Home and garden in Thailand registered strong growth in 2021 after the decline in 2020 when non-essential outlets were closed, and consumer spending confidence was down. The eased restrictions and re-opening of physical stores was one of the key factors that helped drive overall growth in 2021.
In 2021, consumer behaviour continues to evolve due to continued work from home practices and consumers are spending more time at home. This is leading consumers to purchase more home furnishing items to spruce up their décor and take on small repair DIY projects to make the home environment more pleasant.
Many manufacturers and retailers responded to the pandemic by discounting their prices or by making it easier for consumers to pay in instalments. Index Living Mall offered flash deals with up to 80% off on select items as well as interest-free payment plans in partnership with local banks.
Temporary store closures in 2020 forced retailers to move into e-commerce, developing their own websites or utilising e-commerce marketplaces like Shopee and Lazada. The messaging app LINE proved a popular way for retailers to take orders from their customers during the lockdown with some players offering a drive-thru collection option for orders placed via this app.
Retail current value sales of home improvement will continue expanding in 2022 and beyond as the threat posed by the pandemic begins to fade. This will lead to a rebound in economic activity and greater consumers interest in investing in their homes and gardens.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Thailand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See All of Our DefinitionsThis report originates from Passport, our Home and Garden research and analysis database.
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