Home and Garden in the Netherlands

May 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Home and Garden industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Gardening
  • Home Furnishings
  • Home Improvement
  • Homewares

If you're in the Home and Garden industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home and Garden in Netherlands report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home and Garden in Netherlands?
  • Which are the leading brands in Home and Garden in Netherlands?
  • How are products distributed in Home and Garden in Netherlands?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
  • Where is future growth expected to be most dynamic?

Home and Garden in the Netherlands

EXECUTIVE SUMMARY

COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2015-2020 Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020 Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020 Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020 Table 6 Distribution of Home and Garden by Format: % Value 2015-2020 Table 7 Distribution of Home and Garden by Format and Category: % Value 2020 Table 8 Forecast Sales of Home and Garden by Category: Value 2020-2025 Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Gardening in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Home seclusion boosted the sales of gardening in 2020
Robotic lawn mowers received growing attention
Shift to e-commerce was still witnessed despite key retailers being exempt from the mandated store closures

RECOVERY AND OPPORTUNITIES

Slower growth in the forecast period as large purchases were completed under lockdown
New housing developments will support growing demand
Urbanisation will provide opportunities for the development of horticulture

CATEGORY DATA

Table 10 Sales of Gardening by Category: Value 2015-2020 Table 11 Sales of Gardening by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Gardening: % Value 2016-2020 Table 13 LBN Brand Shares of Gardening: % Value 2017-2020 Table 14 Distribution of Gardening by Format: % Value 2015-2020 Table 15 Forecast Sales of Gardening by Category: Value 2020-2025 Table 16 Forecast Sales of Gardening by Category: % Value Growth 2020-2025

Home Furnishings in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Home furnishing sales picked up after the first lockdown in 2020
Home seclusion motivated consumers to replace their old indoor furniture
Retailers with omnichannel strategies performed best

RECOVERY AND OPPORTUNITIES

Growth in home furnishings will slow but the outlook for the forecast period remains positive
High growth of e-commerce will attract more retailers to develop online capabilities
Switch towards LED will continue

CATEGORY DATA

Table 17 Sales of Home Furnishings by Category: Value 2015-2020 Table 18 Sales of Home Furnishings by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Home Furnishings: % Value 2016-2020 Table 20 LBN Brand Shares of Home Furnishings: % Value 2017-2020 Table 21 LBN Brand Shares of Light Sources: % Value 2017-2020 Table 22 Distribution of Home Furnishings by Format: % Value 2015-2020 Table 23 Forecast Sales of Home Furnishings by Category: Value 2020-2025 Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025

Home Improvement in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

Lockdown paved the way for home improvement projects in 2020
The DIY consumer drove sales
Retailers focused on improving their online capabilities to meet consumers’ demands for convenience

RECOVERY AND OPPORTUNITIES

Several factors supporting strong performance in the forecast period
Smaller projects will continue driving growth
Retailers will have to adapt to keep up with e-commerce

CATEGORY DATA

Table 25 Sales of Home Improvement by Category: Value 2015-2020 Table 26 Sales of Home Improvement by Category: % Value Growth 2015-2020 Table 27 NBO Company Shares of Home Improvement: % Value 2016-2020 Table 28 LBN Brand Shares of Home Improvement: % Value 2017-2020 Table 29 Distribution of Home Improvement by Format: % Value 2015-2020 Table 30 Forecast Sales of Home Improvement by Category: Value 2020-2025 Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025

Homewares in the Netherlands

KEY DATA FINDINGS

2020 IMPACT

More meals at home encouraged consumers to replace dinnerware in 2020
Since consumers cooked more in 2020 they were more willing to purchase new homewares
Ease of online purchasing boosted the shift towards e-commerce

RECOVERY AND OPPORTUNITIES

Economic uncertainty may moderate the growth of homewares in the forecast period
E-commerce will continue playing an important role
Housing trends will provide an opportunity for growth for homewares

CATEGORY DATA

Table 32 Sales of Homewares by Category: Value 2015-2020 Table 33 Sales of Homewares by Category: % Value Growth 2015-2020 Table 34 Sales of Homewares by Material: % Value 2015-2020 Table 35 NBO Company Shares of Homewares: % Value 2016-2020 Table 36 LBN Brand Shares of Homewares: % Value 2017-2020 Table 37 Distribution of Homewares by Format: % Value 2015-2020 Table 38 Forecast Sales of Homewares by Category: Value 2020-2025 Table 39 Forecast Sales of Homewares by Category: % Value Growth 2020-2025
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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Home and Garden research and analysis database.

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