Home and Garden in Switzerland

May 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Home and Garden industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Gardening
  • Home Furnishings
  • Home Improvement
  • Homewares

If you're in the Home and Garden industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home and Garden in Switzerland report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home and Garden in Switzerland?
  • Which are the leading brands in Home and Garden in Switzerland?
  • How are products distributed in Home and Garden in Switzerland?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Home and Garden in Switzerland

Home and garden in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home and garden?
Table 1 Sales of Home and Garden by Category: Value 2017-2022
Table 2 Sales of Home and Garden by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Home and Garden: % Value 2018-2022
Table 4 LBN Brand Shares of Home and Garden: % Value 2019-2022
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2017-2022
Table 6 Distribution of Home and Garden by Format: % Value 2017-2022
Table 7 Distribution of Home and Garden by Format and Category: % Value 2022
Table 8 Forecast Sales of Home and Garden by Category: Value 2022-2027
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Home Improvement in Switzerland

KEY DATA FINDINGS

Home improvement demand remains higher in 2022 than pre-pandemic (at 2022 constant prices)
Decorative paint is preferred by consumers for home improvements
Hand tools demand holds up well in 2022
Sustainable and eco-friendly products gain popularity over the forecast period
The trend towards DIY projects continues over the forecast period as consumers seek to make savings and develop their skills
Despite growth in retail e-commerce, consumers still appreciate expert advice in specialist stores
Table 10 Sales of Home Improvement by Category: Value 2017-2022
Table 11 Sales of Home Improvement by Category: % Value Growth 2017-2022
Table 12 NBO Company Shares of Home Improvement: % Value 2018-2022
Table 13 LBN Brand Shares of Home Improvement: % Value 2019-2022
Table 14 Distribution of Home Improvement by Format: % Value 2017-2022
Table 15 Forecast Sales of Home Improvement by Category: Value 2022-2027
Table 16 Forecast Sales of Home Improvement by Category: % Value Growth 2022-2027

Gardening in Switzerland

KEY DATA FINDINGS

Gardening power tools witnesses significant demand in 2022
Rising demand for pots and planters due to limited space in urban areas
Indoor plants preferred by consumers for their convenience
Sustainable and eco-friendly products in demand in Switzerland
Robotic lawnmowers witnesses a boom in gardening
Continued development of retail e-commerce
Table 17 Sales of Gardening by Category: Value 2017-2022
Table 18 Sales of Gardening by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Gardening: % Value 2018-2022
Table 20 LBN Brand Shares of Gardening: % Value 2019-2022
Table 21 Distribution of Gardening by Format: % Value 2017-2022
Table 22 Forecast Sales of Gardening by Category: Value 2022-2027
Table 23 Forecast Sales of Gardening by Category: % Value Growth 2022-2027

Homewares in Switzerland

KEY DATA FINDINGS

Demand for homewares declines in 2022 due to minimalistic interior design trends
Decline in food storage due to change in consumer preferences towards sustainability
Sales contractions also seen in cookware and dinnerware in 2022
Growing demand for sustainable products in line with changing consumer preferences
Modern and minimalist designs increasingly in-vogue in homewares over the forecast period
Retail e-commerce benefits from convenience and competitive pricing
Table 24 Sales of Homewares by Category: Value 2017-2022
Table 25 Sales of Homewares by Category: % Value Growth 2017-2022
Table 26 Sales of Homewares by Material: % Value 2017-2022
Table 27 NBO Company Shares of Homewares: % Value 2018-2022
Table 28 LBN Brand Shares of Homewares: % Value 2019-2022
Table 29 Distribution of Homewares by Format: % Value 2017-2022
Table 30 Forecast Sales of Homewares by Category: Value 2022-2027
Table 31 Forecast Sales of Homewares by Category: % Value Growth 2022-2027

Home Furnishings in Switzerland

KEY DATA FINDINGS

Sales of home furnishings decline in 2022 due to inflation and constraints on consumer spending
Sofa beds witnesses a significant decline in 2022 in home furnishings
Linear fluorescent lamps (LFL) and halogen lamps register declines in the lighting category
LED bulbs light the future of the lighting industry in Switzerland
Sustainability and eco-friendly products remain at the top of consumer preferences
Further development of retail e-commerce and distinctive in-store experiences
Table 32 Sales of Home Furnishings by Category: Value 2017-2022
Table 33 Sales of Home Furnishings by Category: % Value Growth 2017-2022
Table 34 NBO Company Shares of Home Furnishings: % Value 2018-2022
Table 35 LBN Brand Shares of Home Furnishings: % Value 2019-2022
Table 36 LBN Brand Shares of Light Sources: % Value 2019-2022
Table 37 Distribution of Home Furnishings by Format: % Value 2017-2022
Table 38 Forecast Sales of Home Furnishings by Category: Value 2022-2027
Table 39 Forecast Sales of Home Furnishings by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Home and Garden

      • Bathroom and Sanitaryware
        • Carpets
        • Floor Tiles
        • Wooden Flooring
        • Other Floor Covering
      • Hand Tools
      • Hardware
        • Lacquer and Varnish
        • Decorative Paint
      • Kitchen Sinks
          • Corded Drills
          • Cordless Drills
          • Other Corded Power Tools
          • Other Cordless Power Tools
        • Power Tool Accessories
        • Wall Tiles
        • Wallpaper
      • Other Home Improvement
          • Fertiliser
          • Soil
          • Pest Control
          • Herbicides
        • Gardening Hand Tools
        • Gardening Power Tools
          • Walk Power Lawn Mowers
          • Riding Lawn Mowers
          • Robotic Lawn Mowers
        • Watering
        • Indoor Plants
        • Seeds
        • Other Horticulture
      • Pots and Planters
      • Other Gardening
        • Beverageware
        • Cutlery
        • Dinnerware
          • Ovenware
          • Stove Top Cookware
          • Food Storage
          • Kitchen Utensils
          • Bath Textiles
          • Bed Textiles
          • Kitchen and Dining Textiles
          • Living Room Textiles
          • Rugs
            • Beds
            • Chests of Drawers
            • Mattresses
            • Wardrobes
          • Dining Furniture
          • Home Office Furniture
          • Kitchen Furniture
          • Living Room Furniture
            • Sofa Beds
            • Other Sofas
            • Other Sitting Furniture
          • Storage Furniture
          • Other Indoor Furniture
          • Blinds
          • Curtains
          • Charcoal Barbecues
          • Electric Barbecues
          • Gas Barbecues
        • Outdoor Furniture
        • Lighting Fixtures
          • Incandescent Lamps
          • Halogen Lamps
          • Linear Fluorescent Lamps (LFL)
          • Compact Fluorescent Lamps (CFL)
          • Light-Emitting Diode Lamps (LED)

Home and Garden

This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.

See All of Our Definitions
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This report originates from Passport, our Home and Garden research and analysis database.

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