Home and Garden in South Africa

Home and Garden in South Africa

EXECUTIVE SUMMARY

Despite water restrictions, home and garden continues to grow

Gardening heavily influenced by ongoing drought

Millennials gaining momentum as crucial consumer segment as their spending power increases

Home and garden industry remains heavily fragmented

Consumers expected to support industry with marginal home and garden growth, with DIY products gaining traction

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2012-2017
Table 2 Sales of Home and Garden by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Home and Garden: % Value 2013-2017
Table 4 LBN Brand Shares of Home and Garden: % Value 2014-2017
Table 5 Distribution of Home and Garden by Format: % Value 2012-2017
Table 6 Forecast Sales of Home and Garden by Category: Value 2017-2022
Table 7 Forecast Sales of Home and Garden by Category: % Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 1 Research Sources

Homewares in South Africa

HEADLINES

PROSPECTS

Pressure on consumer spending countered by positive growth in kitchenware products

Colour preferences have strong influence on consumer choice

Homewares and home furnishing stores most popular channel based on wide product portfolios and extensive category penetration

COMPETITIVE LANDSCAPE

Mr Price Group maintains lead in homewares based on product diversification and extensive coverage

Consumer choice and preference continue to influence product offerings

CATEGORY DATA

Table 8 Sales of Homewares by Category: Value 2012-2017
Table 9 Sales of Homewares by Category: % Value Growth 2012-2017
Table 10 Sales of Homewares by Material: % Value 2012-2017
Table 11 NBO Company Shares of Homewares: % Value 2013-2017
Table 12 LBN Brand Shares of Homewares: % Value 2014-2017
Table 13 Distribution of Homewares by Format: % Value 2012-2017
Table 14 Forecast Sales of Homewares by Category: Value 2017-2022
Table 15 Forecast Sales of Homewares by Category: % Value Growth 2017-2022

Gardening in South Africa

HEADLINES

PROSPECTS

Major drought has far-reaching implications for gardening industry

Gardening more popular among suburban homeowners

Demand for lawn mowers falling, with demand for bedding plants rising

COMPETITIVE LANDSCAPE

Regional companies play significant role in driving category performance

Horticulture and “other gardening” expected to drive growth despite environmental challenges

Gardening expected to show modest growth over the forecast period

CATEGORY DATA

Table 16 Sales of Gardening by Category: Value 2012-2017
Table 17 Sales of Gardening by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Gardening: % Value 2013-2017
Table 19 LBN Brand Shares of Gardening: % Value 2014-2017
Table 20 Distribution of Gardening by Format: % Value 2012-2017
Table 21 Forecast Sales of Gardening by Category: Value 2017-2022
Table 22 Forecast Sales of Gardening by Category: % Value Growth 2017-2022

Home Furnishings in South Africa

HEADLINES

PROSPECTS

Home textiles continues to contribute to positive consumer expenditure based on cost-saving product offerings

Incandescent light bulbs no longer shining so bright as halogen lamps and LED formats steal the spotlight

Braaing remains a favoured South African traditional pastime

COMPETITIVE LANDSCAPE

Mr Price Group solidifies strong position based on mass appeal and competitive price points

Weber and CADAC remain prominent brands in barbeques

Poor economic performance expected to lead to constrained growth over the forecast period

CATEGORY DATA

Table 23 Sales of Home Furnishings by Category: Value 2012-2017
Table 24 Sales of Home Furnishings by Category: % Value Growth 2012-2017
Table 25 NBO Company Shares of Home Furnishings: % Value 2013-2017
Table 26 LBN Brand Shares of Home Furnishings: % Value 2014-2017
Table 27 LBN Brand Shares of Light Sources: % Value 2014-2017
Table 28 Distribution of Home Furnishings by Format: % Value 2012-2017
Table 29 Forecast Sales of Home Furnishings by Category: Value 2017-2022
Table 30 Forecast Sales of Home Furnishings by Category: % Value Growth 2017-2022

Home Improvement in South Africa

HEADLINES

PROSPECTS

DIY industry enjoys support from three different groups

Brands built on trust, durability and quality remain dominant

Paint prices set to soar as crucial ingredient titanium dioxide continues to run dry

COMPETITIVE LANDSCAPE

Private label product offerings continue to gain traction

Plascon and Dulux hold clear lead in home paint

CATEGORY DATA

Table 31 Sales of Home Improvement by Category: Value 2012-2017
Table 32 Sales of Home Improvement by Category: % Value Growth 2012-2017
Table 33 NBO Company Shares of Home Improvement: % Value 2013-2017
Table 34 LBN Brand Shares of Home Improvement: % Value 2014-2017
Table 35 Distribution of Home Improvement by Format: % Value 2012-2017
Table 36 Forecast Sales of Home Improvement by Category: Value 2017-2022
Table 37 Forecast Sales of Home Improvement by Category: % Value Growth 2017-2022

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