2025 Developments
Home and garden in Argentina demonstrated standout value growth in 2025, with sales increasing by 42% to ARS3.2 trillion and outpacing consumer price increases, distinguishing itself from many regional peers facing subdued expansion. The landscape was defined by a decisive pivot away from high-cost replacements towards solutions that delivered visible results with minimal outlay, driving robust gains in home improvement and gardening, while large-ticket home furnishings lagged. Market attractiveness was underpinned by this resilience and by the ability of brands to meet the affordability challenge through incremental upgrades and resource-efficient products, even as domestic manufacturing gave way to sourcing and branding models that prioritised assortment and price over local value creation. To succeed, brands must focus on non-deferrable, maintenance-driven lines, leverage credit-enabling and relationship-based channels, and align sustainability claims with tangible cost savings, all while navigating heightened currency risk and evolving consumer priorities.
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Overview:
Understand the latest market trends and future growth opportunities for the Home and Garden industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Gardening
- Home Furnishings
- Home Improvement
- Homewares
If you're in the Home and Garden industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home and Garden in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home and Garden in Argentina?
- Which are the leading brands in Home and Garden in Argentina?
- How are products distributed in Home and Garden in Argentina?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
- Where is future growth expected to be most dynamic?
Home and Garden in Argentina
2025 Developments
Key Data Insights
Sinteplast Sells Affordable Transformation as Renovation Budgets Shrink
Essen Leverages Direct Selling to Accelerate Launches and Shield Prices
Terrafertil Turns Urban Pruning Waste into Cost Advantage
Inflation Set to Split the Market between Maintenance Spend and Deferred Large Purchases as Sourcing Shifts Offshore
High-Frequency Maintenance Spend to Lead as Large-Ticket Furnishings Lag
Sourcing Model Shifts Value Creation From Production to Distribution and Branding
Sinteplast Drives Share Gains as Repair Demand Rises
Specialists Dominate as Direct Selling and E-Commerce Compete on Credit and Price
Sourcing Shifts and Disinflation Reshape Future Competition
Home Improvement in Argentina
Key Data Insights
Home Improvement Summary
Sinteplast Expands Surface Solutions as Inflation Drives Visible Upgrades
Tersuave Leverages Washability to Redefine Value under Inflation
Ferrum Shifts Fixture Upgrades From Luxury to Running-Cost Savings
Working Capital Constraints to Outweigh Demand as Paint Anchors Growth
Ceramic and Microcement Solutions Set to Unlock Value by Reducing Disruption
Paint Leaders Focus on Durability as Innovation Shifts Value
Independent Specialists Hold Share as E-Commerce Competes on Price Discovery
Tintometric Systems, Trade Propositions, and Surface Bundling Reshape Competition
Gardening in Argentina
Key Data Insights
Gardening Summary
Terrafertil Leverages Waste Streams to Drive Input Sales
Input-Centric Spending and Portfolio Breadth Define Plant Protection
Battery Platforms Reframe Durable Equipment Sales Despite Inflationary Deferral
Plant Protection Suppliers to Secure Growth by Building Diagnostic Support
Specialists to Dominate Distribution as E-Commerce Remains a Secondary Route
Stihl Strengthens Aftersales Lead as Import Conditions Improve
Home Improvement Specialists Defend Share with In-Store Expertise
E-Commerce Unlocks Price Transparency but Remains a Replenishment Route
Specialist Advice and Platform Strategies Reshape Retail Innovation
Homewares in Argentina
Key Data Insights
Homewares Summary
Rigolleau Pivots to Imports as Local Production Loses Ground
Essen Launches Appliances and Sustains Growth through Direct Selling
Colombraro Adapts with Modular Designs to Inflation-Driven Demand
Dining to Lead by Replacement Frequency While Kitchen Benefits From Utility-Led Demand
Import-Led Sourcing and Direct Selling Set to Reshape Homewares Structure
Rigolleau Imports Tableware as Distributors Reshape Competition
Direct Selling Sustains Purchasing Power as Credit Constraints Persist
Retail E-Commerce Accelerates at the Expense of Specialist Stores
Home Furnishings in Argentina
Key Data Insights
Home Furnishings Summary
Color Living Closes Plant as Furniture Demand Collapses
Mattress Makers Reposition Beds as Health Essentials to Defend Sales
Tromen Renews Grill Line as Outdoor Living Defies Austerity
Mattress and Lighting Brands Set to Reposition Products to Sustain Demand
Structural Supply Shifts Set to Deepen Reliance on Imports
Fragmentation Persists as Innovation in Necessity Lines Defends Share
Specialists Hold Large-Ticket Sales as E-Commerce Competes on Financing Transparency
Capacity Rationalisation and Health-Claim Competition Set to Reshape the Landscape
Country Reports Disclaimer
The following categories and subcategories are included:
Home and Garden
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- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
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This report originates from Passport, our Home and Garden research and analysis database.
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