2021 was a recovery year for a number of industries in Indonesia, including home and garden, following a negative performance in 2020 due to the impact of the COVID-19 pandemic. With the country’s vaccination programme covering more Indonesians, consumer confidence continued to increase, and economic growth turned positive during 2021.
Following the sluggish growth of the property industry in Indonesia during 2020 as a result of the pandemic, the Indonesian government provided a stimulus to boost the industry in 2021. Based on the Regulation of the Minister of Finance which took effect from 1 March 2021, the government provided a reduction in Value Added Tax and lowered the interest rates for housing instalments for low-income people.
The home and garden industry in Indonesia is considered relatively fragmented. There are many small domestic players which only focus on one category, in every region, and they tend not to sell their products throughout Indonesia.
In 2021, home and garden sales continued to be heavily reliant on home and garden specialist retailers, both traditional and modern stores. Home improvement sales are mostly attributed to home improvement and gardening stores selling building materials and home improvement products.
As a highly populated nation, and with a growing economy, Indonesia is expected to continue to see a positive performance in home and garden over the forecast period, rising to double-digit current value growth rates from 2023. Both domestic and foreign manufacturers are expected to continue improving their manufacturing facilities as well as increasing their production capacity.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.See All of Our Definitions
This report originates from Passport, our Home and Garden research and analysis database.
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