A home building boom and rising disposable incomes have fuelled value sales growth in home and garden. However, growth has slowed, with sales hit further by an unusually hot summer in 2018.
Summer 2018 was unusually hot and dry for Sweden. This had a negative impact on current value sales, not least because of the ban on watering and barbecues.
A defining characteristic of the competitive environment is its diversity. The competitive environment is increasingly subject to shifts as players successfully move across sales channels.
Internet retailing continued to post healthy year-on-year value sales growth in 2018, with plenty of room for further increases in online sales. There remains a degree of household scepticism over the online purchase of heavy or bulky products due to concerns over home delivery and potential returns.
The outlook for home and garden is uncertain as interest rate hikes are expected over the forecast period. This is predicted to curtail household spending and value growth rates.
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This industry report originates from Passport, our DIY and Gardening market research database.