Home and garden in Brazil saw a marked acceleration in current value growth in 2022, with a double-digit increase. However, a significant proportion of this growth can be attributed to rising inflation and price increases caused by higher materials and logistics costs, in addition to supply chain issues.
As Brazilian society reopened, consumers returned to their fast-paced lives, with time divided between various responsibilities, hobbies and interests. As such, home and garden products that save time and effort and add convenience to consumers’ lives proved to be more successful.
Brazilian company Tramontina retained its leading position in home and garden in value terms in 2022, largely due to its strength in a number of prominent and dynamic gardening categories. In gardening hand tools, for example, Tramontina accounted for almost three-quarters of value sales in 2022, while in watering it accounted for nearly half of sales.
Retail e-commerce lost share in home and garden in Brazil in 2022. The reopening of society in this year prompted more consumers to leave their homes and shop at physical retail outlets once again, thus diverting some sales away from e-commerce.
Economic uncertainty will continue to characterise Brazil’s economy in the forecast period, as a new government comes in with the aim of boosting public social spending. Furthermore, inflation, which had been reined in to some extent in 2022, is expected to ease further over the forecast period, but will continue to put pressure on household incomes.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.See All of Our Definitions
This report originates from Passport, our Home and Garden research and analysis database.
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