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Home and Garden in Thailand
Apr 2020
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Executive Summary
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Home furnishings boosts overall home and garden actual sales growth
Home and garden continued to achieve solid value growth in 2019 due to expanding urbanisation and economic development. The Thai family structure has shifted away from its traditional format of extended family living together towards the nuclear format of a couple and their children living separately from the grandparents, or only two generations in the same home.
Constrained land availability supports the urban garden concept
Gardening is viewed as a hobby for older people, and this consumer segment maintains significant demand for garden care. Older Thais love to have their own garden and are willing to spend on it.
Main players maintain their leading shares
Some manufacturers have been pioneers within particular product categories and have held notable value shares for a long time. Despite an abundance of new entrants, their leading shares generally remained stable as the brands maintained their product quality and undertook innovative development.
Modern trade and e-commerce win Thai consumers over
Home furnishings and other home materials are exceptional products as Thais often prefer to go to physical shops to buy them rather than purchasing them online. However, the traffic situation in Thailand is becoming worse.
Many favourable factors support a positive outlook for home and garden
The potential growth in the number of homeowners as a result of the change in Thai families’ living style and progressing urbanisation is expected to increase demand for home furnishings and home improvement products going forward. It will also support the necessity of homewares for household consumption.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in Thailand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home and Garden industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home and Garden in Thailand market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Home and Garden in Thailand?
- What are the major brands in Thailand?
- Is DIY suffering or benefiting from consumer austerity?
- How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
- Where is Do-it-for-me constraining sales of Do-It-Yourself?
- In which countries are Home and Garden Specialists opening more outlets?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our DIY and Gardening market research database.
Want to find out more about this report?
Request more informationTable of Contents
Home and Garden in Thailand
EXECUTIVE SUMMARY
Home furnishings boosts overall home and garden actual sales growth
Constrained land availability supports the urban garden concept
Main players maintain their leading shares
Modern trade and e-commerce win Thai consumers over
Many favourable factors support a positive outlook for home and garden
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2014-2019Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 5 Distribution of Home and Garden by Format: % Value 2014-2019
Table 6 Distribution of Home and Garden by Format and Category: % Value 2019
Table 7 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)
SOURCES
Summary 1 Research SourcesGardening in Thailand
HEADLINES
PROSPECTS
Horticulture remains popular as Thais seek to play a role in offsetting global warming
Degradation in soil quality requires high levels of fertiliser
Indoor plants are increasingly popular as new apartment builds often have limited outdoor space
COMPETITIVE LANDSCAPE
The ban on Paraquat has a significant impact on players in herbicides
IKEA continues to perform well in pots and planters
Spica Co introduces robotic lawn mowers
CATEGORY DATA
Table 9 Sales of Gardening by Category: Value 2014-2019Table 10 Sales of Gardening by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Gardening: % Value 2015-2019
Table 12 LBN Brand Shares of Gardening: % Value 2016-2019
Table 13 Distribution of Gardening by Format: % Value 2014-2019
Table 14 Forecast Sales of Gardening by Category: Value 2019-2024
Table 15 Forecast Sales of Gardening by Category: % Value Growth 2019-2024
Home Furnishings in Thailand
HEADLINES
PROSPECTS
The boom in property development supports growth of home furnishings
Strong growth for e-commerce, albeit generally for smaller products
Light-emitting diode lamps (LED) continues to record strong growth
COMPETITIVE LANDSCAPE
Index Living Mall retains its lead
Deluxe Hotel Supply Company introduces innovative bed clothes
Premium home furnishings target wealthy ex-pats
CATEGORY DATA
Table 16 Sales of Home Furnishings by Category: Value 2014-2019Table 17 Sales of Home Furnishings by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Home Furnishings: % Value 2015-2019
Table 19 LBN Brand Shares of Home Furnishings: % Value 2016-2019
Table 20 LBN Brand Shares of Light Sources: % Value 2016-2019
Table 21 Distribution of Home Furnishings by Format: % Value 2014-2019
Table 22 Forecast Sales of Home Furnishings by Category: Value 2019-2024
Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024
Home Improvement in Thailand
HEADLINES
PROSPECTS
DIY remains popular as an affordable alternative to professional work
Cordless drills begin to emerge
Decorative paint performs well and has a bright outlook
COMPETITIVE LANDSCAPE
Toa Paint (Thailand) Co extends its lead in home improvement
Retailer HomePro continues to expand
LIXIL (Thailand) runs special campaigns on showers
CATEGORY DATA
Table 24 Sales of Home Improvement by Category: Value 2014-2019Table 25 Sales of Home Improvement by Category: % Value Growth 2014-2019
