Home and Garden in Thailand

Home and Garden in Thailand

EXECUTIVE SUMMARY

Home furnishings boosts overall home and garden sales growth

Constrained land availability supports the urban garden concept

Main players maintain their leading shares

Modern trade and internet retailing win Thai consumers over

Many favourable factors support a positive outlook for home and garden

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2013-2018
Table 2 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 4 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 5 Distribution of Home and Garden by Format: % Value 2013-2018
Table 6 Distribution of Home and Garden by Format and Category: % Value 2018
Table 7 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Gardening in Thailand

HEADLINES

PROSPECTS

Horticulture sees robust growth in household consumption

Degradation in soil quality requires high levels of fertiliser

Gardening hand tools faces insignificant growth

COMPETITIVE LANDSCAPE

Seed manufacturer gears up on research and development

IKEA pots and planters rush ahead of others

Internet retailing is on the way to beating physical stores

CATEGORY DATA

Table 9 Sales of Gardening by Category: Value 2013-2018
Table 10 Sales of Gardening by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Gardening: % Value 2014-2018
Table 12 LBN Brand Shares of Gardening: % Value 2015-2018
Table 13 Distribution of Gardening by Format: % Value 2013-2018
Table 14 Forecast Sales of Gardening by Category: Value 2018-2023
Table 15 Forecast Sales of Gardening by Category: % Value Growth 2018-2023

Home Furnishings in Thailand

HEADLINES

PROSPECTS

Indoor furniture supports strong growth in home furnishings

Furniture sales boosted by consumers spending more time at home

Smart home trend leads to smart lighting ideas

COMPETITIVE LANDSCAPE

Mattresses is very competitive due to the large number of manufacturers

Index Living thrives

Philips lighting: Home décor and emotional setting

CATEGORY DATA

Table 16 Sales of Home Furnishings by Category: Value 2013-2018
Table 17 Sales of Home Furnishings by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Home Furnishings: % Value 2014-2018
Table 19 LBN Brand Shares of Home Furnishings: % Value 2015-2018
Table 20 LBN Brand Shares of Light Sources: % Value 2015-2018
Table 21 Distribution of Home Furnishings by Format: % Value 2013-2018
Table 22 Forecast Sales of Home Furnishings by Category: Value 2018-2023
Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023

Home Improvement in Thailand

HEADLINES

PROSPECTS

Thai people eye DIY spurring sales of home improvement

Decorative paint performs well and has a bright outlook

Power tool aims at making a big step to serve convenience

COMPETITIVE LANDSCAPE

Local Toa retains its top position in home improvement

Higher tension in power tools

Launching unique products and including special features are key success factors

CATEGORY DATA

Table 24 Sales of Home Improvement by Category: Value 2013-2018
Table 25 Sales of Home Improvement by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Home Improvement: % Value 2014-2018
Table 27 LBN Brand Shares of Home Improvement: % Value 2015-2018
Table 28 Distribution of Home Improvement by Format: % Value 2013-2018
Table 29 Forecast Sales of Home Improvement by Category: Value 2018-2023
Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023

Homewares in Thailand

HEADLINES

PROSPECTS

Rising home cooking supports sales of homewares

The Reuse campaign increases use of food storage

Consumers enjoy a wide selection at department stores

COMPETITIVE LANDSCAPE

Product quality is the key factor to achieve consumer satisfaction

Seagull and Tefal products aim to bring enjoyment to cooking

IKEA updates its presentation and reaffirms confident growth

CATEGORY DATA

Table 31 Sales of Homewares by Category: Value 2013-2018
Table 32 Sales of Homewares by Category: % Value Growth 2013-2018
Table 33 Sales of Homewares by Material: % Value 2013-2018
Table 34 NBO Company Shares of Homewares: % Value 2014-2018
Table 35 LBN Brand Shares of Homewares: % Value 2015-2018
Table 36 Distribution of Homewares by Format: % Value 2013-2018
Table 37 Forecast Sales of Homewares by Category: Value 2018-2023
Table 38 Forecast Sales of Homewares by Category: % Value Growth 2018-2023

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