Executive Summary

Apr 2019
Home and garden continues growing in 2018

Home and garden recorded positive growth in 2018 despite the ongoing uncertainties over the UK’s future economic environment, consumers’ reluctance to spend on non-essential projects, and the slowdown in the premiumisation trend for many categories. Innovation which allows convenience and time-saving is a driving force behind the positive development of areas such as home improvement, with cordless power tools showing a great performance as manufacturers’ efforts to increase their products’ range of ability have been well received by consumers.

Rising costs for manufacturers increase unit prices to have a positive impact on value sales

The uncertainty surrounding political advancement on a Brexit deal has left manufacturers worried about the outcome – the effects it will have on the economy and the possible solutions for the supply chain issues that may arise. Although the economy seemed to recover in 2018 from the initial slowdown throughout 2017, costs of production continued to rise for players in the industry, which caused unit prices to increase, resulting in positive value growth in overall home and garden.

A difficult retailing environment in home and garden strengthens the fragmented competition

The level of fragmentation in home and garden remained high in 2018, with retailers offering large ranges of products that appeal to UK consumers’ preference to go to one location for all of their needs. The industry is incredibly competitive although the biggest winner in 2018 was Ikea Ltd, which continued to lead a range of home and garden categories, including home furnishings, indoor plants and kitchenware.

Internet retailing continues its fast growth in 2018

Internet retailing maintained its significant growth momentum in home and garden in 2018, even though the majority of products continue to be purchased through home and garden specialist retailers. Consumers are increasingly turning to internet retailing to make their purchases as it allows easier research about the products from a single platform, reducing the browsing time necessary.

Consistent growth expected in current value terms for home and garden

Home and garden is expected to continue its positive growth in current value terms over the forecast period, driven by the positive trends witnessed in the UK. The importance placed on healthy living is driving growth in homewares, and other aspects, such as mattresses, are cutting the replacement cycles for many products as consumers wish to be at the forefront of these trends.

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Home and Garden in the United Kingdom

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden in United Kingdom market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home and Garden in United Kingdom?
  • What are the major brands in United Kingdom?
  • Is DIY suffering or benefiting from consumer austerity?
  • How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
  • Where is Do-it-for-me constraining sales of Do-It-Yourself?
  • In which countries are Home and Garden Specialists opening more outlets?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our DIY and Gardening market research database.

Home and Garden in the United Kingdom

EXECUTIVE SUMMARY

Home and garden continues growing in 2018
Rising costs for manufacturers increase unit prices to have a positive impact on value sales
A difficult retailing environment in home and garden strengthens the fragmented competition
Internet retailing continues its fast growth in 2018
Consistent growth expected in current value terms for home and garden

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2013-2018
Table 2 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 4 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 6 Distribution of Home and Garden by Format: % Value 2013-2018
Table 7 Distribution of Home and Garden by Format and Category: % Value 2018
Table 8 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Gardening in the United Kingdom

HEADLINES

PROSPECTS

Value growth remains robust
Discounters and internet retailing put pressure on specialist retailers
New lifestyles and ecological trends shape gardening

COMPETITIVE LANDSCAPE

Bosch maintains its leadership in 2018
Voice assistants enter the gardening industry
Smart indoor gardens

CATEGORY DATA

Table 10 Sales of Gardening by Category: Value 2013-2018
Table 11 Sales of Gardening by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Gardening: % Value 2014-2018
Table 13 LBN Brand Shares of Gardening: % Value 2015-2018
Table 14 Distribution of Gardening by Format: % Value 2013-2018
Table 15 Forecast Sales of Gardening by Category: Value 2018-2023
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2018-2023

Home Furnishings in the United Kingdom

HEADLINES

PROSPECTS

Home furnishings continues to record positive growth despite economic uncertainties
Affordable, easy-to-replace home furnishing products perform well
Good weather in 2018 has a positive impact on outdoor furniture

COMPETITIVE LANDSCAPE

Mattresses continues to perform well due to newcomers’ pressure
Ikea remains the main retailer for UK consumers to purchase home furnishings
LED becoming the main light source is set to trigger further competition

CATEGORY DATA

Table 17 Sales of Home Furnishings by Category: Value 2013-2018
Table 18 Sales of Home Furnishings by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Home Furnishings: % Value 2014-2018
Table 20 LBN Brand Shares of Home Furnishings: % Value 2015-2018
Table 21 LBN Brand Shares of Light Sources: % Value 2015-2018
Table 22 Distribution of Home Furnishings by Format: % Value 2013-2018
Table 23 Forecast Sales of Home Furnishings by Category: Value 2018-2023
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023

Home Improvement in the United Kingdom

HEADLINES

PROSPECTS

Uncertainty in the housing market boosts spending on home improvement
Growth seen in floor covering as consumer preferences begin to shift
Rising unit prices fuel preferences for lighter and white colours in decorative paint

COMPETITIVE LANDSCAPE

Difficulty in the home improvement retail environment causes important manufacturers to struggle
B&Q forced to re-evaluate its strategy for focus areas
The Black & Decker Corp continues to gain value share

CATEGORY DATA

Table 25 Sales of Home Improvement by Category: Value 2013-2018
Table 26 Sales of Home Improvement by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Home Improvement: % Value 2014-2018
Table 28 LBN Brand Shares of Home Improvement: % Value 2015-2018
Table 29 Distribution of Home Improvement by Format: % Value 2013-2018
Table 30 Forecast Sales of Home Improvement by Category: Value 2018-2023
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023

Homewares in the United Kingdom

HEADLINES

PROSPECTS

Homewares benefits from UK consumers’ increased interest in cooking
Kitchenware drives value growth in homewares
Food storage records the highest current value growth in 2018

COMPETITIVE LANDSCAPE

Groupe SEB UK continues to increase its value share
Ikea records positive growth in value share
Private label products continue to increase in demand

CATEGORY DATA

Table 32 Sales of Homewares by Category: Value 2013-2018
Table 33 Sales of Homewares by Category: % Value Growth 2013-2018
Table 34 Sales of Homewares by Material: % Value 2013-2018
Table 35 NBO Company Shares of Homewares: % Value 2014-2018
Table 36 LBN Brand Shares of Homewares: % Value 2015-2018
Table 37 Distribution of Homewares by Format: % Value 2013-2018
Table 38 Forecast Sales of Homewares by Category: Value 2018-2023
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2018-2023