The home and garden industry saw current value growth in 2020, as Japanese consumers were confined to their homes, which allowed them to focus on home renovations and gardening. Home improvement, homewares and gardening all witnessed notable current value growth in this year, although home furnishings saw a marginal decline.
While home furnishings witnessed a decline in 2022, there was a growing demand for minimalistic furniture in Japan, mainly due to the cultural appreciation of simplicity and minimalism in the country. The idea of “wabi-sabi”, which is popular in Japanese culture, emphasises the value of simplicity in design and the beauty of imperfections.
Nitori led home and garden in Japan in value terms in 2022, thanks to its focus on value, excellence, and customer happiness. The player has been successful because it offers affordable prices, while upholding excellent standards for its goods.
A dramatic change in retailing habits has recently been observed in home and garden in Japan. One of the most noticeable changes has been the popularity of e-commerce as a sales channel.
The future for home and garden in Japan is not particularly promising. Despite the expectation of slow current value growth throughout the forecast period, after a year of growth in 2023 in value terms at constant 2022 prices, the industry is predicted to resume its downwards trajectory.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.See All of Our Definitions
This report originates from Passport, our Home and Garden research and analysis database.
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