Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Home and Garden in

Home and Garden in Thailand

33 pages, May 2018

US$2,100

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Home furnishings continues to drive growth

Home and garden continued to record steady growth in current value terms in 2017, backed by a growing economy, low unemployment and rising urbanisation. Home furnishings remains by far the largest category and it continued to drive growth, with consumers spending on new indoor furniture.

Urban gardening on the rise

IKEA set for further growth with opening of new store

IKEA continued to take share from the leading local players in home and garden in 2017, while it retained its lead in home furnishings. Consumers appreciate the good value for money that IKEA provides, with it also offering a wide variety of products.

Consumers embrace internet retailing

Despite holding a small value share, internet retailing remained the most dynamic channel within home and garden in 2017. Consumers, especially women, are increasingly turning to the internet for home and garden products with it being more convenient, as well as helping those in urban areas to avoid the heavy traffic.

DIY and gardening key to growth projections

Home and garden is projected to continue recording steady value growth at constant 2017 prices over the forecast period. Gardening and home improvement are expected to record two of the best performances with urban consumers showing a growing interest in making the best use of the space in their homes.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Home and Garden Sample Report Home and Garden Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in Thailand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden industry in Thailand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden in Thailand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home and Garden in Thailand?
What are the major brands in Thailand?
Is DIY suffering or benefiting from consumer austerity?
How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
Where is Do-it-for-me constraining sales of Do-It-Yourself?
In which countries are Home and Garden Specialists opening more outlets?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our DIY and Gardening market research database.

Want to find out more about this report?

Request more information

Home and Garden in Thailand

EXECUTIVE SUMMARY

Home furnishings continues to drive growth

Urban gardening on the rise

IKEA set for further growth with opening of new store

Consumers embrace internet retailing

DIY and gardening key to growth projections

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2012-2017
Table 2 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 4 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 5 Distribution of Home and Garden by Format: % Value 2012-2017
Table 6 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Home Improvement in Thailand

HEADLINES

PROSPECTS

Growing interest in DIY drives sales

Local player Toa Paint set for bright outlook

Power tools performs well

COMPETITIVE LANDSCAPE

Local companies lead the way

Growing competition within power tools

Beger and Dulux lead the way for international players

CATEGORY DATA

Table 8 Sales of Home Improvement by Category: Value 2012-2017
Table 9 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 11 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 12 Distribution of Home Improvement by Format: % Value 2012-2017
Table 13 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 14 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022

Gardening in Thailand

HEADLINES

PROSPECTS

Seeds and indoor plants benefit from current trends

Consumers pickup tools in face of rising cost of living

Rising health concerns over use of plant protection

COMPETITIVE LANDSCAPE

Chai Tai Group benefits from trend for homegrown produce

IKEA stands out in pots and planters

Internet retailing booming in gardening

CATEGORY DATA

Table 15 Sales of Gardening by Category: Value 2012-2017
Table 16 Sales of Gardening by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Gardening: % Value 2013-2017
Table 18 LBN Brand Shares of Gardening: % Value 2014-2017
Table 19 Distribution of Gardening by Format: % Value 2012-2017
Table 20 Forecast Sales of Gardening by Category: Value 2017-2022
Table 21 Forecast Sales of Gardening by Category: % Value Growth 2017-2022

Home Furnishings in Thailand

HEADLINES

PROSPECTS

Rising number of households supports growth

Furniture sales influenced by household size

Retailers look to expand with the development of smaller stores

COMPETITIVE LANDSCAPE

IKEA retains lead in fragmented category

SB Furniture has promising outlook

Philips turns focus to LED

CATEGORY DATA

Table 22 Sales of Home Furnishings by Category: Value 2012-2017
Table 23 Sales of Home Furnishings by Category: % Value Growth 2012-2017
Table 24 NBO Company Shares of Home Furnishings: % Value 2013-2017
Table 25 LBN Brand Shares of Home Furnishings: % Value 2014-2017
Table 26 LBN Brand Shares of Light Sources: % Value 2014-2017
Table 27 Distribution of Home Furnishings by Format: % Value 2012-2017
Table 28 Forecast Sales of Home Furnishings by Category: Value 2017-2022
Table 29 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022

Homewares in Thailand

HEADLINES

PROSPECTS

Smaller households influencing product choices

Home cooking trend driving demand

Department stores the traditional choice for homewares

COMPETITIVE LANDSCAPE

Superware retains lead despite drop in value share

Seagull on the rise

IKEA goes from strength to strength

CATEGORY DATA

Table 30 Sales of Homewares by Category: Value 2012-2017
Table 31 Sales of Homewares by Category: % Value Growth 2012-2017
Table 32 Sales of Homewares by Material: % Value 2012-2017
Table 33 NBO Company Shares of Homewares: % Value 2013-2017
Table 34 LBN Brand Shares of Homewares: % Value 2014-2017
Table 35 Distribution of Homewares by Format: % Value 2012-2017
Table 36 Forecast Sales of Homewares by Category: Value 2017-2022
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2017-2022

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Country Report

Home and Garden in Thailand

New Report Guarantee

Executive Summary

New Report Guarantee

Home furnishings continues to drive growth

Urban gardening on the rise

IKEA set for further growth with opening of new store

Consumers embrace internet retailing

DIY and gardening key to growth projections

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home and Garden in Thailand

EXECUTIVE SUMMARY

Home furnishings continues to drive growth

Urban gardening on the rise

IKEA set for further growth with opening of new store

Consumers embrace internet retailing

DIY and gardening key to growth projections

MARKET DATA

SOURCES

Home Improvement in Thailand

HEADLINES

PROSPECTS

Growing interest in DIY drives sales

Local player Toa Paint set for bright outlook

Power tools performs well

COMPETITIVE LANDSCAPE

Local companies lead the way

Growing competition within power tools

Beger and Dulux lead the way for international players

CATEGORY DATA

Gardening in Thailand

HEADLINES

PROSPECTS

Seeds and indoor plants benefit from current trends

Consumers pickup tools in face of rising cost of living

Rising health concerns over use of plant protection

COMPETITIVE LANDSCAPE

Chai Tai Group benefits from trend for homegrown produce

IKEA stands out in pots and planters

Internet retailing booming in gardening

CATEGORY DATA

Home Furnishings in Thailand

HEADLINES

PROSPECTS

Rising number of households supports growth

Furniture sales influenced by household size

Retailers look to expand with the development of smaller stores

COMPETITIVE LANDSCAPE

IKEA retains lead in fragmented category

SB Furniture has promising outlook

Philips turns focus to LED

CATEGORY DATA

Homewares in Thailand

HEADLINES

PROSPECTS

Smaller households influencing product choices

Home cooking trend driving demand

Department stores the traditional choice for homewares

COMPETITIVE LANDSCAPE

Superware retains lead despite drop in value share

Seagull on the rise

IKEA goes from strength to strength

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports