Laundry care is expected to see rising volume sales and falling but still-strong current value sales over the forecast period. The category overall will benefit from increased investment in omnichannel promotion across TV and online.
The demand for eco-friendly products is expected to rise during the forecast period, with sustainability set to play a major role in consumers’ purchasing decisions. In an effort to target this trend, manufacturers will introduce new eco-friendly products.
The COVID-19 crisis has significantly expanded the consumer base for e-commerce across a wide range of product categories, including laundry care. Having taken to shopping online due to restrictions on the operations of physical stores and concerns about exposure to the coronavirus, many consumers have come to appreciate its convenience and are expected to stick with it into the forecast period.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Czech Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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