Home and garden in the UK experienced a decline in current value sales terms in 2022 following the boost it received in 2021. As many local consumers were unable to travel in 2021, they focused on improving their living spaces as they spent greater time at home, resulting in another surge in online sales of home improvement products.
Retailers prepared for an influx of stock to meet strong demand already witnessed in 2021 and to avoid the supply chain issues experienced during that year. Smart consumers, especially newer generations, and homeowners, viewed furniture as an investment and closely examined retailers for various deals.
Ikea Ltd and DFS Furniture Co Ltd remained the leading players of home and garden in 2022, with both recording dynamic value growth. This growth can be attributed to their investments in e-commerce and competitive pricing strategies during and after the pandemic, which allowed them to effectively address the needs of online customers.
In 2022, there was a shift towards physical retail due to issues with online shopping such as lead times, availability, missing/damaged orders, and expensive returns. Local consumers of home and garden preferred to see, touch, and experience products before making a purchasing decision.
After a dynamic year in 2021, value sales of home and garden declined in 2022. Despite a degree of optimism for improving demand over the forecast period as a whole, 2023 is expected to be challenging for the industry due to extreme inflationary pressures from all aspects of the value chain, including labour, materials, energy, and fuel.
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.See All of Our Definitions
This report originates from Passport, our Home and Garden research and analysis database.
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