After several years of current value decline, home and garden returned to growth in 2018, and this is expected to continue in the forecast period. Strong performances were seen by LED lamps, robotic lawn mowers and electric barbecues, due to trends such as technology, sustainability and generational change.
With the number of households continuously increasing, albeit moderately, the potential for sales of home and garden products in Switzerland keeps rising. The growth in the number of new houses and rural households contributed to growth in 2018.
Whilst the competitive landscape in home and garden in Switzerland remained highly fragmented in 2018, the top players stayed the same, with Ikea still in the lead. Apart from the strong position of this multinational giant, domestic players continued to play a major role within home and garden.
Home and garden in Switzerland is still dominated by store-based retailers, especially home and garden specialist retailers such as Ikea, Möbel Pfister and Conforama. Even leading retail chains with a strong focus on groceries, such as Migros and Coop, are represented with specialist stores, including Interio, Livique and Bau+Hobby.
Even though trends such as generational change, smart products and sustainability are already having a tangible effect on home and garden, these factors are set to become even more important in the forecast period. Another trend affecting various categories could be the outdoor kitchen trend, as it touches not only barbecue and outdoor furniture, but also the gardening categories.
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This industry report originates from Passport, our DIY and Gardening market research database.