Home and Garden in
Country Report
Executive Summary
Apr 2019Your Recently Viewed Reports
Home and Garden in Romania
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home and Garden industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home and Garden in Romania market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Home and Garden in Romania?
- What are the major brands in Romania?
- Is DIY suffering or benefiting from consumer austerity?
- How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
- Where is Do-it-for-me constraining sales of Do-It-Yourself?
- In which countries are Home and Garden Specialists opening more outlets?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our DIY and Gardening market research database.
Home and Garden in Romania
Another year of growth
A shift towards higher-quality products and more educated consumers the main trends in 2018
Ikea Romania maintains its lead
Home and garden specialist retailers the favourite shopping destination
Positive forecast for home and garden
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2013-2018Table 2 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 4 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 6 Distribution of Home and Garden by Format: % Value 2013-2018
Table 7 Distribution of Home and Garden by Format and Category: % Value 2018
Table 8 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023
SOURCES
Summary 1 Research SourcesGardening in Romania
HEADLINES
PROSPECTS
Growth in both rural and urban areas
Urban gardening increasingly popular
Home improvement and gardening stores the main distribution channel
COMPETITIVE LANDSCAPE
Husqvarna Padure & Gradina maintains its lead in an increasingly competitive environment
Innovation and automation key differentiators
A year of development for private label
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2013-2018Table 11 Sales of Gardening by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Gardening: % Value 2014-2018
Table 13 LBN Brand Shares of Gardening: % Value 2015-2018
Table 14 Distribution of Gardening by Format: % Value 2013-2018
Table 15 Forecast Sales of Gardening by Category: Value 2018-2023
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2018-2023
Home Furnishings in Romania
HEADLINES
PROSPECTS
Halogen lightbulb ban, switchover to LEDs
High home ownership triggers more redecoration projects
Smart technology and connectivity the future
COMPETITIVE LANDSCAPE
Ikea Romania takes the lead
The leading players expand their physical outlets...
...as well as their online platforms
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2013-2018Table 18 Sales of Home Furnishings by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Home Furnishings: % Value 2014-2018
Table 20 LBN Brand Shares of Home Furnishings: % Value 2015-2018
Table 21 LBN Brand Shares of Light Sources: % Value 2015-2018
Table 22 Distribution of Home Furnishings by Format: % Value 2013-2018
Table 23 Forecast Sales of Home Furnishings by Category: Value 2018-2023
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023
Home Improvement in Romania
HEADLINES
PROSPECTS
Home improvement supported by high rates of property ownership
Home improvement and gardening stores remain the favourite shopping destinations for home improvement
Internet retailing on the rise
COMPETITIVE LANDSCAPE
Sanex maintains its leading position in an increasingly competitive environment
Hornbach Romania becomes an accredited unit for dual vocational training
Kingfisher acquires Praktiker, aiming to convert stores to the Brico Depot format
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2013-2018Table 26 Sales of Home Improvement by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Home Improvement: % Value 2014-2018
Table 28 LBN Brand Shares of Home Improvement: % Value 2015-2018
Table 29 Distribution of Home Improvement by Format: % Value 2013-2018
Table 30 Forecast Sales of Home Improvement by Category: Value 2018-2023
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023
Homewares in Romania
HEADLINES
PROSPECTS
Minimalist trends characterise homewares
Homewares and home furnishing stores remains the most popular channel
Hypermarkets also popular
COMPETITIVE LANDSCAPE
Another year of leadership for Groupe SEB
Ikea Romania expands its presence
International brands characterise homewares
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2013-2018Table 33 Sales of Homewares by Category: % Value Growth 2013-2018
Table 34 Sales of Homewares by Material: % Value 2013-2018
Table 35 NBO Company Shares of Homewares: % Value 2014-2018
Table 36 LBN Brand Shares of Homewares: % Value 2015-2018
Table 37 Distribution of Homewares by Format: % Value 2013-2018
Table 38 Forecast Sales of Homewares by Category: Value 2018-2023
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2018-2023
Related Reports
- Digital Disruption in Home Improvement and Gardening | Nov 2019
- DIY Index: Market Prospects, DIY Potential and Retail Disruption | Oct 2019
- Homewares in Asia Pacific | Sep 2019
- Home Furnishings in Western Europe | Sep 2019
- Husqvarna AB in Home and Garden | Aug 2019