The continued prevalence of home seclusion and cocooning remained an important influence on the development of the home and garden market in Switzerland in 2021. Since the outbreak of COVID-19, the lines between the home and the workplace have become blurred, with the home becoming an office, as well as a classroom and a gym.
Smart technology has gained considerably in importance in recent years. Smart technology allows consumers not only to control their lighting, but also to conveniently regulate complex processes for heating, watering the garden, shading and much more.
Home improvement stores saw positive growth in 2021, despite the sector having been fully impacted by the lockdown in the first quarter of the year. The Swiss DIY store market leader, Coop, is surrendering its Bau+Hobby brand in favour of Jumbo, which it acquired in 2021.
Brick-and-mortar stores are still the most important retail channels through which consumers purchase their home and garden products. However, e-commerce has grown significantly during the COVID-19 crisis as a result of restrictions on the operations of physical stores and consumer concerns about exposure to the SARS-CoV-2 virus.
The markedly changed lifestyles during the COVID-19 crisis led younger consumers to discover DIY, take on individual projects and create their own designs. As these consumers are becoming more important to the home and garden market, their values are also exerting a growing influence.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.See All of Our Definitions
This report originates from Passport, our Home and Garden research and analysis database.
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