The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreMay 2020
US$2,100Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Home and garden recorded stronger current value growth in 2019 than a year earlier, but failed to match the double-digit percentage growth seen in 2017, as the overall market performance continued to be largely governed by home furnishings, which accounts for by far the biggest share of home and garden in Turkey. This performance was, to an extent, heavily influenced by ongoing stagnation in consumer purchasing power.
Following the drastic decline in the exchange rate value of the Turkish lira in August 2018, the presence of inferior light sources, particularly cheap imported LED lamps, rapidly increased. As a result, by the end of the year, the government had taken extra measures to combat this by increasing the frequency of quality inspections in the customs checks.
Despite the fact that consumers became much more price-sensitive than they used to be, branded home and garden products continued to gain ground as they were able to offer an expanded range of affordable products. In line with this, the retail landscape was rapidly modernising in Turkey, including a sharp rise in the number of shopping centres.
The increasing inclination among consumers in Turkey towards using digital payment systems is helping to drive healthy growth of e-commerce in home and garden. As the regular use of internet retailers and digital payment methods increased, so the product range offered through e-commerce also rapidly expanded.
With the effects of the depreciation of the Turkish lira continuing to filter through in terms of unit prices and with the economy expected to return to positive real GDP growth from 2020, after the stagnation seen in 2019, home and garden is expected to record a double-digit current value CAGR over the forecast period. Among the more dynamic product types will be LED lamps and cordless power tools, driven by the continued transition from other light sources to LED and from corded power tools to cordless power tools.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in Turkey with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home and Garden industry in Turkey, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home and Garden in Turkey market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our DIY and Gardening market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.