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Country Report

Home and Garden in

Home and Garden in the United Kingdom

Apr 2020

US$2,100

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Executive Summary

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Growth continues in home and garden, but sees a further slowdown

Although home and garden continued to record a positive current value performance in 2019, it was the slowest growth seen in the review period. This was due to the reluctance to spend on non-essential projects, along with low consumer confidence, the uncertain economic outlook and stronger competition.

Smart products are taking time to catch on but sustainability is important

Smart home and garden products are slowly becoming part of the offer in the UK. Smart indoor planting systems are available, such as self-watering indoor gardens from Click and Grow, smart lighting, such as light bulbs which can be programmed and controlled remotely from Philips, and vacuum-sealing food storage from Silo, which can be used with Alexa.

A fragmented competitive environment, but Ikea extends its lead

The level of fragmentation in home and garden remained high in 2019, with no individual player holding a double-digit value share. However, Ikea held a significant lead over second-placed DFS Furniture and third-placed Marks & Spencer Chester, and extended its value share.

E-commerce maintains rapid growth

Although the biggest share of home and garden products continued to be purchased through home and garden specialist retailers in 2019, e-commerce maintained significant growth momentum and became increasingly important in the distribution of such products. This is due to the larger number of products offered, and easy research from a single platform, which reduces the browsing time.

Return to higher value for home and garden

Home and garden is expected to continue its positive growth momentum in current value terms over the forecast period, returning to stronger growth than seen in 2019. The importance placed on healthy living is expected to drive growth in homewares, and the replacement cycle is expected to continue to fall for many products, as consumers want to be at the forefront of current trends.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home and Garden in United Kingdom?
What are the major brands in United Kingdom?
Is DIY suffering or benefiting from consumer austerity?
How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
Where is Do-it-for-me constraining sales of Do-It-Yourself?
In which countries are Home and Garden Specialists opening more outlets?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our DIY and Gardening market research database.

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Home and Garden in the United Kingdom

EXECUTIVE SUMMARY

Growth continues in home and garden, but sees a further slowdown

Smart products are taking time to catch on but sustainability is important

A fragmented competitive environment, but Ikea extends its lead

E-commerce maintains rapid growth

Return to higher value for home and garden

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2014-2019
Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
Table 6 Distribution of Home and Garden by Format: % Value 2014-2019
Table 7 Distribution of Home and Garden by Format and Category: % Value 2019
Table 8 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024

CORONAVIRUS (COVID-19)

SOURCES

Summary 1 Research Sources

Gardening in the United Kingdom

HEADLINES

PROSPECTS

Value growth remains robust

Discounters and e-commerce put pressure on specialist retailers

New lifestyles and ecological trends shape gardening

COMPETITIVE LANDSCAPE

Westland Horticulture takes the lead due to its strength in garden care

Voice assistants enter the fastest growth gardening category

Sustainability and smart indoor gardens

CATEGORY DATA

Table 10 Sales of Gardening by Category: Value 2014-2019
Table 11 Sales of Gardening by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Gardening: % Value 2015-2019
Table 13 LBN Brand Shares of Gardening: % Value 2016-2019
Table 14 Distribution of Gardening by Format: % Value 2014-2019
Table 15 Forecast Sales of Gardening by Category: Value 2019-2024
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2019-2024

Home Furnishings in the United Kingdom

HEADLINES

PROSPECTS

Slight decline due to economic uncertainty, but recovery expected

Outdoor living fares well thanks mainly to barbecues

Strong move to LED lamps as other formats are phased out

COMPETITIVE LANDSCAPE

Ikea maintains its lead in home furnishings

The boom in mattresses is over

In-store experience remains important despite growth in e-commerce

CATEGORY DATA

Table 17 Sales of Home Furnishings by Category: Value 2014-2019
Table 18 Sales of Home Furnishings by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Home Furnishings: % Value 2015-2019
Table 20 LBN Brand Shares of Home Furnishings: % Value 2016-2019
Table 21 LBN Brand Shares of Light Sources: % Value 2016-2019
Table 22 Distribution of Home Furnishings by Format: % Value 2014-2019
Table 23 Forecast Sales of Home Furnishings by Category: Value 2019-2024
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024

