Our Sale is now live until Friday 14th October 2022! Enjoy our SPECIAL OFFER Buy 1 Get 1* 30% OFF in Store using promotional code: EOCTSALE22 at check out.

*Discount is applied to the most expensive item in the cart

Home and Garden in Thailand

June 2022
USD 2,450
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Home and Garden industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Gardening
  • Home Furnishings
  • Home Improvement
  • Homewares

If you're in the Home and Garden industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home and Garden in Thailand report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home and Garden in Thailand?
  • Which are the leading brands in Home and Garden in Thailand?
  • How are products distributed in Home and Garden in Thailand?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
  • Where is future growth expected to be most dynamic?

Home and Garden in Thailand

Home and garden in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home and garden?
Table 1 Sales of Home and Garden by Category: Value 2016-2021
Table 2 Sales of Home and Garden by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Home and Garden: % Value 2017-2021
Table 4 LBN Brand Shares of Home and Garden: % Value 2018-2021
Table 5 Distribution of Home and Garden by Format: % Value 2016-2021
Table 6 Distribution of Home and Garden by Format and Category: % Value 2021
Table 7 Forecast Sales of Home and Garden by Category: Value 2021-2026
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Home Improvement in Thailand

KEY DATA FINDINGS

Home improvement projects resume leading to partial category recovery
Solid performances recorded in bathroom and sanitaryware and home paint thanks to hygiene and health focused trends
Toa Paint continues to dominate home paint whilst LIXIL focuses on promoting its social responsibility
DIY trend expected to persist and drive demand for higher quality power tools
Hygiene and convenience to remain important to consumers in aftermath of pandemic
Gen Z consumers will help to drive further growth in e-commerce as well as innovations in sustainability
Table 9 Sales of Home Improvement by Category: Value 2016-2021
Table 10 Sales of Home Improvement by Category: % Value Growth 2016-2021
Table 11 NBO Company Shares of Home Improvement: % Value 2017-2021
Table 12 LBN Brand Shares of Home Improvement: % Value 2018-2021
Table 13 Distribution of Home Improvement by Format: % Value 2016-2021
Table 14 Forecast Sales of Home Improvement by Category: Value 2021-2026
Table 15 Forecast Sales of Home Improvement by Category: % Value Growth 2021-2026

Gardening in Thailand

KEY DATA FINDINGS

Gardening continues to see overall growth thanks to the home-gardening and DIY trends
Lockdown drives surge in demand for indoor plants leading to prices rising
Small players continue to dominate pots and planters whilst Spica Co makes gains in robotic lawnmowers
Indoor plants to continue enjoying increased popularity
Consumers will become more wary of plant protection and less interested in washing systems
E-commerce will continue to grow in importance, as retailers increase their investment in this channel
Table 16 Sales of Gardening by Category: Value 2016-2021
Table 17 Sales of Gardening by Category: % Value Growth 2016-2021
Table 18 NBO Company Shares of Gardening: % Value 2017-2021
Table 19 LBN Brand Shares of Gardening: % Value 2018-2021
Table 20 Distribution of Gardening by Format: % Value 2016-2021
Table 21 Forecast Sales of Gardening by Category: Value 2021-2026
Table 22 Forecast Sales of Gardening by Category: % Value Growth 2021-2026

Homewares in Thailand

KEY DATA FINDINGS

Continued at-home cooking trend drives sales, though special discounts remain another strong incentive
E-commerce sales remain higher thanks to development of digital landscape in first year of pandemic
Leader Satien Stainless Steel is coming under increased competitive pressure, especially from IKEA
At-home cooking trend will boost sales in cookware and kitchenware
Younger consumers will demand more multi-functional homewares
E-commerce will grow in importance, and the boundaries between it and homeshopping and direct selling will begin to blur
Table 23 Sales of Homewares by Category: Value 2016-2021
Table 24 Sales of Homewares by Category: % Value Growth 2016-2021
Table 25 Sales of Homewares by Material: % Value 2016-2021
Table 26 NBO Company Shares of Homewares: % Value 2017-2021
Table 27 LBN Brand Shares of Homewares: % Value 2018-2021
Table 28 Distribution of Homewares by Format: % Value 2016-2021
Table 29 Forecast Sales of Homewares by Category: Value 2021-2026
Table 30 Forecast Sales of Homewares by Category: % Value Growth 2021-2026

Home Furnishings in Thailand

KEY DATA FINDINGS

Boost in home furnishings sales as consumers purchase the big-ticket items postponed last year
Home working enables home office furniture to buck the downward trend
Fragmented category remains led by Index Living Mall as players adjust strategies to cope with the pandemic environment
Robust sales prospects for home furnishings as consumers continue to spend more time at home
Expected rise in demand for smart lighting to lead to more launches
Integration of furniture and technology will appeal to Gen Z consumers
Table 31 Sales of Home Furnishings by Category: Value 2016-2021
Table 32 Sales of Home Furnishings by Category: % Value Growth 2016-2021
Table 33 NBO Company Shares of Home Furnishings: % Value 2017-2021
Table 34 LBN Brand Shares of Home Furnishings: % Value 2018-2021
Table 35 LBN Brand Shares of Light Sources: % Value 2018-2021
Table 36 Distribution of Home Furnishings by Format: % Value 2016-2021
Table 37 Forecast Sales of Home Furnishings by Category: Value 2021-2026
Table 38 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Home and Garden

      • Bathroom and Sanitaryware
        • Carpets
        • Floor Tiles
        • Wooden Flooring
        • Other Floor Covering
      • Hand Tools
      • Hardware
        • Lacquer and Varnish
        • Decorative Paint
      • Kitchen Sinks
          • Corded Drills
          • Cordless Drills
          • Other Corded Power Tools
          • Other Cordless Power Tools
        • Wall Tiles
        • Wallpaper
      • Other Home Improvement
          • Fertiliser
          • Soil
          • Pest Control
          • Herbicides
        • Gardening Hand Tools
        • Gardening Power Tools
          • Walk Power Lawn Mowers
          • Riding Lawn Mowers
          • Robotic Lawn Mowers
        • Watering
        • Indoor Plants
        • Seeds
        • Other Horticulture
      • Pots and Planters
      • Other Gardening
        • Beverageware
        • Cutlery
        • Dinnerware
          • Ovenware
          • Stove Top Cookware
          • Food Storage
          • Kitchen Utensils
          • Bath Textiles
          • Bed Textiles
          • Kitchen and Dining Textiles
          • Living Room Textiles
          • Rugs
            • Beds
            • Chests of Drawers
            • Mattresses
            • Wardrobes
          • Dining Furniture
          • Home Office Furniture
          • Kitchen Furniture
          • Living Room Furniture
            • Sofa Beds
            • Other Sofas
            • Other Sitting Furniture
          • Storage Furniture
          • Other Indoor Furniture
          • Blinds
          • Curtains
          • Charcoal Barbecues
          • Electric Barbecues
          • Gas Barbecues
        • Outdoor Furniture
        • Lighting Fixtures
          • Incandescent Lamps
          • Halogen Lamps
          • Linear Fluorescent Lamps (LFL)
          • Compact Fluorescent Lamps (CFL)
          • Light-Emitting Diode Lamps (LED)

Home and Garden

This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.

See All of Our Definitions
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Home and Garden research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!