Executive Summary

Apr 2019
Home and garden continues growing at a steady pace

Despite the economic downturn in the region in general, and in the United Arab Emirates in particular, with the implementation of VAT and other regulations, home and garden continued to record positive growth in current value terms in 2018. The negative macroeconomic conditions in the country hit the least essential categories within the home and garden hardest.

Positive impact of in-store promotions and added aftersales services

There has been increasing price sensitivity among local residents with the introduction of VAT and uncertainty among consumers. Major manufacturers and retailers shifted towards in-store promotions and bundle packages to encourage consumers to purchase home and garden products.

Industry players invest more in technology and innovation

Augmented reality tops the innovation offering chart for customers in the United Arab Emirates. IKEA offers customisable furniture to its customers, with the option of digitally placing the furniture in their home via measurements, designing the colour scheme and look, which has increased customer confidence and satisfaction when making purchases.

Internet retailing and mobile payments on the rise in 2018

Major home and garden specialist retailers are putting a great deal of focus on developing their omnichannel strategies, as well as in-store digital solutions that can serve as a convenient platform for consumers, encouraging easy click-and-go services. Home and garden online sales (internet retailing) showed very strong growth in 2018, with online sales having the biggest share in homewares.

Steady value growth expected for home and garden

Over the forecast period, home and garden is expected to witness steady value growth. This will be supported by the upcoming World Expo 2020 Dubai, where the majority of investments are expected to happen within the Emirates.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Home and Garden in the United Arab Emirates

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden in United Arab Emirates market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Home and Garden in United Arab Emirates?
  • What are the major brands in United Arab Emirates?
  • Is DIY suffering or benefiting from consumer austerity?
  • How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
  • Where is Do-it-for-me constraining sales of Do-It-Yourself?
  • In which countries are Home and Garden Specialists opening more outlets?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our DIY and Gardening market research database.

Home and Garden in the United Arab Emirates

EXECUTIVE SUMMARY

Home and garden continues growing at a steady pace
Positive impact of in-store promotions and added aftersales services
Industry players invest more in technology and innovation
Internet retailing and mobile payments on the rise in 2018
Steady value growth expected for home and garden

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2013-2018
Table 2 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 4 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 6 Distribution of Home and Garden by Format: % Value 2013-2018
Table 7 Distribution of Home and Garden by Format and Category: % Value 2018
Table 8 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Gardening in the United Arab Emirates

HEADLINES

PROSPECTS

Lack of home ownership and regional climate continue to be major constraints to the growth of gardening
Government encourages residents to grow their own food
Increasing numbers of expats create demand for indoor gardening

COMPETITIVE LANDSCAPE

Dubai Garden Centre continues to lead gardening
Private label gains value share
Domestic brands continue to enjoy success

CATEGORY DATA

Table 10 Sales of Gardening by Category: Value 2013-2018
Table 11 Sales of Gardening by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Gardening: % Value 2014-2018
Table 13 LBN Brand Shares of Gardening: % Value 2015-2018
Table 14 Distribution of Gardening by Format: % Value 2013-2018
Table 15 Forecast Sales of Gardening by Category: Value 2018-2023
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2018-2023

Home Furnishings in the United Arab Emirates

HEADLINES

PROSPECTS

Indoor furniture continues to dominate home furnishings
Promotions continue to be successful in attracting customers to stores
Internet retailing to drive sales in home furnishings

COMPETITIVE LANDSCAPE

Ikea leads home furnishings in the United Arab Emirates
Al Futtaim Group’s Ace Hardware Middle East FZE leads outdoor furniture
International brands on a par with domestic brands

CATEGORY DATA

Table 17 Sales of Home Furnishings by Category: Value 2013-2018
Table 18 Sales of Home Furnishings by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Home Furnishings: % Value 2014-2018
Table 20 LBN Brand Shares of Home Furnishings: % Value 2015-2018
Table 21 LBN Brand Shares of Light Sources: % Value 2015-2018
Table 22 Distribution of Home Furnishings by Format: % Value 2013-2018
Table 23 Forecast Sales of Home Furnishings by Category: Value 2018-2023
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023

Home Improvement in the United Arab Emirates

HEADLINES

PROSPECTS

DIFM culture to make a comeback as retailers offer free aftersales setup services
Augmented reality to gain consumer preference
Specialist home improvement and gardening stores to invest more in internet retailing

COMPETITIVE LANDSCAPE

Local players lead home improvement in the United Arab Emirates
Home improvement leading brands invest in online sales to grow their presence
Jotun UAE leads in home paint with its innovative approach to retail

CATEGORY DATA

Table 25 Sales of Home Improvement by Category: Value 2013-2018
Table 26 Sales of Home Improvement by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Home Improvement: % Value 2014-2018
Table 28 LBN Brand Shares of Home Improvement: % Value 2015-2018
Table 29 Distribution of Home Improvement by Format: % Value 2013-2018
Table 30 Forecast Sales of Home Improvement by Category: Value 2018-2023
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023

Homewares in the United Arab Emirates

HEADLINES

PROSPECTS

Strong promotional activity will continue to drive homewares sales
Expo 2020 to boost private label presence
Ethical living increasing in prominence

COMPETITIVE LANDSCAPE

Groupe SEB continues to lead
Ikea leads in food storage
New product development in homewares grows

CATEGORY DATA

Table 32 Sales of Homewares by Category: Value 2013-2018
Table 33 Sales of Homewares by Category: % Value Growth 2013-2018
Table 34 Sales of Homewares by Material: % Value 2013-2018
Table 35 NBO Company Shares of Homewares: % Value 2014-2018
Table 36 LBN Brand Shares of Homewares: % Value 2015-2018
Table 37 Distribution of Homewares by Format: % Value 2013-2018
Table 38 Forecast Sales of Homewares by Category: Value 2018-2023
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2018-2023