Even though most COVID-19 restrictions have been lifted by the end of 2021, Romanians have continued to spend a lot of time at home. Working from home remains at high levels, as does remote learning, and there is still lingering concern about the risks of infection.
Despite the economic impact of the crisis, Romanian consumers are investing in high quality, ergonomic products that suit smaller spaces, and in power tools and gardening equipment that makes the job easier. Home and garden remains dynamic, helped by widespread campaigns and special offers from manufacturers and retailers.
The Romanian home and garden competitive landscape is becoming increasingly crowded, with an increased presence of a multitude of brands, both local and international. Ikea, one of the most popular home and garden brands in the country, has focused in 2021 on upgrading its second Romanian store into a major logistical hub, and as a result is set to extend category leadership.
The retail landscape remains very dynamic in 2021, with chained specialists dominating sales. Dedeman, the best-selling home and garden specialist retailer in Romania, has continued to expand, opening its 56th store in the country.
Home and garden will continue to grow in value over the forecast period, as the country’s growing middle classes begins to develop rising purchase power. The diversification of product offering and changing consumer lifestyles will be key, as the consumer base becomes more sophisticated.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.See All of Our Definitions
This report originates from Passport, our Home and Garden research and analysis database.
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