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2025 Developments
Home and garden in France has stabilised after a period of economic headwinds, with retail value sales reaching EUR36,834 million in 2025, a marginal decrease that contrasted with the moderate recovery seen across Western Europe. The environment remains challenging, with household budgets still under pressure, but the industry displays resilience and modest future potential, supported by regulatory change, urban lifestyle shifts, and the rapid integration of sustainability and circularity principles. Success is increasingly defined by the ability to deliver value-driven, compliant, and innovative solutions, as demonstrated by the growing influence of private label products, digital channels, and compact urban formats, alongside heightened demand for sustainable gardening and furnishings that accommodate evolving consumer priorities.
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Overview:
Understand the latest market trends and future growth opportunities for the Home and Garden industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Gardening
- Home Furnishings
- Home Improvement
- Homewares
If you're in the Home and Garden industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Home and Garden in France report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Home and Garden in France?
- Which are the leading brands in Home and Garden in France?
- How are products distributed in Home and Garden in France?
- How is the rise of e-commerce changing the retail and competitive landscape?
- Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
- Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
- Where is future growth expected to be most dynamic?
Home and Garden in France
2025 Developments
Key Data Insights
Leroy Merlin Pivots to Value and Proximity as Spending Tightens
Botanic Drives Growth with Climate-Resilient and Compact Gardening Solutions
Chart 1 Eco-conscious Gardening Fuels Organic and Sustainable Demand
Home Furnishings Leads as Urban Lifestyles Reshape Living Spaces
Chart 2 Value Sales 2020-2030
Chart 3 Value Sales by Category 2025
Value Growth Expected, Driven by Sustainability Requirements and Circularity
Home Furnishings Will Continue to Lead, but Growth Likely to Remain Cautious
Leveraging the Reach of Supermarkets to Capture Value-Driven Shoppers
Chart 4 Forecast Value Sales 2020-2030
Chart 5 Forecast Value Sales by Category 2025-2030
Ikea and Private Label Strengthen Lead as Value Strategies Are Important
But and Conforama Combine Forces as Innovation Targets Value and Sustainability
Chart 6 Company Shares 2025
Chart 7 Brand Shares 2025
Maisons Du Monde Drives Experiential Retail as E-Commerce Rises
Selency and Ikea France Accelerate Circular and Pre-Loved Retail
Chart 8 Retail Channels 2020-2025
Chart 9 Economic Context for Home and Garden
Chart 10 Real Gdp Growth 2020-2030
Chart 11 Inflation 2020-2030
Chart 12 Consumer Context for Home and Garden
Chart 13 Population 2020-2030
Chart 14 Consumer Expenditure 2020-2030
Chart 15 Population by Generation 2025
Home Improvement in France
Key Data Insights
Home Improvement Summary
Adeo Expands Value Tool Lines to Capture Renovation-Driven Demand
Chart 16 Adeo launches Essential by Worx tools for renovation-era DIYers
Kingfisher Leverages Private Label and Discount Channels to Attract Value-Seeking Shoppers
Manomano and Tool Rental Partnerships Address the Diy and Pro Blend
Chart 17 Value Sales 2020-2030
Chart 18 Value Sales by Category 2025
Regulatory-Driven Shiofts and Socisoeconomic Facors to Impact Home Improvement
Hardware Expected to Remain Central, with Floor Covering Rising
Sustainability and Safety Will Be Two Key Areas Central to Purchasing Decisions
Chart 19 Forecast Value Sales 2020-2030
Chart 20 Forecast Value Sales by Category 2025-2030
Leroy Merlin and Castorama Extend Their Shares as Private Label Strengthens Value Positioning
Luxens and Dulux Valentine Leverage Biosourced Paint Launches to Capture Sustainability-Driven Demand
Chart 21 Company Shares 2025
Chart 22 Brand Shares 2025
Retailers Adapt with Omnichannel Expansion to Retain Shopper Loyalty
Incumbents Embrace Circularity and Compact Formats to Address Urban and Regulatory Shifts
Chart 23 Retail Channels 2020-2025
Chart 24 Economic Context for Home Improvement
Chart 25 Real Gdp Growth 2020-2030
Chart 26 Inflation 2020-2030
Chart 27 Consumer Context for Home Improvement
Chart 28 Population 2020-2030
Chart 29 Consumer Expenditure 2020-2030
Chart 30 Population by Generation 2025
Gardening in France
Key Data Insights
Gardening Summary
Botanic Mainstreams Eco-Gardening and Transforms Product Education
Gamm Vert Pivots to Compact Solutions and Helps Drive Growth for Pots and Planters
Chart 31 Gamm Vert Teract (InVivo) 2025 Drives Growth for Pots and Planters
Gardena Brings Connected Automation to Mainstream French Households
Chart 32 Value Sales 2020-2030
Chart 33 Value Sales by Category 2025
Retailers Set to Respond to Urban Consumer Demand with Compact and Sustainable Innovation
Digital and Omnichannel Strategies Expected to Drive Sales through Convenience and Expertise
Manufacturers to Adapt Product Ranges to Climate and Small-Space Needs for Future Growth
Chart 34 Forecast Value Sales 2020-2030
Chart 35 Forecast Value Sales by Category 2025-2030
Jardiland and Private Label Expand Value Focus as Consolidation Accelerates
Invivo’S Acquisition of Teract Strengthens Control of Specialist Banners
Chart 36 Company Shares 2025
Chart 37 Brand Shares 2025
Supermarkets Gains Share as Specialist Stores Defend Leadership
Teract and Truffaut Modernise Formats to Drive Omnichannel Growth
Digital Content and Convenience Boost Online Sales of Tools and Planters
