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Learn moreJun 2020
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In 2019, home and garden in South Africa recorded steady levels of growth, albeit slightly lower than growth the previous year. Growth in the industry was driven by home paints, horticulture and hardware, with the rise of urbanisation and apartment living boosting value sales in all these areas.
Urbanisation and rising apartment living, especially amongst younger consumers, influenced sales and positively impacted growth in sales in home and garden for 2019. This was especially the case for gardening, where middle- to higher-income homeowners focused on personalising their properties through gardening, often with DIY involved.
In 2019, Mr Price Group Ltd retained its lead of the competitive landscape, benefiting from offering a range of goods in homewares and home furnishings. The player led homewares in 2019, being active in offering new product developments to the landscape, benefiting from releasing seasonal ranges and trends that appeal to the rising urban population.
Growth across the forecast period is predicted to increase year-on-year, with LED lamps, decorative paints, indoor plants and home improvements, driving this growth forwards.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in South Africa with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Home and Garden industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.
The Home and Garden in South Africa market research report includes:
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Why buy this report?
This industry report originates from Passport, our DIY and Gardening market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.