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Home and Garden in the United Kingdom
Apr 2020
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Executive Summary
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Growth continues in home and garden, but sees a further slowdown
Although home and garden continued to record a positive current value performance in 2019, it was the slowest growth seen in the review period. This was due to the reluctance to spend on non-essential projects, along with low consumer confidence, the uncertain economic outlook and stronger competition.
Smart products are taking time to catch on but sustainability is important
Smart home and garden products are slowly becoming part of the offer in the UK. Smart indoor planting systems are available, such as self-watering indoor gardens from Click and Grow, smart lighting, such as light bulbs which can be programmed and controlled remotely from Philips, and vacuum-sealing food storage from Silo, which can be used with Alexa.
A fragmented competitive environment, but Ikea extends its lead
The level of fragmentation in home and garden remained high in 2019, with no individual player holding a double-digit value share. However, Ikea held a significant lead over second-placed DFS Furniture and third-placed Marks & Spencer Chester, and extended its value share.
E-commerce maintains rapid growth
Although the biggest share of home and garden products continued to be purchased through home and garden specialist retailers in 2019, e-commerce maintained significant growth momentum and became increasingly important in the distribution of such products. This is due to the larger number of products offered, and easy research from a single platform, which reduces the browsing time.
Return to higher value for home and garden
Home and garden is expected to continue its positive growth momentum in current value terms over the forecast period, returning to stronger growth than seen in 2019. The importance placed on healthy living is expected to drive growth in homewares, and the replacement cycle is expected to continue to fall for many products, as consumers want to be at the forefront of current trends.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in United Kingdom with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home and Garden industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home and Garden in United Kingdom market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Home and Garden in United Kingdom?
- What are the major brands in United Kingdom?
- Is DIY suffering or benefiting from consumer austerity?
- How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
- Where is Do-it-for-me constraining sales of Do-It-Yourself?
- In which countries are Home and Garden Specialists opening more outlets?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our DIY and Gardening market research database.
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Request more informationTable of Contents
Home and Garden in the United Kingdom
EXECUTIVE SUMMARY
Growth continues in home and garden, but sees a further slowdown
Smart products are taking time to catch on but sustainability is important
A fragmented competitive environment, but Ikea extends its lead
E-commerce maintains rapid growth
Return to higher value for home and garden
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2014-2019Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
Table 6 Distribution of Home and Garden by Format: % Value 2014-2019
Table 7 Distribution of Home and Garden by Format and Category: % Value 2019
Table 8 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024
CORONAVIRUS (COVID-19)
SOURCES
Summary 1 Research SourcesGardening in the United Kingdom
HEADLINES
PROSPECTS
Value growth remains robust
Discounters and e-commerce put pressure on specialist retailers
New lifestyles and ecological trends shape gardening
COMPETITIVE LANDSCAPE
Westland Horticulture takes the lead due to its strength in garden care
