Laundry Care in the United Kingdom

January 2021
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Overview:

Understand the latest market trends and future growth opportunities for the Laundry Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Laundry Care industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Laundry Care in United Kingdom report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Laundry Care in United Kingdom?
  • Which are the leading brands in Laundry Care in United Kingdom?
  • How are products distributed in Laundry Care in United Kingdom?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Laundry Care in the United Kingdom - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Stockpiling ahead of lockdown has modest positive impact on laundry care sales in 2020
Hygiene concerns and staycation habits contributed to stable performance of some laundry care categories
Average unit price increased as retailers limited promotions for a significant part of 2020

RECOVERY AND OPPORTUNITIES

Value growth of laundry care products is expected to slow down with increasing competition between retailers and economic uncertainty
Convenience of concentrated liquid and liquid tablet detergents will drive healthy growth of laundry care
Health-conscious and time-strapped consumers will drive growth within specific laundry care subcategories

CATEGORY DATA

Table 1 Sales of Laundry Care by Category: Value 2015-2020 Table 2 Sales of Laundry Care by Category: % Value Growth 2015-2020 Table 3 Sales of Laundry Aids by Category: Value 2015-2020 Table 4 Sales of Laundry Aids by Category: % Value Growth 2015-2020 Table 5 Sales of Laundry Detergents by Category: Value 2015-2020 Table 6 Sales of Laundry Detergents by Category: % Value Growth 2015-2020 Table 7 NBO Company Shares of Laundry Care: % Value 2016-2020 Table 8 LBN Brand Shares of Laundry Care: % Value 2017-2020 Table 9 NBO Company Shares of Laundry Aids: % Value 2016-2020 Table 10 LBN Brand Shares of Laundry Aids: % Value 2017-2020 Table 11 NBO Company Shares of Laundry Detergents: % Value 2016-2020 Table 12 LBN Brand Shares of Laundry Detergents: % Value 2017-2020 Table 13 Forecast Sales of Laundry Care by Category: Value 2020-2025 Table 14 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025

Home Care in the United Kingdom - Industry Overview

MARKET INDICATORS

Table 15 Households 2015-2020

MARKET DATA

Table 16 Sales of Home Care by Category: Value 2015-2020 Table 17 Sales of Home Care by Category: % Value Growth 2015-2020 Table 18 NBO Company Shares of Home Care: % Value 2016-2020 Table 19 LBN Brand Shares of Home Care: % Value 2017-2020 Table 20 Penetration of Private Label in Home Care by Category: % Value 2015-2020 Table 21 Distribution of Home Care by Format: % Value 2015-2020 Table 22 Distribution of Home Care by Format and Category: % Value 2020 Table 23 Forecast Sales of Home Care by Category: Value 2020-2025 Table 24 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

SOURCES

Summary 1 Research Sources

CATEGORY INDICATORS

Table 25 Household Possession of Washing Machines 2015-2020

CATEGORY DATA

Table 26 Sales of Laundry Care by Category: Value 2015-2020 Table 27 Sales of Laundry Care by Category: % Value Growth 2015-2020 Table 28 Sales of Laundry Aids by Category: Value 2015-2020 Table 29 Sales of Laundry Aids by Category: % Value Growth 2015-2020 Table 30 Sales of Laundry Detergents by Category: Value 2015-2020 Table 31 Sales of Laundry Detergents by Category: % Value Growth 2015-2020 Table 32 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2015-2020 Table 33 NBO Company Shares of Laundry Care: % Value 2016-2020 Table 34 LBN Brand Shares of Laundry Care: % Value 2017-2020 Table 35 NBO Company Shares of Laundry Aids: % Value 2016-2020 Table 36 LBN Brand Shares of Laundry Aids: % Value 2017-2020 Table 37 NBO Company Shares of Laundry Detergents: % Value 2016-2020 Table 38 LBN Brand Shares of Laundry Detergents: % Value 2017-2020 Table 39 Forecast Sales of Laundry Care by Category: Value 2020-2025 Table 40 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025

