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Country Report

Home and Garden in

Home and Garden in the United Kingdom

Apr 2021

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on home and garden

The COVID-19 lockdowns largely kept social activity and households at home for the summer months in the United Kingdom in 2020. Many households undertook gardening, as a way to pass the time and keep entertained.

COVID-19 country impact

Formal regulations to combat the COVID-19 pandemic began on 23 March 2020, when the government initiated a nationwide lockdown. This led to the closure of all non-essential businesses, leisure and entertainment venues and foodservice, as well as schools.

Company response

The biggest change for companies across all home and garden categories was adapting to the consumer shift towards e-commerce. Larger companies in home and garden invested more capital expenditure into developing digital platforms where consumers could experience in-store consultations remotely.

Retailing shift

As part of the first nationwide imposed lockdown in the UK from the end of March, non-essential retailers were forced to close temporarily. Only retailers selling essential home items were allowed to open for in-store sales.

What next for home and garden?

Gardening and homewares saw strong growth in 2020, as their popularity was amplified under COVID-19 conditions. The demand for most gardening and homewares categories, such as bakeware and horticulture, is expected to stay elevated compared to pre-pandemic levels in the immediate forecast period.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home and Garden in United Kingdom?
What are the major brands in United Kingdom?
Is DIY suffering or benefiting from consumer austerity?
How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
Where is Do-it-for-me constraining sales of Do-It-Yourself?
In which countries are Home and Garden Specialists opening more outlets?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our DIY and Gardening market research database.

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Home and Garden in the United Kingdom

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2015-2020
Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020
Table 6 Distribution of Home and Garden by Format: % Value 2015-2020
Table 7 Distribution of Home and Garden by Format and Category: % Value 2020
Table 8 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025

SOURCES

Summary 1 Research Sources

CATEGORY DATA

Table 10 Sales of Gardening by Category: Value 2015-2020
Table 11 Sales of Gardening by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Gardening: % Value 2016-2020
Table 13 LBN Brand Shares of Gardening: % Value 2017-2020
Table 14 Distribution of Gardening by Format: % Value 2015-2020
Table 15 Forecast Sales of Gardening by Category: Value 2020-2025
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 17 Sales of Home Furnishings by Category: Value 2015-2020
Table 18 Sales of Home Furnishings by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Home Furnishings: % Value 2016-2020
Table 20 LBN Brand Shares of Home Furnishings: % Value 2017-2020
Table 21 LBN Brand Shares of Light Sources: % Value 2017-2020
Table 22 Distribution of Home Furnishings by Format: % Value 2015-2020
Table 23 Forecast Sales of Home Furnishings by Category: Value 2020-2025
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 25 Sales of Home Improvement by Category: Value 2015-2020
Table 26 Sales of Home Improvement by Category: % Value Growth 2015-2020
Table 27 NBO Company Shares of Home Improvement: % Value 2016-2020
Table 28 LBN Brand Shares of Home Improvement: % Value 2017-2020
Table 29 Distribution of Home Improvement by Format: % Value 2015-2020
Table 30 Forecast Sales of Home Improvement by Category: Value 2020-2025
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 32 Sales of Homewares by Category: Value 2015-2020
Table 33 Sales of Homewares by Category: % Value Growth 2015-2020
Table 34 Sales of Homewares by Material: % Value 2015-2020
Table 35 NBO Company Shares of Homewares: % Value 2016-2020
Table 36 LBN Brand Shares of Homewares: % Value 2017-2020
Table 37 Distribution of Homewares by Format: % Value 2015-2020
Table 38 Forecast Sales of Homewares by Category: Value 2020-2025
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2020-2025

Home and Garden in the United Kingdom

EXECUTIVE SUMMARY

COVID-19 impact on home and garden

COVID-19 country impact

Company response

Retailing shift

What next for home and garden?

MARKET DATA

Table 40 Sales of Home and Garden by Category: Value 2015-2020
Table 41 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 42 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 43 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 44 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020
Table 45 Distribution of Home and Garden by Format: % Value 2015-2020
Table 46 Distribution of Home and Garden by Format and Category: % Value 2020
Table 47 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 48 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources

Gardening in the United Kingdom

KEY DATA FINDINGS

2020 IMPACT

Sales across all gardening subcategories increase in 2020

Premiumisation trends gain ground as consumers redirect disposable incomes to gardening equipment

Supply chain disruptions throughout 2020 see further bottlenecks in Q4

RECOVERY AND OPPORTUNITIES

Retailers expected to ride wave of demand into 2021

Sales in gardening anticipated to be affected by migration patterns

Brexit transition causes uncertainty during the forecast period

CATEGORY DATA

Table 49 Sales of Gardening by Category: Value 2015-2020
Table 50 Sales of Gardening by Category: % Value Growth 2015-2020
Table 51 NBO Company Shares of Gardening: % Value 2016-2020
Table 52 LBN Brand Shares of Gardening: % Value 2017-2020
Table 53 Distribution of Gardening by Format: % Value 2015-2020
Table 54 Forecast Sales of Gardening by Category: Value 2020-2025
Table 55 Forecast Sales of Gardening by Category: % Value Growth 2020-2025

