In 2022, value sales of home and garden in the Netherlands remained elevated when compared to pre-pandemic levels. However, the various categories within home and garden – gardening, home furnishings, home improvement and homewares – registered disparate performances in terms of demand as well as value sales.
The pandemic changed how many consumers in the Netherlands view their living spaces. The combination of this perception with existing Dutch sentiment and lifestyles influenced the key trends for home and garden in 2022.
In 2022, Ikea BV remained the leading player of an extremely fragmented competitive landscape in the Netherlands. It recorded value sales growth across the industry, including within homewares and home furnishings, both of which it leads.
E-commerce continued to gain value share within home and garden in 2022. The easy delivery and installation services, returns policy and how-to-use videos provided by digital channels supported its performance.
Home and garden in the Netherlands is expected to record positive value sales growth (at constant 2022 prices) over the forecast period. However, this will be primarily driven by a rise in the cost of raw materials, labour and supply chain disruptions caused by inflation and the war in Ukraine, ultimately increasing retail prices, especially over the early part of the forecast period.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.See All of Our Definitions
This report originates from Passport, our Home and Garden research and analysis database.
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