CATEGORY INDICATORS

Table 41 Household Possession of Dishwashers 2015-2020

CATEGORY DATA

Table 42 Sales of Dishwashing by Category: Value 2015-2020 Table 43 Sales of Dishwashing by Category: % Value Growth 2015-2020 Table 44 Sales of Dishwashing by Category: Value 2015-2020 Table 45 Sales of Dishwashing by Category: % Value Growth 2015-2020 Table 46 NBO Company Shares of Dishwashing: % Value 2016-2020 Table 47 LBN Brand Shares of Dishwashing: % Value 2017-2020 Table 48 Forecast Sales of Dishwashing by Category: Value 2020-2025 Table 49 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025 Table 50 Forecast Sales of Dishwashing by Category: Value 2020-2025 Table 51 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 52 Sales of Surface Care by Category: Value 2015-2020 Table 53 Sales of Surface Care by Category: % Value Growth 2015-2020 Table 54 Sales of Surface Care by Category: Value 2015-2020 Table 55 Sales of Surface Care by Category: % Value Growth 2015-2020 Table 56 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020 Table 57 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020 Table 58 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020 Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020 Table 60 NBO Company Shares of Surface Care: % Value 2016-2020 Table 61 LBN Brand Shares of Surface Care: % Value 2017-2020 Table 62 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2020 Table 63 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2020 Table 64 Forecast Sales of Surface Care by Category: Value 2020-2025 Table 65 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025 Table 66 Forecast Sales of Surface Care by Category: Value 2020-2025 Table 67 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 68 Sales of Bleach: Value 2015-2020 Table 69 Sales of Bleach: % Value Growth 2015-2020 Table 70 NBO Company Shares of Bleach: % Value 2016-2020 Table 71 LBN Brand Shares of Bleach: % Value 2017-2020 Table 72 Forecast Sales of Bleach: Value 2020-2025 Table 73 Forecast Sales of Bleach: % Value Growth 2020-2025

CATEGORY DATA

Table 74 Sales of Toilet Care by Category: Value 2015-2020 Table 75 Sales of Toilet Care by Category: % Value Growth 2015-2020 Table 76 NBO Company Shares of Toilet Care: % Value 2016-2020 Table 77 LBN Brand Shares of Toilet Care: % Value 2017-2020 Table 78 Forecast Sales of Toilet Care by Category: Value 2020-2025 Table 79 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 80 Sales of Polishes by Category: Value 2015-2020 Table 81 Sales of Polishes by Category: % Value Growth 2015-2020 Table 82 NBO Company Shares of Polishes: % Value 2016-2020 Table 83 LBN Brand Shares of Polishes: % Value 2017-2020 Table 84 Forecast Sales of Polishes by Category: Value 2020-2025 Table 85 Forecast Sales of Polishes by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 86 Sales of Air Care by Category: Value 2015-2020 Table 87 Sales of Air Care by Category: % Value Growth 2015-2020 Table 88 Sales of Air Care by Category: Value 2015-2020 Table 89 Sales of Air Care by Category: % Value Growth 2015-2020 Table 90 Sales of Air Care by Fragrance: Value Ranking 2018-2019 Table 91 NBO Company Shares of Air Care: % Value 2016-2020 Table 92 LBN Brand Shares of Air Care: % Value 2017-2020 Table 93 Forecast Sales of Air Care by Category: Value 2020-2025 Table 94 Forecast Sales of Air Care by Category: % Value Growth 2020-2025 Table 95 Forecast Sales of Air Care by Category: Value 2020-2025 Table 96 Forecast Sales of Air Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 97 Sales of Home Insecticides by Category: Value 2015-2020 Table 98 Sales of Home Insecticides by Category: % Value Growth 2015-2020 Table 99 Sales of Home Insecticides by Category: Value 2015-2020 Table 100 Sales of Home Insecticides by Category: % Value Growth 2015-2020 Table 101 Sales of Spray/Aerosol Insecticides by Type: % Value 2015-2020 Table 102 NBO Company Shares of Home Insecticides: % Value 2016-2020 Table 103 LBN Brand Shares of Home Insecticides: % Value 2017-2020 Table 104 Forecast Sales of Home Insecticides by Category: Value 2020-2025 Table 105 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025 Table 106 Forecast Sales of Home Insecticides by Category: Value 2020-2025 Table 107 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025

Home Care in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care
COVID-19 country impact
Company response
Retailing shift
What next for home care?
Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025 Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 108 Households 2015-2020

MARKET DATA

Table 109 Sales of Home Care by Category: Value 2015-2020 Table 110 Sales of Home Care by Category: % Value Growth 2015-2020 Table 111 NBO Company Shares of Home Care: % Value 2016-2020 Table 112 LBN Brand Shares of Home Care: % Value 2017-2020 Table 113 Penetration of Private Label in Home Care by Category: % Value 2015-2020 Table 114 Distribution of Home Care by Format: % Value 2015-2020 Table 115 Distribution of Home Care by Format and Category: % Value 2020 Table 116 Forecast Sales of Home Care by Category: Value 2020-2025 Table 117 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Summary 2 Research Sources
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This report originates from Passport, our Laundry Care research and analysis database.

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