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Learn moreApr 2020
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In 2019, home and garden in the Netherlands recorded steady value growth; however, growth was weaker than it had been over the review period. The main driver of this reduced growth was the weakened housing market, with a slowdown on new homes being built, and less home exchanges taking place.
Developments in the housing and rental landscape have seen a growing share of small living spaces, such as apartments, as houses in the Netherlands have also reduced in size.
Ikea BV retained its leadership of the competitive landscape in 2019, having implemented a new service in 2018, offering free interior advice to consumers. This strategy allows IKEA store staff to showcase several items to consumers, highlighting new choices and different colour combinations that may not have previously been considered.
Popular home and garden specialist retailers including Ikea, Praxis and Gamma, entice consumers through inviting stores spaces, often located in industrial areas or shopping centres that are specifically designed to home and garden stores. However, a growing threat for all store-based retailers in 2019 was the growth of e-commerce.
Over the forecast period, home and garden is expected to record steady growth, with growth improved by 2024 compared to 2019. However, the weak housing market will continue to be a challenge for players, with the number of exchanges in decline having a knock-on effect on renovation projects and home improvement.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in Netherlands with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home and Garden industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our DIY and Gardening market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.