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2025 Developments
Home and garden in Singapore experienced a marginal dip in current value sales in 2025 to SGD3,651 million, contrasting with the broader Asia Pacific region, which maintained growth during the same year. Despite robust macroeconomic conditions, such as a 4% increase in real GDP and rising consumer expenditure, compact urban living and mounting cost-of-living pressures moderated discretionary spending, prompting a sharper focus on products that deliver adaptability and visible value. The environment remains attractive for brands that can cater to space optimisation, digital convenience, and substantiated sustainability, but increasingly demanding consumers require suppliers to offer functional innovation, transparent environmental credentials, and seamless omnichannel experiences. Success in home and garden in Singapore now depends on providing space-efficient, multifunctional solutions, robust digital engagement, and affordability, while demonstrating clear environmental responsibility and capitalising on the rise of compact urban gardening and connected home products.
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Overview:
Understand the latest market trends and future growth opportunities for the Home and Garden industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Gardening
- Home Furnishings
- Home Improvement
- Homewares
If you're in the Home and Garden industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home and Garden in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home and Garden in Singapore?
- Which are the leading brands in Home and Garden in Singapore?
- How are products distributed in Home and Garden in Singapore?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
- Where is future growth expected to be most dynamic?
Home and Garden in Singapore
2025 Developments
Key Data Insights
Chart 1 Ikea Meets Singapore's Compact Home Needs with Multifunctional, Space-Saving Homewares
Ikea Drives Space-Saving Solutions for Compact Urban Homes
Fortytwo Expands Affordable Home Upgrades through Value-Led Online Retail
Chart 2 Fortytwo Pairs Broad Assortment and Value Promotions with an Omnichannel Showroom in Singapore
Chart 3 Lamitak's Made-To-Fit Laminate Solutions Meet Demand for Space-Efficient Renovation in Singapore
Sustainability Claims Backed by Certification Win Consumer Trust
Chart 4 Value Sales 2020-2030
Chart 5 Value Sales by Category 2025
Digital Shoppers to Accelerate Omnichannel Growth as E-Commerce Expands
Space-Saving Design and Sustainability Claims Set to Reshape Purchasing Decisions
Compact Gardening Tools and Modular Systems to Boost Urban Self-Sufficiency
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
Ikano Leverages a Broad Product Range and Space-Saving Design to Sustain Leadership
Signify and Aerospring Gardens Drive Smart, Connected Innovation
Chart 8 Company Shares 2025
Chart 9 Brand Shares 2025
Home Products Specialists Maintains Lead by Blending In-Store and Online Experiences
Retail E-Commerce Accelerates as Digital Natives Demand Convenience and Choice
Chart 10 Retail Channels 2020-2025
Chart 11 Real Gdp Growth 2020-2030
Chart 12 Inflation 2020-2030
Chart 13 Economic Context for Home and Garden
Chart 14 Population 2020-2030
Chart 15 Consumer Expenditure 2020-2030
Chart 16 Population by Generation 2025
Chart 17 Consumer Context for Home and Garden
Home Improvement in Singapore
Key Data Insights
Home Improvement Summary
Chart 18 Horme Hardware's Mature Omnichannel Model Reshapes Singapore's Home Improvement Retail
Horme Hardware Accelerates Omnichannel Shift to Capture Urban Shoppers
Chart 19 Cost Pressure Steers Singapore Households toward Value-Led, Staged Home Improvements, Led by Ikea
Ikea Enables Value-Led Renovation as Cost Pressure Intensifies
Chart 20 Lamitak's Made-To-Fit Laminate Solutions Meet Demand for Space-Efficient Renovation in Singapore
Lamitak Empowers Personalisation as Renovation Customisation Persists
Chart 21 Value Sales 2020-2030
Chart 22 Value Sales by Category 2025
Multifunctional Designs Set to Drive Value-Led Upgrades
Professional Installation Set to Gain Traction as Do-It-For-Me Demand Rises
Sustainability Regulations Anticipated to Reshape Materials and Brand Competitiveness
Chart 23 Forecast Value Sales 2020-2030
Chart 24 Forecast Value Sales by Category 2025-2030
Nippon Paint Defends Its Lead, Although Share Fragmentation Accelerates
Chart 25 Company Shares 2025
Chart 26 Brand Shares 2025
Shopee, Lazada and Qoo10 Drive E-Commerce Surge, Although Offline Stores Defend Dominance
Chart 27 Retail Channels 2020-2025
Chart 28 Real Gdp Growth 2020-2030
Chart 29 Inflation 2020-2030
Chart 30 Economic Context for Home Improvement
Chart 31 Population 2020-2030
Chart 32 Consumer Expenditure 2020-2030
Chart 33 Population by Generation 2025
Chart 34 Consumer Context for Home Improvement
Gardening in Singapore
Key Data Insights
Gardening Summary
