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Learn moreApr 2020
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Home and garden saw a difficult year in 2018, as demand was negatively impacted by social and financial pressures. However, 2019 brought hope of recovery, with a return to slow current value growth.
Sustainability is an increasingly important trend in home and garden, with sustainable products believed to be more appealing to consumers than smart products. One good example of a brand which strongly adheres to sustainability is Tefal.
Major retail chains IKEA, Conforama, But, Leroy Merlin and Castorama remain amongst the leading names in home and garden, leading a highly fragmented competitive environment in which no single player holds a double-digit value share. Whilst IKEA continued to lead and outperform the industry in 2019, second-placed Castorama continued to struggle in a difficult trading environment, dragged down by the problems experienced by its parent company Kingfisher.
In 2019, home and garden specialist retailers remained by far the leading retail distribution channel for home and garden products in France, accounting for three quarters of value sales. Overall, home improvement and gardening stores remained marginally ahead of homewares and home furnishing stores, and this is because whilst many home improvement and gardening stores also sell fairly wide selections of homewares and home furnishings, it is uncommon for homewares and home furnishing stores to sell home improvement and gardening products.
In the forecast period, home and garden is expected to continue to register rather sluggish current value growth, with slow but stable increases seen throughout the forecast period. According to trade sources, demand in most important categories is already mature, and it is becoming increasingly difficult to reinvigorate sales, as consumers are taking longer to decide if/when/how to renovate and/or refurbish their homes.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in France with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home and Garden industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home and Garden in France market research report includes:
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Why buy this report?
This industry report originates from Passport, our DIY and Gardening market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.