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Country Report

Home and Garden in

Home and Garden in Thailand

34 pages, Apr 2019

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Home furnishings boosts overall home and garden sales growth

Home and garden continued to achieve solid growth in value sales in 2018 due to expanding urbanisation and economic development. The Thai family structure has shifted away from its traditional format of extended family living together towards the nuclear format of a couple and their children living separately from the grandparents, or only two generations in the same home.

Constrained land availability supports the urban garden concept

Gardening is viewed as the hobby of older people, and this consumer segment maintains significant demand for garden care. Older Thais love to have their own garden and are willing to spend on it.

Main players maintain their leading shares

Some manufacturers have been pioneers in a particular sector and have held notable value shares for a long time. Despite an abundance of new entrants, their leading shares are stable as the brands maintain their product quality and undertake innovative development.

Modern trade and internet retailing win Thai consumers over

Home furnishings and other home materials are exceptional products as Thai people prefer to go to physical shops to buy them rather than purchasing them online. However, the traffic situation in Thailand is becoming worse.

Many favourable factors support a positive outlook for home and garden

The potential growth in the number of homeowners as a result of the change in Thai families’ living style and progressing urbanisation is expected to increase demand for home furnishings and home improvement products. It will also support the necessity of homewares for household consumption.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home and Garden in Thailand?
What are the major brands in Thailand?
Is DIY suffering or benefiting from consumer austerity?
How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
Where is Do-it-for-me constraining sales of Do-It-Yourself?
In which countries are Home and Garden Specialists opening more outlets?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our DIY and Gardening market research database.

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Home and Garden in Thailand

EXECUTIVE SUMMARY

Home furnishings boosts overall home and garden sales growth

Constrained land availability supports the urban garden concept

Main players maintain their leading shares

Modern trade and internet retailing win Thai consumers over

Many favourable factors support a positive outlook for home and garden

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2013-2018
Table 2 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 4 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 5 Distribution of Home and Garden by Format: % Value 2013-2018
Table 6 Distribution of Home and Garden by Format and Category: % Value 2018
Table 7 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Gardening in Thailand

HEADLINES

PROSPECTS

Horticulture sees robust growth in household consumption

Degradation in soil quality requires high levels of fertiliser

Gardening hand tools faces insignificant growth

COMPETITIVE LANDSCAPE

Seed manufacturer gears up on research and development

IKEA pots and planters rush ahead of others

Internet retailing is on the way to beating physical stores

CATEGORY DATA

Table 9 Sales of Gardening by Category: Value 2013-2018
Table 10 Sales of Gardening by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Gardening: % Value 2014-2018
Table 12 LBN Brand Shares of Gardening: % Value 2015-2018
Table 13 Distribution of Gardening by Format: % Value 2013-2018
Table 14 Forecast Sales of Gardening by Category: Value 2018-2023
Table 15 Forecast Sales of Gardening by Category: % Value Growth 2018-2023

Home Furnishings in Thailand

HEADLINES

PROSPECTS

Indoor furniture supports strong growth in home furnishings

Furniture sales boosted by consumers spending more time at home

Smart home trend leads to smart lighting ideas

COMPETITIVE LANDSCAPE

Mattresses is very competitive due to the large number of manufacturers

Index Living thrives

Philips lighting: Home décor and emotional setting

CATEGORY DATA

Table 16 Sales of Home Furnishings by Category: Value 2013-2018
Table 17 Sales of Home Furnishings by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Home Furnishings: % Value 2014-2018
Table 19 LBN Brand Shares of Home Furnishings: % Value 2015-2018
Table 20 LBN Brand Shares of Light Sources: % Value 2015-2018
Table 21 Distribution of Home Furnishings by Format: % Value 2013-2018
Table 22 Forecast Sales of Home Furnishings by Category: Value 2018-2023
Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023

