Argentina’s economic crisis has deepened in 2021, with an already unstable situation made worse by the impact of the pandemic on GDP and employment. At first glance, home and garden appears to be thriving, with high double figure growth rates in current value terms.
The pandemic continues to affect consumer trends in home and garden in 2021. Possibly the most important of these is related to the growth in e-commerce and the rapidly expanding use of social media (notably Instagram influencers) as a communication channel for brands.
Home paint producers Sinteplast SA, Alba SA and Tersuave SA are the leading players in home and garden in Argentina, based on their Sinteplast, Dulux and Tersuave brands. Since the onset of mandatory confinement in 2020, demand for home paints has increased significantly, and has continued in 2021.
Argentina’s home and garden retailers have shown great flexibility in response to the pandemic, developing new strategies to adapt to the health and economic crises. The biggest challenge has been adapting to the sharp fall in consumer purchasing power; retailers that have been unable to cope with this have suffered significant damage to their businesses.
It is anticipated that the economic crisis in Argentina will gradually ease over the forecast period, although consumer confidence remains very weak. Sales of home and garden, however, are set to be broadly positive in terms of value, if slow.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.See All of Our Definitions
This report originates from Passport, our Home and Garden research and analysis database.
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