Home and garden experienced further current value growth in 2021 in a continuation of a positive performance witnessed in 2020. Although the threat of the pandemic in Sweden gradually waned over the course of 2021, with restrictions easing in line with the rollout of the country’s vaccination campaign, local consumers regained their confidence in terms of socialising outside of the home.
The main trends in home and garden in 2021 were a continuation of those witnessed the previous year. Local consumers spent further time at home, opting to spend a sizeable share of disposable incomes on improving their homes and gardens, as they remained cautious about being in contact with others in the first half of the year in particular.
Ikea Svenska Försäljnings AB retained its overall leadership of home and garden in 2021. As a Swedish company, it is extremely popular with local consumers, while its products are seen as affordable and reliable.
Store-based retailing continued to dominate distribution of home and garden products in 2021. With a steep drop-off in sales share for store-based retailing in 2020, due to store closures and lower footfall due to fears of exposure to COVID-19, physical stores witnessed a marginal improvement in value sales in 2021.
Home and garden is expected to record low value sales declines (at constant 2021 prices) over the early part of the forecast period. This will be mainly be in reaction to high levels of growth during the pandemic, with the industry set to return to pre-pandemic behaviour moving forward.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.See All of Our Definitions
This report originates from Passport, our Home and Garden research and analysis database.
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