In 2018, the Argentinian economy passed through three stages, each with a negative sales balance. Thus, a currency devaluation shock was followed by a cooling of the economy due to uncertainty and then recession, which reduced production volumes and demand.
Devolution in April 2018 and the national government’s return to the International Monetary Fund (to avoid a default) had a strong and immediate impact. As the year progressed and the crisis spilled from the financial sector to the real economy, consumption fell to alarming levels.
Commercial openings, import facilities and new products added some dynamism to home and garden in Argentina. The offer of furniture modules and self-assembly units (mainly Chinese in origin) multiplied through new variants within standardised and economy lines, but with certain design features.
Retailers have adapted their strategies to cater to reduced levels of consumer purchasing power. Supermarket chains redoubled their promotional offers, extended sales periods and launched aggressive traditional and online media communications.
Due to the impending general election in October 2019, the industry performance may be tied more to political than economic factors in the short term. The lack of clarity in terms of candidates and political alliances and their stances on production and tax and currency exchange models foster uncertainty and conservatism on the part of the industry and consumers.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in Argentina with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home and Garden industry in Argentina, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home and Garden in Argentina market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our DIY and Gardening market research database.