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Country Report

Home and Garden in

Home and Garden in Romania

May 2021

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on home and garden

In 2020 overall, home and garden in Romania will respond well to the COVID-19 pandemic as current value sales rise. The main reason for this is because lockdown and the ongoing restrictions have made Romanians more mindful of investing in their outdoor spaces and the importance of the comfort of their home.

COVID-19 country impact

On 24 March 2020, Romania went into lockdown, with tight restrictions on leaving home, particularly for older people. Non-essential business premises were shut down from 24 March, with many resorting to remote working.

Company response

In response to the COVID-19 pandemic, the leading operators had to quickly adapt to the situation and have done so by focusing on an omnichannel approach. Many Romanians have been wary of shopping from brick-and-mortar stores, due to contagion fears, therefore large retailers have focused their attention on optimising their online operations.

Retailing shift

The most notable shift within retailing in 2020 has been the boom of e-commerce, with many consumers preferring to shop online from the safety of their homes, thus avoiding possible contact with the virus. Likewise, a wider variety of home and garden products have become available via e-commerce which has also further boosted the popularity of the channel.

What next for home and garden?

Home and garden will continue to grow in 2021-2022, however at a slower rate than seen in 2020 as the pandemic comes to an end and restrictions gradually ease. As the performance witnessed in 2020 was artificially boosted by lockdown and regulations etc, the beginning of the forecast period will be a time of stabilisation, and thus a slowdown will naturally be seen.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home and Garden in Romania?
What are the major brands in Romania?
Is DIY suffering or benefiting from consumer austerity?
How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
Where is Do-it-for-me constraining sales of Do-It-Yourself?
In which countries are Home and Garden Specialists opening more outlets?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our DIY and Gardening market research database.

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Home and Garden in Romania

EXECUTIVE SUMMARY

COVID-19 impact on home and garden

COVID-19 country impact

Company response

Retailing shift

What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2015-2020
Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020
Table 6 Distribution of Home and Garden by Format: % Value 2015-2020
Table 7 Distribution of Home and Garden by Format and Category: % Value 2020
Table 8 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Gardening in Romania

KEY DATA FINDINGS

2020 IMPACT

Gardening responds well to the COVID-19 pandemic as consumers spend more time at home in 2020

Increased interest in horticulture due to ongoing restrictions on visiting nature

E-commerce gathers pace amidst the COVID-19 pandemic

RECOVERY AND OPPORTUNITIES

Slowed growth as consumers return to pre pandemic routines

Health and wellness and eco-friendly trends persist over the forecast period

Stronger demand for high tech products and innovations

CATEGORY DATA

Table 10 Sales of Gardening by Category: Value 2015-2020
Table 11 Sales of Gardening by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Gardening: % Value 2016-2020
Table 13 LBN Brand Shares of Gardening: % Value 2017-2020
Table 14 Distribution of Gardening by Format: % Value 2015-2020
Table 15 Forecast Sales of Gardening by Category: Value 2020-2025
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2020-2025

Home Furnishings in Romania

KEY DATA FINDINGS

2020 IMPACT

Impressive performance for home furnishings in 2020 as a result of increased desire for comfortable homes during lockdown

Remote working and increased garden times boost demand for office and outdoor furniture

Mobexpert Group SRL continues to lead in 2020

RECOVERY AND OPPORTUNITIES

Positive future for home furnishings despite slowed growth post pandemic

E-commerce continues to become more sophisticated and user-friendly

Sustainability influences purchasing decisions as Romanians become more eco-friendly

CATEGORY DATA

Table 17 Sales of Home Furnishings by Category: Value 2015-2020
Table 18 Sales of Home Furnishings by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Home Furnishings: % Value 2016-2020
Table 20 LBN Brand Shares of Home Furnishings: % Value 2017-2020
Table 21 LBN Brand Shares of Light Sources: % Value 2017-2020
Table 22 Distribution of Home Furnishings by Format: % Value 2015-2020
Table 23 Forecast Sales of Home Furnishings by Category: Value 2020-2025
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025

Home Improvement in Romania

KEY DATA FINDINGS

2020 IMPACT

Renovations seen as a hobby during lockdown as consumers have more time to spend on their homes

