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Learn moreApr 2020
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Home and garden in Brazil continued to show signs of recovery in 2019 amidst an improving economy, with the year marked by cautious optimism following a year of uncertainty in 2018 with the country electing a new president, Jair Bolsonaro, and a lorry drivers’ strike which added to distribution problems for many producers and retailers. While the new president was forced to immediately address a number of issues to prevent the country from entering another recession, including spending reforms in terms of labour, social security, tax and government spending, the unemployment rate continued to gradually decline, contributing to a more positive attitude amongst many Brazilians with gradually increasing household budgets.
Several trends influencing sales of certain home and garden categories remained relevant in Brazil in 2019. Increasing urbanisation is leading to a growing number of Brazilians living in apartments, with vertical residence resulting in demand for creative ways to enhance their living environments such as smaller or multifunctional furniture or contemporary but affordable homewares.
The competitive landscape of home and garden in Brazil continued to be led by local producers such as Tramontina SA and Coteminas SA, although the market became increasingly fragmented overall in 2019, with dominant smaller players under “others” particularly notable within garden care, horticulture, kitchenware, and indoor furniture. Greater concentration on the other hand, was evident amongst decorative paint, gardening equipment, and power tools with big global names such as Bosch and Black+Decker leading, although local brand Tramontina started to make stronger gains in cordless drills.
Home and garden specialist retailers continued to dominate the distribution of home and garden in Brazil in 2019 as many local consumers like to browse physical stores, handling, and testing products before purchasing, particularly for big-ticket items that require significant investment. They also appreciate being able to obtain expert advice from trained sales assistants in stores.
Brazil is predicted to experience a more positive economic outlook following the election of Jair Bolsonaro as president. This scenario is also likely to lead to greater investment in the country by both foreign and domestic investors, with fiscal and social security reforms expected to be approved, which is encouraging to future investors.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home and Garden industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
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Why buy this report?
This industry report originates from Passport, our DIY and Gardening market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.