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Country Report

Home and Garden in

Home and Garden in South Africa

Jun 2021

US$2,100

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

COVID-19 impact on home and garden

Home and garden retail current value sales expanded at their fastest rate in seven years during 2020, with COVID-19 playing a crucial role in this. The negative effect of the economic shock of the pandemic, which led some local consumers to postpone purchases of big-ticket items was more than offset by the fact that, with consumers spending much more time at home during the year, they wanted to make themselves more comfortable there.

COVID-19 country impact

The initial hard lockdown ran from 26 March to 30 April 2020. During this time, borders were closed to tourists, while interprovincial travel was banned, and domestic and international tourist flights ceased.

Company response

Most manufacturers saw their retail current value sales plunge during the first half of the year but recover strongly during the second half. The pandemic did not result in significant supply chain disruption, but many home and garden manufacturers responded to the economic shock that it engendered with price discounts and special offers.

Retailing shift

During the initial hard lockdown, specialist retailers were forced to close their doors, while grocery retail outlets – some of which stock home and garden products – were permitted to remain open because they are regarded as essential. The pandemic drove an increase in special offers and discounting in home and garden.

What next for home and garden?

While a post-pandemic economic rebound is anticipated during the first half of the forecast period, as more local consumers are vaccinated and the threat posed by COVID-19 begins to diminish, most local consumers will remain very price sensitive when it comes to home and garden. As a result, promotional offerings and discounting will remain commonplace, as manufacturers fight for retail value share.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Home and Garden industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Home and Garden industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Home and Garden in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Home and Garden in South Africa?
What are the major brands in South Africa?
Is DIY suffering or benefiting from consumer austerity?
How are emerging channels like internet retailing performing against leading ones like DIY and hardware stores?
Where is Do-it-for-me constraining sales of Do-It-Yourself?
In which countries are Home and Garden Specialists opening more outlets?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our DIY and Gardening market research database.

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Home and Garden in South Africa

EXECUTIVE SUMMARY

COVID-19 impact on home and garden

COVID-19 country impact

Company response

Retailing shift

What next for home and garden?

MARKET DATA

Table 1 Sales of Home and Garden by Category: Value 2015-2020
Table 2 Sales of Home and Garden by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Home and Garden: % Value 2016-2020
Table 4 LBN Brand Shares of Home and Garden: % Value 2017-2020
Table 5 Penetration of Private Label in Home and Garden by Category: % Value 2015-2020
Table 6 Distribution of Home and Garden by Format: % Value 2015-2020
Table 7 Distribution of Home and Garden by Format and Category: % Value 2020
Table 8 Forecast Sales of Home and Garden by Category: Value 2020-2025
Table 9 Forecast Sales of Home and Garden by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 1 Research Sources

Gardening in South Africa

KEY DATA FINDINGS

2020 IMPACT

Consumers pay more attention to their gardens during lockdown

As drought eases, retail current value sales of lawn mowers stabilise

Regional players continue to lead

RECOVERY AND OPPORTUNITIES

Urbanisation and post-pandemic economic rebound will drive robust growth in gardening demand

Horticulture will remain the main driver of growth, as apartment dwellers buy more indoor plants

Lawn mower sales will return to growth, but renewed drought could disrupt this

CATEGORY DATA

Table 10 Sales of Gardening by Category: Value 2015-2020
Table 11 Sales of Gardening by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Gardening: % Value 2016-2020
Table 13 LBN Brand Shares of Gardening: % Value 2017-2020
Table 14 Distribution of Gardening by Format: % Value 2015-2020
Table 15 Forecast Sales of Gardening by Category: Value 2020-2025
Table 16 Forecast Sales of Gardening by Category: % Value Growth 2020-2025

Home Furnishings in South Africa

KEY DATA FINDINGS

2020 IMPACT

Nesting instinct outweighs economic shock of pandemic to drive acceleration in retail current value sales growth

LED eclipses other light sources

Competitive pricing helps Mr Price maintain its leadership

RECOVERY AND OPPORTUNITIES

Post-pandemic economic rebound will boost demand for home furnishings among younger consumers

Increased socialising will boost demand for outdoor living, particularly barbeques

Direct-to-consumer model could be a growth opportunity for local furniture manufacturers

CATEGORY DATA

Table 17 Sales of Home Furnishings by Category: Value 2015-2020
Table 18 Sales of Home Furnishings by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Home Furnishings: % Value 2016-2020
Table 20 LBN Brand Shares of Home Furnishings: % Value 2017-2020
Table 21 LBN Brand Shares of Light Sources: % Value 2017-2020
Table 22 Distribution of Home Furnishings by Format: % Value 2015-2020
Table 23 Forecast Sales of Home Furnishings by Category: Value 2020-2025
Table 24 Forecast Sales of Home Furnishings by Category: % Value Growth 2020-2025

Home Improvement in South Africa

KEY DATA FINDINGS

2020 IMPACT

Homebound consumers get busy with home maintenance and DIY

Price competition intensifies in decorate paint, where private labels continue to gain ground

