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Country Report

Home and Garden in

Home and Garden in France

36 pages, May 2018

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

A third year of growth for home and garden

Home and garden continued to record retail value growth in 2017 and at a stronger rate than the average of the review period. It was also the third consecutive year of growth, confirming the healthy state of the market in France.

Rebound in housing/construction markets and upscaling drive growth

Indicators for the housing and construction markets were at a 10-year high in 2017, with double-digit progression of new construction plans and real estate transactions, as well as renovation/refurbishing. The ongoing low interest rates and increase in household optimism/confidence were two direct contributors to this boom, which positively impacted home and garden as the main growth drivers.

Maisons du Monde supports value growth

The year 2017 also marked further dazzling double-digit value growth for French-based Maisons du Monde, which recorded the strongest value growth among the top 10 home and garden players. Its successful business approach includes offering unconventional product lines themed on world design and excellence in consumer service, coupled with the company’s adoption of a fast-fashion/broad collection renewal strategy.

Sales through internet retailing remain bullish

Home and garden value generated through internet retailing continued to thrive in 2017. Despite slowing in comparison to the previous year, growth was bullish and is likely to remain so in 2018.

Slightly more optimistic outlook

In comparison to the previous lustrum, the growth outlook for home and garden over the forecast period is slightly more optimistic. The first half of the forecast period will likely remain upbeat, benefiting largely from the rebound in the housing/construction markets as well as an improvement in socio-economic conditions.

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Samples

Home and Garden Sample Report Home and Garden Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden in France market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home and Garden in France?
What are the major brands in France?
Is DIY suffering or benefiting from consumer austerity?
How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
Where is Do-it-for-me constraining sales of Do-It-Yourself?
In which countries are Home and Garden Specialists opening more outlets?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our DIY and Gardening market research database.

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Home and Garden in France

EXECUTIVE SUMMARY

A third year of growth for home and garden

Rebound in housing/construction markets and upscaling drive growth

Maisons du Monde supports value growth

Sales through internet retailing remain bullish

Slightly more optimistic outlook

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2012-2017
Table 2 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 4 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 5 Distribution of Home and Garden by Format: % Value 2012-2017
Table 6 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022

SOURCES

Summary 1 Research Sources

Gardening in France

HEADLINES

PROSPECTS

Positive prospects for gardening

Ban on chemical products

Robotic lawn mowers mainstream as of 2018

COMPETITIVE LANDSCAPE

Husqvarna maintains its lead, while Stihl achieves the strongest growth among the leaders

Various new players investing in gardening

AmazonBasics and other e-pure brands mushroom

CATEGORY DATA

Table 8 Sales of Gardening by Category: Value 2012-2017
Table 9 Sales of Gardening by Category: % Value Growth 2012-2017
Table 10 NBO Company Shares of Gardening: % Value 2013-2017
Table 11 LBN Brand Shares of Gardening: % Value 2014-2017
Table 12 Distribution of Gardening by Format: % Value 2012-2017
Table 13 Forecast Sales of Gardening by Category: Value 2017-2022
Table 14 Forecast Sales of Gardening by Category: % Value Growth 2017-2022

Home Furnishings in France

HEADLINES

PROSPECTS

Optimistic outlook

Bedroom furniture set to generate the strongest actual value growth

Ban on halogen lamps in 2018 and connected LED lighting

COMPETITIVE LANDSCAPE

Ikea accentuates its lead

Steinhoff navigating difficult waters

Maisons du Monde may seek to acquire Fly or Casa

CATEGORY DATA

Table 15 Sales of Home Furnishings by Category: Value 2012-2017
Table 16 Sales of Home Furnishings by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Home Furnishings: % Value 2013-2017
Table 18 LBN Brand Shares of Home Furnishings: % Value 2014-2017
Table 19 LBN Brand Shares of Light Sources: % Value 2014-2017
Table 20 Distribution of Home Furnishings by Format: % Value 2012-2017
Table 21 Forecast Sales of Home Furnishings by Category: Value 2017-2022
Table 22 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022

Home Improvement in France

HEADLINES

PROSPECTS

Flat outlook

Ecological and naturalness traits set to influence home improvement

Internet retailing to remain the most dynamic channel

COMPETITIVE LANDSCAPE

Private label remains significant

Decorative paint manufacturers witness strong declines

CATEGORY DATA

Table 23 Sales of Home Improvement by Category: Value 2012-2017
Table 24 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 25 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 26 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 27 Distribution of Home Improvement by Format: % Value 2012-2017
Table 28 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 29 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022

Homewares in France

HEADLINES

PROSPECTS

Homewares sales finally bounce back after a few lean years

Premium cutlery is trending again

Kitchen utensils a new growth area for leading brands

COMPETITIVE LANDSCAPE

Tupperware continues to decline

Groupe SEB remains the leading branded player

Investment in beverageware production by Duralex International

CATEGORY DATA

Table 30 Sales of Homewares by Category: Value 2012-2017
Table 31 Sales of Homewares by Category: % Value Growth 2012-2017
Table 32 Sales of Homewares by Material: % Value 2012-2017
Table 33 NBO Company Shares of Homewares: % Value 2013-2017
Table 34 LBN Brand Shares of Homewares: % Value 2014-2017
Table 35 Distribution of Homewares by Format: % Value 2012-2017
Table 36 Forecast Sales of Homewares by Category: Value 2017-2022
Table 37 Forecast Sales of Homewares by Category: % Value Growth 2017-2022

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Megatrends

Country Report

Home and Garden in France

New Report Guarantee

Executive Summary

New Report Guarantee

A third year of growth for home and garden

Rebound in housing/construction markets and upscaling drive growth

Maisons du Monde supports value growth

Sales through internet retailing remain bullish

Slightly more optimistic outlook

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home and Garden in France

EXECUTIVE SUMMARY

A third year of growth for home and garden

Rebound in housing/construction markets and upscaling drive growth

Maisons du Monde supports value growth

Sales through internet retailing remain bullish

Slightly more optimistic outlook

MARKET DATA

SOURCES

Gardening in France

HEADLINES

PROSPECTS

Positive prospects for gardening

Ban on chemical products

Robotic lawn mowers mainstream as of 2018

COMPETITIVE LANDSCAPE

Husqvarna maintains its lead, while Stihl achieves the strongest growth among the leaders

Various new players investing in gardening

AmazonBasics and other e-pure brands mushroom

CATEGORY DATA

Home Furnishings in France

HEADLINES

PROSPECTS

Optimistic outlook

Bedroom furniture set to generate the strongest actual value growth

Ban on halogen lamps in 2018 and connected LED lighting

COMPETITIVE LANDSCAPE

Ikea accentuates its lead

Steinhoff navigating difficult waters

Maisons du Monde may seek to acquire Fly or Casa

CATEGORY DATA

Home Improvement in France

HEADLINES

PROSPECTS

Flat outlook

Ecological and naturalness traits set to influence home improvement

Internet retailing to remain the most dynamic channel

COMPETITIVE LANDSCAPE

Private label remains significant

Decorative paint manufacturers witness strong declines

CATEGORY DATA

Homewares in France

HEADLINES

PROSPECTS

Homewares sales finally bounce back after a few lean years

Premium cutlery is trending again

Kitchen utensils a new growth area for leading brands

COMPETITIVE LANDSCAPE

Tupperware continues to decline

Groupe SEB remains the leading branded player

Investment in beverageware production by Duralex International

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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