2025 Developments
Home and garden in Switzerland showed a modest recovery in 2025, recording CHF8.4 billion in sales with marginal growth outpacing more pronounced contractions seen in earlier years and performing steadily against a backdrop of subdued regional momentum. The environment was shaped by limited overall growth and intensifying consolidation, with nearly 40% of value held by the top five companies and a clear shift towards scale-driven efficiency, price competitiveness, and omnichannel integration. As demand remains stable but unremarkable, prospects for value creation rely on agile responses to changing ownership, consumer selectivity in trading up for design and durability, and continued investment in digital capabilities and private label products. Brands seeking to succeed in Switzerland must adapt to structural retail changes, strengthen digital and physical channel synergies, prioritise operational efficiency, and align their product strategies with growing demand for sustainability, convenience, and accessible premium offerings.
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Overview:
Understand the latest market trends and future growth opportunities for the Home and Garden industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Gardening
- Home Furnishings
- Home Improvement
- Homewares
If you're in the Home and Garden industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home and Garden in Switzerland report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home and Garden in Switzerland?
- Which are the leading brands in Home and Garden in Switzerland?
- How are products distributed in Home and Garden in Switzerland?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Where is future growth expected to be most dynamic?
Home and Garden in Switzerland
2025 Developments
Key Data Insights
Jumbo and Specialist Chains Reshape Swiss Retail after Migros Exit
Ikea and Sola Drive Demand for Accessible Premium Home Products
Xxxlutz Consolidates Store Formats as Value Focus Intensifies
Home and Garden Faces Flat Outlook as Category Maturity Offsets Modest Pockets of Growth
Migros Exit to Accelerate Retail Consolidation as Large Multi-Format Groups Capture Value
Sustainability, Smart Functionality, and Digital Experiences to Reshape Consumer Expectations
Ikea and Specialist Chains Reshape Value through Consolidation and Omnichannel Strategies
Homewares and Home Furnishing Stores Retains Lead as Shoppers Seek In-Person Advice
E-Commerce Leads Growth While Physical Stores Retain Complex Purchases
Home Improvement in Switzerland
Key Data Insights
Home Improvement Summary
Jumbo and Competitors Reshape Retail Landscape as Migros Exits
Bauwerk Drives Floor Covering as Households Invest in Renovations
Hardware Outperforms as E-Commerce and Sustainability Shift Preferences
Acceleration of Omnichannel Expansion for Sustained Growth
Floors and Paint to Drive Renovation as Sustainability Reshapes Demand
Tax Changes and Eco-Innovation Set to Prompt Earlier Renovation Investments
Coop Strengthens Its Lead as Diy Chains Consolidate after Migros Exit
Home Specialists Remain Dominant Despite Online Pressure
Retail E-Commerce Accelerates as Diy Chains Link Stores and Webshops
Gardening in Switzerland
Key Data Insights
Gardening Summary
Affordability and Aesthetics Reshape Swiss Gardening
Innovation in Cordless Robotics Shapes Consumer Choices
Sustainability Moves From Selling Point to Entry Requirement in Swiss Garden Care
Retailers to Shape Price Expectations as Innovation Drives Convenience
Cordless Robotics and Peat-Free Care to Reset Brand Requirements
Husqvarna, Migros and Coop Defend Lead as Retail Consolidates
Store-Based Retail Holds Firm through Consolidation and New Formats
E-Commerce Gains Ground without Displacing the Store
Homewares in Switzerland
Key Data Insights
Homewares Summary
Sola Inspires Trading up as Refined Design Reshapes Cutlery Purchases
Migros Captures Everyday Spending with Expanded Kitchenware Offering in Supermarkets
Kuhn Rikon Retains Loyalty as Swiss-Made Quality Defends Premium Pricing
Premium and Design-Led: the Steady Path for Swiss Homewares to 2030
How Swiss-Made Quality and Sustainability Can Defend Premium Homewares
Migros and Ikea Leverage Pricing Power as Design Drives Loyalty
Supermarkets and Small-Store Formats Erode the Specialist Channel
E-Commerce Grows Steadily but Remains a Secondary Channel
Home Furnishings in Switzerland
Key Data Insights
Home Furnishings Summary
Migros Exits Furniture Retail as Micasa Becomes Independent
Consolidation and E-Commerce Reshape Swiss Furniture Retail
Ikea’S Accessible Premiumisation Drives Value in a Flat Environment
Consolidation, E-Commerce and Value to Shape Swiss Home Furnishings
Ikea Extends Its Lead with Wide Portfolio and Competitive Prices
Tangible Experience Keeps Specialist Stores on Top While Digital and Structural Shifts Erode Share
E-Commerce Gains Share as Shoppers Embrace Online Convenience
Country Reports Disclaimer
The following categories and subcategories are included:
Home and Garden
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- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home and Garden research and analysis database.
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