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Country Report

Home and Garden in

Home and Garden in Japan

Apr 2019

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Changing environment throws up challenges

The Japanese home and garden market presents notable challenges for its participants. As well as being constrained by maturity, the market is seeing its consumer base shrink as a result of population decline.

Targeting younger consumers

Efforts to generate demand amongst younger consumers are key to manufacturers and retailers’ ongoing development in the Japanese home and garden market. Younger consumers’ busy lifestyles and more isolated living conditions mean that traditions in areas such as gardening and cooking are not being passed on as in previous generations.

Success for players seen to combine quality and affordability

The end of the review period saw players expanding on the back of product offers that are perceived to offer a strong combination of reasonable quality and affordability. Consumer perceptions that Iris Ohyama offers a strong quality-to-price ratio have helped it to maintain a significant presence across a range of gardening categories as well as challenging for the lead in LED lamps, a category previously dominated by major electronics companies.

Growing role for internet retailing

Home improvement and gardening specialist stores and homewares and home furnishing specialist stores remained the largest distribution channels in the Japanese home and garden market at the end of the review period. Internet retailing is growing, though it is developing significantly more slowly amongst home improvement and gardening specialist retailers than amongst homewares and furnishing players.

Increasing polarisation

A declining population and stagnation in the number of households are set to serve as significant constraints on growth in home and garden in Japan during the forecast period. The market is expected to see ongoing polarisation, as players such as Nitori and Iris Ohyama continue to expand with an offer founded on providing reasonable quality at competitive prices at the same time as demand continues to grow in the premium segment.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home and Garden in Japan?
What are the major brands in Japan?
Is DIY suffering or benefiting from consumer austerity?
How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
Where is Do-it-for-me constraining sales of Do-It-Yourself?
In which countries are Home and Garden Specialists opening more outlets?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our DIY and Gardening market research database.

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Home and Garden in Japan

EXECUTIVE SUMMARY

Changing environment throws up challenges

Targeting younger consumers

Success for players seen to combine quality and affordability

Growing role for internet retailing

Increasing polarisation

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2013-2018
Table 2 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 4 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 6 Distribution of Home and Garden by Format: % Value 2013-2018
Table 7 Distribution of Home and Garden by Format and Category: % Value 2018
Table 8 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Gardening in Japan

HEADLINES

PROSPECTS

Smart gardening not yet established

Need to replenish the consumer base

Opportunities to tailor positioning to prevailing trends

COMPETITIVE LANDSCAPE

Power tools makers to hold large shares in gardening power tools

Iris Ohyama maintaining strength across categories

M&A in home improvement and gardening stores might lead to M&A in related markets

CATEGORY DATA

Table 10 Sales of Gardening by Category: Value 2013-2018
Table 11 Sales of Gardening by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Gardening: % Value 2014-2018
Table 13 LBN Brand Shares of Gardening: % Value 2015-2018
Table 14 Distribution of Gardening by Format: % Value 2013-2018
Table 15 Forecast Sales of Gardening by Category: Value 2018-2023
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2018-2023

Home Furnishings in Japan

HEADLINES

PROSPECTS

LED becomes a popular lighting source, but not smart LED

Re-evaluation in sleep

Internet retailing expanding

COMPETITIVE LANDSCAPE

Nitori extends lead

Iris Ohyama expands strongly in LED bulbs

Internet players beginning to grow

CATEGORY DATA

Table 17 Sales of Home Furnishings by Category: Value 2013-2018
Table 18 Sales of Home Furnishings by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Home Furnishings: % Value 2014-2018
Table 20 LBN Brand Shares of Home Furnishings: % Value 2015-2018
Table 21 LBN Brand Shares of Light Sources: % Value 2015-2018
Table 22 Distribution of Home Furnishings by Format: % Value 2013-2018
Table 23 Forecast Sales of Home Furnishings by Category: Value 2018-2023
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023

Home Improvement in Japan

HEADLINES

PROSPECTS

Natural disasters influence the market in 2018

Continued growth in power tools

Contrasting outlooks across categories

COMPETITIVE LANDSCAPE

Toto and LIXIL remain the top players in bathroom and sanitaryware

Shift in competitive landscape in power tools

Further merger and acquisition in home improvement and gardening retailers

CATEGORY DATA

Table 25 Sales of Home Improvement by Category: Value 2013-2018
Table 26 Sales of Home Improvement by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Home Improvement: % Value 2014-2018
Table 28 LBN Brand Shares of Home Improvement: % Value 2015-2018
Table 29 Distribution of Home Improvement by Format: % Value 2013-2018
Table 30 Forecast Sales of Home Improvement by Category: Value 2018-2023
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023

Homewares in Japan

HEADLINES

PROSPECTS

Time-saving and health are the top trends for kitchen products

Dinnerware under polarisation

Dual usage products

COMPETITIVE LANDSCAPE

Kai Corp maintains presence in kitchen utensils

Nitori placing growing emphasis on homewares

MUJI expanding

CATEGORY DATA

Table 32 Sales of Homewares by Category: Value 2013-2018
Table 33 Sales of Homewares by Category: % Value Growth 2013-2018
Table 34 Sales of Homewares by Material: % Value 2013-2018
Table 35 NBO Company Shares of Homewares: % Value 2014-2018
Table 36 LBN Brand Shares of Homewares: % Value 2015-2018
Table 37 Distribution of Homewares by Format: % Value 2013-2018
Table 38 Forecast Sales of Homewares by Category: Value 2018-2023
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Home and Garden in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

Changing environment throws up challenges

Targeting younger consumers

Success for players seen to combine quality and affordability

Growing role for internet retailing

Increasing polarisation

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home and Garden in Japan

EXECUTIVE SUMMARY

Changing environment throws up challenges

Targeting younger consumers

Success for players seen to combine quality and affordability

Growing role for internet retailing

Increasing polarisation

MARKET DATA

DEFINITIONS

SOURCES

Gardening in Japan

HEADLINES

PROSPECTS

Smart gardening not yet established

Need to replenish the consumer base

Opportunities to tailor positioning to prevailing trends

COMPETITIVE LANDSCAPE

Power tools makers to hold large shares in gardening power tools

Iris Ohyama maintaining strength across categories

M&A in home improvement and gardening stores might lead to M&A in related markets

CATEGORY DATA

Home Furnishings in Japan

HEADLINES

PROSPECTS

LED becomes a popular lighting source, but not smart LED

Re-evaluation in sleep

Internet retailing expanding

COMPETITIVE LANDSCAPE

Nitori extends lead

Iris Ohyama expands strongly in LED bulbs

Internet players beginning to grow

CATEGORY DATA

Home Improvement in Japan

HEADLINES

PROSPECTS

Natural disasters influence the market in 2018

Continued growth in power tools

Contrasting outlooks across categories

COMPETITIVE LANDSCAPE

Toto and LIXIL remain the top players in bathroom and sanitaryware

Shift in competitive landscape in power tools

Further merger and acquisition in home improvement and gardening retailers

CATEGORY DATA

Homewares in Japan

HEADLINES

PROSPECTS

Time-saving and health are the top trends for kitchen products

Dinnerware under polarisation

Dual usage products

COMPETITIVE LANDSCAPE

Kai Corp maintains presence in kitchen utensils

Nitori placing growing emphasis on homewares

MUJI expanding

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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