Executive Summary

Jun 2019
Consumers’ willingness to spend more helps home and garden grow

Despite being cost-conscious, many connected Indian consumers are becoming willing to increase their expenditure on purchases of products and services. This change in consumers’ inclination towards expenditure is fuelled by the increase in the median disposable income per household in India.

Internet connectivity is heightening consumers’ aspiration to own premium products

As Indian consumers are more connected due to their increased use of the internet, especially since the launch of Jio’s internet services in 2016, they have the world at the tips of their thumbs. The use of social media and search engines to decide upon products and brands to buy pushes the aspirational lifestyle.

IKEA is expected to have a major impact on home and garden

IKEA’s first store in India was opened in Hyderabad in 2018 and it plans to open more stores in the forecast period. It is also shortly to provide an e-commerce sales platform for shoppers in Mumbai and Hyderabad.

Home and garden specialist retailers remains the largest distribution channel

With the majority of home and garden products being sold through the unorganised sector, store-based home and garden specialist retailers is the dominant distribution channel, with the greater portion of value sales being achieved by homewares and home furnishing stores. Indian consumers are price-conscious and love a good bargain, so local players offer specific unbranded products at cheaper prices which bring in high volume sales.

Steady growth is expected over the forecast period

With per capita expenditure on home and garden products growing steadily every year in India, forecast period growth in the industry is expected to be positive and healthy. The promising outlook is due to consumers’ willingness to pay more and expansion in the organised sector.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Home and Garden in India

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden in India market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home and Garden in India?
  • What are the major brands in India?
  • Is DIY suffering or benefiting from consumer austerity?
  • How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
  • Where is Do-it-for-me constraining sales of Do-It-Yourself?
  • In which countries are Home and Garden Specialists opening more outlets?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our DIY and Gardening market research database.

Home and Garden in India

EXECUTIVE SUMMARY

Consumers’ willingness to spend more helps home and garden grow
Internet connectivity is heightening consumers’ aspiration to own premium products
IKEA is expected to have a major impact on home and garden
Home and garden specialist retailers remains the largest distribution channel
Steady growth is expected over the forecast period

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2013-2018
Table 2 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 4 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 5 Distribution of Home and Garden by Format: % Value 2013-2018
Table 6 Distribution of Home and Garden by Format and Category: % Value 2018
Table 7 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Gardening in India

HEADLINES

PROSPECTS

The uptake of a greener lifestyle promotes gardening
Easy availability of products boosts gardening sales

COMPETITIVE LANDSCAPE

Gardening remains largely unorganised
Sellers are more than sellers

CATEGORY DATA

Table 9 Sales of Gardening by Category: Value 2013-2018
Table 10 Sales of Gardening by Category: % Value Growth 2013-2018
Table 11 NBO Company Shares of Gardening: % Value 2014-2018
Table 12 LBN Brand Shares of Gardening: % Value 2015-2018
Table 13 Distribution of Gardening by Format: % Value 2013-2018
Table 14 Forecast Sales of Gardening by Category: Value 2018-2023
Table 15 Forecast Sales of Gardening by Category: % Value Growth 2018-2023

Home Furnishings in India

HEADLINES

PROSPECTS

Increasing interest in home decoration and differentiation expected to boost sales of home furnishings
The focus on health and premiumisation is set to drive the uptake of premium mattresses

COMPETITIVE LANDSCAPE

IKEA pushes organised sector sales in home furnishings
Philips Electronics remains the leading player in home furnishings

CATEGORY DATA

Table 16 Sales of Home Furnishings by Category: Value 2013-2018
Table 17 Sales of Home Furnishings by Category: % Value Growth 2013-2018
Table 18 NBO Company Shares of Home Furnishings: % Value 2014-2018
Table 19 LBN Brand Shares of Home Furnishings: % Value 2015-2018
Table 20 LBN Brand Shares of Light Sources: % Value 2015-2018
Table 21 Distribution of Home Furnishings by Format: % Value 2013-2018
Table 22 Forecast Sales of Home Furnishings by Category: Value 2018-2023
Table 23 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023

Home Improvement in India

HEADLINES

PROSPECTS

For tiles functionality and aesthetics go hand in hand
Innovations in home paint expected to drive growth
Hygiene consciousness helps the growth of bathroom and sanitaryware

COMPETITIVE LANDSCAPE

Asian Paints remains the leading player in home improvement
Tile manufacturers expand their presence nationwide

CATEGORY DATA

Table 24 Sales of Home Improvement by Category: Value 2013-2018
Table 25 Sales of Home Improvement by Category: % Value Growth 2013-2018
Table 26 NBO Company Shares of Home Improvement: % Value 2014-2018
Table 27 LBN Brand Shares of Home Improvement: % Value 2015-2018
Table 28 Distribution of Home Improvement by Format: % Value 2013-2018
Table 29 Forecast Sales of Home Improvement by Category: Value 2018-2023
Table 30 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023

Homewares in India

HEADLINES

PROSPECTS

Dinnerware grows fastest in homewares
Food delivery poses a threat to homewares

COMPETITIVE LANDSCAPE

TTK Prestige is the leading player in stove top cookware
IKEA poses a threat to the unorganised sector

CATEGORY DATA

Table 31 Sales of Homewares by Category: Value 2013-2018
Table 32 Sales of Homewares by Category: % Value Growth 2013-2018
Table 33 NBO Company Shares of Homewares: % Value 2014-2018
Table 34 LBN Brand Shares of Homewares: % Value 2015-2018
Table 35 Distribution of Homewares by Format: % Value 2013-2018
Table 36 Forecast Sales of Homewares by Category: Value 2018-2023
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2018-2023