The Mexican home and garden market benefited from some easing of COVID-19 related restrictions in 2021. However, some measures aimed at curbing the spread of COVID-19 remained in place during the year, with many schools remaining closed and people continuing to work from home.
E-commerce remained an important feature of the retailing landscape in 2021, with many consumers continuing to shop online as they spent more time at home and were reluctant to visit physical stores. Indeed, the COVID-19 crisis served to significantly expand the consumer base for e-commerce while, at the same time, encouraging established online shoppers to purchase a wider range of products via the channel and to do so more frequently.
The competitive landscape of home and garden in Mexico is highly fragmented, with wide distribution through home and garden specialists, mixed retailers, grocery retailers, direct selling and e-commerce, amongst other channels, affording space for a large number of branded and private label players to compete. Overall, and within the main categories, the retail value shares of companies were stable, with little or no movement in share or position terms, in 2021.
IKEA arrived in Mexico in April 2021 with its first physical store in the country and introduced its online store the following October, which initially offered a limited catalogue and delivery service only in certain states, but is expected to expand its presence in the country during 2022. The company planned to open its second brick-and-mortar store, at Puebla, in the summer of 2022, as well as considering Guadalajara and Monterrey for the opening of two further outlets.
With the experiences of the COVID-19 crisis having encouraged consumers to reassess their lifestyles and priorities, environmental-awareness is expected to exert a growing influence on consumer purchasing decisions during the forecast period. Eco-friendly product alternatives are set to increase in relevance, including furniture made with recycled materials such as wood or plastic bottles.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.See All of Our Definitions
This report originates from Passport, our Home and Garden research and analysis database.
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