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Country Report

Laundry Care in

Laundry Care in the United Kingdom

Jan 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Stockpiling ahead of lockdown has modest positive impact on laundry care sales in 2020

Panic buying and stockpiling by UK consumers in 2020, most significantly before the first lockdown, was unprecedented. Most major retailers had to introduce rationing on some essential products to limit bulk purchases by consumers.

Hygiene concerns and staycation habits contributed to stable performance of some laundry care categories

Attention to hygiene and health concerns among UK consumers boosted sales of some laundry care products. In particular laundry sanitiser, a niche product before 2020, saw the biggest growth within laundry care as consumers focused their attention on hygiene and antibacterial and antiseptic products.

Average unit price increased as retailers limited promotions for a significant part of 2020

As UK consumers adopted panic buying and stockpiling at the beginning of the COVID-19 pandemic, major retailers had to significantly change their operations in order to make shopping both safe and efficient. As a way of discouraging stockpiling and making shopping as efficient and fast as possible, among other measures such as limits on number of items on some essential products, retailers significantly reduced the number of short-term promotions and discounting for a significant period of the year.

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Laundry Care Market Sample Report Laundry Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Laundry Care in United Kingdom?
What are the major brands in United Kingdom?
What is the performance of concentrated liquid detergents?
What are the main new products developments in the laundry aids area?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Laundry Care in the United Kingdom - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Stockpiling ahead of lockdown has modest positive impact on laundry care sales in 2020

Hygiene concerns and staycation habits contributed to stable performance of some laundry care categories

Average unit price increased as retailers limited promotions for a significant part of 2020

RECOVERY AND OPPORTUNITIES

Value growth of laundry care products is expected to slow down with increasing competition between retailers and economic uncertainty

Convenience of concentrated liquid and liquid tablet detergents will drive healthy growth of laundry care

Health-conscious and time-strapped consumers will drive growth within specific laundry care subcategories

CATEGORY DATA

Table 1 Sales of Laundry Care by Category: Value 2015-2020
Table 2 Sales of Laundry Care by Category: % Value Growth 2015-2020
Table 3 Sales of Laundry Aids by Category: Value 2015-2020
Table 4 Sales of Laundry Aids by Category: % Value Growth 2015-2020
Table 5 Sales of Laundry Detergents by Category: Value 2015-2020
Table 6 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
Table 7 NBO Company Shares of Laundry Care: % Value 2016-2020
Table 8 LBN Brand Shares of Laundry Care: % Value 2017-2020
Table 9 NBO Company Shares of Laundry Aids: % Value 2016-2020
Table 10 LBN Brand Shares of Laundry Aids: % Value 2017-2020
Table 11 NBO Company Shares of Laundry Detergents: % Value 2016-2020
Table 12 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
Table 13 Forecast Sales of Laundry Care by Category: Value 2020-2025
Table 14 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025

Home Care in the United Kingdom - Industry Overview

MARKET INDICATORS

Table 15 Households 2015-2020

MARKET DATA

Table 16 Sales of Home Care by Category: Value 2015-2020
Table 17 Sales of Home Care by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Home Care: % Value 2016-2020
Table 19 LBN Brand Shares of Home Care: % Value 2017-2020
Table 20 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 21 Distribution of Home Care by Format: % Value 2015-2020
Table 22 Distribution of Home Care by Format and Category: % Value 2020
Table 23 Forecast Sales of Home Care by Category: Value 2020-2025
Table 24 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

SOURCES

Summary 1 Research Sources

CATEGORY INDICATORS

Table 25 Household Possession of Washing Machines 2015-2020

CATEGORY DATA

Table 26 Sales of Laundry Care by Category: Value 2015-2020
Table 27 Sales of Laundry Care by Category: % Value Growth 2015-2020
Table 28 Sales of Laundry Aids by Category: Value 2015-2020
Table 29 Sales of Laundry Aids by Category: % Value Growth 2015-2020
Table 30 Sales of Laundry Detergents by Category: Value 2015-2020
Table 31 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
Table 32 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2015-2020
Table 33 NBO Company Shares of Laundry Care: % Value 2016-2020
Table 34 LBN Brand Shares of Laundry Care: % Value 2017-2020
Table 35 NBO Company Shares of Laundry Aids: % Value 2016-2020
Table 36 LBN Brand Shares of Laundry Aids: % Value 2017-2020
Table 37 NBO Company Shares of Laundry Detergents: % Value 2016-2020
Table 38 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
Table 39 Forecast Sales of Laundry Care by Category: Value 2020-2025
Table 40 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025