Home Improvement in the United Kingdom

HEADLINES

PROSPECTS

Uncertainty boosts spending on home improvement

Growth seen in floor covering, but consumer preferences shift

Rising unit prices fuel the search for better value

COMPETITIVE LANDSCAPE

The competition leads important manufacturers to struggle

Private label has a significant share, but not in all categories

Distribution moves towards e-commerce

CATEGORY DATA

Table 25 Sales of Home Improvement by Category: Value 2014-2019
Table 26 Sales of Home Improvement by Category: % Value Growth 2014-2019
Table 27 NBO Company Shares of Home Improvement: % Value 2015-2019
Table 28 LBN Brand Shares of Home Improvement: % Value 2016-2019
Table 29 Distribution of Home Improvement by Format: % Value 2014-2019
Table 30 Forecast Sales of Home Improvement by Category: Value 2019-2024
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024

Homewares in the United Kingdom

HEADLINES

PROSPECTS

Homewares benefits from increased interest in cooking

Kitchenware drives value growth in homewares

Food storage records the highest current value growth

COMPETITIVE LANDSCAPE

Tesco maintains its lead due to convenience and quality

Ikea continues to record share growth, moving up to second place

The rise of e-commerce helps smaller players

CATEGORY DATA

Table 32 Sales of Homewares by Category: Value 2014-2019
Table 33 Sales of Homewares by Category: % Value Growth 2014-2019
Table 34 Sales of Homewares by Material: % Value 2014-2019
Table 35 NBO Company Shares of Homewares: % Value 2015-2019
Table 36 LBN Brand Shares of Homewares: % Value 2016-2019
Table 37 Distribution of Homewares by Format: % Value 2014-2019
Table 38 Forecast Sales of Homewares by Category: Value 2019-2024
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Home and Garden in the United Kingdom

New Report Guarantee

Executive Summary

New Report Guarantee

Growth continues in home and garden, but sees a further slowdown

Smart products are taking time to catch on but sustainability is important

A fragmented competitive environment, but Ikea extends its lead

E-commerce maintains rapid growth

Return to higher value for home and garden

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home and Garden in the United Kingdom

EXECUTIVE SUMMARY

Growth continues in home and garden, but sees a further slowdown

Smart products are taking time to catch on but sustainability is important

A fragmented competitive environment, but Ikea extends its lead

E-commerce maintains rapid growth

Return to higher value for home and garden

MARKET DATA

CORONAVIRUS (COVID-19)

SOURCES

Gardening in the United Kingdom

HEADLINES

PROSPECTS

Value growth remains robust

Discounters and e-commerce put pressure on specialist retailers

New lifestyles and ecological trends shape gardening

COMPETITIVE LANDSCAPE

Westland Horticulture takes the lead due to its strength in garden care

Voice assistants enter the fastest growth gardening category

Sustainability and smart indoor gardens

CATEGORY DATA

Home Furnishings in the United Kingdom

HEADLINES

PROSPECTS

Slight decline due to economic uncertainty, but recovery expected

Outdoor living fares well thanks mainly to barbecues

Strong move to LED lamps as other formats are phased out

COMPETITIVE LANDSCAPE

Ikea maintains its lead in home furnishings

The boom in mattresses is over

In-store experience remains important despite growth in e-commerce

CATEGORY DATA

Home Improvement in the United Kingdom

HEADLINES

PROSPECTS

Uncertainty boosts spending on home improvement

Growth seen in floor covering, but consumer preferences shift

Rising unit prices fuel the search for better value

COMPETITIVE LANDSCAPE

The competition leads important manufacturers to struggle

Private label has a significant share, but not in all categories

Distribution moves towards e-commerce

CATEGORY DATA

Homewares in the United Kingdom

HEADLINES

PROSPECTS

Homewares benefits from increased interest in cooking

Kitchenware drives value growth in homewares

Food storage records the highest current value growth

COMPETITIVE LANDSCAPE

Tesco maintains its lead due to convenience and quality

Ikea continues to record share growth, moving up to second place

The rise of e-commerce helps smaller players

CATEGORY DATA

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