Chart 38 Retail Channels 2020-2025
Chart 39 Economic Context for Gardening
Chart 40 Real Gdp Growth 2020-2030
Chart 41 Inflation 2020-2030
Chart 42 Consumer Context for Gardening
Chart 43 Population 2020-2030
Chart 44 Consumer Expenditure 2020-2030
Chart 45 Population by Generation 2025
Homewares in France
Key Data Insights
Homewares Summary
Gifi Captures Value-Focused Spending as Households Tighten Budgets
Kitchen Products Drive Resilient Sales as Daily Needs Take Priority
Tefal Advances Circularity as Sustainability Reshapes Buying Decisions
Chart 46 Tefal's RENEW Pans and Recycling Scheme Lead Circular Homewares
Chart 47 Value Sales 2020-2030
Chart 48 Value Sales by Category 2025
Kitchen Expected to Extend Its Share Due to the Short Replacement Cycle
Resale and Circular Models Expected to Reshape Value and Authenticity for Buyers
Chart 49 Forecast Value Sales 2020-2030
Chart 50 Forecast Value Sales by Category 2025-2030
Private Label and Tefal Respond to Shifting Demand and Sustain Leadership
Le Creuset and Duralex Renew Heritage to Strengthen Premium Appeal
Chart 51 Company Shares 2025
Chart 52 Brand Shares 2025
Action and Selency Reshape Value and Sustainability through Hybrid Retail
Circular and Discount Concepts Expand as Value and Sustainability Converge
Chart 53 Retail Channels 2020-2025
Chart 54 Economic Context for Homewares
Chart 55 Real Gdp Growth 2020-2030
Chart 56 Inflation 2020-2030
Chart 57 Consumer Context for Homewares
Chart 58 Population 2020-2030
Chart 59 Consumer Expenditure 2020-2030
Chart 60 Population by Generation 2025
Home Furnishings in France
Key Data Insights
Home Furnishings Summary
Ikea Adapts Ranges as Consumers Prioritise Comfort and Value
Indoor Living Anchors Spending as Essential Needs Drive Purchases
Maisons Du Monde Leverages Omnichannel as Lighting Outperforms
Chart 61 Maisons du Monde's Omnichannel Model: Digital Tops Half of Sales
Chart 62 Value Sales 2020-2030
Chart 63 Value Sales by Category 2025
Growth Anticipated, but Polarised Household Spending to Be Seen
Gautier Accelerates Customisation as Indoor Living to Remain Dominant
Leroy Merlin Invests in Traceability as Sustainability Set to Move Centre Stage
Chart 64 Forecast Value Sales 2020-2030
Chart 65 Forecast Value Sales by Category 2025-2030
Ikea Extends Its Lead as a Branded Player, While Private Label Also Shapes Spending
Ligne Roset Drives Innovation with Modular Design and Digital Authentication
Chart 66 Company Shares 2025
Chart 67 Brand Shares 2025
Omnichannel Expansion to Maintain Consumer Engagement across the Customer Journey
Selency and Ikea Mainstream Circular Retail as Affordability and Sustainability Converge
Chart 68 Retail Channels 2020-2025
Chart 69 Economic Context for Home Furnishings
Chart 70 Real Gdp Growth 2020-2030
Chart 71 Inflation 2020-2030
Chart 72 Consumer Context for Home Furnishings
Chart 73 Population 2020-2030
Chart 74 Consumer Expenditure 2020-2030
Chart 75 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Home and Garden
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- Bathroom and Sanitaryware
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- Carpets
- Floor Tiles
- Wooden Flooring
- Other Floor Covering
- Hand Tools
- Hardware
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- Lacquer and Varnish
- Decorative Paint
- Kitchen Sinks
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- Corded Drills
- Cordless Drills
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- Other Corded Power Tools
- Other Cordless Power Tools
- Power Tool Accessories
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- Wall Tiles
- Wallpaper
- Other Home Improvement
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- Fertiliser
- Soil
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- Pest Control
- Herbicides
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- Gardening Hand Tools
- Gardening Power Tools
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- Walk Power Lawn Mowers
- Riding Lawn Mowers
- Robotic Lawn Mowers
- Watering
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- Indoor Plants
- Seeds
- Other Horticulture
- Pots and Planters
- Other Gardening
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- Beverageware
- Cutlery
- Dinnerware
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- Ovenware
- Stove Top Cookware
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- Food Storage
- Kitchen Utensils
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- Bath Textiles
- Bed Textiles
- Kitchen and Dining Textiles
- Living Room Textiles
- Rugs
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- Beds
- Chests of Drawers
- Mattresses
- Wardrobes
- Dining Furniture
- Home Office Furniture
- Kitchen Furniture
- Living Room Furniture
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- Sofa Beds
- Other Sofas
- Other Sitting Furniture
- Storage Furniture
- Other Indoor Furniture
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- Blinds
- Curtains
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- Charcoal Barbecues
- Electric Barbecues
- Gas Barbecues
- Outdoor Furniture
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- Lighting Fixtures
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- Incandescent Lamps
- Halogen Lamps
- Linear Fluorescent Lamps (LFL)
- Compact Fluorescent Lamps (CFL)
- Light-Emitting Diode Lamps (LED)
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Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See all of our definitions
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This report originates from Passport, our Home and Garden research and analysis database.
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