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Country Report

Home and Garden in

Home and Garden in France

Apr 2021

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on home and garden

The emergence of the pandemic in France and the subsequent lockdowns and ongoing movement restrictions benefited many areas of home and garden in 2020 due to a strong home seclusion trend. Remote working and studying measures, the closure of foodservice dine-in options or general greater free time during the year refocused many consumers priorities in terms of expenditure or addressing various home renovation projects that may have been previously postponed.

COVID-19 country impact

COVID-19 was confirmed to have spread to France on 24 January 2020, when the first European case of COVID-19 was identified in Bordeaux. Non-essential stores and hospitality outlets closed from 16 March 2020, with only chemists/pharmacies and grocery retailers remaining open.

Company response

Major retail chains such as IKEA, Conforama, But, Leroy Merlin and Castorama remained amongst the leading names in home and garden, in what is a highly fragmented competitive environment in which no single player holds a double-digit value share. However, performances differed, with home improvement and gardening stores such as Leroy Merlin and Jardiland recording further share gain and positive sales in 2020 as they were permitted to reopen much sooner during the initial lockdown in March as they were deemed as more essential, compared to homewares and home furnishing stores such as IKEA, with the leader losing share and sales over the year.

Retailing shift

Home and garden specialist retailers continued to dominate distribution of the market in France in 2020, although store closures during the initial March lockdown period notably damaged sales through homewares and home furnishing stores, while home improvement and gardening stores were permitted to reopen much sooner after being deemed essential, resulting in share gain. Nevertheless, e-commerce was able to also gain ground during initial store closures as home- confined consumers moved online to take advantage of home delivery and competitive prices.

What next for home and garden?

Home and garden in France offers potential for further growth over the forecast period, at least during 2021/2022 due to ongoing restrictions and the likely continuation of the home seclusion trend in the short term. Consumers are likely to continue to invest in their homes, depending on their financial situation, although they are also likely to be more confident about tackling small DIY projects.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden in France market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home and Garden in France?
What are the major brands in France?
Is DIY suffering or benefiting from consumer austerity?
How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
Where is Do-it-for-me constraining sales of Do-It-Yourself?
In which countries are Home and Garden Specialists opening more outlets?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our DIY and Gardening market research database.

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Home and Garden in France

EXECUTIVE SUMMARY

COVID-19 impact on home and garden

COVID-19 country impact

Company response

Retailing shift

What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2015-2020
Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020
Table 6 Distribution of Home and Garden by Format: % Value 2015-2020
Table 7 Distribution of Home and Garden by Format and Category: % Value 2020
Table 8 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Gardening in France

KEY DATA FINDINGS

2020 IMPACT

Home seclusion trend encourages consumers to invest greater time and energy into outdoor areas, benefiting certain areas of gardening in 2020

Indoor plants suffer as consumers move outside for spring and summer

Highly fragmented competitive landscape led by affordable private label

RECOVERY AND OPPORTUNITIES

Overall positive prospects for gardening despite possible influential negative factors

Branded plants have potential to attract more consumers

E-commerce likely to gain further ground amongst increasingly busy consumers

CATEGORY DATA

Table 10 Sales of Gardening by Category: Value 2015-2020
Table 11 Sales of Gardening by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Gardening: % Value 2016-2020
Table 13 LBN Brand Shares of Gardening: % Value 2017-2020
Table 14 Distribution of Gardening by Format: % Value 2015-2020
Table 15 Forecast Sales of Gardening by Category: Value 2020-2025
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2020-2025

Home Furnishings in France

KEY DATA FINDINGS

2020 IMPACT

Overall weak performance for home furnishings in 2020, driven by declines for dominant indoor living

Outdoor living benefits from home seclusion and entertaining during warmer months

Despite leadership of chained retailers, demand for locally-produced home furnishings from smaller businesses continues to grow

RECOVERY AND OPPORTUNITIES

2021 likely to see strengthening of home seclusion trend, also improving sales of indoor living

Possible stock issues on imports could further support local products

Smaller distribution channels offer further expansion possibilities

CATEGORY DATA

Table 17 Sales of Home Furnishings by Category: Value 2015-2020
Table 18 Sales of Home Furnishings by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Home Furnishings: % Value 2016-2020
Table 20 LBN Brand Shares of Home Furnishings: % Value 2017-2020
Table 21 LBN Brand Shares of Light Sources: % Value 2017-2020
Table 22 Distribution of Home Furnishings by Format: % Value 2015-2020
Table 23 Forecast Sales of Home Furnishings by Category: Value 2020-2025
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025

