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Learn moreApr 2020
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Following the trend observed during the review period, home and garden recorded another year of considerable value sales growth in 2019. In large part, this growth has been a result of the rising purchasing power of Romanian consumers.
Greater demand for home and garden products during the review period and in 2019 corresponds with the rise in consumers’ disposable incomes. Indeed, adhering to the premiumisation trend, many consumers are increasingly demanding premium products now that they can afford to buy them.
Home and garden in Romania is populated by a large number of international players that are often able to offer consumers a greater range of products at lower prices, a proposition that makes it difficult for most smaller domestic retailers to compete. International players also typically have the marketing and new product development resources and expertise to maintain and grow their value share, and they are also adept at launching increasingly popular and profitable private label lines.
Due to their wide geographical coverage and the extent of their product portfolios, chained specialist retailers continue to be the most popular distribution channel in the home and garden category in 2019. To ensure future growth, specialist chains continue to improve their in-store shopping experiences while expanding their outlet networks.
Although reduced value sales growth rates are projected throughout the forecast period, home and garden is expected to maintain its positive momentum going forward, bolstered by continued high home ownership rates, rising disposable incomes and the strengthening of the premiumisation trend, characteristics that will continue to define the home and garden market for years to come. Declining value sales growth rates over the forecast period will be the result, at least in part, of demand for home and garden products softening somewhat as consumers settle in with the durable home and garden products they have already purchased.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home and Garden industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home and Garden in Romania market research report includes:
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Why buy this report?
This industry report originates from Passport, our DIY and Gardening market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.