Home and Garden in the Netherlands

Home and Garden in the Netherlands

EXECUTIVE SUMMARY

Another positive year for home and garden

Do-it-for-me (DIFM) trend strengthens thanks to the strongly performing Dutch economy

Ikea leads a heavily fragmented home and garden market

Internet retailing is growing quickly but retailers are also investing in new store concepts

Home and garden expected to post further positive growth over the forecast period

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2012-2017
Table 2 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 4 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 5 Distribution of Home and Garden by Format: % Value 2012-2017
Table 6 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Gardening in the Netherlands

HEADLINES

PROSPECTS

New housing stock drives growth of horticulture and pots and planters

Falling interest in gardening threatens to limit category growth

Convenience and comfort remain important trends in gardening

COMPETITIVE LANDSCAPE

Intratuin Nederland strengthens its leading position

Private label leads gardening

Brands remain relevant in gardening equipment and lawn mowers

CATEGORY DATA

Table 8 Sales of Gardening by Category: Value 2012-2017
Table 9 Sales of Gardening by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Gardening: % Value 2013-2017
Table 11 LBN Brand Shares of Gardening: % Value 2014-2017
Table 12 Distribution of Gardening by Format: % Value 2012-2017
Table 13 Forecast Sales of Gardening by Category: Value 2017-2022
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2017-2022

Home Furnishings in the Netherlands

HEADLINES

PROSPECTS

Sustained economic growth supports sales of home furnishings

LED lamps benefiting from the ban on halogen and incandescent lamps

Internet retailing of home furnishings grows as consumers given a wider choice of products

COMPETITIVE LANDSCAPE

Ikea remains a favourite among Dutch consumers

Mid-priced retailers and brands lose share to low- and premium-priced players

Koninklijke Philips Electronics faces competition from other brands and private label players

CATEGORY DATA

Table 15 Sales of Home Furnishings by Category: Value 2012-2017
Table 16 Sales of Home Furnishings by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Home Furnishings: % Value 2013-2017
Table 18 LBN Brand Shares of Home Furnishings: % Value 2014-2017
Table 19 LBN Brand Shares of Light Sources: % Value 2014-2017
Table 20 Distribution of Home Furnishings by Format: % Value 2012-2017
Table 21 Forecast Sales of Home Furnishings by Category: Value 2017-2022
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022

Home Improvement in the Netherlands

HEADLINES

PROSPECTS

Vibrant housing market supports home improvement sales

Consumers value convenience in power tools

Retailers experiment with city centre stores as they aim to bring products closer to consumers

COMPETITIVE LANDSCAPE

PPG Coatings Nederland leads a fragmented category

Bathroom and sanitaryware companies record steady growth in 2017

Mohawk Industries one of the best performing companies in home improvement

CATEGORY DATA

Table 23 Sales of Home Improvement by Category: Value 2012-2017
Table 24 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 25 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 26 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 27 Distribution of Home Improvement by Format: % Value 2012-2017
Table 28 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022

Homewares in the Netherlands

HEADLINES

PROSPECTS

Positive economic and demographic conditions help homewares to maintain healthy growth

Loyalty programmes help to boost value sales as consumers opt for premium brands

Internet retailing continues to gain ground in homewares

COMPETITIVE LANDSCAPE

Ikea continues to lead homewares

Villeroy & Boch benefits from a partnership with Albert Heijn

Private label gains ground in homewares but premium products remain relevant

CATEGORY DATA

Table 30 Sales of Homewares by Category: Value 2012-2017
Table 31 Sales of Homewares by Category: % Value Growth 2012-2017
Table 32 Sales of Homewares by Material: % Value 2012-2017
Table 33 NBO Company Shares of Homewares: % Value 2013-2017
Table 34 LBN Brand Shares of Homewares: % Value 2014-2017
Table 35 Distribution of Homewares by Format: % Value 2012-2017
Table 36 Forecast Sales of Homewares by Category: Value 2017-2022
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2017-2022

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