E-commerce is growing, but home improvement chains remain dominant

RECOVERY AND OPPORTUNITIES

Home improvement demand growth will remain robust, as consumers take on more jobs themselves

Manufacturers will double down on promotional offers and discounting in an effort to lure price-sensitive consumers

As 5G makes internet access faster and more accessible, e-commerce will continue to grow in popularity

CATEGORY DATA

Table 25 Sales of Home Improvement by Category: Value 2015-2020
Table 26 Sales of Home Improvement by Category: % Value Growth 2015-2020
Table 27 NBO Company Shares of Home Improvement: % Value 2016-2020
Table 28 LBN Brand Shares of Home Improvement: % Value 2017-2020
Table 29 Distribution of Home Improvement by Format: % Value 2015-2020
Table 30 Forecast Sales of Home Improvement by Category: Value 2020-2025
Table 31 Forecast Sales of Home Improvement by Category: % Value Growth 2020-2025

Homewares in South Africa

KEY DATA FINDINGS

2020 IMPACT

With consumers eating more at home, lockdown boosts demand for homewares

Competitive pricing, wide distribution and a portfolio of on-trend homewares help Mr Price Group Ltd maintain its lead in homewares

Growth in home ownership continues to buoy homewares demand

RECOVERY AND OPPORTUNITIES

Post-pandemic economic rebound and urbanisation will support robust growth

E-commerce will continue to grow in importance, as retailers and manufacturers increase their investment in it

As more supermarkets open in low-income areas, private label will grow in popularity in homewares

CATEGORY DATA

Table 32 Sales of Homewares by Category: Value 2015-2020
Table 33 Sales of Homewares by Category: % Value Growth 2015-2020
Table 34 Sales of Homewares by Material: % Value 2015-2020
Table 35 NBO Company Shares of Homewares: % Value 2016-2020
Table 36 LBN Brand Shares of Homewares: % Value 2017-2020
Table 37 Distribution of Homewares by Format: % Value 2015-2020
Table 38 Forecast Sales of Homewares by Category: Value 2020-2025
Table 39 Forecast Sales of Homewares by Category: % Value Growth 2020-2025

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Megatrends

Country Report

Home and Garden in South Africa

New Report Guarantee

Executive Summary

New Report Guarantee

COVID-19 impact on home and garden

COVID-19 country impact

Company response

Retailing shift

What next for home and garden?

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Home and Garden in South Africa

EXECUTIVE SUMMARY

COVID-19 impact on home and garden

COVID-19 country impact

Company response

Retailing shift

What next for home and garden?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Gardening in South Africa

KEY DATA FINDINGS

2020 IMPACT

Consumers pay more attention to their gardens during lockdown

As drought eases, retail current value sales of lawn mowers stabilise

Regional players continue to lead

RECOVERY AND OPPORTUNITIES

Urbanisation and post-pandemic economic rebound will drive robust growth in gardening demand

Horticulture will remain the main driver of growth, as apartment dwellers buy more indoor plants

Lawn mower sales will return to growth, but renewed drought could disrupt this

CATEGORY DATA

Home Furnishings in South Africa

KEY DATA FINDINGS

2020 IMPACT

Nesting instinct outweighs economic shock of pandemic to drive acceleration in retail current value sales growth

LED eclipses other light sources

Competitive pricing helps Mr Price maintain its leadership

RECOVERY AND OPPORTUNITIES

Post-pandemic economic rebound will boost demand for home furnishings among younger consumers

Increased socialising will boost demand for outdoor living, particularly barbeques

Direct-to-consumer model could be a growth opportunity for local furniture manufacturers

CATEGORY DATA

Home Improvement in South Africa

KEY DATA FINDINGS

2020 IMPACT

Homebound consumers get busy with home maintenance and DIY

Price competition intensifies in decorate paint, where private labels continue to gain ground

E-commerce is growing, but home improvement chains remain dominant

RECOVERY AND OPPORTUNITIES

Home improvement demand growth will remain robust, as consumers take on more jobs themselves

Manufacturers will double down on promotional offers and discounting in an effort to lure price-sensitive consumers

As 5G makes internet access faster and more accessible, e-commerce will continue to grow in popularity

CATEGORY DATA

Homewares in South Africa

KEY DATA FINDINGS

2020 IMPACT

With consumers eating more at home, lockdown boosts demand for homewares

Competitive pricing, wide distribution and a portfolio of on-trend homewares help Mr Price Group Ltd maintain its lead in homewares

Growth in home ownership continues to buoy homewares demand

RECOVERY AND OPPORTUNITIES

Post-pandemic economic rebound and urbanisation will support robust growth

E-commerce will continue to grow in importance, as retailers and manufacturers increase their investment in it

As more supermarkets open in low-income areas, private label will grow in popularity in homewares

CATEGORY DATA

Why buy this report?

Want to find out more about this report?

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