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Country Report

Home and Garden in

Home and Garden in the Netherlands

May 2021

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on home and garden

Overall, home and garden in the Netherlands performed very well amid the Coronavirus (COVID-19) crisis in 2020. Even though consumers were locked down in spring 2020, most retailers stayed open, including home improvement and gardening stores.

COVID-19 country impact

Within the Netherlands, large gatherings were banned on 12 March 2020. From Sunday 15 March, all food and drink establishments were closed, followed by schools a day later, albeit with some remaining open to the children of healthcare and emergency service workers.

Company response

All companies competing in home and garden fared very well in 2020, with many posting double-digit growth numbers. Ikea BV retained its leadership of the competitive landscape in 2020.

Retailing shift

Pre-pandemic, popular home and garden specialist retailers including Ikea, Praxis and Gamma, enticed consumers through inviting stores spaces. However, in 2020, store-based retailers largely observed limitations pertaining to the number of customers allowed inside at a given time.

What next for home and garden?

In 2021, home and garden current value growth is expected to be much lower than in 2020 as some of the 2020 drivers will not apply anymore. For instance, some consumers completed their big-ticket spending purchases already while under lockdown, restricting growth in the forecast period.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home and Garden in Netherlands?
What are the major brands in Netherlands?
Is DIY suffering or benefiting from consumer austerity?
How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
Where is Do-it-for-me constraining sales of Do-It-Yourself?
In which countries are Home and Garden Specialists opening more outlets?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our DIY and Gardening market research database.

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Home and Garden in the Netherlands

EXECUTIVE SUMMARY

COVID-19 impact on home and garden

COVID-19 country impact

Company response

Retailing shift

What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2015-2020
Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020
Table 6 Distribution of Home and Garden by Format: % Value 2015-2020
Table 7 Distribution of Home and Garden by Format and Category: % Value 2020
Table 8 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Gardening in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Home seclusion boosted the sales of gardening in 2020

Robotic lawn mowers received growing attention

Shift to e-commerce was still witnessed despite key retailers being exempt from the mandated store closures

RECOVERY AND OPPORTUNITIES

Slower growth in the forecast period as large purchases were completed under lockdown

New housing developments will support growing demand

Urbanisation will provide opportunities for the development of horticulture

CATEGORY DATA

Table 10 Sales of Gardening by Category: Value 2015-2020
Table 11 Sales of Gardening by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Gardening: % Value 2016-2020
Table 13 LBN Brand Shares of Gardening: % Value 2017-2020
Table 14 Distribution of Gardening by Format: % Value 2015-2020
Table 15 Forecast Sales of Gardening by Category: Value 2020-2025
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2020-2025

Home Furnishings in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Home furnishing sales picked up after the first lockdown in 2020

Home seclusion motivated consumers to replace their old indoor furniture

Retailers with omnichannel strategies performed best

RECOVERY AND OPPORTUNITIES

Growth in home furnishings will slow but the outlook for the forecast period remains positive

High growth of e-commerce will attract more retailers to develop online capabilities

Switch towards LED will continue

CATEGORY DATA

Table 17 Sales of Home Furnishings by Category: Value 2015-2020
Table 18 Sales of Home Furnishings by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Home Furnishings: % Value 2016-2020
Table 20 LBN Brand Shares of Home Furnishings: % Value 2017-2020
Table 21 LBN Brand Shares of Light Sources: % Value 2017-2020
Table 22 Distribution of Home Furnishings by Format: % Value 2015-2020
Table 23 Forecast Sales of Home Furnishings by Category: Value 2020-2025
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025

Home Improvement in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Lockdown paved the way for home improvement projects in 2020

The DIY consumer drove sales

Retailers focused on improving their online capabilities to meet consumers’ demands for convenience

RECOVERY AND OPPORTUNITIES

Several factors supporting strong performance in the forecast period

Smaller projects will continue driving growth

Retailers will have to adapt to keep up with e-commerce

CATEGORY DATA

Table 25 Sales of Home Improvement by Category: Value 2015-2020
Table 26 Sales of Home Improvement by Category: % Value Growth 2015-2020
Table 27 NBO Company Shares of Home Improvement: % Value 2016-2020
Table 28 LBN Brand Shares of Home Improvement: % Value 2017-2020
Table 29 Distribution of Home Improvement by Format: % Value 2015-2020
Table 30 Forecast Sales of Home Improvement by Category: Value 2020-2025
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025

Homewares in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

More meals at home encouraged consumers to replace dinnerware in 2020

Since consumers cooked more in 2020 they were more willing to purchase new homewares

Ease of online purchasing boosted the shift towards e-commerce

RECOVERY AND OPPORTUNITIES

Economic uncertainty may moderate the growth of homewares in the forecast period

E-commerce will continue playing an important role

Housing trends will provide an opportunity for growth for homewares

CATEGORY DATA

Table 32 Sales of Homewares by Category: Value 2015-2020
Table 33 Sales of Homewares by Category: % Value Growth 2015-2020
Table 34 Sales of Homewares by Material: % Value 2015-2020
Table 35 NBO Company Shares of Homewares: % Value 2016-2020
Table 36 LBN Brand Shares of Homewares: % Value 2017-2020
Table 37 Distribution of Homewares by Format: % Value 2015-2020
Table 38 Forecast Sales of Homewares by Category: Value 2020-2025
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Home and Garden in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on home and garden

COVID-19 country impact

Company response

Retailing shift

What next for home and garden?

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home and Garden in the Netherlands

EXECUTIVE SUMMARY

COVID-19 impact on home and garden

COVID-19 country impact

Company response

Retailing shift

What next for home and garden?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Gardening in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Home seclusion boosted the sales of gardening in 2020

Robotic lawn mowers received growing attention

Shift to e-commerce was still witnessed despite key retailers being exempt from the mandated store closures

RECOVERY AND OPPORTUNITIES

Slower growth in the forecast period as large purchases were completed under lockdown

New housing developments will support growing demand

Urbanisation will provide opportunities for the development of horticulture

CATEGORY DATA

Home Furnishings in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Home furnishing sales picked up after the first lockdown in 2020

Home seclusion motivated consumers to replace their old indoor furniture

Retailers with omnichannel strategies performed best

RECOVERY AND OPPORTUNITIES

Growth in home furnishings will slow but the outlook for the forecast period remains positive

High growth of e-commerce will attract more retailers to develop online capabilities

Switch towards LED will continue

CATEGORY DATA

Home Improvement in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Lockdown paved the way for home improvement projects in 2020

The DIY consumer drove sales

Retailers focused on improving their online capabilities to meet consumers’ demands for convenience

RECOVERY AND OPPORTUNITIES

Several factors supporting strong performance in the forecast period

Smaller projects will continue driving growth

Retailers will have to adapt to keep up with e-commerce

CATEGORY DATA

Homewares in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

More meals at home encouraged consumers to replace dinnerware in 2020

Since consumers cooked more in 2020 they were more willing to purchase new homewares

Ease of online purchasing boosted the shift towards e-commerce

RECOVERY AND OPPORTUNITIES

Economic uncertainty may moderate the growth of homewares in the forecast period

E-commerce will continue playing an important role

Housing trends will provide an opportunity for growth for homewares

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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