19 brings some home improvement projects to a halt and leads consumers to delay others

Retailer HomePro pivots to e-commerce

Toa Paint (Thailand) Co Ltd continues to dominate home paint due in large part to its strong reputation for quality

RECOVERY AND OPPORTUNITIES

2021 will see a strong rebound in home improvement, as the COVID-19 threat begins to diminish and economic activity rebounds

Gen Z consumers will help to drive further growth in e-commerce

Sustainability and convenience will grow in importance, particularly for younger consumers

CATEGORY DATA

Table 24 Sales of Home Improvement by Category: Value 2015-2020
Table 25 Sales of Home Improvement by Category: % Value Growth 2015-2020
Table 26 NBO Company Shares of Home Improvement: % Value 2016-2020
Table 27 LBN Brand Shares of Home Improvement: % Value 2017-2020
Table 28 Distribution of Home Improvement by Format: % Value 2015-2020
Table 29 Forecast Sales of Home Improvement by Category: Value 2020-2025
Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025

Homewares in Thailand

KEY DATA FINDINGS

2020 IMPACT

Negative impact of pandemic is partly offset by increase in home cooking and dining

Temporary store closures boost value shares of homeshopping, direct shopping and e-commerce

Leader Satien Stainless Steel PCL is coming under increased competitive pressure, especially from IKEA

RECOVERY AND OPPORTUNITIES

Increased consumer interest in home cooking will outlast the pandemic

E-commerce will grow in importance, and the boundaries between it and homeshopping and direct selling will begin to blur

Younger consumers will demand more multi-functional homewares

CATEGORY DATA

Table 31 Sales of Homewares by Category: Value 2015-2020
Table 32 Sales of Homewares by Category: % Value Growth 2015-2020
Table 33 Sales of Homewares by Material: % Value 2015-2020
Table 34 NBO Company Shares of Homewares: % Value 2016-2020
Table 35 LBN Brand Shares of Homewares: % Value 2017-2020
Table 36 Distribution of Homewares by Format: % Value 2015-2020
Table 37 Forecast Sales of Homewares by Category: Value 2020-2025
Table 38 Forecast Sales of Homewares by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Home and Garden in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on home and garden

COVID-19 country impact

Company response

Retailing shift

What next for home and garden?

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home and Garden in Thailand

EXECUTIVE SUMMARY

COVID-19 impact on home and garden

COVID-19 country impact

Company response

Retailing shift

What next for home and garden?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Gardening in Thailand

KEY DATA FINDINGS

2020 IMPACT

Economic shock of pandemic undermines demand for big-ticket items like lawnmowers

Lockdown drives surge in demand for indoor plants

Small players continue to dominate pots and planters

RECOVERY AND OPPORTUNITIES

Post-pandemic economic rebound will drive acceleration in retail current value sales growth

Consumers will become more wary of plant protection

E-commerce will continue to grow in importance, as retailers increase their investment in this channel

CATEGORY DATA

Home Furnishings in Thailand

KEY DATA FINDINGS

2020 IMPACT

Economic shock of pandemic weighs heavily on home furnishings, as many consumers postpone big-ticket purchases

Home working enables home office furniture to buck the downward trend

Leader Index Living Mall Co Ltd cancels expansion plans to focus on renovating its existing stores

RECOVERY AND OPPORTUNITIES

Post-pandemic economic rebound will drive strong recovery in demand for home furnishings

The integration of furniture and technology will appeal to Gen Z consumers

Will younger shoppers be comfortable buying sofas and beds online?

CATEGORY DATA

Home Improvement in Thailand

KEY DATA FINDINGS

2020 IMPACT

COVID-19 brings some home improvement projects to a halt and leads consumers to delay others

Retailer HomePro pivots to e-commerce

Toa Paint (Thailand) Co Ltd continues to dominate home paint due in large part to its strong reputation for quality

RECOVERY AND OPPORTUNITIES

2021 will see a strong rebound in home improvement, as the COVID-19 threat begins to diminish and economic activity rebounds

Gen Z consumers will help to drive further growth in e-commerce

Sustainability and convenience will grow in importance, particularly for younger consumers

CATEGORY DATA

Homewares in Thailand

KEY DATA FINDINGS

2020 IMPACT

Negative impact of pandemic is partly offset by increase in home cooking and dining

Temporary store closures boost value shares of homeshopping, direct shopping and e-commerce

Leader Satien Stainless Steel PCL is coming under increased competitive pressure, especially from IKEA

RECOVERY AND OPPORTUNITIES

Increased consumer interest in home cooking will outlast the pandemic

E-commerce will grow in importance, and the boundaries between it and homeshopping and direct selling will begin to blur

Younger consumers will demand more multi-functional homewares

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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