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Country Report

Home and Garden in

Home and Garden in France

Apr 2020

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Home and garden sees a return to growth

Home and garden saw a difficult year in 2018, as demand was negatively impacted by social and financial pressures. However, 2019 brought hope of recovery, with a return to slow current value growth.

Sustainability becomes more influential

Sustainability is an increasingly important trend in home and garden, with sustainable products believed to be more appealing to consumers than smart products. One good example of a brand which strongly adheres to sustainability is Tefal.

Large retail chains continue to lead and offer more services

Major retail chains IKEA, Conforama, But, Leroy Merlin and Castorama remain amongst the leading names in home and garden, leading a highly fragmented competitive environment in which no single player holds a double-digit value share. Whilst IKEA continued to lead and outperform the industry in 2019, second-placed Castorama continued to struggle in a difficult trading environment, dragged down by the problems experienced by its parent company Kingfisher.

Specialists remains the preferred channel, but e-commerce grows

In 2019, home and garden specialist retailers remained by far the leading retail distribution channel for home and garden products in France, accounting for three quarters of value sales. Overall, home improvement and gardening stores remained marginally ahead of homewares and home furnishing stores, and this is because whilst many home improvement and gardening stores also sell fairly wide selections of homewares and home furnishings, it is uncommon for homewares and home furnishing stores to sell home improvement and gardening products.

Sluggish growth expected for home and garden

In the forecast period, home and garden is expected to continue to register rather sluggish current value growth, with slow but stable increases seen throughout the forecast period. According to trade sources, demand in most important categories is already mature, and it is becoming increasingly difficult to reinvigorate sales, as consumers are taking longer to decide if/when/how to renovate and/or refurbish their homes.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in France with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden industry in France, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden in France market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home and Garden in France?
What are the major brands in France?
Is DIY suffering or benefiting from consumer austerity?
How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
Where is Do-it-for-me constraining sales of Do-It-Yourself?
In which countries are Home and Garden Specialists opening more outlets?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our DIY and Gardening market research database.

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Home and Garden in France

EXECUTIVE SUMMARY

Home and garden sees a return to growth

Sustainability becomes more influential

Large retail chains continue to lead and offer more services

Specialists remains the preferred channel, but e-commerce grows

Sluggish growth expected for home and garden

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2014-2019
Table 2 Sales of Home and Garden by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Home and Garden: % Value 2015-2019
Table 4 LBN Brand Shares of Home and Garden: % Value 2016-2019
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2014-2019
Table 6 Distribution of Home and Garden by Format: % Value 2014-2019
Table 7 Distribution of Home and Garden by Format and Category: % Value 2019
Table 8 Forecast Sales of Home and Garden by Category: Value 2019-2024
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2019-2024

CORONAVIRUS (COVID-19)

SOURCES

Summary 1 Research Sources

Gardening in France

HEADLINES

PROSPECTS

Slow but stable growth

Robotic lawn mowers maintains the strongest performance

The development of smart gardening

COMPETITIVE LANDSCAPE

Husqvarna France maintains its lead in a fragmented category

Numerous players fight for share

The slow but steady move towards e-commerce

CATEGORY DATA

Table 10 Sales of Gardening by Category: Value 2014-2019
Table 11 Sales of Gardening by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Gardening: % Value 2015-2019
Table 13 LBN Brand Shares of Gardening: % Value 2016-2019
Table 14 Distribution of Gardening by Format: % Value 2014-2019
Table 15 Forecast Sales of Gardening by Category: Value 2019-2024
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2019-2024

Home Furnishings in France

HEADLINES

PROSPECTS

A return to growth in 2019, which is expected to be maintained

Kitchen and bedroom furniture are important to consumers

E-commerce increases in importance

COMPETITIVE LANDSCAPE

Furniture specialists lead, but see different performances

Dichotomy between low unit prices and high-priced, quality products

Opening stores closer to consumers

CATEGORY DATA

Table 17 Sales of Home Furnishings by Category: Value 2014-2019
Table 18 Sales of Home Furnishings by Category: % Value Growth 2014-2019
Table 19 NBO Company Shares of Home Furnishings: % Value 2015-2019
Table 20 LBN Brand Shares of Home Furnishings: % Value 2016-2019
Table 21 LBN Brand Shares of Light Sources: % Value 2016-2019
Table 22 Distribution of Home Furnishings by Format: % Value 2014-2019
Table 23 Forecast Sales of Home Furnishings by Category: Value 2019-2024
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2019-2024

