2025 Developments
Home and garden in the Netherlands registered a cautious rebound in 2025, with value reaching EUR17.7 billion, reflecting a muted recovery compared to earlier post-pandemic years and shaped by restrained consumer confidence and an emphasis on affordability. Despite a slight improvement in macroeconomic conditions, including a 2% real GDP increase and moderating inflation at 3%, growth in this industry lagged behind broader regional improvements due to persistent pressure on household budgets and a shift towards value-driven purchasing. The competitive environment became more concentrated as restructuring, consolidation, and the rapid expansion of value-oriented and omnichannel leaders forced mid-priced operators to adapt or exit, making the landscape both challenging and opportunity-rich for those able to innovate around price, convenience, and accessible design. To succeed, brands must prioritise clear value propositions, invest in practical innovation that supports easy home upgrades, and embrace seamless omnichannel strategies.
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Overview:
Understand the latest market trends and future growth opportunities for the Home and Garden industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Gardening
- Home Furnishings
- Home Improvement
- Homewares
If you're in the Home and Garden industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home and Garden in Netherlands report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home and Garden in Netherlands?
- Which are the leading brands in Home and Garden in Netherlands?
- How are products distributed in Home and Garden in Netherlands?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Where is future growth expected to be most dynamic?
Home and Garden in the Netherlands
2025 Developments
Key Data Insights
Kwantum and Leen Bakker Restructure as Value Pressure Reshapes Retail
Home Furnishings Dominates Household Spending While Home Improvement Outpaces in Growth
Accessible Premiumisation and Practical Innovation for Cautious Consumers
Steady but Modest Growth Amid Cautious Spending and Selective Premiumisation
Practical Innovation and Omnichannel Growth to Drive the Fastest-Growing Areas
Ikea Strengthens Lead as Value and Private Label Shape Competition
Mergers, Acquisitions and Retail Innovation Set the Stage for a More Concentrated Market
Store-Based Specialists Remain Dominant but Lose Share to E-Commerce
Retail E-Commerce Is Fastest-Growing Channel, Driven by Convenience and Competitive Prices
Home Improvement in the Netherlands
Key Data Insights
Home Improvement Summary
Praxis Responds to Cautious Spending with Value and Innovation
Quickstep Transforms Flooring with Waterproof Herringbone Laminate
Flexa Empowers Diy Decorators with Curated Palettes and Digital Tools
Private Label and Loyalty Offers to Drive Sales
Innovation in Flooring and Paint Set to Drive Steady Growth in Home Improvement
Ppg Coatings and Intergamma Reinforce Leadership as Private Label Strengthens Position
Maxeda and Flexa Accelerate Innovation with Brand Relaunches and Trend-Led Launches
Home Improvement and Gardening Stores Remains the Dominant Channel
Retail E-Commerce and Omnichannel Integration Accelerate
Gardening in the Netherlands
Key Data Insights
Gardening Summary
Gardening in the Netherlands Rebounds as Horticulture and Garden Care Lead the Way
Husqvarna and Bosch Accelerate Uptake of Automated, Value-Driven Garden Tools
Private Label and Garden Centre Chains Shape Pricing and Product Choice
Robotic Lawn Mowers and Self-Watering Planters to Reshape Urban Living
Horticulture Dominates as Garden Care Accelerates on Sustainability Push
Intratuin Strengthens Position as Private Label Expands through Retail Reach
Home Improvement Stores Anchors Sales as E-Commerce Surges in Value
Garden Centres Drive Campaigns as Omnichannel Reshapes Consumer Behaviour
Homewares in the Netherlands
Key Data Insights
Homewares Summary
Blokker’S Return Highlights Changing Retail Dynamics and Shifting Shopper Loyalty
Villeroy & Boch Drives Premiumisation as Festive Dining Surges
Bk Leverages Pfas-Free Innovation to Build Trust in Healthy Cooking
Homewares Growth to Be Driven by Affordability, Convenience and an Expanding Consumer Base
Premium and Collectable Tableware Set to Fuel Dining's Future Growth
Pfas-Free Coatings to Shift From Premium Feature to Baseline Expectation
Ikea Consolidates Lead as Ownership Changes Reshape Retail
Action Expands Store Network as Variety Gains Share From Specialists
Blokker and Dille & Kamille Adapt with Targeted Store Strategies
Webshops and Marketplaces Steadily Capture Share in Cookware and Tableware
Home Furnishings in the Netherlands
Key Data Insights
Home Furnishings Summary
Kwantum and Leen Bakker Restructure as Value Players Squeeze Mid-Price Rivals
Ikea Sets Accessible Design Trend as Indoor Living Leads Sales
Beter Bed Boosts Sales by Linking Sleep Expertise to Wellbeing
Home Furnishings to Polarise as Value and Design-Led Players Gain Ground
Durable Indoor Living Solutions Set to Drive Future Spending
Bed Specialists Set to Use Expertise to Capture Health-Conscious Shoppers
Ikea Accelerates Share Gains as Value Chains Restructure
Homewares and Home Furnishing Stores Remains Dominant but Loses Share
Retail E-Commerce Continue to Make Gains
Country Reports Disclaimer
The following categories and subcategories are included:
Home and Garden
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- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home and Garden research and analysis database.
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