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Learn moreApr 2020
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Home and garden continued to achieve solid value growth in 2019 due to expanding urbanisation and economic development. The Thai family structure has shifted away from its traditional format of extended family living together towards the nuclear format of a couple and their children living separately from the grandparents, or only two generations in the same home.
Gardening is viewed as a hobby for older people, and this consumer segment maintains significant demand for garden care. Older Thais love to have their own garden and are willing to spend on it.
Some manufacturers have been pioneers within particular product categories and have held notable value shares for a long time. Despite an abundance of new entrants, their leading shares generally remained stable as the brands maintained their product quality and undertook innovative development.
Home furnishings and other home materials are exceptional products as Thais often prefer to go to physical shops to buy them rather than purchasing them online. However, the traffic situation in Thailand is becoming worse.
The potential growth in the number of homeowners as a result of the change in Thai families’ living style and progressing urbanisation is expected to increase demand for home furnishings and home improvement products going forward. It will also support the necessity of homewares for household consumption.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in Thailand with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home and Garden industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home and Garden in Thailand market research report includes:
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Why buy this report?
This industry report originates from Passport, our DIY and Gardening market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.