Home Improvement in Thailand

HEADLINES

PROSPECTS

Thai people eye DIY spurring sales of home improvement

Decorative paint performs well and has a bright outlook

Power tool aims at making a big step to serve convenience

COMPETITIVE LANDSCAPE

Local Toa retains its top position in home improvement

Higher tension in power tools

Launching unique products and including special features are key success factors

CATEGORY DATA

Table 24 Sales of Home Improvement by Category: Value 2013-2018
Table 25 Sales of Home Improvement by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Home Improvement: % Value 2014-2018
Table 27 LBN Brand Shares of Home Improvement: % Value 2015-2018
Table 28 Distribution of Home Improvement by Format: % Value 2013-2018
Table 29 Forecast Sales of Home Improvement by Category: Value 2018-2023
Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023

Homewares in Thailand

HEADLINES

PROSPECTS

Rising home cooking supports sales of homewares

The Reuse campaign increases use of food storage

Consumers enjoy a wide selection at department stores

COMPETITIVE LANDSCAPE

Product quality is the key factor to achieve consumer satisfaction

Seagull and Tefal products aim to bring enjoyment to cooking

IKEA updates its presentation and reaffirms confident growth

CATEGORY DATA

Table 31 Sales of Homewares by Category: Value 2013-2018
Table 32 Sales of Homewares by Category: % Value Growth 2013-2018
Table 33 Sales of Homewares by Material: % Value 2013-2018
Table 34 NBO Company Shares of Homewares: % Value 2014-2018
Table 35 LBN Brand Shares of Homewares: % Value 2015-2018
Table 36 Distribution of Homewares by Format: % Value 2013-2018
Table 37 Forecast Sales of Homewares by Category: Value 2018-2023
Table 38 Forecast Sales of Homewares by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Home and Garden in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

Home furnishings boosts overall home and garden sales growth

Constrained land availability supports the urban garden concept

Main players maintain their leading shares

Modern trade and internet retailing win Thai consumers over

Many favourable factors support a positive outlook for home and garden

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home and Garden in Thailand

EXECUTIVE SUMMARY

Home furnishings boosts overall home and garden sales growth

Constrained land availability supports the urban garden concept

Main players maintain their leading shares

Modern trade and internet retailing win Thai consumers over

Many favourable factors support a positive outlook for home and garden

MARKET DATA

SOURCES

Gardening in Thailand

HEADLINES

PROSPECTS

Horticulture sees robust growth in household consumption

Degradation in soil quality requires high levels of fertiliser

Gardening hand tools faces insignificant growth

COMPETITIVE LANDSCAPE

Seed manufacturer gears up on research and development

IKEA pots and planters rush ahead of others

Internet retailing is on the way to beating physical stores

CATEGORY DATA

Home Furnishings in Thailand

HEADLINES

PROSPECTS

Indoor furniture supports strong growth in home furnishings

Furniture sales boosted by consumers spending more time at home

Smart home trend leads to smart lighting ideas

COMPETITIVE LANDSCAPE

Mattresses is very competitive due to the large number of manufacturers

Index Living thrives

Philips lighting: Home décor and emotional setting

CATEGORY DATA

Home Improvement in Thailand

HEADLINES

PROSPECTS

Thai people eye DIY spurring sales of home improvement

Decorative paint performs well and has a bright outlook

Power tool aims at making a big step to serve convenience

COMPETITIVE LANDSCAPE

Local Toa retains its top position in home improvement

Higher tension in power tools

Launching unique products and including special features are key success factors

CATEGORY DATA

Homewares in Thailand

HEADLINES

PROSPECTS

Rising home cooking supports sales of homewares

The Reuse campaign increases use of food storage

Consumers enjoy a wide selection at department stores

COMPETITIVE LANDSCAPE

Product quality is the key factor to achieve consumer satisfaction

Seagull and Tefal products aim to bring enjoyment to cooking

IKEA updates its presentation and reaffirms confident growth

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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