The focus on home and garden was still very present in 2021 as French consumers continued to spend more time at home than they did pre-pandemic and thus invest in their home and garden space. The industry also suffered fewer stores’ closures (due to shorter and less strict pandemic restrictions).
In 2021, gardening saw a good performance benefitting from limited store closures in comparison to many other store-based retailing channels. However, given that consumers invested heavily into their garden spaces during the first year of the pandemic, the increase in 2021 was less notable.
Major retail chains such as IKEA, Conforama, But, Leroy Merlin, and Castorama remained amongst the leading names in home and garden in a highly fragmented competitive environment in which no single player holds a double-digit value share. Performances were quite mixed in 2020 with, for example, home improvement and gardening stores such as Leroy Merlin and Jardiland recording positive sales thanks to reopening much sooner than homewares and home furnishing stores.
Home and garden specialist retailers continued to dominate distribution of the industry in France in 2021, although store closures that homewares and home furnishing stores faced during the lockdown periods notably damaged sales. Given the difficulties physical outlets faced during the pandemic, many players adjusted to the new situation by strengthening their online positions through growing their e-commerce presence or by engaging with customers with digital content on social media sites.
Home and Garden is set to see a slowdown in retail value growth over the forecast period as consumers limit their spending following the notable investments they made during the pandemic. In addition, consumers will be keen to spend their money elsewhere as the pandemic restrictions ease and they feel more comfortable travelling, dining out, or seeking other out-of-home entertainment again.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.See All of Our Definitions
This report originates from Passport, our Home and Garden research and analysis database.
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