Home and garden in the Netherlands recorded current value growth in 2018, yet this was the weakest growth registered since 2015. Slow growth was driven by the weakening housing market, whereby the number of new houses decreased and the number of houses changing ownership declined.
Smart products are available in the Netherlands in home and garden categories such as gardening and light sources. The availability of such products is currently limited, however, with most consumers unaware of such products.
Ikea continued to lead home and garden in value terms and also saw the highest growth in the Netherlands in 2018. Its ability to stay ahead of its competitors through innovative and resourceful products is the main reason why the retail giant continues to grow.
Home and garden specialist retailers such as Karwei, IKEA, Praxis and Gamma opened new store concepts, bringing smaller outlets close to consumers in the middle of shopping centres in city centres. Usually, these home and garden stores are located in industrial areas, on the outskirts of towns or in specially designated shopping centres for home and garden stores.
Home and garden is expected to record only slow current value growth over the forecast period. The main reason is the expectation of a depressed housing market.
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This industry report originates from Passport, our DIY and Gardening market research database.