In 2022, South Africa’s inflation rate soared to 7%, owing to increases in food and fuel prices resulting from the war in Ukraine. In addition, South Africa’s ongoing power outages further escalated food price inflation by increasing supply chain costs.
After the Russian invasion of Ukraine in 2022, fertiliser prices reached their historical maximum globally at the beginning of the year. This, along with the country’s high inflation rate, led to a fall in the demand for fertilisers in value terms at constant 2022 prices, with sales dropping below the pre-pandemic level as consumers looked to cut their expenses.
Both small and large players have a presence in home and garden in South Africa. In 2022, many small brands, included under “others”, captured considerable value share in all categories except homewares.
In 2022, consumers showed a greater inclination to visit physical stores to purchase home and garden products, due to the easing of pandemic restrictions. Within offline retailing, non-grocery retailers dominated, particularly home products specialists, especially in gardening and home improvement, because of their convenient locations, flexible hours, diverse product offerings, and specialised knowledge.
South Africa is anticipated to witness a substantial shift towards sustainability in the foreseeable future. As a result, products within other gardening, such as compost bins and water butts, which help in reducing resource depletion and pollution, are anticipated to witness rising demand amongst South Africans, with sales set to rise in both current value terms and in value terms at constant 2022 prices.
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Understand the latest market trends and future growth opportunities for the Home and Garden industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Home and Garden industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Home and Garden
This project has a strict focus on sales to consumers only. Trade and professional sales are excluded. Home and garden refers to gardening, home improvement, homewares and home furnishings.
See All of Our DefinitionsThis report originates from Passport, our Home and Garden research and analysis database.
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