Chart 35 Agrihomesg's Compact Vertical Systems Bring Food Growing to Singapore's Urban Homes
Agrihomesg’S Vertical Farmwall Solutions Redefine Urban Home Gardening
Chart 36 Far East Flora's Experiential Flora Centre Captures Wellness-Led Plant Buying in Singapore
Far East Flora Elevates Plant Buying with a Wellness Destination
Chart 37 Bio-Flora's Natural Organic Fertilisers Meet Singapore's Demand for Sustainable Gardening
Bio-Flora Shifts Gardeners to Organic Inputs with Certified Natural Fertilisers
Chart 38 Value Sales 2020-2030
Chart 39 Value Sales by Category 2025
Online and Offline Retailers Will Adapt with Digital Convenience
Design-Led Innovation Expected to Attract Digitally Savvy Urban Gardeners
Millennials and Gen Z to Drive Demand for Digital Plant Care
Chart 40 Forecast Value Sales 2020-2030
Chart 41 Forecast Value Sales by Category 2025-2030
Aerospring Gardens Elevates Compact Urban Growing with Smart Systems
Chart 42 Company Shares 2025
Chart 43 Brand Shares 2025
Home Improvement and Gardening Stores Consolidates Leadership with Specialist Ranges
Digital-Savvy Shoppers Accelerate E-Commerce Gains in Compact Tools
Floriculture Destinations and Smart Systems Redefine Plant Retail
Chart 44 Retail Channels 2020-2025
Chart 45 Real Gdp Growth 2020-2030
Chart 46 Inflation 2020-2030
Chart 47 Economic Context for Gardening
Chart 48 Population 2020-2030
Chart 49 Consumer Expenditure 2020-2030
Chart 50 Population by Generation 2025
Chart 51 Consumer Context for Gardening
Homewares in Singapore
Key Data Insights
Homewares Summary
Chart 52 Ikea Meets Singapore's Compact Home Needs with Space-Saving Homewares Including Stackable Kitchenware
Ikea Drives Demand for Space-Saving Homewares in Compact Living Spaces
Chart 53 Fortytwo Pairs Broad Assortment and Value Promotions with an Omnichannel Showroom in Singapore
Fortytwo Accelerates Digital-First Shopping with Value-Driven Promotions
Chart 54 Iuiga Meets Singapore's Demand for Higher-Quality, Sustainable Homewares through Transparent Pricing
Iuiga Meets Rising Demand for Durable, Sustainable Design-Led Homewares
Chart 55 Value Sales 2020-2030
Chart 56 Value Sales by Category 2025
Brands Will Compete to Win Compact Living Spend
Sustainability Requirements Set to Reshape Product Design and Reporting Strategies
Digital-First Value Shopping and Experiential Retail Set New Benchmarks
Chart 57 Forecast Value Sales 2020-2030
Chart 58 Forecast Value Sales by Category 2025-2030
Ikano Leverages Scale and Brand Equity to Retain Clear Lead Despite Share Decline
Chart 59 Company Shares 2025
Chart 60 Brand Shares 2025
Department Stores Strengthens Omnichannel Lead through Showroom Experiences
Retail E-Commerce Outpaces Rivals as Value-Seeking Shoppers Migrate Online
Chart 61 Retail Channels 2020-2025
Chart 62 Real Gdp Growth 2020-2030
Chart 63 Inflation 2020-2030
Chart 64 Economic Context for Homewares
Chart 65 Population 2020-2030
Chart 66 Consumer Expenditure 2020-2030
Chart 67 Population by Generation 2025
Chart 68 Consumer Context for Homewares
Home Furnishings in Singapore
Key Data Insights
Home Furnishings Summary
Chart 69 Hipvan Builds Its Range around Space-Saving, Multifunctional Furniture for Singapore's Small Homes
Hipvan Drives Demand for Space-Saving Designs in Compact Homes
Chart 70 Castlery Blends Digital Discovery with Physical Experience to Reshape Furniture Buying in Singapore
Castlery Redefines Furniture Buying with Digital and Physical Integration
Lighting Upgrades Accelerate, While Sustainability Gains Importance
Chart 71 Value Sales 2020-2030
Chart 72 Value Sales by Category 2025
Chart 73 Commune Anchors Singapore's Furniture Sustainability Shift with Responsibly Sourced Solid Wood
Modular Furniture Brands Expected to Capture Digital-First Homeowners with Tailored Solutions
Smart Lighting and Tech-Integrated Furnishings to Drive Premiumisation in Compact Homes
Digital Engagement and Flexible Design Anticipated to Reshape Buying Behaviour and Margins
Chart 74 Forecast Value Sales 2020-2030
Chart 75 Forecast Value Sales by Category 2025-2030
Ikano Sustains Lead as Digital-First Challengers Narrow the Gap
Chart 76 Company Shares 2025
Chart 77 Brand Shares 2025
Homewares and Home Furnishing Stores Sustains Value Leadership through Omnichannel Integration
Digitally Native Brands and E-Commerce Platforms Drive Channel Transformation
Chart 78 Retail Channels 2020-2025
Chart 79 Real Gdp Growth 2020-2030
Chart 80 Inflation 2020-2030
Chart 81 Economic Context for Home Furnishings
Chart 82 Population 2020-2030
Chart 83 Consumer Expenditure 2020-2030
Chart 84 Population by Generation 2025
Chart 85 Consumer Context for Home Furnishings
Country Reports Disclaimer
The following categories and subcategories are included:
Home and Garden
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- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitions
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This report originates from Passport, our Home and Garden research and analysis database.
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