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2025 Developments
Home and garden in Taiwan, China demonstrated continued expansion in 2025, with value sales reaching TWD184,391 million and seeing growth of 3% in current terms, signalling a resilient and attractive opportunity compared to some other more volatile regional markets. The environment is shaped by robust consumer spending, a surge in managed renovation projects, and the emergence of policy-driven demand streams that favour domestic suppliers, creating significant structural advantages for local businesses. The landscape is marked by the dominance of home furnishings, the growing importance of accessible design, and rapid innovation in both distribution and product certification, requiring brands to tailor strategies and prioritise specification, project management, and certification credentials to secure growth and market access.
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Overview:
Understand the latest market trends and future growth opportunities for the Home and Garden industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Gardening
- Home Furnishings
- Home Improvement
- Homewares
If you're in the Home and Garden industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home and Garden in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home and Garden in Taiwan?
- Which are the leading brands in Home and Garden in Taiwan?
- How are products distributed in Home and Garden in Taiwan?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
- Where is future growth expected to be most dynamic?
Home and Garden in Taiwan, China
2025 Developments
Key Data Insights
Test Rite Transforms Refurbishment Demand with Managed Renovation Projects
Chart 1 Test Rite Captures Renovation Demand by Selling Managed Projects, Not Just Materials, in Taiwan
Fitted Cabinetry and Indoor Living Absorb Renovation Budgets
Ikea Expands Reach with New Formats and Direct Selling
Chart 2 Ikea Returns to Proximity, Building Varied Store Formats and Exporting These Innovations
Yung Chi and Order Win on Certification as Buyers Demand Proof
Chart 3 Yung Chi Paint Competes on Externally Verified Certification in Home Paint
Chart 4 Value Sales 2020-2030
Chart 5 Value Sales by Category 2025
Domestic Leaders to Capture Subsidy-Driven Demand as Policy Reshapes Spending
Contractor-Specified Upgrades and Accessible Design to Drive Strategic Divergence
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
Dairy Farm and Test Rite Sustain Lead Due to a Presence across Categories and Meeting Taiwanese Needs
Opportunities for Domestic Manufacturers with Renovation Subsidy
Chart 8 Company Shares 2025
Chart 9 Brand Shares 2025
Homewares and Home Furnishing Stores Maintains Lead While Retail E-Commerce Sees Value Gains
Project-Based Renovation and Direct-To-Consumer Brands to Reshape Purchase Journeys
Chart 10 Retail Channels 2020-2025
Chart 11 Economic Context for Home and Garden
Chart 12 Real Gdp Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Home and Garden
Chart 15 Population 2020-2030
Chart 16 Consumer Expenditure 2020-2030
Chart 17 Population by Generation 2025
Home Improvement in Taiwan, China
Key Data Insights
Home Improvement Summary
Test Rite Shifts Renovation Upstream as Ageing Owners Drive Managed Projects
Chart 18 Test Rite Captures Renovation Demand by Selling Managed Projects, Not Just Materials, in Taiwan
Yung Chi Paint Captures Repainting Demand with Trusted Certification for Rainbow
Chart 19 Yung Chi Paint Competes on Externally Verified Certification in Home Paint
Toto, Ho Cheng and Caesar Transform Bathroom Upgrades into an Essential Investment
Chart 20 Toto Leads Bathroom and Sanitaryware on Externally Certified Water-Saving and Hygiene Performance
Chart 21 Value Sales 2020-2030
Chart 22 Value Sales by Category 2025
Shift in Purchasing Decisions as Specification Moves Upstream
Taiwanese Manufacturers to Gain Advantage as Renovation Funding Favours Local Content
Accessibility Upgrades to Outpace Design as Ageing Drives Demand for Barrier-Free Solutions
Chart 23 Forecast Value Sales 2020-2030
Chart 24 Forecast Value Sales by Category 2025-2030
Taiwan Toto Strengthens Its Lead as Bathroom and Sanitaryware Drives Growth
Local Companies Will Have a Competitive Advantage From 2026
Chart 25 Company Shares 2025
Chart 26 Brand Shares 2025
Specialists Expand Their Services as Technical Expertise Drives Loyalty
Lifestyle and Online Channels Capture Value in Design and Routine Purchases
Managed Renovation and Subsidy Pathways Reshape Purchasing Decisions
Chart 27 Retail Channels 2020-2025
Chart 28 Economic Context for Home Improvement
Chart 29 Real Gdp Growth 2020-2030
Chart 30 Inflation 2020-2030
Chart 31 Consumer Context for Home Improvement
Chart 32 Population 2020-2030
Chart 33 Consumer Expenditure 2020-2030
Chart 34 Population by Generation 2025
Gardening in Taiwan, China
Key Data Insights
Gardening Summary
