Home and Garden in France

April 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Home and Garden industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Gardening
  • Home Furnishings
  • Home Improvement
  • Homewares

If you're in the Home and Garden industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home and Garden in France report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home and Garden in France?
  • Which are the leading brands in Home and Garden in France?
  • How are products distributed in Home and Garden in France?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
  • Where is future growth expected to be most dynamic?

Home and Garden in France

EXECUTIVE SUMMARY

COVID-19 impact on home and garden
COVID-19 country impact
Company response
Retailing shift
What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2015-2020 Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020 Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020 Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020 Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020 Table 6 Distribution of Home and Garden by Format: % Value 2015-2020 Table 7 Distribution of Home and Garden by Format and Category: % Value 2020 Table 8 Forecast Sales of Home and Garden by Category: Value 2020-2025 Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Gardening in France

KEY DATA FINDINGS

2020 IMPACT

Home seclusion trend encourages consumers to invest greater time and energy into outdoor areas, benefiting certain areas of gardening in 2020
Indoor plants suffer as consumers move outside for spring and summer
Highly fragmented competitive landscape led by affordable private label

RECOVERY AND OPPORTUNITIES

Overall positive prospects for gardening despite possible influential negative factors
Branded plants have potential to attract more consumers
E-commerce likely to gain further ground amongst increasingly busy consumers

CATEGORY DATA

Table 10 Sales of Gardening by Category: Value 2015-2020 Table 11 Sales of Gardening by Category: % Value Growth 2015-2020 Table 12 NBO Company Shares of Gardening: % Value 2016-2020 Table 13 LBN Brand Shares of Gardening: % Value 2017-2020 Table 14 Distribution of Gardening by Format: % Value 2015-2020 Table 15 Forecast Sales of Gardening by Category: Value 2020-2025 Table 16 Forecast Sales of Gardening by Category: % Value Growth 2020-2025

Home Furnishings in France

KEY DATA FINDINGS

2020 IMPACT

Overall weak performance for home furnishings in 2020, driven by declines for dominant indoor living
Outdoor living benefits from home seclusion and entertaining during warmer months
Despite leadership of chained retailers, demand for locally-produced home furnishings from smaller businesses continues to grow

RECOVERY AND OPPORTUNITIES

2021 likely to see strengthening of home seclusion trend, also improving sales of indoor living
Possible stock issues on imports could further support local products
Smaller distribution channels offer further expansion possibilities

CATEGORY DATA

Table 17 Sales of Home Furnishings by Category: Value 2015-2020 Table 18 Sales of Home Furnishings by Category: % Value Growth 2015-2020 Table 19 NBO Company Shares of Home Furnishings: % Value 2016-2020 Table 20 LBN Brand Shares of Home Furnishings: % Value 2017-2020 Table 21 LBN Brand Shares of Light Sources: % Value 2017-2020 Table 22 Distribution of Home Furnishings by Format: % Value 2015-2020 Table 23 Forecast Sales of Home Furnishings by Category: Value 2020-2025 Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025

Home Improvement in France

KEY DATA FINDINGS

2020 IMPACT

Home seclusion as a result of the pandemic encourages the French to turn to DIY projects
E-commerce makes further gains as major retailers adjust with click-and-collect services
Major retailers retain leadership with attractive private label lines in 2020

RECOVERY AND OPPORTUNITIES

Further growth in 2021 with ongoing restrictions but category likely to return to declines towards end of the forecast period
Omnichannel strategy likely to be most effective for retailers moving forward
New building regulations have potential to influence new product development

CATEGORY DATA

Table 25 Sales of Home Improvement by Category: Value 2015-2020 Table 26 Sales of Home Improvement by Category: % Value Growth 2015-2020 Table 27 NBO Company Shares of Home Improvement: % Value 2016-2020 Table 28 LBN Brand Shares of Home Improvement: % Value 2017-2020 Table 29 Distribution of Home Improvement by Format: % Value 2015-2020 Table 30 Forecast Sales of Home Improvement by Category: Value 2020-2025 Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025

Homewares in France

KEY DATA FINDINGS

2020 IMPACT

Home seclusion trend has overall positive impact on homewares in 2020
Modern grocery retailers strengthens leading position offering accessibility during lockdowns
SEB Groupe strengthens overall leadership in 2020, benefiting from increasing demand for cookware

RECOVERY AND OPPORTUNITIES

Further growth for 2021 due to ongoing home seclusion trend, but declines expected towards end of forecast period as consumers gradually return to busy lifestyles
Food storage offers strongest potential for further growth
Category can capitalise on expanding target audience to include younger generations

CATEGORY DATA

Table 32 Sales of Homewares by Category: Value 2015-2020 Table 33 Sales of Homewares by Category: % Value Growth 2015-2020 Table 34 Sales of Homewares by Material: % Value 2015-2020 Table 35 NBO Company Shares of Homewares: % Value 2016-2020 Table 36 LBN Brand Shares of Homewares: % Value 2017-2020 Table 37 Distribution of Homewares by Format: % Value 2015-2020 Table 38 Forecast Sales of Homewares by Category: Value 2020-2025 Table 39 Forecast Sales of Homewares by Category: % Value Growth 2020-2025
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  • Track key industry trends, opportunities and threats
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This report originates from Passport, our Home and Garden research and analysis database.

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