Current value growth in home and garden in Indonesia saw a significant slowdown in 2022 as demand faltered somewhat after the very dynamic performances recorded across most categories in 2021 following the pandemic-induced decline seen in 2020, when COVID-19 first hit the country. Nevertheless, the size of the decline in 2020 meant that 2022 value sales in home and garden in Indonesia were still below pre-pandemic levels at constant 2022 prices.
During 2022, there were a handful of trends that had a positive effect on the performance of Indonesia’s home and garden industry, despite the pressure that came on demand during the year due to the rising cost of living. As a high proportion of sales across the industry are accounted for by consumers living in major urban areas, these influential trends tended to affect those living in large towns and cities the most, including increased demand across various gardening categories such as horticulture, watering and gardening equipment.
Sales across the home and garden in Indonesia are dominated by local suppliers and domestic brands. This applies across gardening, home improvement, home furnishings and homewares, where local brands are almost always preferred by the vast majority of Indonesians, and there are various reasons for this.
E-commerce continued to gain ground in the retail distribution of all four primary categories of home and garden during 2022 as local consumers continued to benefit from the convenience and value for money that e-commerce represents during the post-pandemic era. In addition to the convenience of being able to shop at any time of the day or night from the comfort and privacy of one’s own home, the steady growth that is being seen in demand for e-commerce generally in Indonesia can be attributed mainly to the rapid increase in internet penetration that has been seen among the local population in recent years.
Home and garden in Indonesia is expected to see demand increase over the forecast period, although growth rates are expected to slow down as time passes. This is set to be the case in all categories, with gardening, home improvement, home furnishings and homewares all likely to struggle due to economic uncertainty and the increasingly hectic lifestyles of busy urban professionals, which are expected to be the key factors determining how local people rationalise spending time and money on home and garden throughout the forecast period.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.See All of Our Definitions
This report originates from Passport, our Home and Garden research and analysis database.
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