Paints with antibacterial properties attract health-conscious consumers amidst the pandemic

Sanex SA maintain lead of home improvements in Romania

RECOVERY AND OPPORTUNITIES

Authenticity trend boost demand for home improvements over the forecast period

Marketing campaigns intensify to capture new consumers

E-commerce continues to gather pace, however many consumers prefer home improvement showrooms

CATEGORY DATA

Table 25 Sales of Home Improvement by Category: Value 2015-2020
Table 26 Sales of Home Improvement by Category: % Value Growth 2015-2020
Table 27 NBO Company Shares of Home Improvement: % Value 2016-2020
Table 28 LBN Brand Shares of Home Improvement: % Value 2017-2020
Table 29 Distribution of Home Improvement by Format: % Value 2015-2020
Table 30 Forecast Sales of Home Improvement by Category: Value 2020-2025
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025

Homewares in Romania

KEY DATA FINDINGS

2020 IMPACT

Increased cooking time boosts demand for homeware during home confinement

Groupe SEB leads the high-fragmented competitive landscape in 2020

Domestic players increasingly enter the market

RECOVERY AND OPPORTUNITIES

Remote-working and contagion anxieties continue to boost demand for homewares

Products with a healthy positioning grow in popularity

E-commerce continues to gather pace, however at a slower rate than seen in 2020

CATEGORY DATA

Table 32 Sales of Homewares by Category: Value 2015-2020
Table 33 Sales of Homewares by Category: % Value Growth 2015-2020
Table 34 Sales of Homewares by Material: % Value 2015-2020
Table 35 NBO Company Shares of Homewares: % Value 2016-2020
Table 36 LBN Brand Shares of Homewares: % Value 2017-2020
Table 37 Distribution of Homewares by Format: % Value 2015-2020
Table 38 Forecast Sales of Homewares by Category: Value 2020-2025
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Home and Garden in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on home and garden

COVID-19 country impact

Company response

Retailing shift

What next for home and garden?

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home and Garden in Romania

EXECUTIVE SUMMARY

COVID-19 impact on home and garden

COVID-19 country impact

Company response

Retailing shift

What next for home and garden?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Gardening in Romania

KEY DATA FINDINGS

2020 IMPACT

Gardening responds well to the COVID-19 pandemic as consumers spend more time at home in 2020

Increased interest in horticulture due to ongoing restrictions on visiting nature

E-commerce gathers pace amidst the COVID-19 pandemic

RECOVERY AND OPPORTUNITIES

Slowed growth as consumers return to pre pandemic routines

Health and wellness and eco-friendly trends persist over the forecast period

Stronger demand for high tech products and innovations

CATEGORY DATA

Home Furnishings in Romania

KEY DATA FINDINGS

2020 IMPACT

Impressive performance for home furnishings in 2020 as a result of increased desire for comfortable homes during lockdown

Remote working and increased garden times boost demand for office and outdoor furniture

Mobexpert Group SRL continues to lead in 2020

RECOVERY AND OPPORTUNITIES

Positive future for home furnishings despite slowed growth post pandemic

E-commerce continues to become more sophisticated and user-friendly

Sustainability influences purchasing decisions as Romanians become more eco-friendly

CATEGORY DATA

Home Improvement in Romania

KEY DATA FINDINGS

2020 IMPACT

Renovations seen as a hobby during lockdown as consumers have more time to spend on their homes

Paints with antibacterial properties attract health-conscious consumers amidst the pandemic

Sanex SA maintain lead of home improvements in Romania

RECOVERY AND OPPORTUNITIES

Authenticity trend boost demand for home improvements over the forecast period

Marketing campaigns intensify to capture new consumers

E-commerce continues to gather pace, however many consumers prefer home improvement showrooms

CATEGORY DATA

Homewares in Romania

KEY DATA FINDINGS

2020 IMPACT

Increased cooking time boosts demand for homeware during home confinement

Groupe SEB leads the high-fragmented competitive landscape in 2020

Domestic players increasingly enter the market

RECOVERY AND OPPORTUNITIES

Remote-working and contagion anxieties continue to boost demand for homewares

Products with a healthy positioning grow in popularity

E-commerce continues to gather pace, however at a slower rate than seen in 2020

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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