Home and Garden in India

June 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Home and Garden industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Gardening
  • Home Furnishings
  • Home Improvement
  • Homewares

If you're in the Home and Garden industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home and Garden in India report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home and Garden in India?
  • Which are the leading brands in Home and Garden in India?
  • How are products distributed in Home and Garden in India?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
  • Where is future growth expected to be most dynamic?

Home and Garden in India

EXECUTIVE SUMMARY

Home and garden in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2016-2021 Table 2 Sales of Home and Garden by Category: % Value Growth 2016-2021 Table 3 NBO Company Shares of Home and Garden: % Value 2017-2021 Table 4 LBN Brand Shares of Home and Garden: % Value 2018-2021 Table 5 Distribution of Home and Garden by Format: % Value 2016-2021 Table 6 Distribution of Home and Garden by Format and Category: % Value 2021 Table 7 Forecast Sales of Home and Garden by Category: Value 2021-2026 Table 8 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

Home Improvement in India

KEY DATA FINDINGS

2021 DEVELOPMENTS

Focus on touch-free products to attract hygiene-conscious consumers
Value growth of home paint supported by record price hikes as input costs rise
Reviving consumer demand through launch of new home paint options

PROSPECTS AND OPPORTUNITIES

New entrants to pose threat to leading brands
Rising focus on extending services to reduce painting time
Consumers set to become increasingly engaged in purchases to match homes with their lifestyles

CATEGORY DATA

Table 9 Sales of Home Improvement by Category: Value 2016-2021 Table 10 Sales of Home Improvement by Category: % Value Growth 2016-2021 Table 11 NBO Company Shares of Home Improvement: % Value 2017-2021 Table 12 LBN Brand Shares of Home Improvement: % Value 2018-2021 Table 13 Distribution of Home Improvement by Format: % Value 2016-2021 Table 14 Forecast Sales of Home Improvement by Category: Value 2021-2026 Table 15 Forecast Sales of Home Improvement by Category: % Value Growth 2021-2026

Gardening in India

KEY DATA FINDINGS

2021 DEVELOPMENTS

Category records strong growth as increasing numbers of Indians take up gardening as a hobby
Online sales rise rapidly due to ease of access and convenience
Indoor plants garner strong consumer attention due to several benefits

PROSPECTS AND OPPORTUNITIES

Rise in online communities that swap plants and seeds a potential threat to growth
Pots and planters set to perform well due to aesthetic value
Gardening power tools and lawn mowers will witness steady growth but low sales figures due to high prices

CATEGORY DATA

Table 16 Sales of Gardening by Category: Value 2016-2021 Table 17 Sales of Gardening by Category: % Value Growth 2016-2021 Table 18 NBO Company Shares of Gardening: % Value 2017-2021 Table 19 LBN Brand Shares of Gardening: % Value 2018-2021 Table 20 Distribution of Gardening by Format: % Value 2016-2021 Table 21 Forecast Sales of Gardening by Category: Value 2021-2026 Table 22 Forecast Sales of Gardening by Category: % Value Growth 2021-2026

Homewares in India

KEY DATA FINDINGS

2021 DEVELOPMENTS

Improving sales for homewares in 2021 following previous year’s declines
Kitchen, driven by stove top cookware, remains largest value category
Competitive landscape remains fragmented

PROSPECTS AND OPPORTUNITIES

Full recovery expected over forecast period as homewares gains further growth momentum
Changing employment policies to have positive impact on category
Smart home development expected to have implications for homewares

CATEGORY DATA

Table 23 Sales of Homewares by Category: Value 2016-2021 Table 24 Sales of Homewares by Category: % Value Growth 2016-2021 Table 25 Sales of Homewares by Material: % Value 2016-2021 Table 26 NBO Company Shares of Homewares: % Value 2017-2021 Table 27 LBN Brand Shares of Homewares: % Value 2018-2021 Table 28 Distribution of Homewares by Format: % Value 2016-2021 Table 29 Forecast Sales of Homewares by Category: Value 2021-2026 Table 30 Forecast Sales of Homewares by Category: % Value Growth 2021-2026

Home Furnishings in India

KEY DATA FINDINGS

2021 DEVELOPMENTS

Home furnishings on the path to recovery
Focus on wellbeing at home supports sales
Subscription services of furniture and décor pose competition

PROSPECTS AND OPPORTUNITIES

Further growth due to macro and micro economic factors
Home space to become increasingly important purchase consideration over forecast period
E-commerce to play important role in channel distribution

CATEGORY DATA

Table 31 Sales of Home Furnishings by Category: Value 2016-2021 Table 32 Sales of Home Furnishings by Category: % Value Growth 2016-2021 Table 33 NBO Company Shares of Home Furnishings: % Value 2017-2021 Table 34 LBN Brand Shares of Home Furnishings: % Value 2018-2021 Table 35 LBN Brand Shares of Light Sources: % Value 2018-2021 Table 36 Distribution of Home Furnishings by Format: % Value 2016-2021 Table 37 Forecast Sales of Home Furnishings by Category: Value 2021-2026 Table 38 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Home and Garden

      • Bathroom and Sanitaryware
        • Carpets
        • Floor Tiles
        • Wooden Flooring
        • Other Floor Covering
      • Hand Tools
      • Hardware
        • Lacquer and Varnish
        • Decorative Paint
      • Kitchen Sinks
          • Corded Drills
          • Cordless Drills
          • Other Corded Power Tools
          • Other Cordless Power Tools
        • Wall Tiles
        • Wallpaper
      • Other Home Improvement
          • Fertiliser
          • Soil
          • Pest Control
          • Herbicides
        • Gardening Hand Tools
        • Gardening Power Tools
          • Walk Power Lawn Mowers
          • Riding Lawn Mowers
          • Robotic Lawn Mowers
        • Watering
        • Indoor Plants
        • Seeds
        • Other Horticulture
      • Pots and Planters
      • Other Gardening
        • Beverageware
        • Cutlery
        • Dinnerware
          • Ovenware
          • Stove Top Cookware
          • Food Storage
          • Kitchen Utensils
          • Bath Textiles
          • Bed Textiles
          • Kitchen and Dining Textiles
          • Living Room Textiles
          • Rugs
            • Beds
            • Chests of Drawers
            • Mattresses
            • Wardrobes
          • Dining Furniture
          • Home Office Furniture
          • Kitchen Furniture
          • Living Room Furniture
            • Sofa Beds
            • Other Sofas
            • Other Sitting Furniture
          • Storage Furniture
          • Other Indoor Furniture
          • Blinds
          • Curtains
          • Charcoal Barbecues
          • Electric Barbecues
          • Gas Barbecues
        • Outdoor Furniture
        • Lighting Fixtures
          • Incandescent Lamps
          • Halogen Lamps
          • Linear Fluorescent Lamps (LFL)
          • Compact Fluorescent Lamps (CFL)
          • Light-Emitting Diode Lamps (LED)

Home and Garden

This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.

See All of Our Definitions
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This report originates from Passport, our Home and Garden research and analysis database.

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