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Home and Garden in China

April 2021
USD 2,100
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Overview:

Understand the latest market trends and future growth opportunities for the Home and Garden industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Gardening
  • Home Furnishings
  • Home Improvement
  • Homewares

If you're in the Home and Garden industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home and Garden in China report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home and Garden in China?
  • Which are the leading brands in Home and Garden in China?
  • How are products distributed in Home and Garden in China?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
  • Where is future growth expected to be most dynamic?

Home and Garden in China

EXECUTIVE SUMMARY

COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2015-2020 Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020 Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020 Table 5 Distribution of Home and Garden by Format: % Value 2015-2020 Table 6 Distribution of Home and Garden by Format and Category: % Value 2020 Table 7 Forecast Sales of Home and Garden by Category: Value 2020-2025 Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Gardening in China

KEY DATA FINDINGS

2020 IMPACT

Home seclusion trend during pandemic supports further dynamic growth for gardening in China in 2020
Indoor plants remains most impressive performer in 2020 due to high percentage of apartment dwellers in China
Zhejiang Hongyue Horticultural Corp retains leadership of highly fragmented competitive landscape

RECOVERY AND OPPORTUNITIES

Gardening offers plenty of potential for stronger growth over the forecast period
Improving disposable incomes and consumer sentiment likely to benefit branded gardening products moving forward
Expansion of target audience will be beneficial to gardening

CATEGORY DATA

Table 9 Sales of Gardening by Category: Value 2015-2020 Table 10 Sales of Gardening by Category: % Value Growth 2015-2020 Table 11 NBO Company Shares of Gardening: % Value 2016-2020 Table 12 LBN Brand Shares of Gardening: % Value 2017-2020 Table 13 Distribution of Gardening by Format: % Value 2015-2020 Table 14 Forecast Sales of Gardening by Category: Value 2020-2025 Table 15 Forecast Sales of Gardening by Category: % Value Growth 2020-2025

Home Furnishings in China

KEY DATA FINDINGS

2020 IMPACT

Overall declines for major home furnishings in 2020 as lockdown reduces access to physical specialist stores
Positive highlights in otherwise gloomy scenario
IKEA retains slim leadership of highly fragmented competitive landscape, while pandemic drives innovation amongst players

RECOVERY AND OPPORTUNITIES

Further interest in green products or anti-bacterial innovation will offer greater potential for growth as players look to attract consumers through differentiation
Overall stronger value sales predicted for home furnishings, but some products will struggle to recover to pre-pandemic levels
Further channel diversification and adoption of digital solutions likely

CATEGORY DATA

Table 16 Sales of Home Furnishings by Category: Value 2015-2020 Table 17 Sales of Home Furnishings by Category: % Value Growth 2015-2020 Table 18 NBO Company Shares of Home Furnishings: % Value 2016-2020 Table 19 LBN Brand Shares of Home Furnishings: % Value 2017-2020 Table 20 LBN Brand Shares of Light Sources: % Value 2017-2020 Table 21 Distribution of Home Furnishings by Format: % Value 2015-2020 Table 22 Forecast Sales of Home Furnishings by Category: Value 2020-2025 Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025

Home Improvement in China

KEY DATA FINDINGS

2020 IMPACT

Closure of dominant store-based specialists and postponement of major renovation projects due to pandemic results in strongest decline for home improvement in 2020
Big-ticket items which tend to require professional installation services record strongest declines
Despite rising price sensitivity, consolidation amongst leading players is noted in fragmented competitive landscape in 2020

RECOVERY AND OPPORTUNITIES

Strong recovery predicted for home improvement with sales surpassing pre-pandemic levels over 2021
One-stop solutions to home improvement likely to gain in popularity as consumers seek greater convenience
Heightened health awareness offers further scope for new product development

CATEGORY DATA

Table 24 Sales of Home Improvement by Category: Value 2015-2020 Table 25 Sales of Home Improvement by Category: % Value Growth 2015-2020 Table 26 NBO Company Shares of Home Improvement: % Value 2016-2020 Table 27 LBN Brand Shares of Home Improvement: % Value 2017-2020 Table 28 Distribution of Home Improvement by Format: % Value 2015-2020 Table 29 Forecast Sales of Home Improvement by Category: Value 2020-2025 Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025

Homewares in China

KEY DATA FINDINGS

2020 IMPACT

Heightened hygiene awareness pushes homewares with anti-bacterial claims to the fore in 2020
Limited entertaining opportunities and increasing price sensitivity subdues demand for large value categories
Further fragmentation for homewares with smaller players gaining share from leading brands in 2020

RECOVERY AND OPPORTUNITIES

Rapid recovery predicted for homewares with value sales set to surpass pre-pandemic levels by end of 2021
Heightened hygiene awareness likely to influence new product development within homewares
Store-based retailers likely to review homewares offer in face of rising competition from e-commerce

CATEGORY DATA

Table 31 Sales of Homewares by Category: Value 2015-2020 Table 32 Sales of Homewares by Category: % Value Growth 2015-2020 Table 33 Sales of Homewares by Material: % Value 2015-2020 Table 34 NBO Company Shares of Homewares: % Value 2016-2020 Table 35 LBN Brand Shares of Homewares: % Value 2017-2020 Table 36 Distribution of Homewares by Format: % Value 2015-2020 Table 37 Forecast Sales of Homewares by Category: Value 2020-2025 Table 38 Forecast Sales of Homewares by Category: % Value Growth 2020-2025
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Home and Garden research and analysis database.

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