Laundry care will register moderate constant value and volume growth over the forecast period. Population growth will support volume sales.
Automatic detergents will continue to struggle to build share in Nigeria, reflecting the limited household penetration of washing machines. This is largely because these appliances are too expensive for the average household, who would also struggle to afford the utility bills that come with them.
Handwash detergents and bar soap will continue to be major products in laundry care over the forecast period.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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