Current value growth in home and garden strengthened in 2018, with higher increases seen in all categories than in the previous year. With an overall increase in volume sales and stable unit prices, healthy value growth was seen in 2018.
Amongst technological trends, it is believed virtual reality, but in particular augmented reality, has great potential to significantly influence home and garden. The reason is that in the past when it came to purchases, for instance of furniture, consumers faced the problem of visualising a product in their own home.
Internet retailing saw one of the strongest growth rates in terms of distribution in 2018. In turn, traditional home and garden channels such as home improvement and gardening stores and homewares and home furnishings stores saw share declines, although they remained the largest in terms of distribution.
Smart technology is increasing across many industries all over the world, and home and garden is no exception. In 2018, significant progress was made, as many retailers and manufacturers increased their smart product offerings, such as IKEA’s Tradfri Smart lighting system, Philips’s Hue LED lighting system and Gardena’s robotic lawn mower.
Overall home and garden is poised for further current value growth over the forecast period, with sustainable and ethical trends being most evident. In the coming years, generation Z Germans will record population growth.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in Germany with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home and Garden industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home and Garden in Germany market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our DIY and Gardening market research database.