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Country Report

Home and Garden in

Home and Garden in Romania

36 pages, Apr 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Good performance for home and garden in Romania

Home and garden was impacted by the good economic performance of the country in 2017, which led to an increase in purchasing power. Measures such as the increase in the minimum wage and the reduction in VAT from 24% to 19% over the course of 2016 and 2017 boosted the demand for home and garden products.

The Romanian consumer is becoming increasingly sophisticated

The Romanian consumer is becoming increasingly modern, with better awareness and higher exigencies with regard to the quality of the products they demand. Home and garden is witnessing a phenomenon of premiumisation, as price is becoming less and less important in the eyes of Romanians.

Home and garden in Romania is fragmented

Ikea Romania SRL is the leading player in Romanian home and garden. The brand owner is a key player within indoor furniture but is also present within a multitude of other home and garden categories (homewares, home textiles etc).

Chained retailers reign supreme

The retail landscape is becoming increasingly dynamic, dominated by chained home and garden specialist retailers, which expanded during the review period. The rapid expansion of chained retailers has ensured improved access for a large part of the population to a wide array of home and garden products.

Home and garden moving in the right direction

Romanian home and garden will continue to grow as consumers’ purchasing power increases over the forecast period. Romanians will continue to gravitate towards premium products.

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Samples

Home and Garden Sample Report Home and Garden Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home and Garden in Romania?
What are the major brands in Romania?
Is DIY suffering or benefiting from consumer austerity?
How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
Where is Do-it-for-me constraining sales of Do-It-Yourself?
In which countries are Home and Garden Specialists opening more outlets?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our DIY and Gardening market research database.

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Home and Garden in Romania

EXECUTIVE SUMMARY

Good performance for home and garden in Romania

The Romanian consumer is becoming increasingly sophisticated

Home and garden in Romania is fragmented

Chained retailers reign supreme

Home and garden moving in the right direction

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2012-2017
Table 2 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 4 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 5 Distribution of Home and Garden by Format: % Value 2012-2017
Table 6 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Gardening in Romania

HEADLINES

PROSPECTS

The popularity of gardening soars among both urban and rural consumers

Lawn mowers sees the fastest growth

COMPETITIVE LANDSCAPE

Intensifying competition

A rising number of initiatives aim to educate the gardening consumer

CATEGORY DATA

Table 8 Sales of Gardening by Category: Value 2012-2017
Table 9 Sales of Gardening by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Gardening: % Value 2013-2017
Table 11 LBN Brand Shares of Gardening: % Value 2014-2017
Table 12 Distribution of Gardening by Format: % Value 2012-2017
Table 13 Forecast Sales of Gardening by Category: Value 2017-2022
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2017-2022

Home Furnishings in Romania

HEADLINES

PROSPECTS

Rising sophistication among Romanian home furnishings consumers

Sales of sofa beds and LED lamps soar

Online shopping becomes more common

COMPETITIVE LANDSCAPE

Mobexpert still leads

“Made in Romania” sells most

First Mömax store opens in Romania

CATEGORY DATA

Table 15 Sales of Home Furnishings by Category: Value 2012-2017
Table 16 Sales of Home Furnishings by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Home Furnishings: % Value 2013-2017
Table 18 LBN Brand Shares of Home Furnishings: % Value 2014-2017
Table 19 LBN Brand Shares of Light Sources: % Value 2014-2017
Table 20 Distribution of Home Furnishings by Format: % Value 2012-2017
Table 21 Forecast Sales of Home Furnishings by Category: Value 2017-2022
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022

Home Improvement in Romania

HEADLINES

PROSPECTS

Romanians are more inclined to renovate

The hunger for power tools intensifies

New product development boosts home paint value sales

COMPETITIVE LANDSCAPE

Increasing competition within home improvement

Private label gains further presence

The retail landscape is increasingly dynamic

CATEGORY DATA

Table 23 Sales of Home Improvement by Category: Value 2012-2017
Table 24 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 25 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 26 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 27 Distribution of Home Improvement by Format: % Value 2012-2017
Table 28 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022

Homewares in Romania

HEADLINES

PROSPECTS

Constant, stable growth for homewares in Romania

Food storage leads growth

Chained retailers dominate homewares distribution

COMPETITIVE LANDSCAPE

Tefal remains the top-selling homewares brand

International brands are grossing high value sales

Brand owners resort to innovation

CATEGORY DATA

Table 30 Sales of Homewares by Category: Value 2012-2017
Table 31 Sales of Homewares by Category: % Value Growth 2012-2017
Table 32 Sales of Homewares by Material: % Value 2012-2017
Table 33 NBO Company Shares of Homewares: % Value 2013-2017
Table 34 LBN Brand Shares of Homewares: % Value 2014-2017
Table 35 Distribution of Homewares by Format: % Value 2012-2017
Table 36 Forecast Sales of Homewares by Category: Value 2017-2022
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Home and Garden in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

Good performance for home and garden in Romania

The Romanian consumer is becoming increasingly sophisticated

Home and garden in Romania is fragmented

Chained retailers reign supreme

Home and garden moving in the right direction

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home and Garden in Romania

EXECUTIVE SUMMARY

Good performance for home and garden in Romania

The Romanian consumer is becoming increasingly sophisticated

Home and garden in Romania is fragmented

Chained retailers reign supreme

Home and garden moving in the right direction

MARKET DATA

SOURCES

Gardening in Romania

HEADLINES

PROSPECTS

The popularity of gardening soars among both urban and rural consumers

Lawn mowers sees the fastest growth

COMPETITIVE LANDSCAPE

Intensifying competition

A rising number of initiatives aim to educate the gardening consumer

CATEGORY DATA

Home Furnishings in Romania

HEADLINES

PROSPECTS

Rising sophistication among Romanian home furnishings consumers

Sales of sofa beds and LED lamps soar

Online shopping becomes more common

COMPETITIVE LANDSCAPE

Mobexpert still leads

“Made in Romania” sells most

First Mömax store opens in Romania

CATEGORY DATA

Home Improvement in Romania

HEADLINES

PROSPECTS

Romanians are more inclined to renovate

The hunger for power tools intensifies

New product development boosts home paint value sales

COMPETITIVE LANDSCAPE

Increasing competition within home improvement

Private label gains further presence

The retail landscape is increasingly dynamic

CATEGORY DATA

Homewares in Romania

HEADLINES

PROSPECTS

Constant, stable growth for homewares in Romania

Food storage leads growth

Chained retailers dominate homewares distribution

COMPETITIVE LANDSCAPE

Tefal remains the top-selling homewares brand

International brands are grossing high value sales

Brand owners resort to innovation

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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