France experienced a drop in consumer confidence in 2022, which was attributed to a surge in inflation resulting from a rise in energy prices, driven by war in Ukraine. This increase in energy costs also led to a rise in agricultural expenses and subsequently, food prices, contributing to an overall inflation rate of 5.
Gardening in France witnessed a strong preference for eco-friendly products. As a result, many companies started to launch sustainable products to improve their reputation among local consumers.
In 2022, overall home and garden continued to be led by Ikea France SAS (Meubles), supported by its strength in home furnishings and homewares. The IKEA brand remains popular among local consumers as it offers a wide range of functional, modern, and stylish products at affordable prices.
During 2022, many consumers preferred to purchase home and garden products from physical stores because they wanted to see, touch, and experience products before making a purchase. For instance, supermarkets and hypermarkets were able to increase their market share within home improvement in 2022, due to their competitive pricing strategies, which resonated well with local consumers who were looking to reduce costs.
Inflationary pressures across the value chain, including labour, materials, energy, and fuel, are expected to present challenges for home and garden over the forecast period, especially in 2023. This could impact consumers' spending habits and lead to a decline in value sales (at constant 2022 prices) of products with durability such as other types of floor covering.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.See All of Our Definitions
This report originates from Passport, our Home and Garden research and analysis database.
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