Voice assistants enter the fastest growth gardening category
Sustainability and smart indoor gardens
CATEGORY DATA
Table 10 Sales of Gardening by Category: Value 2014-2019Table 11 Sales of Gardening by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Gardening: % Value 2015-2019
Table 13 LBN Brand Shares of Gardening: % Value 2016-2019
Table 14 Distribution of Gardening by Format: % Value 2014-2019
Table 15 Forecast Sales of Gardening by Category: Value 2019-2024
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2019-2024
Home Furnishings in the United Kingdom
HEADLINES
PROSPECTS
Slight decline due to economic uncertainty, but recovery expected
Outdoor living fares well thanks mainly to barbecues
Strong move to LED lamps as other formats are phased out
COMPETITIVE LANDSCAPE
Ikea maintains its lead in home furnishings
The boom in mattresses is over
In-store experience remains important despite growth in e-commerce
CATEGORY DATA
Table 17 Sales of Home Furnishings by Category: Value 2014-2019Table 18 Sales of Home Furnishings by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Home Furnishings: % Value 2015-2019
Table 20 LBN Brand Shares of Home Furnishings: % Value 2016-2019
Table 21 LBN Brand Shares of Light Sources: % Value 2016-2019
Table 22 Distribution of Home Furnishings by Format: % Value 2014-2019
Table 23 Forecast Sales of Home Furnishings by Category: Value 2019-2024
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024
Home Improvement in the United Kingdom
HEADLINES
PROSPECTS
Uncertainty boosts spending on home improvement
Growth seen in floor covering, but consumer preferences shift
Rising unit prices fuel the search for better value
COMPETITIVE LANDSCAPE
The competition leads important manufacturers to struggle
Private label has a significant share, but not in all categories
Distribution moves towards e-commerce
CATEGORY DATA
Table 25 Sales of Home Improvement by Category: Value 2014-2019Table 26 Sales of Home Improvement by Category: % Value Growth 2014-2019
Table 27 NBO Company Shares of Home Improvement: % Value 2015-2019
Table 28 LBN Brand Shares of Home Improvement: % Value 2016-2019
Table 29 Distribution of Home Improvement by Format: % Value 2014-2019
Table 30 Forecast Sales of Home Improvement by Category: Value 2019-2024
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024
Homewares in the United Kingdom
HEADLINES
PROSPECTS
Homewares benefits from increased interest in cooking
Kitchenware drives value growth in homewares
Food storage records the highest current value growth
COMPETITIVE LANDSCAPE
Tesco maintains its lead due to convenience and quality
Ikea continues to record share growth, moving up to second place
The rise of e-commerce helps smaller players
CATEGORY DATA
Table 32 Sales of Homewares by Category: Value 2014-2019Table 33 Sales of Homewares by Category: % Value Growth 2014-2019
Table 34 Sales of Homewares by Material: % Value 2014-2019
Table 35 NBO Company Shares of Homewares: % Value 2015-2019
Table 36 LBN Brand Shares of Homewares: % Value 2016-2019
Table 37 Distribution of Homewares by Format: % Value 2014-2019
Table 38 Forecast Sales of Homewares by Category: Value 2019-2024
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2019-2024
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Country Reports
- Home and Garden in Argentina | Apr 2020
- Home and Garden in Australia | Apr 2020
- Home and Garden in Brazil | Apr 2020
- Home and Garden in Canada | Jun 2020
- Home and Garden in China | Apr 2020
- Home and Garden in France | Apr 2020
- Home and Garden in Germany | Apr 2020
- Home and Garden in Hong Kong, China | Apr 2020
- Home and Garden in Hong Kong, China | Apr 2019
- Home and Garden in India | May 2020
- Home and Garden in Indonesia | Apr 2020
- Home and Garden in Italy | Apr 2020
- Home and Garden in Japan | May 2020
- Home and Garden in Malaysia | Apr 2020
- Home and Garden in Mexico | May 2020
- Home and Garden in Poland | Apr 2020
- Home and Garden in Romania | Apr 2020
