The Brazilian government rolled out its vaccination campaign in an attempt to control the spread of the COVID-19 pandemic at the beginning of 2021. By the end of the year, more than 70% of the population had been vaccinated with two doses, from Butantã Institute, using Pfizer or AstraZeneca, or a unique dose of the Janssen vaccine.
The pandemic heightened hygiene awareness among Brazilians leading to a greater focus on sanitising and cleaning the home to eradicate viruses and bacteria. Therefore, home and garden players invested in innovation in terms of product features utilising antibacterial protection.
In 2021, home and garden specialist retailers witnessed intense competition, as many retailers opened outlets in São Paulo, Curitiba, Belo Horizonte and Fortaleza, among others. In addition, the expansion of the online channel continued to give greater space and reach to smaller players, particularly via social media platforms.
E-commerce further penetrated home and garden in 2021 and recorded another year of double-digit value growth as local consumers continued to embrace digitalisation. Therefore, many manufacturers and brands have been using social media platforms to promote their products, specific launches and highlight promotions and discounts.
Home and garden is predicted to record higher value growth (at constant 2021 prices) over the forecast period compared to the review period. E-commerce should continue to play an important role and present consistent growth.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See All of Our DefinitionsThis report originates from Passport, our Home and Garden research and analysis database.
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