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Country Report

Home and Garden in

Home and Garden in Japan

32 pages, Apr 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Home and garden gains attention from a new group of consumers enjoying DIY

Home and garden is enjoying attention from female and young male consumers who have started practising DIY. However, the effect of the trend on current value sales growth in 2017 remained marginal.

Power tools continues to receive attention from both beginners and professionals

The DIY trend remained popular in 2017 thanks to SNS and smartphone apps enabling consumers to share pictures and DIY experiences. Other cordless power tools in particular is benefiting from the DIY trend thanks to the versatility of tools for a variety of projects.

Nitori continues to lead home and garden

Nitori continued to record strong growth in 2017 due to its popularity in smaller stores in urban areas. Nitori offers fashionable high-quality products at reasonable prices.

Internet retailing increases its share in 2017

Internet retailing gained further value share in home and garden in 2017 and is expected to continue doing so in the forecast period. However, the main distribution channels are home improvement and gardening stores and homewares and home furnishing stores.

Growth of home and garden will remain marginal in the forecast period

Home and garden is expected to see value growth in the forecast period. The DIY trend is likely to drive sales of power tools, with international players taking a lot of interest in Japan.

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Home and Garden Sample Report Home and Garden Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home and Garden in Japan?
What are the major brands in Japan?
Is DIY suffering or benefiting from consumer austerity?
How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
Where is Do-it-for-me constraining sales of Do-It-Yourself?
In which countries are Home and Garden Specialists opening more outlets?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our DIY and Gardening market research database.

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Home and Garden in Japan

EXECUTIVE SUMMARY

Home and garden gains attention from a new group of consumers enjoying DIY

Power tools continues to receive attention from both beginners and professionals

Nitori continues to lead home and garden

Internet retailing increases its share in 2017

Growth of home and garden will remain marginal in the forecast period

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2012-2017
Table 2 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 4 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 5 Distribution of Home and Garden by Format: % Value 2012-2017
Table 6 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Gardening in Japan

HEADLINES

PROSPECTS

Older people remain the main consumers of gardening products

Indoor plants meet demand from small urban apartments

Light and safe gardening power tools remain popular

COMPETITIVE LANDSCAPE

Takii and Sakata continue to dominate seeds in 2017

Plant protection is dominated by Sumitomo Chemical group companies

CATEGORY DATA

Table 8 Sales of Gardening by Category: Value 2012-2017
Table 9 Sales of Gardening by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Gardening: % Value 2013-2017
Table 11 LBN Brand Shares of Gardening: % Value 2014-2017
Table 12 Distribution of Gardening by Format: % Value 2012-2017
Table 13 Forecast Sales of Gardening by Category: Value 2017-2022
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2017-2022

Home Furnishings in Japan

HEADLINES

PROSPECTS

Indoor furniture sees positive growth in 2017

Home textiles continues to perform well

LED set to become the main lamp in the forecast period

COMPETITIVE LANDSCAPE

Nitori leads home furnishings in 2017

Iris Ohyama enjoys attention with its LED-related products

CATEGORY DATA

Table 15 Sales of Home Furnishings by Category: Value 2012-2017
Table 16 Sales of Home Furnishings by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Home Furnishings: % Value 2013-2017
Table 18 LBN Brand Shares of Home Furnishings: % Value 2014-2017
Table 19 LBN Brand Shares of Light Sources: % Value 2014-2017
Table 20 Distribution of Home Furnishings by Format: % Value 2012-2017
Table 21 Forecast Sales of Home Furnishings by Category: Value 2017-2022
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022

Home Improvement in Japan

HEADLINES

PROSPECTS

Bathroom and sanitaryware continues to see positive growth in 2017

Floor covering declining

Power tools remain popular in 2017

COMPETITIVE LANDSCAPE

Power tools industry sees active mergers and acquisitions

Bathroom and sanitaryware becomes more functional

Home improvement and gardening stores remains the primary channel

CATEGORY DATA

Table 23 Sales of Home Improvement by Category: Value 2012-2017
Table 24 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 25 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 26 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 27 Distribution of Home Improvement by Format: % Value 2012-2017
Table 28 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022

Homewares in Japan

HEADLINES

PROSPECTS

Homewares sees a slight increase in 2017

Cookware remains popular in 2017

COMPETITIVE LANDSCAPE

Fast fashion trend continues in 2017

MUJI and internet retailers remain popular in 2017

CATEGORY DATA

Table 30 Sales of Homewares by Category: Value 2012-2017
Table 31 Sales of Homewares by Category: % Value Growth 2012-2017
Table 32 Sales of Homewares by Material: % Value 2012-2017
Table 33 NBO Company Shares of Homewares: % Value 2013-2017
Table 34 LBN Brand Shares of Homewares: % Value 2014-2017
Table 35 Distribution of Homewares by Format: % Value 2012-2017
Table 36 Forecast Sales of Homewares by Category: Value 2017-2022
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Home and Garden in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

Home and garden gains attention from a new group of consumers enjoying DIY

Power tools continues to receive attention from both beginners and professionals

Nitori continues to lead home and garden

Internet retailing increases its share in 2017

Growth of home and garden will remain marginal in the forecast period

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Home and Garden in Japan

EXECUTIVE SUMMARY

Home and garden gains attention from a new group of consumers enjoying DIY

Power tools continues to receive attention from both beginners and professionals

Nitori continues to lead home and garden

Internet retailing increases its share in 2017

Growth of home and garden will remain marginal in the forecast period

MARKET DATA

SOURCES

Gardening in Japan

HEADLINES

PROSPECTS

Older people remain the main consumers of gardening products

Indoor plants meet demand from small urban apartments

Light and safe gardening power tools remain popular

COMPETITIVE LANDSCAPE

Takii and Sakata continue to dominate seeds in 2017

Plant protection is dominated by Sumitomo Chemical group companies

CATEGORY DATA

Home Furnishings in Japan

HEADLINES

PROSPECTS

Indoor furniture sees positive growth in 2017

Home textiles continues to perform well

LED set to become the main lamp in the forecast period

COMPETITIVE LANDSCAPE

Nitori leads home furnishings in 2017

Iris Ohyama enjoys attention with its LED-related products

CATEGORY DATA

Home Improvement in Japan

HEADLINES

PROSPECTS

Bathroom and sanitaryware continues to see positive growth in 2017

Floor covering declining

Power tools remain popular in 2017

COMPETITIVE LANDSCAPE

Power tools industry sees active mergers and acquisitions

Bathroom and sanitaryware becomes more functional

Home improvement and gardening stores remains the primary channel

CATEGORY DATA

Homewares in Japan

HEADLINES

PROSPECTS

Homewares sees a slight increase in 2017

Cookware remains popular in 2017

COMPETITIVE LANDSCAPE

Fast fashion trend continues in 2017

MUJI and internet retailers remain popular in 2017

CATEGORY DATA

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