Table 26 NBO Company Shares of Home Improvement: % Value 2015-2019
Table 27 LBN Brand Shares of Home Improvement: % Value 2016-2019
Table 28 Distribution of Home Improvement by Format: % Value 2014-2019
Table 29 Forecast Sales of Home Improvement by Category: Value 2019-2024
Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024
Homewares in Thailand
HEADLINES
PROSPECTS
The Reuse campaign increases use of food storage
Ovenware set to remain unpopular
Non-stick stove top cookware is increasingly popular
COMPETITIVE LANDSCAPE
Product quality is the key factor to achieve consumer satisfaction
Seagull and Tefal products aim to bring enjoyment to cooking
Srithai Superware implements aggressive price promotions
CATEGORY DATA
Table 31 Sales of Homewares by Category: Value 2014-2019Table 32 Sales of Homewares by Category: % Value Growth 2014-2019
Table 33 Sales of Homewares by Material: % Value 2014-2019
Table 34 NBO Company Shares of Homewares: % Value 2015-2019
Table 35 LBN Brand Shares of Homewares: % Value 2016-2019
Table 36 Distribution of Homewares by Format: % Value 2014-2019
Table 37 Forecast Sales of Homewares by Category: Value 2019-2024
Table 38 Forecast Sales of Homewares by Category: % Value Growth 2019-2024
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Country Reports
- Home and Garden in Argentina | Apr 2020
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- Home and Garden in China | Apr 2020
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- Home and Garden in Hong Kong, China | Apr 2019
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- Home and Garden in India | May 2020
- Home and Garden in Indonesia | Apr 2020
- Home and Garden in Italy | Apr 2020
- Home and Garden in Japan | May 2020
- Home and Garden in Malaysia | Apr 2020
- Home and Garden in Mexico | May 2020
- Home and Garden in Poland | Apr 2020
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- Home and Garden in Russia | Apr 2020
- Home and Garden in Singapore | Apr 2020
- Home and Garden in South Africa | Jun 2020
- Home and Garden in South Korea | Apr 2020
- Home and Garden in Spain | Apr 2020
- Home and Garden in Sweden | Apr 2020
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- Home and Garden in Taiwan | Apr 2020
- Home and Garden in the Netherlands | Apr 2020
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- Home and Garden in the United Arab Emirates | Apr 2020
- Home and Garden in the United Kingdom | Apr 2020
- Home and Garden in the US | Jun 2020
- Home and Garden in Turkey | May 2020
- Home and Garden in Ukraine | Apr 2020
Strategy Reports
- Going Green: Sustainability in Singapore | Nov 2019
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
Company Reports
- Akzo Nobel NV in Home and Garden | Aug 2018
- Bosch GmbH, Robert in Home and Garden | Oct 2014
- Compo GmbH & Co KG in Home and Garden | Jul 2013
- Groupe SEB in Home and Garden | Aug 2019
- Hitachi Ltd in Home and Garden | Sep 2012
- Husqvarna AB in Home and Garden | Aug 2019
- Kingfisher PLC in Home and Garden | Mar 2019
- Nitori Co Ltd in Home and Garden | Dec 2018
- Philips Lighting Holding BV in Home and Garden | Aug 2018
- Scotts Co LLC, The in Home and Garden | Nov 2017
- SEB, Groupe in Home and Garden | Feb 2017
- Stanley Black & Decker Inc in Home and Garden | Sep 2014
- Stanley Black & Decker Incin Home and Garden | Oct 2017
- Tikkurila Oyj in Home and Garden | Aug 2012
- Tupperware Brands Corp in Home and Garden | Sep 2017
Complete Catalogue
Country Reports
- Home and Garden in Argentina | Apr 2020
- Home and Garden in Australia | Apr 2020
- Home and Garden in Brazil | Apr 2020
- Home and Garden in Canada | Jun 2020
- Home and Garden in China | Apr 2020
- Home and Garden in France | Apr 2020
- Home and Garden in Germany | Apr 2020
- Home and Garden in Hong Kong, China | Apr 2019
- Home and Garden in Hong Kong, China | Apr 2020
- Home and Garden in India | May 2020
- Home and Garden in Indonesia | Apr 2020
- Home and Garden in Italy | Apr 2020
- Home and Garden in Japan | May 2020
- Home and Garden in Malaysia | Apr 2020
- Home and Garden in Mexico | May 2020
- Home and Garden in Poland | Apr 2020
- Home and Garden in Romania | Apr 2020
- Home and Garden in Russia | Apr 2020
- Home and Garden in Singapore | Apr 2020
- Home and Garden in South Africa | Jun 2020
- Home and Garden in South Korea | Apr 2020
- Home and Garden in Spain | Apr 2020
- Home and Garden in Sweden | Apr 2020
- Home and Garden in Switzerland | Apr 2020
- Home and Garden in Taiwan | Apr 2020
- Home and Garden in the Netherlands | Apr 2020
- Home and Garden in the Philippines | Apr 2020
- Home and Garden in the United Arab Emirates | Apr 2020
- Home and Garden in the United Kingdom | Apr 2020
- Home and Garden in the US | Jun 2020
- Home and Garden in Turkey | May 2020
- Home and Garden in Ukraine | Apr 2020
Strategy Reports
- Going Green: Sustainability in Singapore | Nov 2019
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
Company Reports
- Akzo Nobel NV in Home and Garden | Aug 2018
- Bosch GmbH, Robert in Home and Garden | Oct 2014
- Compo GmbH & Co KG in Home and Garden | Jul 2013
- Groupe SEB in Home and Garden | Aug 2019
- Hitachi Ltd in Home and Garden | Sep 2012
- Husqvarna AB in Home and Garden | Aug 2019
- Kingfisher PLC in Home and Garden | Mar 2019
- Nitori Co Ltd in Home and Garden | Dec 2018
- Philips Lighting Holding BV in Home and Garden | Aug 2018
- Scotts Co LLC, The in Home and Garden | Nov 2017
- SEB, Groupe in Home and Garden | Feb 2017
- Stanley Black & Decker Inc in Home and Garden | Sep 2014
- Stanley Black & Decker Incin Home and Garden | Oct 2017
- Tikkurila Oyj in Home and Garden | Aug 2012
- Tupperware Brands Corp in Home and Garden | Sep 2017