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Country Report
Home and Garden in France
36 pages, May 2018
US$2,100Added to Cart
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Executive Summary
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
A third year of growth for home and garden
Home and garden continued to record retail value growth in 2017 and at a stronger rate than the average of the review period. It was also the third consecutive year of growth, confirming the healthy state of the market in France.
Rebound in housing/construction markets and upscaling drive growth
Indicators for the housing and construction markets were at a 10-year high in 2017, with double-digit progression of new construction plans and real estate transactions, as well as renovation/refurbishing. The ongoing low interest rates and increase in household optimism/confidence were two direct contributors to this boom, which positively impacted home and garden as the main growth drivers.
Maisons du Monde supports value growth
The year 2017 also marked further dazzling double-digit value growth for French-based Maisons du Monde, which recorded the strongest value growth among the top 10 home and garden players. Its successful business approach includes offering unconventional product lines themed on world design and excellence in consumer service, coupled with the company’s adoption of a fast-fashion/broad collection renewal strategy.
Sales through internet retailing remain bullish
Home and garden value generated through internet retailing continued to thrive in 2017. Despite slowing in comparison to the previous year, growth was bullish and is likely to remain so in 2018.
Slightly more optimistic outlook
In comparison to the previous lustrum, the growth outlook for home and garden over the forecast period is slightly more optimistic. The first half of the forecast period will likely remain upbeat, benefiting largely from the rebound in the housing/construction markets as well as an improvement in socio-economic conditions.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home and Garden industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home and Garden in France market research report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country
Our market research reports answer questions such as:
- What is the market size of Home and Garden in France?
- What are the major brands in France?
- Is DIY suffering or benefiting from consumer austerity?
- How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
- Where is Do-it-for-me constraining sales of Do-It-Yourself?
- In which countries are Home and Garden Specialists opening more outlets?
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This industry report originates from Passport, our DIY and Gardening market research database.
Want to find out more about this report?
Request more informationTable of Contents
Home and Garden in France
EXECUTIVE SUMMARY
A third year of growth for home and garden
Rebound in housing/construction markets and upscaling drive growth
Maisons du Monde supports value growth
Sales through internet retailing remain bullish
Slightly more optimistic outlook
MARKET DATA
Table 1 Sales of Home and Garden by Category: Value 2012-2017Table 2 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 4 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 5 Distribution of Home and Garden by Format: % Value 2012-2017
Table 6 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022
SOURCES
Summary 1 Research SourcesGardening in France
HEADLINES
PROSPECTS
Positive prospects for gardening
Ban on chemical products
Robotic lawn mowers mainstream as of 2018
COMPETITIVE LANDSCAPE
Husqvarna maintains its lead, while Stihl achieves the strongest growth among the leaders
Various new players investing in gardening
AmazonBasics and other e-pure brands mushroom
CATEGORY DATA
Table 8 Sales of Gardening by Category: Value 2012-2017Table 9 Sales of Gardening by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Gardening: % Value 2013-2017
Table 11 LBN Brand Shares of Gardening: % Value 2014-2017
Table 12 Distribution of Gardening by Format: % Value 2012-2017
Table 13 Forecast Sales of Gardening by Category: Value 2017-2022
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2017-2022
Home Furnishings in France
HEADLINES
PROSPECTS
Optimistic outlook
Bedroom furniture set to generate the strongest actual value growth
Ban on halogen lamps in 2018 and connected LED lighting
COMPETITIVE LANDSCAPE
Ikea accentuates its lead
Steinhoff navigating difficult waters
Maisons du Monde may seek to acquire Fly or Casa
CATEGORY DATA
Table 15 Sales of Home Furnishings by Category: Value 2012-2017Table 16 Sales of Home Furnishings by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Home Furnishings: % Value 2013-2017
Table 18 LBN Brand Shares of Home Furnishings: % Value 2014-2017
Table 19 LBN Brand Shares of Light Sources: % Value 2014-2017
Table 20 Distribution of Home Furnishings by Format: % Value 2012-2017
Table 21 Forecast Sales of Home Furnishings by Category: Value 2017-2022
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022
Home Improvement in France
HEADLINES
PROSPECTS
Flat outlook
Ecological and naturalness traits set to influence home improvement
Internet retailing to remain the most dynamic channel
