Overall, home and garden experienced positive constant value sales growth in 2020 as a result of the growing focus on the importance of the home. During the COVID-19 lockdowns, consumers largely kept social activities and work at home for a prolonged period.
As early as 31 January 2020, US health officials issued quarantine orders to US citizens evacuated from Wuhan, China, amid the COVID-19 outbreak there. From 2 February, entry was restricted from China, with this later extended to virus-hit Iran and Italy.
The biggest change for companies in the home and garden space was to quickly adapt to the shift towards e-commerce. While larger companies had begun to invest more in digital platforms and e-commerce business models before COVID-19 happened, the significant influx of online shopping activities created a challenge for all players in the industry.
Beginning in mid-March, individual states in the US began imposing lockdowns, forcing non-essential retailers to close temporarily. Only retailers that sold essential products could open for in-store shopping.
Gardening and homewares and home furnishings saw strong growth in 2020, as consumers turned to activities involving these products during the pandemic. It is expected that most homewares and home furnishings categories, such as ovenware and home office furniture, will see lower growth over the forecast period as consumers return to their pre-pandemic routines.
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Home and Garden
This report originates from Passport, our Home and Garden research and analysis database.
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