2025 Developments
Home and garden in India demonstrated robust momentum in 2025, with value sales reaching INR2.7 trillion and annual growth of 8%, exceeding the pace seen across the wider region and underpinned by real GDP growth of 7%. This environment is characterised by rising incomes, rapid urbanisation, and widespread digital adoption, which together have driven a shift in purchasing behaviour and elevated consumer expectations for convenience, design, and sustainability. The attractiveness of home and garden in India is highlighted by its significant growth outlook, with a 6% CAGR through to 2030, buoyed by an expanding population and rising consumer expenditure, making it an appealing opportunity for both established and emerging brands. Success now hinges on integrated omnichannel strategies, credible sustainability credentials, and continuous product innovation, particularly as consumers increasingly prioritise premium, design-led, and environmentally responsible solutions. Brands that adapt quickly to regulatory shifts, invest in digital tools, and tailor offerings for both urban and smaller-city households are best positioned to capture future growth and defend share against intensifying competition.
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Overview:
Understand the latest market trends and future growth opportunities for the Home and Garden industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Gardening
- Home Furnishings
- Home Improvement
- Homewares
If you're in the Home and Garden industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home and Garden in India report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home and Garden in India?
- Which are the leading brands in Home and Garden in India?
- How are products distributed in Home and Garden in India?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
- Where is future growth expected to be most dynamic?
Home and Garden in India
2025 Developments
Key Data Insights
Omnichannel Retail and Digital Engagement Drive Strong Value Growth in Home and Garden
Home Furnishings Leads by Value as Home Improvement Drives the Most Dynamic Growth
Sustainability Moves From Niche to Mainstream across Home and Garden
Players to Expand Omnichannel Reach as Digital Drives Demand
Further Push to Win Trust with Eco-Credentials and Provenance
Value Growth to Be Increasingly Shaped by Design-Led Premiumisation
Asian Paints Extends Lead as Private Label Gains in Value Segments
Specialist Stores Retain Dominance through Trusted In-Person Experience and Premium Ranges
E-Commerce Accelerates Growth through Digital Convenience and Augmented Reality Innovation
Home Improvement in India
Key Data Insights
Home Improvement Summary
Asian Paints Accelerates Premiumisation to Capture Urban Aspirations
Berger Paints Transforms the Digital Experience for Home Renovators
Cera and Kajaria Lead the Charge Towards Greener Renovations
Home Paint to Steer Urban Trading-Up as Design Aspirations Rise
Digital-First Journeys Set to to Boost Brand Engagement
Brands Can Gain Trust by Investing in Compliant, Eco-Efficient Solutions
Asian Paints Leverages Innovation to Retain Its Leadership
Premiumisation, Digital Services and Sustainability Drive Differentiation in Home Improvement
Specialist Stores Reinforce Dominance through Omnichannel Integration and Tier-2 and Tier-3 Expansion
E-Commerce Accelerates Growth through Digital Convenience and Self-Installation Trend
Gardening in India
Key Data Insights
Gardening Summary
Urbanisation and Gardening Equipment Drive Steady Growth
Trustbasket and Social Media Trends Fuel Planter Demand in Small Spaces
E-Commerce and Digital Discovery Transform Gardening Access in India
Micro-Gardening Solutions to Reshape Urban Living as Brands Target First-Time Buyers
Online-First Retailers to Expand Reach as Digital and Physical Channels Converge
Sustainability Drives Demand for Organic and Renewable Solutions as Eco-Consciousness Rises
Bosch and Ikea India Defend Share as Urban Gardening Accelerates
Home Improvement and Gardening Stores Retain Dominance through Tactile Experience and Expert Advice
E-Commerce and Hybrid Retail Models Accelerate Growth through Digital Innovation and Urban Accessibility
Homewares in India
Key Data Insights
Homewares Summary
Kitchen Drives Strong Value Growth in Indian Homewares
Sustainability and Premiumisation Gain Traction across Kitchenware
Omnichannel Retail Becomes the New Standard in Indian Homewares
Modular Solutions and Rising Incomes to Boost Space-Efficient Design
Digital-First Brands Set to Integrate Omnichannel to Capture Urban Consumers
Eco-Certification and Regulation to Drive Premiumisation and Trust
Ttk Prestige Extends Leadership through Innovation and Omnichannel Reach
Specialist Stores Reinforce Leadership with Omnichannel Integration
E-Commerce and Digital-First Brands Accelerate Growth among Younger, Design-Conscious Consumers
Home Furnishings in India
Key Data Insights
Home Furnishings Summary
Urbanisation and Aspirational Consumption Drive Robust Growth in Indian Home Furnishings
Godrej Interio Redefines Expectations with Modular Innovation
Pepperfry’S Omnichannel Expansion Raises Expectations for Seamless Journeys
Modular Innovation Set to Reshape Urban Living as Indoor Solutions Surge
Omnichannel Strategies and Eco-Credentials Will Drive Consumer Loyalty
Ikea Gains Leadership as Indoor Living Dominates
Specialist Stores and Hypermarkets Anchor Offline Distribution
E-Commerce and Omnichannel Integration Accelerate Digital Transformation
Space Optimisation and Reconfigurable Design Redefine Product Development
Sofa Beds and Artisan-Crafted Textiles Lead Recent Market Activity
Profitability Milestones and Organised Retail Expansion Secure Competitive Advantage
Country Reports Disclaimer
The following categories and subcategories are included:
Home and Garden
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- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home and Garden research and analysis database.
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