COMPETITIVE LANDSCAPE
Private label remains significant
Decorative paint manufacturers witness strong declines
CATEGORY DATA
Table 23 Sales of Home Improvement by Category: Value 2012-2017Table 24 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 25 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 26 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 27 Distribution of Home Improvement by Format: % Value 2012-2017
Table 28 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022
Homewares in France
HEADLINES
PROSPECTS
Homewares sales finally bounce back after a few lean years
Premium cutlery is trending again
Kitchen utensils a new growth area for leading brands
COMPETITIVE LANDSCAPE
Tupperware continues to decline
Groupe SEB remains the leading branded player
Investment in beverageware production by Duralex International
CATEGORY DATA
Table 30 Sales of Homewares by Category: Value 2012-2017Table 31 Sales of Homewares by Category: % Value Growth 2012-2017
Table 32 Sales of Homewares by Material: % Value 2012-2017
Table 33 NBO Company Shares of Homewares: % Value 2013-2017
Table 34 LBN Brand Shares of Homewares: % Value 2014-2017
Table 35 Distribution of Homewares by Format: % Value 2012-2017
Table 36 Forecast Sales of Homewares by Category: Value 2017-2022
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2017-2022
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Country Reports
- Home and Garden in Argentina | Apr 2018
- Home and Garden in Australia | May 2018
- Home and Garden in Brazil | May 2018
- Home and Garden in Canada | Apr 2018
- Home and Garden in China | May 2018
- Home and Garden in Germany | Apr 2018
- Home and Garden in Hong Kong, China | May 2018
- Home and Garden in India | Apr 2018
- Home and Garden in Indonesia | Apr 2018
- Home and Garden in Italy | May 2018
- Home and Garden in Japan | Apr 2018
- Home and Garden in Malaysia | May 2018
- Home and Garden in Mexico | Apr 2018
- Home and Garden in Poland | Apr 2018
- Home and Garden in Romania | Apr 2018
- Home and Garden in Russia | May 2018
- Home and Garden in Singapore | May 2018
- Home and Garden in South Africa | Apr 2018
- Home and Garden in South Korea | Apr 2018
- Home and Garden in Spain | May 2018
- Home and Garden in Sweden | Apr 2018
- Home and Garden in Switzerland | May 2018
- Home and Garden in Taiwan | Apr 2018
- Home and Garden in Thailand | May 2018
- Home and Garden in the Netherlands | May 2018
- Home and Garden in the Philippines | Apr 2018
- Home and Garden in the United Arab Emirates | Apr 2018
- Home and Garden in the United Kingdom | May 2018
- Home and Garden in the US | May 2018
- Home and Garden in Turkey | May 2018
- Home and Garden in Ukraine | May 2018
Strategy Reports
Company Reports
- Akzo Nobel NV in Home and Garden | Sep 2014
- Bosch GmbH, Robert in Home and Garden | Oct 2014
- Compo GmbH & Co KG in Home and Garden | Jul 2013
- Hitachi Ltd in Home and Garden | Sep 2012
- Husqvarna AB in Home and Garden | Nov 2013
- Inter Ikea Systems BV in Home and Garden | Jan 2017
- Scotts Co LLC, The in Home and Garden | Nov 2017
- SEB, Groupe in Home and Garden | Feb 2017
- Stanley Black & Decker Inc in Home and Garden | Sep 2014
- Stanley Black & Decker Incin Home and Garden | Oct 2017
- Tikkurila Oyj in Home and Garden | Aug 2012
- Tupperware Brands Corp in Home and Garden | Sep 2017
Complete Catalogue
Country Reports
- Home and Garden in Argentina | Apr 2018
- Home and Garden in Australia | May 2018
- Home and Garden in Brazil | May 2018
- Home and Garden in Canada | Apr 2018
- Home and Garden in China | May 2018
- Home and Garden in Germany | Apr 2018
- Home and Garden in Hong Kong, China | May 2018
- Home and Garden in India | Apr 2018
- Home and Garden in Indonesia | Apr 2018
- Home and Garden in Italy | May 2018
- Home and Garden in Japan | Apr 2018
- Home and Garden in Malaysia | May 2018
- Home and Garden in Mexico | Apr 2018
- Home and Garden in Poland | Apr 2018
- Home and Garden in Romania | Apr 2018
- Home and Garden in Russia | May 2018
- Home and Garden in Singapore | May 2018
- Home and Garden in South Africa | Apr 2018
- Home and Garden in South Korea | Apr 2018
- Home and Garden in Spain | May 2018
- Home and Garden in Sweden | Apr 2018
- Home and Garden in Switzerland | May 2018
- Home and Garden in Taiwan | Apr 2018
- Home and Garden in Thailand | May 2018
- Home and Garden in the Netherlands | May 2018
- Home and Garden in the Philippines | Apr 2018
- Home and Garden in the United Arab Emirates | Apr 2018
- Home and Garden in the United Kingdom | May 2018
- Home and Garden in the US | May 2018
- Home and Garden in Turkey | May 2018
- Home and Garden in Ukraine | May 2018
Strategy Reports
Company Reports
- Akzo Nobel NV in Home and Garden | Sep 2014
- Bosch GmbH, Robert in Home and Garden | Oct 2014
- Compo GmbH & Co KG in Home and Garden | Jul 2013
- Hitachi Ltd in Home and Garden | Sep 2012
- Husqvarna AB in Home and Garden | Nov 2013
- Inter Ikea Systems BV in Home and Garden | Jan 2017
- Scotts Co LLC, The in Home and Garden | Nov 2017
- SEB, Groupe in Home and Garden | Feb 2017
- Stanley Black & Decker Inc in Home and Garden | Sep 2014
- Stanley Black & Decker Incin Home and Garden | Oct 2017
- Tikkurila Oyj in Home and Garden | Aug 2012
- Tupperware Brands Corp in Home and Garden | Sep 2017