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Home and Garden in Sweden

June 2022
USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Home and Garden industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Gardening
  • Home Furnishings
  • Home Improvement
  • Homewares

If you're in the Home and Garden industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home and Garden in Sweden report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home and Garden in Sweden?
  • Which are the leading brands in Home and Garden in Sweden?
  • How are products distributed in Home and Garden in Sweden?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
  • Where is future growth expected to be most dynamic?

Home and Garden in Sweden

Home and garden in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home and garden?
Table 1 Sales of Home and Garden by Category: Value 2016-2021
Table 2 Sales of Home and Garden by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Home and Garden: % Value 2017-2021
Table 4 LBN Brand Shares of Home and Garden: % Value 2018-2021
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2016-2021
Table 6 Distribution of Home and Garden by Format: % Value 2016-2021
Table 7 Distribution of Home and Garden by Format and Category: % Value 2021
Table 8 Forecast Sales of Home and Garden by Category: Value 2021-2026
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Home Improvement in Sweden

KEY DATA FINDINGS

Renovations key for continual growth
Fragmented landscape as players focus on one or two product categories
Omnichannel approach the way forward
Further growth dependent on outside factors
Sustainability to play important role in home improvement
New developments go beyond products
Table 10 Sales of Home Improvement by Category: Value 2016-2021
Table 11 Sales of Home Improvement by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Home Improvement: % Value 2017-2021
Table 13 LBN Brand Shares of Home Improvement: % Value 2018-2021
Table 14 Distribution of Home Improvement by Format: % Value 2016-2021
Table 15 Forecast Sales of Home Improvement by Category: Value 2021-2026
Table 16 Forecast Sales of Home Improvement by Category: % Value Growth 2021-2026

Gardening in Sweden

KEY DATA FINDINGS

Gardening continues to grow in Sweden
Robotic lawn mowers and seeds continue to perform well in 2021
Sustainability returns to the fore
Robotic lawn mowers to continue cannibalising sales of walking and riding lawn mowers
Interest in gardening to support further growth
E-commerce expected to further penetrate gardening
Table 17 Sales of Gardening by Category: Value 2016-2021
Table 18 Sales of Gardening by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Gardening: % Value 2017-2021
Table 20 LBN Brand Shares of Gardening: % Value 2018-2021
Table 21 Distribution of Gardening by Format: % Value 2016-2021
Table 22 Forecast Sales of Gardening by Category: Value 2021-2026
Table 23 Forecast Sales of Gardening by Category: % Value Growth 2021-2026

Homewares in Sweden

KEY DATA FINDINGS

Further growth for homewares in 2021
Ikea Svenska Försäljning clear leader for several reasons
Private label retains notable presence in homewares
Homewares set for stable growth over forecast period
Return of gifting creates opportunity for growth
Sustainability to remain top of mind
Table 24 Sales of Homewares by Category: Value 2016-2021
Table 25 Sales of Homewares by Category: % Value Growth 2016-2021
Table 26 Sales of Homewares by Material: % Value 2016-2021
Table 27 NBO Company Shares of Homewares: % Value 2017-2021
Table 28 LBN Brand Shares of Homewares: % Value 2018-2021
Table 29 Distribution of Homewares by Format: % Value 2016-2021
Table 30 Forecast Sales of Homewares by Category: Value 2021-2026
Table 31 Forecast Sales of Homewares by Category: % Value Growth 2021-2026

Home Furnishings in Sweden

KEY DATA FINDINGS

Further growth in 2021 for home furnishings
Leading players implement sustainable business models
Ikea leads the way through innovation and partnerships
Static growth predicted over forecast period
Creating growth through diversification
E-commerce growing, but store-based retailing will continue to dominate
Table 32 Sales of Home Furnishings by Category: Value 2016-2021
Table 33 Sales of Home Furnishings by Category: % Value Growth 2016-2021
Table 34 NBO Company Shares of Home Furnishings: % Value 2017-2021
Table 35 LBN Brand Shares of Home Furnishings: % Value 2018-2021
Table 36 LBN Brand Shares of Light Sources: % Value 2018-2021
Table 37 Distribution of Home Furnishings by Format: % Value 2016-2021
Table 38 Forecast Sales of Home Furnishings by Category: Value 2021-2026
Table 39 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Home and Garden

      • Bathroom and Sanitaryware
        • Carpets
        • Floor Tiles
        • Wooden Flooring
        • Other Floor Covering
      • Hand Tools
      • Hardware
        • Lacquer and Varnish
        • Decorative Paint
      • Kitchen Sinks
          • Corded Drills
          • Cordless Drills
          • Other Corded Power Tools
          • Other Cordless Power Tools
        • Wall Tiles
        • Wallpaper
      • Other Home Improvement
          • Fertiliser
          • Soil
          • Pest Control
          • Herbicides
        • Gardening Hand Tools
        • Gardening Power Tools
          • Walk Power Lawn Mowers
          • Riding Lawn Mowers
          • Robotic Lawn Mowers
        • Watering
        • Indoor Plants
        • Seeds
        • Other Horticulture
      • Pots and Planters
      • Other Gardening
        • Beverageware
        • Cutlery
        • Dinnerware
          • Ovenware
          • Stove Top Cookware
          • Food Storage
          • Kitchen Utensils
          • Bath Textiles
          • Bed Textiles
          • Kitchen and Dining Textiles
          • Living Room Textiles
          • Rugs
            • Beds
            • Chests of Drawers
            • Mattresses
            • Wardrobes
          • Dining Furniture
          • Home Office Furniture
          • Kitchen Furniture
          • Living Room Furniture
            • Sofa Beds
            • Other Sofas
            • Other Sitting Furniture
          • Storage Furniture
          • Other Indoor Furniture
          • Blinds
          • Curtains
          • Charcoal Barbecues
          • Electric Barbecues
          • Gas Barbecues
        • Outdoor Furniture
        • Lighting Fixtures
          • Incandescent Lamps
          • Halogen Lamps
          • Linear Fluorescent Lamps (LFL)
          • Compact Fluorescent Lamps (CFL)
          • Light-Emitting Diode Lamps (LED)

Home and Garden

This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.

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This report originates from Passport, our Home and Garden research and analysis database.

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