Our site uses cookies to improve functionality. If you are happy with this select "Accept All". If not, select "Manage Preferences" to learn more about managing your cookie preferences. Follow this link to learn more about our cookie policy and how we use cookies. Or learn more about our privacy policy and how we use and store your data.

Home and Garden in Singapore

May 2023
Select Country Report
USD 2,450
Request More Information

Delivery:

Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

This report comes in PDF with additional info in Excel included.

Overview:

Understand the latest market trends and future growth opportunities for the Home and Garden industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Gardening
  • Home Furnishings
  • Home Improvement
  • Homewares

If you're in the Home and Garden industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home and Garden in Singapore report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home and Garden in Singapore?
  • Which are the leading brands in Home and Garden in Singapore?
  • How are products distributed in Home and Garden in Singapore?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
  • Where is future growth expected to be most dynamic?
Download Table of Contents

Home and Garden in Singapore

Home and garden in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home and garden?
Table 1 Sales of Home and Garden by Category: Value 2017-2022
Table 2 Sales of Home and Garden by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Home and Garden: % Value 2018-2022
Table 4 LBN Brand Shares of Home and Garden: % Value 2019-2022
Table 5 Distribution of Home and Garden by Format: % Value 2017-2022
Table 6 Distribution of Home and Garden by Format and Category: % Value 2022
Table 7 Forecast Sales of Home and Garden by Category: Value 2022-2027
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources

Home Improvement in Singapore

KEY DATA FINDINGS

Home improvement records mixed performance in 2022
Minimalism is a fast-growing trend in Singapore
Open-plan living concept helps to address small living spaces
Wallpaper set to further decline over the forecast period
E-commerce likely to regain sales momentum in the coming years
Consumers prioritise sustainability for home improvement
Table 9 Sales of Home Improvement by Category: Value 2017-2022
Table 10 Sales of Home Improvement by Category: % Value Growth 2017-2022
Table 11 NBO Company Shares of Home Improvement: % Value 2018-2022
Table 12 LBN Brand Shares of Home Improvement: % Value 2019-2022
Table 13 Distribution of Home Improvement by Format: % Value 2017-2022
Table 14 Forecast Sales of Home Improvement by Category: Value 2022-2027
Table 15 Forecast Sales of Home Improvement by Category: % Value Growth 2022-2027

Gardening in Singapore

KEY DATA FINDINGS

Further sales for gardening due to lingering impact of pandemic
Grow-your-own food is important trend in Singapore
Reduction in gardening time influences growth rate
Sustainability in home gardens will be deemed essential in Singapore
Greater preference for native plants over the forecast period
Rise in vertical farming set to slow demand for fertiliser
Table 16 Sales of Gardening by Category: Value 2017-2022
Table 17 Sales of Gardening by Category: % Value Growth 2017-2022
Table 18 NBO Company Shares of Gardening: % Value 2018-2022
Table 19 LBN Brand Shares of Gardening: % Value 2019-2022
Table 20 Distribution of Gardening by Format: % Value 2017-2022
Table 21 Forecast Sales of Gardening by Category: Value 2022-2027
Table 22 Forecast Sales of Gardening by Category: % Value Growth 2022-2027

Homewares in Singapore

KEY DATA FINDINGS

Notably slower sales growth for homewares in post-pandemic era
Trend of leftovers not as popular in Singapore, subduing sales of food storage
Retail offline dominates distribution of homewares
Manufacturing decline and rising costs to impact homewares
The rising cost of entertainment could profit homewares
Table 23 Sales of Homewares by Category: Value 2017-2022
Table 24 Sales of Homewares by Category: % Value Growth 2017-2022
Table 25 Sales of Homewares by Material: % Value 2017-2022
Table 26 NBO Company Shares of Homewares: % Value 2018-2022
Table 27 LBN Brand Shares of Homewares: % Value 2019-2022
Table 28 Distribution of Homewares by Format: % Value 2017-2022
Table 29 Forecast Sales of Homewares by Category: Value 2022-2027
Table 30 Forecast Sales of Homewares by Category: % Value Growth 2022-2027

Home Furnishings in Singapore

KEY DATA FINDINGS

Sales growth of home furnishings notably slows in line with greater mobility in 2022
Rightsizing is preferred over downsizing
E-commerce continues to gain share in 2022
Outdoor living to grow as Singaporeans choose to entertain more at home
Multipurpose furniture to become increasingly popular in Singapore
Sustainability set to become the norm
Table 31 Sales of Home Furnishings by Category: Value 2017-2022
Table 32 Sales of Home Furnishings by Category: % Value Growth 2017-2022
Table 33 NBO Company Shares of Home Furnishings: % Value 2018-2022
Table 34 LBN Brand Shares of Home Furnishings: % Value 2019-2022
Table 35 LBN Brand Shares of Light Sources: % Value 2019-2022
Table 36 Distribution of Home Furnishings by Format: % Value 2017-2022
Table 37 Forecast Sales of Home Furnishings by Category: Value 2022-2027
Table 38 Forecast Sales of Home Furnishings by Category: % Value Growth 2022-2027
The following categories and subcategories are included:

Home and Garden

      • Bathroom and Sanitaryware
        • Carpets
        • Floor Tiles
        • Wooden Flooring
        • Other Floor Covering
      • Hand Tools
      • Hardware
        • Lacquer and Varnish
        • Decorative Paint
      • Kitchen Sinks
          • Corded Drills
          • Cordless Drills
          • Other Corded Power Tools
          • Other Cordless Power Tools
        • Power Tool Accessories
        • Wall Tiles
        • Wallpaper
      • Other Home Improvement
          • Fertiliser
          • Soil
          • Pest Control
          • Herbicides
        • Gardening Hand Tools
        • Gardening Power Tools
          • Walk Power Lawn Mowers
          • Riding Lawn Mowers
          • Robotic Lawn Mowers
        • Watering
        • Indoor Plants
        • Seeds
        • Other Horticulture
      • Pots and Planters
      • Other Gardening
        • Beverageware
        • Cutlery
        • Dinnerware
          • Ovenware
          • Stove Top Cookware
          • Food Storage
          • Kitchen Utensils
          • Bath Textiles
          • Bed Textiles
          • Kitchen and Dining Textiles
          • Living Room Textiles
          • Rugs
            • Beds
            • Chests of Drawers
            • Mattresses
            • Wardrobes
          • Dining Furniture
          • Home Office Furniture
          • Kitchen Furniture
          • Living Room Furniture
            • Sofa Beds
            • Other Sofas
            • Other Sitting Furniture
          • Storage Furniture
          • Other Indoor Furniture
          • Blinds
          • Curtains
          • Charcoal Barbecues
          • Electric Barbecues
          • Gas Barbecues
        • Outdoor Furniture
        • Lighting Fixtures
          • Incandescent Lamps
          • Halogen Lamps
          • Linear Fluorescent Lamps (LFL)
          • Compact Fluorescent Lamps (CFL)
          • Light-Emitting Diode Lamps (LED)

Home and Garden

This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.

See All of Our Definitions
Share:

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Home and Garden research and analysis database.

NEW REPORT GUARANTEE

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!

© 2023 Euromonitor is privately owned & trademarked. VAT No. GB: 239-2559-40 Registered in England No. 1040587