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Learn moreMay 2020
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Social and demographic developments exerted a notable influence on the Japanese home and garden market in 2019. Both manufacturers and retailers had to work to try to build their consumer bases and, particularly, to generate sales amongst younger consumers.
The Japanese Government’s “Work Style Reform” initiative, which has included legislation to limit working hours and address imbalances between regular employees and temporary or part-time workers, had a notable impact on the development of the home and garden market in 2019. One significant effect was to boost demand for office furniture as the rise in remote working encouraged a growing number of consumers looked to construct comfortable and productive working environments in their own homes.
The growing pressure on manufacturers and retailers to build sales amongst busy young urban consumers is leading to significant shifts in strategy amongst the major home and garden players. One of the key changes in approach witnessed at the end of the review period was the shift towards smaller urban stores in order to be more accessible to younger consumers, many of whom do not drive nowadays.
Home improvement and gardening specialist stores, and homewares and home furnishing specialist stores continued to dominate distribution in the Japanese home and garden market in 2019. E-commerce continued to gain value share across all categories in the final year of the review period, however, as Japanese consumers generally became more familiar and comfortable with shopping online, and appreciated the channel’s convenience and competitive pricing.
A declining population and stagnation in the number of households are set to serve as significant constraints on growth in home and garden in Japan during the forecast period. The market is expected to see ongoing polarisation.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home and Garden industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home and Garden in Japan market research report includes:
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Why buy this report?
This industry report originates from Passport, our DIY and Gardening market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.