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Country Report

Home and Garden in

Home and Garden in South Africa

Jun 2019

US$2,100

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Leading players and retailers taking steps to circumvent low growth recorded due to technical recession in 2018

South Africa experienced a technical recession in the first quarter of 2018, hampering consumer spending which resulted in moderate growth for the overall home and garden industry. The gardening category showed resilience as some categories were able to turn the drought crisis into opportunity.

Products that helped consumers save costs remain popular

Despite tough economic conditions and a sluggish economy, various categories continued to perform well over the review period. Some players managed to turn crisis into opportunity, as seen in the gardening subcategories where products aimed at reducing water usage and increased storage recorded significant growth as the country faced a severe drought.

Acquisitions and agreements in response to tough economic conditions

Tough economic conditions in the country were exacerbated by a technical recession in the first half of 2018 that hampered growth. Some players and retailers took drastic steps in response to this.

Online retailing growing in popularity, but brick-and-mortar expansion still being emphasised

As more South Africans familiarise themselves with online purchasing options and the benefits these channels have to offer such as discounts and free delivery, the increased presence of home and garden retailers benefiting from this is evident. Retail giant Massmart, which owns Builders Warehouse, Game and Makro stores, is gaining the dividends of its investment in online offerings and its increased drive for more online sales to capture consumers who prefer online purchases to instore ones.

Marginal growth anticipated over the forecast period if tough economic conditions prevail

Despite the tough economic conditions experienced over the review period, it is anticipated that consumers will continue spending money on product offerings that they deem to benefit them in their home and garden improvement and expansion needs. As retailers continue with rapid store expansion, it is a sign that they are positive about future performance of the industry.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home and Garden in South Africa?
What are the major brands in South Africa?
Is DIY suffering or benefiting from consumer austerity?
How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
Where is Do-it-for-me constraining sales of Do-It-Yourself?
In which countries are Home and Garden Specialists opening more outlets?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our DIY and Gardening market research database.

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Home and Garden in South Africa

EXECUTIVE SUMMARY

Leading players and retailers taking steps to circumvent low growth recorded due to technical recession in 2018

Products that helped consumers save costs remain popular

Acquisitions and agreements in response to tough economic conditions

Online retailing growing in popularity, but brick-and-mortar expansion still being emphasised

Marginal growth anticipated over the forecast period if tough economic conditions prevail

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2013-2018
Table 2 Sales of Home and Garden by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Home and Garden: % Value 2014-2018
Table 4 LBN Brand Shares of Home and Garden: % Value 2015-2018
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2013-2018
Table 6 Distribution of Home and Garden by Format: % Value 2013-2018
Table 7 Distribution of Home and Garden by Format and Category: % Value 2018
Table 8 Forecast Sales of Home and Garden by Category: Value 2018-2023
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources

Gardening in South Africa

HEADLINES

PROSPECTS

Gardening pastime remains more evident among suburban homeowners

Turning crisis into opportunity

Lawn mowers on the move again

COMPETITIVE LANDSCAPE

Lack of new players in fragmented industry

Stark Ayres maintains share as Bayer acquires Round-up brand in herbicides

Flat growth anticipated over the forecast period

CATEGORY DATA

Table 10 Sales of Gardening by Category: Value 2013-2018
Table 11 Sales of Gardening by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Gardening: % Value 2014-2018
Table 13 LBN Brand Shares of Gardening: % Value 2015-2018
Table 14 Distribution of Gardening by Format: % Value 2013-2018
Table 15 Forecast Sales of Gardening by Category: Value 2018-2023
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2018-2023

Home Furnishings in South Africa

HEADLINES

PROSPECTS

DIY solutions popular in adding aesthetic appeal at lower cost

Outdoor living enjoying ups and downs

LED bulbs gaining in cost efficiency

COMPETITIVE LANDSCAPE

Mr Price continues to remain relevant with on-trend product offerings at competitive prices

Lewis Group’s expansion strategy is paying off

Barbeque brands remain prevalent

CATEGORY DATA

Table 17 Sales of Home Furnishings by Category: Value 2013-2018
Table 18 Sales of Home Furnishings by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Home Furnishings: % Value 2014-2018
Table 20 LBN Brand Shares of Home Furnishings: % Value 2015-2018
Table 21 LBN Brand Shares of Light Sources: % Value 2015-2018
Table 22 Distribution of Home Furnishings by Format: % Value 2013-2018
Table 23 Forecast Sales of Home Furnishings by Category: Value 2018-2023
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2018-2023

