Home and Garden in the United Kingdom

May 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Home and Garden industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Gardening
  • Home Furnishings
  • Home Improvement
  • Homewares

If you're in the Home and Garden industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home and Garden in United Kingdom report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home and Garden in United Kingdom?
  • Which are the leading brands in Home and Garden in United Kingdom?
  • How are products distributed in Home and Garden in United Kingdom?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
  • Where is future growth expected to be most dynamic?

Home and Garden in the United Kingdom

EXECUTIVE SUMMARY

Home and garden in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2016-2021 Table 2 Sales of Home and Garden by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of Home and Garden: % Value 2017-2021 Table 4 LBN Brand Shares of Home and Garden: % Value 2018-2021 Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2016-2021 Table 6 Distribution of Home and Garden by Format: % Value 2016-2021 Table 7 Distribution of Home and Garden by Format and Category: % Value 2021 Table 8 Forecast Sales of Home and Garden by Category: Value 2021-2026 Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Gardening in the United Kingdom

KEY DATA FINDINGS

2021 DEVELOPMENTS

Retaining novice gardeners is the key driver defining growth or decline for gardening
“Staycation” effect boosts performance in first half of 2021, with investments in socialising, grow-your-own, flowering and play areas
Closure of non-essential garden centres open the door to a more diverse channel structure and benefiting e-commerce

PROSPECTS AND OPPORTUNITIES

Grow-your-own fruit, vegetables and microgreens continues as a gentle underlying growth driver for gardening
Strong spike in indoor plants, especially in urban areas, offers greater longer-term demand for pots and planters
Peat-free compost penetration to rise in response to UK regulation

CATEGORY DATA

Table 10 Sales of Gardening by Category: Value 2016-2021 Table 11 Sales of Gardening by Category: % Value Growth 2016-2021 Table 12 NBO Company Shares of Gardening: % Value 2017-2021 Table 13 LBN Brand Shares of Gardening: % Value 2018-2021 Table 14 Distribution of Gardening by Format: % Value 2016-2021 Table 15 Forecast Sales of Gardening by Category: Value 2021-2026 Table 16 Forecast Sales of Gardening by Category: % Value Growth 2021-2026

Home Furnishings in the United Kingdom

KEY DATA FINDINGS

2021 DEVELOPMENTS

Home seclusion boosts furnishing sales to marked recovery in 2021
Outdoor furniture leads growth for locked down consumers
DFS Furniture records dynamic performance in 2021

PROSPECTS AND OPPORTUNITIES

Inflationary pressures force price hikes and restrain growth potential
Lifestyle changes push new opportunities in furniture rental and resale
E-commerce will be a growing influence on the category once again

CATEGORY DATA

Table 17 Sales of Home Furnishings by Category: Value 2016-2021 Table 18 Sales of Home Furnishings by Category: % Value Growth 2016-2021 Table 19 NBO Company Shares of Home Furnishings: % Value 2017-2021 Table 20 LBN Brand Shares of Home Furnishings: % Value 2018-2021 Table 21 LBN Brand Shares of Light Sources: % Value 2018-2021 Table 22 Distribution of Home Furnishings by Format: % Value 2016-2021 Table 23 Forecast Sales of Home Furnishings by Category: Value 2021-2026 Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026

Home Improvement in the United Kingdom

KEY DATA FINDINGS

2021 DEVELOPMENTS

Booming house market drives up demand for home improvement
Creating home offices adds to furniture spend, but is also a visible driver of home improvement with demand for specific flooring and home paint
E-commerce growth accelerates in 2021 with long-term investments in fulfilment and delivery having a greater impact in second pandemic year

PROSPECTS AND OPPORTUNITIES

After a 2022 correction, ongoing pressures will create new novice DIYers, leading to solid growth over forecast period
One small cloud expected to impact 2022 is the predicted decline in property transactions
Limited need for new home offices following previous investments, driving early drop in sales

CATEGORY DATA

Table 25 Sales of Home Improvement by Category: Value 2016-2021 Table 26 Sales of Home Improvement by Category: % Value Growth 2016-2021 Table 27 NBO Company Shares of Home Improvement: % Value 2017-2021 Table 28 LBN Brand Shares of Home Improvement: % Value 2018-2021 Table 29 Distribution of Home Improvement by Format: % Value 2016-2021 Table 30 Forecast Sales of Home Improvement by Category: Value 2021-2026 Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2021-2026

Homewares in the United Kingdom

KEY DATA FINDINGS

2021 DEVELOPMENTS

Led by stove top cookware, homewares sees accelerated recovery
Affordable design players outperform category growth
E-Commerce remains resilient despite return to physical retail

PROSPECTS AND OPPORTUNITIES

Category sales to stabilise as spike in demand dissipates
Sustainability to become growing competitive influence
Growing participation expected from apparel and footwear entrants

CATEGORY DATA

Table 32 Sales of Homewares by Category: Value 2016-2021 Table 33 Sales of Homewares by Category: % Value Growth 2016-2021 Table 34 Sales of Homewares by Material: % Value 2016-2021 Table 35 NBO Company Shares of Homewares: % Value 2017-2021 Table 36 LBN Brand Shares of Homewares: % Value 2018-2021 Table 37 Distribution of Homewares by Format: % Value 2016-2021 Table 38 Forecast Sales of Homewares by Category: Value 2021-2026 Table 39 Forecast Sales of Homewares by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Home and Garden

      • Bathroom and Sanitaryware
        • Carpets
        • Floor Tiles
        • Wooden Flooring
        • Other Floor Covering
      • Hand Tools
      • Hardware
        • Lacquer and Varnish
        • Decorative Paint
      • Kitchen Sinks
          • Corded Drills
          • Cordless Drills
          • Other Corded Power Tools
          • Other Cordless Power Tools
        • Wall Tiles
        • Wallpaper
      • Other Home Improvement
          • Fertiliser
          • Soil
          • Pest Control
          • Herbicides
        • Gardening Hand Tools
        • Gardening Power Tools
          • Walk Power Lawn Mowers
          • Riding Lawn Mowers
          • Robotic Lawn Mowers
        • Watering
        • Indoor Plants
        • Seeds
        • Other Horticulture
      • Pots and Planters
      • Other Gardening
        • Beverageware
        • Cutlery
        • Dinnerware
          • Ovenware
          • Stove Top Cookware
          • Food Storage
          • Kitchen Utensils
          • Bath Textiles
          • Bed Textiles
          • Kitchen and Dining Textiles
          • Living Room Textiles
          • Rugs
            • Beds
            • Chests of Drawers
            • Mattresses
            • Wardrobes
          • Dining Furniture
          • Home Office Furniture
          • Kitchen Furniture
          • Living Room Furniture
            • Sofa Beds
            • Other Sofas
            • Other Sitting Furniture
          • Storage Furniture
          • Other Indoor Furniture
          • Blinds
          • Curtains
          • Charcoal Barbecues
          • Electric Barbecues
          • Gas Barbecues
        • Outdoor Furniture
        • Lighting Fixtures
          • Incandescent Lamps
          • Halogen Lamps
          • Linear Fluorescent Lamps (LFL)
          • Compact Fluorescent Lamps (CFL)
          • Light-Emitting Diode Lamps (LED)

Home and Garden

This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.

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This report originates from Passport, our Home and Garden research and analysis database.

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