Home Improvement in France

KEY DATA FINDINGS

2020 IMPACT

Home seclusion as a result of the pandemic encourages the French to turn to DIY projects

E-commerce makes further gains as major retailers adjust with click-and-collect services

Major retailers retain leadership with attractive private label lines in 2020

RECOVERY AND OPPORTUNITIES

Further growth in 2021 with ongoing restrictions but category likely to return to declines towards end of the forecast period

Omnichannel strategy likely to be most effective for retailers moving forward

New building regulations have potential to influence new product development

CATEGORY DATA

Table 25 Sales of Home Improvement by Category: Value 2015-2020
Table 26 Sales of Home Improvement by Category: % Value Growth 2015-2020
Table 27 NBO Company Shares of Home Improvement: % Value 2016-2020
Table 28 LBN Brand Shares of Home Improvement: % Value 2017-2020
Table 29 Distribution of Home Improvement by Format: % Value 2015-2020
Table 30 Forecast Sales of Home Improvement by Category: Value 2020-2025
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025

Homewares in France

KEY DATA FINDINGS

2020 IMPACT

Home seclusion trend has overall positive impact on homewares in 2020

Modern grocery retailers strengthens leading position offering accessibility during lockdowns

SEB Groupe strengthens overall leadership in 2020, benefiting from increasing demand for cookware

RECOVERY AND OPPORTUNITIES

Further growth for 2021 due to ongoing home seclusion trend, but declines expected towards end of forecast period as consumers gradually return to busy lifestyles

Food storage offers strongest potential for further growth

Category can capitalise on expanding target audience to include younger generations

CATEGORY DATA

Table 32 Sales of Homewares by Category: Value 2015-2020
Table 33 Sales of Homewares by Category: % Value Growth 2015-2020
Table 34 Sales of Homewares by Material: % Value 2015-2020
Table 35 NBO Company Shares of Homewares: % Value 2016-2020
Table 36 LBN Brand Shares of Homewares: % Value 2017-2020
Table 37 Distribution of Homewares by Format: % Value 2015-2020
Table 38 Forecast Sales of Homewares by Category: Value 2020-2025
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Home and Garden in France

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on home and garden

COVID-19 country impact

Company response

Retailing shift

What next for home and garden?

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home and Garden in France

EXECUTIVE SUMMARY

COVID-19 impact on home and garden

COVID-19 country impact

Company response

Retailing shift

What next for home and garden?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Gardening in France

KEY DATA FINDINGS

2020 IMPACT

Home seclusion trend encourages consumers to invest greater time and energy into outdoor areas, benefiting certain areas of gardening in 2020

Indoor plants suffer as consumers move outside for spring and summer

Highly fragmented competitive landscape led by affordable private label

RECOVERY AND OPPORTUNITIES

Overall positive prospects for gardening despite possible influential negative factors

Branded plants have potential to attract more consumers

E-commerce likely to gain further ground amongst increasingly busy consumers

CATEGORY DATA

Home Furnishings in France

KEY DATA FINDINGS

2020 IMPACT

Overall weak performance for home furnishings in 2020, driven by declines for dominant indoor living

Outdoor living benefits from home seclusion and entertaining during warmer months

Despite leadership of chained retailers, demand for locally-produced home furnishings from smaller businesses continues to grow

RECOVERY AND OPPORTUNITIES

2021 likely to see strengthening of home seclusion trend, also improving sales of indoor living

Possible stock issues on imports could further support local products

Smaller distribution channels offer further expansion possibilities

CATEGORY DATA

Home Improvement in France

KEY DATA FINDINGS

2020 IMPACT

Home seclusion as a result of the pandemic encourages the French to turn to DIY projects

E-commerce makes further gains as major retailers adjust with click-and-collect services

Major retailers retain leadership with attractive private label lines in 2020

RECOVERY AND OPPORTUNITIES

Further growth in 2021 with ongoing restrictions but category likely to return to declines towards end of the forecast period

Omnichannel strategy likely to be most effective for retailers moving forward

New building regulations have potential to influence new product development

CATEGORY DATA

Homewares in France

KEY DATA FINDINGS

2020 IMPACT

Home seclusion trend has overall positive impact on homewares in 2020

Modern grocery retailers strengthens leading position offering accessibility during lockdowns

SEB Groupe strengthens overall leadership in 2020, benefiting from increasing demand for cookware

RECOVERY AND OPPORTUNITIES

Further growth for 2021 due to ongoing home seclusion trend, but declines expected towards end of forecast period as consumers gradually return to busy lifestyles

Food storage offers strongest potential for further growth

Category can capitalise on expanding target audience to include younger generations

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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