- Home and Garden in Russia | Apr 2020
- Home and Garden in Singapore | Apr 2020
- Home and Garden in South Africa | Jun 2020
- Home and Garden in South Korea | Apr 2020
- Home and Garden in Spain | Apr 2020
- Home and Garden in Sweden | Apr 2020
- Home and Garden in Switzerland | Apr 2020
- Home and Garden in Taiwan | Apr 2020
- Home and Garden in Thailand | Apr 2020
- Home and Garden in the Netherlands | Apr 2020
- Home and Garden in the Philippines | Apr 2020
- Home and Garden in the United Arab Emirates | Apr 2020
- Home and Garden in the US | Jun 2020
- Home and Garden in Turkey | May 2020
- Home and Garden in Ukraine | Apr 2020
Strategy Reports
- Going Green: Sustainability in Singapore | Nov 2019
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
Company Reports
- Akzo Nobel NV in Home and Garden | Aug 2018
- Bosch GmbH, Robert in Home and Garden | Oct 2014
- Compo GmbH & Co KG in Home and Garden | Jul 2013
- Groupe SEB in Home and Garden | Aug 2019
- Hitachi Ltd in Home and Garden | Sep 2012
- Husqvarna AB in Home and Garden | Aug 2019
- Kingfisher PLC in Home and Garden | Mar 2019
- Nitori Co Ltd in Home and Garden | Dec 2018
- Philips Lighting Holding BV in Home and Garden | Aug 2018
- Scotts Co LLC, The in Home and Garden | Nov 2017
- SEB, Groupe in Home and Garden | Feb 2017
- Stanley Black & Decker Inc in Home and Garden | Sep 2014
- Stanley Black & Decker Incin Home and Garden | Oct 2017
- Tikkurila Oyj in Home and Garden | Aug 2012
- Tupperware Brands Corp in Home and Garden | Sep 2017
Complete Catalogue
Country Reports
- Home and Garden in Argentina | Apr 2020
- Home and Garden in Australia | Apr 2020
- Home and Garden in Brazil | Apr 2020
- Home and Garden in Canada | Jun 2020
- Home and Garden in China | Apr 2020
- Home and Garden in France | Apr 2020
- Home and Garden in Germany | Apr 2020
- Home and Garden in Hong Kong, China | Apr 2020
- Home and Garden in Hong Kong, China | Apr 2019
- Home and Garden in India | May 2020
- Home and Garden in Indonesia | Apr 2020
- Home and Garden in Italy | Apr 2020
- Home and Garden in Japan | May 2020
- Home and Garden in Malaysia | Apr 2020
- Home and Garden in Mexico | May 2020
- Home and Garden in Poland | Apr 2020
- Home and Garden in Romania | Apr 2020
- Home and Garden in Russia | Apr 2020
- Home and Garden in Singapore | Apr 2020
- Home and Garden in South Africa | Jun 2020
- Home and Garden in South Korea | Apr 2020
- Home and Garden in Spain | Apr 2020
- Home and Garden in Sweden | Apr 2020
- Home and Garden in Switzerland | Apr 2020
- Home and Garden in Taiwan | Apr 2020
- Home and Garden in Thailand | Apr 2020
- Home and Garden in the Netherlands | Apr 2020
- Home and Garden in the Philippines | Apr 2020
- Home and Garden in the United Arab Emirates | Apr 2020
- Home and Garden in the US | Jun 2020
- Home and Garden in Turkey | May 2020
- Home and Garden in Ukraine | Apr 2020
Strategy Reports
- Going Green: Sustainability in Singapore | Nov 2019
- The Haves and Have Nots: The Impact of the Widening Gap Between Rich and Poor | Nov 2011
- 25 Global Consumer Trends 2008: Back to Basics – it’s Still the Old Economy in a Cool Climate | Jun 2008
- Shopping for Pleasure: The Development of Shopping as a Leisure Pursuit | May 2008
Company Reports
- Akzo Nobel NV in Home and Garden | Aug 2018
- Bosch GmbH, Robert in Home and Garden | Oct 2014
- Compo GmbH & Co KG in Home and Garden | Jul 2013
- Groupe SEB in Home and Garden | Aug 2019
- Hitachi Ltd in Home and Garden | Sep 2012
- Husqvarna AB in Home and Garden | Aug 2019
- Kingfisher PLC in Home and Garden | Mar 2019
- Nitori Co Ltd in Home and Garden | Dec 2018
- Philips Lighting Holding BV in Home and Garden | Aug 2018
- Scotts Co LLC, The in Home and Garden | Nov 2017
- SEB, Groupe in Home and Garden | Feb 2017
- Stanley Black & Decker Inc in Home and Garden | Sep 2014
- Stanley Black & Decker Incin Home and Garden | Oct 2017
- Tikkurila Oyj in Home and Garden | Aug 2012
- Tupperware Brands Corp in Home and Garden | Sep 2017