Home Improvement in South Africa

HEADLINES

PROSPECTS

Private label offerings no match for brands built on trust in quality

Do-it-yourself home improvement activities remain relevant for homeowners

Premium housing trends shifting to contemporary design

COMPETITIVE LANDSCAPE

A French twist to home improvement

Stanley Black & Decker aggressively expanding product distribution

Plascon and Dulux hold clear lead in paint, but local player Duram continues to gain ground

CATEGORY DATA

Table 25 Sales of Home Improvement by Category: Value 2013-2018
Table 26 Sales of Home Improvement by Category: % Value Growth 2013-2018
Table 27 NBO Company Shares of Home Improvement: % Value 2014-2018
Table 28 LBN Brand Shares of Home Improvement: % Value 2015-2018
Table 29 Distribution of Home Improvement by Format: % Value 2013-2018
Table 30 Forecast Sales of Home Improvement by Category: Value 2018-2023
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2018-2023

Homewares in South Africa

HEADLINES

PROSPECTS

Food storage and kitchen utensils recorded significant growth over the review period

Preference based on colour continues to influence product choice

Wide product offerings and extensive subcategories driving success of leading homewares and home furnishing stores

COMPETITIVE LANDSCAPE

Hendler & Hart to expand product range with premium brand offerings from Tefal and Krups

Mr Price, Tupperware and Prestige brands leads individual categories

New Edgars Home store concept to be implemented

CATEGORY DATA

Table 32 Sales of Homewares by Category: Value 2013-2018
Table 33 Sales of Homewares by Category: % Value Growth 2013-2018
Table 34 Sales of Homewares by Material: % Value 2013-2018
Table 35 NBO Company Shares of Homewares: % Value 2014-2018
Table 36 LBN Brand Shares of Homewares: % Value 2015-2018
Table 37 Distribution of Homewares by Format: % Value 2013-2018
Table 38 Forecast Sales of Homewares by Category: Value 2018-2023
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2018-2023

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Megatrends

Country Report

Home and Garden in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

Leading players and retailers taking steps to circumvent low growth recorded due to technical recession in 2018

Products that helped consumers save costs remain popular

Acquisitions and agreements in response to tough economic conditions

Online retailing growing in popularity, but brick-and-mortar expansion still being emphasised

Marginal growth anticipated over the forecast period if tough economic conditions prevail

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home and Garden in South Africa

EXECUTIVE SUMMARY

Leading players and retailers taking steps to circumvent low growth recorded due to technical recession in 2018

Products that helped consumers save costs remain popular

Acquisitions and agreements in response to tough economic conditions

Online retailing growing in popularity, but brick-and-mortar expansion still being emphasised

Marginal growth anticipated over the forecast period if tough economic conditions prevail

MARKET DATA

SOURCES

Gardening in South Africa

HEADLINES

PROSPECTS

Gardening pastime remains more evident among suburban homeowners

Turning crisis into opportunity

Lawn mowers on the move again

COMPETITIVE LANDSCAPE

Lack of new players in fragmented industry

Stark Ayres maintains share as Bayer acquires Round-up brand in herbicides

Flat growth anticipated over the forecast period

CATEGORY DATA

Home Furnishings in South Africa

HEADLINES

PROSPECTS

DIY solutions popular in adding aesthetic appeal at lower cost

Outdoor living enjoying ups and downs

LED bulbs gaining in cost efficiency

COMPETITIVE LANDSCAPE

Mr Price continues to remain relevant with on-trend product offerings at competitive prices

Lewis Group’s expansion strategy is paying off

Barbeque brands remain prevalent

CATEGORY DATA

Home Improvement in South Africa

HEADLINES

PROSPECTS

Private label offerings no match for brands built on trust in quality

Do-it-yourself home improvement activities remain relevant for homeowners

Premium housing trends shifting to contemporary design

COMPETITIVE LANDSCAPE

A French twist to home improvement

Stanley Black & Decker aggressively expanding product distribution

Plascon and Dulux hold clear lead in paint, but local player Duram continues to gain ground

CATEGORY DATA

Homewares in South Africa

HEADLINES

PROSPECTS

Food storage and kitchen utensils recorded significant growth over the review period

Preference based on colour continues to influence product choice

Wide product offerings and extensive subcategories driving success of leading homewares and home furnishing stores

COMPETITIVE LANDSCAPE

Hendler & Hart to expand product range with premium brand offerings from Tefal and Krups

Mr Price, Tupperware and Prestige brands leads individual categories

New Edgars Home store concept to be implemented

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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