Continued Solid Growth, with Horticulture Dominant and Pots and Planters Driving Growth
Chart 35 Known-You Seed Builds Gardening Demand by Putting Professional Breeding and Teaching behind a Consumer Range
Taiwan Fertiliser Captures Recurring Value with Organic Growing Media and Professional Credibility
Chart 36 Taiwan Fertiliser Brings Professional Agriculture Formulation Credibility to Household Gardening
Sinon Corp Unlocks Margin by Building Direct-To-Household Channels
Chart 37 Sinon Uses Its Agricultural Scale and Own Supply Centre Network in Taiwan
Chart 38 Value Sales 2020-2030
Chart 39 Value Sales by Category 2025
Seed Breeders Set to Drive Repeat Sales through Guidance and Direct Channels
Agricultural Suppliers to Unlock Margin by Disintermediating Retail Specialists
Chart 40 Forecast Value Sales 2020-2030
Chart 41 Forecast Value Sales by Category 2025-2030
Green Orchids and Taiwan Horticultural Secure Lead as Agricultural Expertise Insulates Shares
Chart 42 Company Shares 2025
Chart 43 Brand Shares 2025
Home Improvement and Gardening Stores Dominates, While Warehouse Clubs Gains Share
Manufacturers Bypass Specialists by Building Direct Consumer Relationships
Chart 44 Retail Channels 2020-2025
Chart 45 Economic Context for Gardening
Chart 46 Real Gdp Growth 2020-2030
Chart 47 Inflation 2020-2030
Chart 48 Consumer Context for Gardening
Chart 49 Population 2020-2030
Chart 50 Consumer Expenditure 2020-2030
Chart 51 Population by Generation 2025
Homewares in Taiwan, China
Key Data Insights
Homewares Summary
Ikea Redefines Access and Formats as Shoppers Seek Breadth
Chart 52 Ikea Returns to Proximity, Building Varied Store Formats and Exporting These Innovations
Renouvo Leverages Local By-Products to Win on Sustainability Credibility
Chart 53 Ju Tian Cleantech Anchors Sustainability Claims on Domestic Feedstock, Carbon Accounting and Certification
San Neng Captures Growth as Households Trade up for Capability
Chart 54 San Neng Captures Growth by Selling Specialised, Professional Specification Items
Chart 55 Value Sales 2020-2030
Chart 56 Value Sales by Category 2025
Suppliers Will Need to Expand across Channels to Capture Every Demand Occasion
Households Expected to Shift to Specialised Kitchen and Dining Items as Core Sets Saturate
Domestic Producers Set to Gain Traction with Verified Plant Fibre Innovations
Chart 57 Forecast Value Sales 2020-2030
Chart 58 Forecast Value Sales by Category 2025-2030
Ikea Expands Formats While Domestic Metalware Producers Deepen Specialisation
Sustainable Materials and Kitchenware Specialisation Drive Innovation
Chart 59 Company Shares 2025
Chart 60 Brand Shares 2025
Channel Diversification Means No Single Channel Dominates
Retail E-Commerce Excels in Search-Led and Long-Tail Purchases
Chart 61 Retail Channels 2020-2025
Chart 62 Economic Context for Homewares
Chart 63 Real Gdp Growth 2020-2030
Chart 64 Inflation 2020-2030
Chart 65 Consumer Context for Homewares
Chart 66 Population 2020-2030
Chart 67 Consumer Expenditure 2020-2030
Chart 68 Population by Generation 2025
Home Furnishings in Taiwan, China
Key Data Insights
Home Furnishings Summary
Order Captures Full-Room Spend as Households Prioritise Fitted Cabinetry
Chart 69 Order Competes on Certified Low-Emission Cabinetry and Design Awards, Not Price, in Taiwan
State-Mandated Led Transition Drives Surge in Lighting as Suppliers Target Retrofit Demand
Chart 70 Signify Targets Taiwan's Mandated Bulb Switchover with Led and Connected Control, Not Commodity Swaps
Chart 71 Value Sales 2020-2030
Chart 72 Value Sales by Category 2025
Online Brands Expected to Capture Demand by Specifying Verifiable Features for Local Homes
Indoor Living Brands Set to Win by Engineering for Accessibility in Ageing Households
Lighting Suppliers Will Leverage Regulation to Accelerate Smart Upgrades
Chart 73 Forecast Value Sales 2020-2030
Chart 74 Forecast Value Sales by Category 2025-2030
Dairy Farm International Leads a Fragmented Environment
Opportunities to Differentiate by Serving Evolving Demands
Chart 75 Company Shares 2025
Chart 76 Brand Shares 2025
Homewares and Home Furnishings Stores Has to Defend Share as E-Commerce Accelerates Value Shift
Online Brands Build Trust through Radical Transparency and Compact Showrooms
Chart 77 Mr Living Wins Online by Disclosing Its Whole Supply Chain and Engineering for Taiwanese Apartments
Chart 78 Retail Channels 2020-2025
Chart 79 Economic Context for Home Furnishings
Chart 80 Real Gdp Growth 2020-2030
Chart 81 Inflation 2020-2030
Chart 82 Consumer Context for Home Furnishings
Chart 83 Population 2020-2030
Chart 84 Consumer Expenditure 2020-2030
Chart 85 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Home and Garden
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- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitions
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This report originates from Passport, our Home and Garden research and analysis database.
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