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Home and Garden in Mexico

May 2021
USD 2,100
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Overview:

Understand the latest market trends and future growth opportunities for the Home and Garden industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Gardening
  • Home Furnishings
  • Home Improvement
  • Homewares

If you're in the Home and Garden industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home and Garden in Mexico report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home and Garden in Mexico?
  • Which are the leading brands in Home and Garden in Mexico?
  • How are products distributed in Home and Garden in Mexico?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
  • Where is future growth expected to be most dynamic?

Home and Garden in Mexico

EXECUTIVE SUMMARY

COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2015-2020 Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020 Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020 Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020 Table 6 Distribution of Home and Garden by Format: % Value 2015-2020 Table 7 Distribution of Home and Garden by Format and Category: % Value 2020 Table 8 Forecast Sales of Home and Garden by Category: Value 2020-2025 Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Gardening in Mexico

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) boosts the appeal of gardening as a food producing option and leisure pursuit
Economic concerns and home seclusion see shift from do-it-for-me to do-it-yourself
Internationals leverage strong quality/performance perception to lead gardening equipment, while local brands perform well in horticulture

RECOVERY AND OPPORTUNITIES

Slowdown anticipated in 2021 due to accelerated growth in 2020 and consumer return to work, social and leisure norms
Retailers invest in social media and in-store displays and exhibitions to stimulate interest in gardens and gardening
Home Depot’s successful use of e-commerce set to pave the way for further development and growth in the channel

CATEGORY DATA

Table 10 Sales of Gardening by Category: Value 2015-2020 Table 11 Sales of Gardening by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Gardening: % Value 2016-2020 Table 13 LBN Brand Shares of Gardening: % Value 2017-2020 Table 14 Distribution of Gardening by Format: % Value 2015-2020 Table 15 Forecast Sales of Gardening by Category: Value 2020-2025 Table 16 Forecast Sales of Gardening by Category: % Value Growth 2020-2025

Home Furnishings in Mexico

KEY DATA FINDINGS

2020 IMPACT

Consumers focus on smaller, more affordable items, immediate need and organisational products
Home office furniture sees strong value sales growth as consumers purchase products to facilitate home working and studying
Merging of interior and external living spaces boosts sales of outdoor furniture and barbecues for social, relaxation and meal purposes

RECOVERY AND OPPORTUNITIES

Slow return to normalcy set to continue to grow demand for products that fit with home working, relaxation and socialising needs
Resumption of home building to offer well trammelled path to purchases of home furnishings
Players expected to intensify their investment in social media and e-commerce for communication and sales opportunities

CATEGORY DATA

Table 17 Sales of Home Furnishings by Category: Value 2015-2020 Table 18 Sales of Home Furnishings by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Home Furnishings: % Value 2016-2020 Table 20 LBN Brand Shares of Home Furnishings: % Value 2017-2020 Table 21 LBN Brand Shares of Light Sources: % Value 2017-2020 Table 22 Distribution of Home Furnishings by Format: % Value 2015-2020 Table 23 Forecast Sales of Home Furnishings by Category: Value 2020-2025 Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025

Home Improvement in Mexico

KEY DATA FINDINGS

2020 IMPACT

Home seclusion affords consumers the time to decorate and carry out repairs and renovations in the home
Consumers use decorative paint, wall covering and floor covering to change the look or feel of a room or part of the home
Manufacturers and specialist retailers invest in promotions to remain visible and gain value shares

RECOVERY AND OPPORTUNITIES

Home-centred lifestyles and pick up in the housing market expected to underpin positive growth performance
Investments in online advertising, promotions and sales platforms set to see further development and growth of e-commerce
Pre-COVID-19 trends set to resurface as consumers seek durable, functional, aesthetically-pleasing and sustainable products

CATEGORY DATA

Table 25 Sales of Home Improvement by Category: Value 2015-2020 Table 26 Sales of Home Improvement by Category: % Value Growth 2015-2020 Table 27 NBO Company Shares of Home Improvement: % Value 2016-2020 Table 28 LBN Brand Shares of Home Improvement: % Value 2017-2020 Table 29 Distribution of Home Improvement by Format: % Value 2015-2020 Table 30 Forecast Sales of Home Improvement by Category: Value 2020-2025 Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025

Homewares in Mexico

KEY DATA FINDINGS

2020 IMPACT

Coronavirus (COVID-19) lockdown spurs sales as time-rich consumers turn to home cooking and baking
More cooking increases pressure on kitchen space and the need for food storage products
Home cooking/baking trend increases usage and desire for new cookware

RECOVERY AND OPPORTUNITIES

Good, but slower value growth anticipated as Mexico returns to normalcy and many households are well stocked with homewares
New brands expected as players respond to growing at-home and on-the-go demand for kitchenware
COVID-19 experience set to enhance already underway move towards more sustainable products

CATEGORY DATA

Table 32 Sales of Homewares by Category: Value 2015-2020 Table 33 Sales of Homewares by Category: % Value Growth 2015-2020 Table 34 Sales of Homewares by Material: % Value 2015-2020 Table 35 NBO Company Shares of Homewares: % Value 2016-2020 Table 36 LBN Brand Shares of Homewares: % Value 2017-2020 Table 37 Distribution of Homewares by Format: % Value 2015-2020 Table 38 Forecast Sales of Homewares by Category: Value 2020-2025 Table 39 Forecast Sales of Homewares by Category: % Value Growth 2020-2025
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  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Home and Garden research and analysis database.

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