Across the forecast period, private label will continue to see more sophisticated launches while maintaining a competitive price point. With price rises and consumers increasingly becoming conscious of their budgets, private label will have a solid advantage, carving out more share at the expense of bigger brands.
The Method brand will continue to focus on premium quality and creating a more glamorous image for cleaning at home. For example, the new Method Orchard Fruit liquid laundry detergent can be found in a limited edition glass bottle made of recycled glass.
Advertising remains of the highest importance when attracting consumers and strengthening consumer loyalty, and this will continue to be the case across the forecast period. For example, the LV laundry brand uses humour in its communications, focusing on embarrassing laundry mistakes, such as shrinking and washing whites with red resulting in pink laundry.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!