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Home and Garden in France

May 2022
USD 2,450
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Overview:

Understand the latest market trends and future growth opportunities for the Home and Garden industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Gardening
  • Home Furnishings
  • Home Improvement
  • Homewares

If you're in the Home and Garden industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Home and Garden in France report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Home and Garden in France?
  • Which are the leading brands in Home and Garden in France?
  • How are products distributed in Home and Garden in France?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • Have home seclusion and social distancing measures following COVID-19 benefited sales of Home and Garden?
  • Has the economic fall-out of COVID-19 negatively or positively impacted consumer interest and demand for Home and Garden?
  • Where is future growth expected to be most dynamic?

Home and Garden in France

Home and garden in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home and garden?
Table 1 Sales of Home and Garden by Category: Value 2016-2021
Table 2 Sales of Home and Garden by Category: % Value Growth 2016-2021
Table 3 NBO Company Shares of Home and Garden: % Value 2017-2021
Table 4 LBN Brand Shares of Home and Garden: % Value 2018-2021
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2016-2021
Table 6 Distribution of Home and Garden by Format: % Value 2016-2021
Table 7 Distribution of Home and Garden by Format and Category: % Value 2021
Table 8 Forecast Sales of Home and Garden by Category: Value 2021-2026
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources

Home Improvement in France

KEY DATA FINDINGS

Continued but decelerated growth in home improvement as consumers gradually ease off their own DIY projects
E-commerce makes further gains as major retailers adjust with click-and-collect services
Major retailers retain leadership with attractive private label lines
Declining interest in DIY projects expected as consumers redirect earnings towards professional services and holidays
Online services to see further investment whilst building regulations could influence new product development
Omnichannel strategy likely to be most effective for retailers of home improvement products
Table 10 Sales of Home Improvement by Category: Value 2016-2021
Table 11 Sales of Home Improvement by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Home Improvement: % Value 2017-2021
Table 13 LBN Brand Shares of Home Improvement: % Value 2018-2021
Table 14 Distribution of Home Improvement by Format: % Value 2016-2021
Table 15 Forecast Sales of Home Improvement by Category: Value 2021-2026
Table 16 Forecast Sales of Home Improvement by Category: % Value Growth 2021-2026

Gardening in France

KEY DATA FINDINGS

Continued growth for gardening as consumers increasingly treat the garden as an extra room in their homes
Indoor plants suffer as consumers move outside for spring and summer
Highly fragmented competitive landscape remains led by affordable private label
Overall positive prospects for gardening despite possible influential negative factors
Branded plants have potential to attract more consumers
E-commerce likely to gain further ground amongst increasingly busy consumers
Table 17 Sales of Gardening by Category: Value 2016-2021
Table 18 Sales of Gardening by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Gardening: % Value 2017-2021
Table 20 LBN Brand Shares of Gardening: % Value 2018-2021
Table 21 Distribution of Gardening by Format: % Value 2016-2021
Table 22 Forecast Sales of Gardening by Category: Value 2021-2026
Table 23 Forecast Sales of Gardening by Category: % Value Growth 2021-2026

Homewares in France

KEY DATA FINDINGS

Reversal of category sales as dining becomes more popular as consumers socialise again and cookware sees limited demand due to high 2020 purchases
Modern grocery retailers maintains leading position thanks to accessibility and affordable prices
SEB Groupe strengthens overall leadership, benefitting from increasing demand for cookware
Normalising sales expected as consumers spend earnings elsewhere
Product developments likely to focus on practical designs and sustainable material use
Food storage offers strongest potential for further growth
Table 24 Sales of Homewares by Category: Value 2016-2021
Table 25 Sales of Homewares by Category: % Value Growth 2016-2021
Table 26 Sales of Homewares by Material: % Value 2016-2021
Table 27 NBO Company Shares of Homewares: % Value 2017-2021
Table 28 LBN Brand Shares of Homewares: % Value 2018-2021
Table 29 Distribution of Homewares by Format: % Value 2016-2021
Table 30 Forecast Sales of Homewares by Category: Value 2021-2026
Table 31 Forecast Sales of Homewares by Category: % Value Growth 2021-2026

Home Furnishings in France

KEY DATA FINDINGS

Strong recovery for home furnishings as consumers become used to the ‘new normal’ and invest in their homes
Outdoor living benefits from home seclusion and entertaining during warmer months
Despite leadership of chained retailers, demand for locally produced home furnishings from smaller businesses continues to grow
Growth to stabilise as consumers make considered investments in the important spaces of their homes
Polarisation of spending and desire for “Made in France” items will remain strong purchasing trends
Smaller distribution channels offer further expansion possibilities
Table 32 Sales of Home Furnishings by Category: Value 2016-2021
Table 33 Sales of Home Furnishings by Category: % Value Growth 2016-2021
Table 34 NBO Company Shares of Home Furnishings: % Value 2017-2021
Table 35 LBN Brand Shares of Home Furnishings: % Value 2018-2021
Table 36 LBN Brand Shares of Light Sources: % Value 2018-2021
Table 37 Distribution of Home Furnishings by Format: % Value 2016-2021
Table 38 Forecast Sales of Home Furnishings by Category: Value 2021-2026
Table 39 Forecast Sales of Home Furnishings by Category: % Value Growth 2021-2026
The following categories and subcategories are included:

Home and Garden

      • Bathroom and Sanitaryware
        • Carpets
        • Floor Tiles
        • Wooden Flooring
        • Other Floor Covering
      • Hand Tools
      • Hardware
        • Lacquer and Varnish
        • Decorative Paint
      • Kitchen Sinks
          • Corded Drills
          • Cordless Drills
          • Other Corded Power Tools
          • Other Cordless Power Tools
        • Wall Tiles
        • Wallpaper
      • Other Home Improvement
          • Fertiliser
          • Soil
          • Pest Control
          • Herbicides
        • Gardening Hand Tools
        • Gardening Power Tools
          • Walk Power Lawn Mowers
          • Riding Lawn Mowers
          • Robotic Lawn Mowers
        • Watering
        • Indoor Plants
        • Seeds
        • Other Horticulture
      • Pots and Planters
      • Other Gardening
        • Beverageware
        • Cutlery
        • Dinnerware
          • Ovenware
          • Stove Top Cookware
          • Food Storage
          • Kitchen Utensils
          • Bath Textiles
          • Bed Textiles
          • Kitchen and Dining Textiles
          • Living Room Textiles
          • Rugs
            • Beds
            • Chests of Drawers
            • Mattresses
            • Wardrobes
          • Dining Furniture
          • Home Office Furniture
          • Kitchen Furniture
          • Living Room Furniture
            • Sofa Beds
            • Other Sofas
            • Other Sitting Furniture
          • Storage Furniture
          • Other Indoor Furniture
          • Blinds
          • Curtains
          • Charcoal Barbecues
          • Electric Barbecues
          • Gas Barbecues
        • Outdoor Furniture
        • Lighting Fixtures
          • Incandescent Lamps
          • Halogen Lamps
          • Linear Fluorescent Lamps (LFL)
          • Compact Fluorescent Lamps (CFL)
          • Light-Emitting Diode Lamps (LED)

Home and Garden

This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.

See All of Our Definitions
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This report originates from Passport, our Home and Garden research and analysis database.

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