2025 Developments
Home and garden in South Korea demonstrated resilience in 2025, recording retail sales of KRW15,727 billion with a 3% increase, outpacing regional pressures despite a slowdown from the prior year and modest real GDP growth of 1.0%. Urbanisation, stagnant population, and the shift toward compact flat living have reinforced consumer focus on maximising limited space, spurring robust demand for multifunctional, space-efficient solutions and container gardening, even as overall growth moderates. With homewares and home furnishings maintaining the largest share and gardening posting the fastest gains, businesses that prioritise value creation, material safety, and convenience-driven retail experiences remain best positioned, particularly as e-commerce expands and health and wellness concerns become baseline expectations. To succeed, brands must deliver products designed for small living spaces, integrate seamless omnichannel retail, and offer transparent, certified safe materials to retain consumer trust in a market where differentiation is shaped by innovation rather than aggressive consolidation
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Home and Garden industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Gardening
- Home Furnishings
- Home Improvement
- Homewares
If you're in the Home and Garden industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home and Garden in South Korea report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home and Garden in South Korea?
- Which are the leading brands in Home and Garden in South Korea?
- How are products distributed in Home and Garden in South Korea?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Where is future growth expected to be most dynamic?
Home and Garden in South Korea
2025 Developments
Key Data Insights
Hanssem Drives Storage Innovation as Households Adapt Compact Living Spaces
Ikea Redefines Convenience as Omnichannel Retailing Takes Centre Stage
Simmons Builds Trust with Verified Safety as Wellness Becomes Essential
Compact Flat Living Drives Demand for Multifunctional Design and Safety
Homewares and Furnishings Sustain Leadership as Growth Moderates
Gardening and Home Improvement Accelerate with Urban Diy and Compact Innovation
Hanssem Extends Leadership as Storage and Convenience Shape Competition
Hanssem and Ikea Korean Continue to Build on Urban Storage Solutions
Hanssem and Daelim Bath Drive Innovation with Storage and Renovation Launches
Ikea Gangdong Accelerates Omnichannel Growth as Store Formats Shift
City-Based Omnichannel Stores Drive Convenience-Led Innovation
Home Improvement in South Korea
Key Data Insights
Home Improvement Summary
Lx Hausys Streamlines Rental Flat Refurbishments and Drives Quick Flooring Upgrades
Kcc Glass Brings Stone-Inspired Designs to Engineered Wood Flooring
Hyundai L&C Establishes Eco-Certified Flooring as the New Family Standard
Packaged Flooring and Bathroom Bundles Drive Frequent Upgrades
Stone-Inspired Flooring Innovations Accelerate Value Growth in Design-Led Ranges
Environmental and Safety Credentials Reshape Competition for Family Budgets
Lg Hausys Leverages Design-Led Renovation Bundles to Retain Lead
Daelim Bath and Lx Hausys Drive Packaged Renovation Trend with New Launches
Lg Z:In and Hanssem Stores Anchor Renovation-Focused Retail
Lx Hausys and Daelim Bath Simplify Renovation with Bundled Offers
Digital Tools Drive Showroom Visits but Limit E-Commerce Expansion
Gardening in South Korea
Key Data Insights
Gardening Summary
Ikea and 99 Flower Redefine Home Gardening with Indoor and Gifting Focus
Ikea and Asia Seed Drive Container Gardening and Local Adaptation
Lightweight Planters and Local Varieties Reshape Indoor Living
Consumer Traditions Spur Innovation for Local Seed Players
Online Gifting and Smart Delivery Drive Urban Consumer Engagement
99 Flower Strengthens Lead as Competition Intensifies in Online Delivery and Design-Led Pots
99 Flower and Ikea Korea Eye Next-Gen Growth
Home Improvement and Gardening Stores Sustain Channel Leadership with Design Focus
99 Flower and Ikea Korea Accelerate Innovation in Delivery and Design
Online Florists and Delivery Platforms Gain Ground as Gifting Surges
Homewares in South Korea
Key Data Insights
Homewares Summary
Tefal Drives Replacement Demand through Induction-Focused Innovation
Material Safety and Hygiene Become Key Purchasing Drivers
Corelle Strengthens Omnichannel Engagement through Exclusive Collaborations
Innovation-Led Replacement Demand to Support Growth Despite Structural Constraints
Retail E-Commerce and Exclusive Product Launches Set to Engage Younger Demographics
Leading Brands Sustain Share through Local Adaptation and Brand Strength
Design Collaborations Create Opportunities for Differentiation
Homewares and Home Furnishing Stores Remain the Leading Route to Purchase
Retail E-Commerce Strengthens Its Position through Convenience and Range
Exclusive Collaborations Influence Channel Choice and Shopper Engagement
Home Furnishings in South Korea
Key Data Insights
Home Furnishings Summary
Hanssem Positions Storage as a Lifestyle Investment
Ikea Strengthens Urban Access through Omnichannel Expansion
Wellness and Outdoor Living Shape Growth Opportunities
Hanssem Set to Prioritise Built-In Storage to Address Shrinking Urban Spaces
Ikea Expected to Connect City Showrooms and Online Platforms to Reshape Retail
Simmons to Position Wellness and Quality-Of-Life Spending as Premium Growth Drivers
Leading Players Strengthen Positions through Innovation and Urban Retail Expansion
Homewares and Home Furnishing Stores Remain the Dominant Purchasing Channel
Urban Retail Formats Enhance Accessibility and Customer Reach
Retail E-Commerce Gains Momentum through Expanded Fulfilment Capabilities
Country Reports Disclaimer
The following categories and subcategories are included:
Home and Garden
-
-
- Bathroom and Sanitaryware
-
- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
-
- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
-
-
- Corded Drills
- Cordless Drills
-
- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
-
-
- Wall Tiles
- Wallpaper
- Other Home Improvement
-
-
-
- Fertiliser
- Soil
-
- Pest Control
- Herbicides
-
-
- Gardening Hand Tools
- Gardening Power Tools
-
- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
-
- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
-
-
-
-
-
- Beverageware
- Cutlery
- Dinnerware
-
-
- Ovenware
- Stove Top Cookware
-
- Food Storage
- Kitchen Utensils
-
-
-
-
-
- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
-
-
- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
-
- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
-
-
- Blinds
- Curtains
-
-
-
- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
-
-
- Lighting Fixtures
-
- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
-
-
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Home and Garden research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!