Home Improvement in France

HEADLINES

PROSPECTS

Smaller DIY projects and green products expected to drive growth

Decorative paint expected to continue its decline

E-commerce is set to be the most dynamic distribution channel

COMPETITIVE LANDSCAPE

Retailers remain the leaders, ensuring a strong private label presence

Akzo Nobel remains the leading non-retailer in a fragmented category

New retail concepts could affect the competition

CATEGORY DATA

Table 25 Sales of Home Improvement by Category: Value 2014-2019
Table 26 Sales of Home Improvement by Category: % Value Growth 2014-2019
Table 27 NBO Company Shares of Home Improvement: % Value 2015-2019
Table 28 LBN Brand Shares of Home Improvement: % Value 2016-2019
Table 29 Distribution of Home Improvement by Format: % Value 2014-2019
Table 30 Forecast Sales of Home Improvement by Category: Value 2019-2024
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2019-2024

Homewares in France

HEADLINES

PROSPECTS

Use of loyalty-based marketing and environmental campaigns

Food storage attracts attention due to shift towards home-made food

Dining expected to see the best performance in the forecast period

COMPETITIVE LANDSCAPE

Groupe SEB maintains its lead

Further declines expected for Tupperware

Low unit prices on the one hand, high quality and design on the other

CATEGORY DATA

Table 32 Sales of Homewares by Category: Value 2014-2019
Table 33 Sales of Homewares by Category: % Value Growth 2014-2019
Table 34 Sales of Homewares by Material: % Value 2014-2019
Table 35 NBO Company Shares of Homewares: % Value 2015-2019
Table 36 LBN Brand Shares of Homewares: % Value 2016-2019
Table 37 Distribution of Homewares by Format: % Value 2014-2019
Table 38 Forecast Sales of Homewares by Category: Value 2019-2024
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2019-2024

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Megatrends

Country Report

Home and Garden in France

New Report Guarantee

Executive Summary

New Report Guarantee

Home and garden sees a return to growth

Sustainability becomes more influential

Large retail chains continue to lead and offer more services

Specialists remains the preferred channel, but e-commerce grows

Sluggish growth expected for home and garden

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home and Garden in France

EXECUTIVE SUMMARY

Home and garden sees a return to growth

Sustainability becomes more influential

Large retail chains continue to lead and offer more services

Specialists remains the preferred channel, but e-commerce grows

Sluggish growth expected for home and garden

MARKET DATA

CORONAVIRUS (COVID-19)

SOURCES

Gardening in France

HEADLINES

PROSPECTS

Slow but stable growth

Robotic lawn mowers maintains the strongest performance

The development of smart gardening

COMPETITIVE LANDSCAPE

Husqvarna France maintains its lead in a fragmented category

Numerous players fight for share

The slow but steady move towards e-commerce

CATEGORY DATA

Home Furnishings in France

HEADLINES

PROSPECTS

A return to growth in 2019, which is expected to be maintained

Kitchen and bedroom furniture are important to consumers

E-commerce increases in importance

COMPETITIVE LANDSCAPE

Furniture specialists lead, but see different performances

Dichotomy between low unit prices and high-priced, quality products

Opening stores closer to consumers

CATEGORY DATA

Home Improvement in France

HEADLINES

PROSPECTS

Smaller DIY projects and green products expected to drive growth

Decorative paint expected to continue its decline

E-commerce is set to be the most dynamic distribution channel

COMPETITIVE LANDSCAPE

Retailers remain the leaders, ensuring a strong private label presence

Akzo Nobel remains the leading non-retailer in a fragmented category

New retail concepts could affect the competition

CATEGORY DATA

Homewares in France

HEADLINES

PROSPECTS

Use of loyalty-based marketing and environmental campaigns

Food storage attracts attention due to shift towards home-made food

Dining expected to see the best performance in the forecast period

COMPETITIVE LANDSCAPE

Groupe SEB maintains its lead

Further declines expected for Tupperware

Low unit prices on the one hand, high quality and design on the other

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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