Home Furnishings in the United Kingdom

KEY DATA FINDINGS

2020 IMPACT

Home furnishings sees positive post-lockdown sales after major disruptions in Q2

Health threat prompts focus on sleep health and wellness

Outdoor living sees surge in sales as Brits enjoyed prolonged summer at home

Struggle to keep up with demand limits potential recovery

RECOVERY AND OPPORTUNITIES

Pent-up demand likely to drive recovery in the immediate forecast period

Short-term boost is likely to slow down especially for big-ticket items

Shift to e-commerce prompts players to harmonise physical and online shopping

CATEGORY DATA

Table 56 Sales of Home Furnishings by Category: Value 2015-2020
Table 57 Sales of Home Furnishings by Category: % Value Growth 2015-2020
Table 58 NBO Company Shares of Home Furnishings: % Value 2016-2020
Table 59 LBN Brand Shares of Home Furnishings: % Value 2017-2020
Table 60 LBN Brand Shares of Light Sources: % Value 2017-2020
Table 61 Distribution of Home Furnishings by Format: % Value 2015-2020
Table 62 Forecast Sales of Home Furnishings by Category: Value 2020-2025
Table 63 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025

Home Improvement in the United Kingdom

KEY DATA FINDINGS

2020 IMPACT

Simple DIY products in home improvement see surge in demand

Home improvement stores reorganise operations under lockdown rules

Home improvement services move to using virtual reality (VR) technology

RECOVERY AND OPPORTUNITIES

Big-ticket items expected to bounce back in short-term forecast

Retailers stock up supplies ahead of Brexit and ride the wave of demand in the near-forecast period

Integration of connected fulfilment models set to become the norm

CATEGORY DATA

Table 64 Sales of Home Improvement by Category: Value 2015-2020
Table 65 Sales of Home Improvement by Category: % Value Growth 2015-2020
Table 66 NBO Company Shares of Home Improvement: % Value 2016-2020
Table 67 LBN Brand Shares of Home Improvement: % Value 2017-2020
Table 68 Distribution of Home Improvement by Format: % Value 2015-2020
Table 69 Forecast Sales of Home Improvement by Category: Value 2020-2025
Table 70 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025

Homewares in the United Kingdom

KEY DATA FINDINGS

2020 IMPACT

Homewares sees strong growth, particularly in the second half of the year

Homewares retailers and manufacturers adjust well to the channel shift in 2020

Lower price sensitivity among UK consumers further strengthens value growth for homewares in 2020

RECOVERY AND OPPORTUNITIES

Home cooking boosted by flexible working arrangements is expected to stay relevant and drive sales for homewares

Competition between grocery private label ranges and branded cookware is expected to strengthen

Employment of digital marketing strategies is likely become crucial for brands’ success

CATEGORY DATA

Table 71 Sales of Homewares by Category: Value 2015-2020
Table 72 Sales of Homewares by Category: % Value Growth 2015-2020
Table 73 Sales of Homewares by Material: % Value 2015-2020
Table 74 NBO Company Shares of Homewares: % Value 2016-2020
Table 75 LBN Brand Shares of Homewares: % Value 2017-2020
Table 76 Distribution of Homewares by Format: % Value 2015-2020
Table 77 Forecast Sales of Homewares by Category: Value 2020-2025
Table 78 Forecast Sales of Homewares by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Home and Garden in the United Kingdom

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on home and garden

COVID-19 country impact

Company response

Retailing shift

What next for home and garden?

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home and Garden in the United Kingdom

MARKET DATA

SOURCES

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

Home and Garden in the United Kingdom

EXECUTIVE SUMMARY

COVID-19 impact on home and garden

COVID-19 country impact

Company response

Retailing shift

What next for home and garden?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Gardening in the United Kingdom

KEY DATA FINDINGS

2020 IMPACT

Sales across all gardening subcategories increase in 2020

Premiumisation trends gain ground as consumers redirect disposable incomes to gardening equipment

Supply chain disruptions throughout 2020 see further bottlenecks in Q4

RECOVERY AND OPPORTUNITIES

Retailers expected to ride wave of demand into 2021

Sales in gardening anticipated to be affected by migration patterns

Brexit transition causes uncertainty during the forecast period

CATEGORY DATA

Home Furnishings in the United Kingdom

KEY DATA FINDINGS

2020 IMPACT

Home furnishings sees positive post-lockdown sales after major disruptions in Q2

Health threat prompts focus on sleep health and wellness

Outdoor living sees surge in sales as Brits enjoyed prolonged summer at home

Struggle to keep up with demand limits potential recovery

RECOVERY AND OPPORTUNITIES

Pent-up demand likely to drive recovery in the immediate forecast period

Short-term boost is likely to slow down especially for big-ticket items

Shift to e-commerce prompts players to harmonise physical and online shopping

CATEGORY DATA

Home Improvement in the United Kingdom

KEY DATA FINDINGS

2020 IMPACT

Simple DIY products in home improvement see surge in demand

Home improvement stores reorganise operations under lockdown rules

Home improvement services move to using virtual reality (VR) technology

RECOVERY AND OPPORTUNITIES

Big-ticket items expected to bounce back in short-term forecast

Retailers stock up supplies ahead of Brexit and ride the wave of demand in the near-forecast period

Integration of connected fulfilment models set to become the norm

CATEGORY DATA

Homewares in the United Kingdom

KEY DATA FINDINGS

2020 IMPACT

Homewares sees strong growth, particularly in the second half of the year

Homewares retailers and manufacturers adjust well to the channel shift in 2020

Lower price sensitivity among UK consumers further strengthens value growth for homewares in 2020

RECOVERY AND OPPORTUNITIES

Home cooking boosted by flexible working arrangements is expected to stay relevant and drive sales for homewares

Competition between grocery private label ranges and branded cookware is expected to strengthen

Employment of digital marketing strategies is likely become crucial for brands’ success

CATEGORY DATA