Home and Garden in the Netherlands

Home and Garden in the Netherlands

EXECUTIVE SUMMARY

A weakening housing market leads to slow growth in home and garden

Smart products are limited in home and garden and adoption is slow

Ikea leads sales and growth, but small companies also perform well

New concepts for home and garden retailers, growth for internet retailers

Home and garden is expected to record slow growth

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2013-2018
Table 2 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 4 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 6 Distribution of Home and Garden by Format: % Value 2013-2018
Table 7 Distribution of Home and Garden by Format and Category: % Value 2018
Table 8 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources

Gardening in the Netherlands

HEADLINES

PROSPECTS

Sales are boosted by economic growth

Campaigns to increase the plants in gardens benefits horticulture

Internet retailing grows at the expense of store-based retailing

COMPETITIVE LANDSCAPE

Intratuin Nederland maintains its lead in gardening

Private label is important in horticulture; brands in gardening equipment

Ikea records the fastest growth in gardening

CATEGORY DATA

Table 10 Sales of Gardening by Category: Value 2013-2018
Table 11 Sales of Gardening by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Gardening: % Value 2014-2018
Table 13 LBN Brand Shares of Gardening: % Value 2015-2018
Table 14 Distribution of Gardening by Format: % Value 2013-2018
Table 15 Forecast Sales of Gardening by Category: Value 2018-2023
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2018-2023

Home Furnishings in the Netherlands

HEADLINES

PROSPECTS

The economy boosts sales; the weak housing market dampens sales

Internet retailing grows unabated in some categories

New concepts such as leasing are still niche, but could grow

COMPETITIVE LANDSCAPE

Ikea continues to lead home furnishings

Kwantum Nederland and Intergamma see strong performances

Companies specialising in kitchen furniture record poor performances

CATEGORY DATA

Table 17 Sales of Home Furnishings by Category: Value 2013-2018
Table 18 Sales of Home Furnishings by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Home Furnishings: % Value 2014-2018
Table 20 LBN Brand Shares of Home Furnishings: % Value 2015-2018
Table 21 LBN Brand Shares of Light Sources: % Value 2015-2018
Table 22 Distribution of Home Furnishings by Format: % Value 2013-2018
Table 23 Forecast Sales of Home Furnishings by Category: Value 2018-2023
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023

Home Improvement in the Netherlands

HEADLINES

PROSPECTS

Home improvement records growth despite the weak housing market

Mixed performance in floor covering

Internet retailing sees the fastest growth in home improvement

COMPETITIVE LANDSCAPE

Intergamma leads home improvement in the Netherlands

Kwantum Nederland and Hornbach Bouwmarkt enjoy rapid growth

Coram International continues to grow with its Sealskin brand

CATEGORY DATA

Table 25 Sales of Home Improvement by Category: Value 2013-2018
Table 26 Sales of Home Improvement by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Home Improvement: % Value 2014-2018
Table 28 LBN Brand Shares of Home Improvement: % Value 2015-2018
Table 29 Distribution of Home Improvement by Format: % Value 2013-2018
Table 30 Forecast Sales of Home Improvement by Category: Value 2018-2023
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023

Homewares in the Netherlands

HEADLINES

PROSPECTS

Homewares registers growth thanks to the growing Dutch economy

Value addition in homewares, but consumers look for cheap alternatives

Loyalty programmes are here to stay, which benefits the category

COMPETITIVE LANDSCAPE

Ikea retains its lead in homewares and records strong growth

BK Cookware records the fastest growth in homewares

Local brands grow at the expense of international brands

CATEGORY DATA

Table 32 Sales of Homewares by Category: Value 2013-2018
Table 33 Sales of Homewares by Category: % Value Growth 2013-2018
Table 34 Sales of Homewares by Material: % Value 2013-2018
Table 35 NBO Company Shares of Homewares: % Value 2014-2018
Table 36 LBN Brand Shares of Homewares: % Value 2015-2018
Table 37 Distribution of Homewares by Format: % Value 2013-2018
Table 38 Forecast Sales of Homewares by Category: Value 2018-2023
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2018-2023

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