CATEGORY INDICATORS

Table 41 Household Possession of Dishwashers 2015-2020

CATEGORY DATA

Table 42 Sales of Dishwashing by Category: Value 2015-2020
Table 43 Sales of Dishwashing by Category: % Value Growth 2015-2020
Table 44 Sales of Dishwashing by Category: Value 2015-2020
Table 45 Sales of Dishwashing by Category: % Value Growth 2015-2020
Table 46 NBO Company Shares of Dishwashing: % Value 2016-2020
Table 47 LBN Brand Shares of Dishwashing: % Value 2017-2020
Table 48 Forecast Sales of Dishwashing by Category: Value 2020-2025
Table 49 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025
Table 50 Forecast Sales of Dishwashing by Category: Value 2020-2025
Table 51 Forecast Sales of Dishwashing by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 52 Sales of Surface Care by Category: Value 2015-2020
Table 53 Sales of Surface Care by Category: % Value Growth 2015-2020
Table 54 Sales of Surface Care by Category: Value 2015-2020
Table 55 Sales of Surface Care by Category: % Value Growth 2015-2020
Table 56 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
Table 57 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
Table 58 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2015-2020
Table 59 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2015-2020
Table 60 NBO Company Shares of Surface Care: % Value 2016-2020
Table 61 LBN Brand Shares of Surface Care: % Value 2017-2020
Table 62 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2016-2020
Table 63 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2017-2020
Table 64 Forecast Sales of Surface Care by Category: Value 2020-2025
Table 65 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025
Table 66 Forecast Sales of Surface Care by Category: Value 2020-2025
Table 67 Forecast Sales of Surface Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 68 Sales of Bleach: Value 2015-2020
Table 69 Sales of Bleach: % Value Growth 2015-2020
Table 70 NBO Company Shares of Bleach: % Value 2016-2020
Table 71 LBN Brand Shares of Bleach: % Value 2017-2020
Table 72 Forecast Sales of Bleach: Value 2020-2025
Table 73 Forecast Sales of Bleach: % Value Growth 2020-2025

CATEGORY DATA

Table 74 Sales of Toilet Care by Category: Value 2015-2020
Table 75 Sales of Toilet Care by Category: % Value Growth 2015-2020
Table 76 NBO Company Shares of Toilet Care: % Value 2016-2020
Table 77 LBN Brand Shares of Toilet Care: % Value 2017-2020
Table 78 Forecast Sales of Toilet Care by Category: Value 2020-2025
Table 79 Forecast Sales of Toilet Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 80 Sales of Polishes by Category: Value 2015-2020
Table 81 Sales of Polishes by Category: % Value Growth 2015-2020
Table 82 NBO Company Shares of Polishes: % Value 2016-2020
Table 83 LBN Brand Shares of Polishes: % Value 2017-2020
Table 84 Forecast Sales of Polishes by Category: Value 2020-2025
Table 85 Forecast Sales of Polishes by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 86 Sales of Air Care by Category: Value 2015-2020
Table 87 Sales of Air Care by Category: % Value Growth 2015-2020
Table 88 Sales of Air Care by Category: Value 2015-2020
Table 89 Sales of Air Care by Category: % Value Growth 2015-2020
Table 90 Sales of Air Care by Fragrance: Value Ranking 2018-2019
Table 91 NBO Company Shares of Air Care: % Value 2016-2020
Table 92 LBN Brand Shares of Air Care: % Value 2017-2020
Table 93 Forecast Sales of Air Care by Category: Value 2020-2025
Table 94 Forecast Sales of Air Care by Category: % Value Growth 2020-2025
Table 95 Forecast Sales of Air Care by Category: Value 2020-2025
Table 96 Forecast Sales of Air Care by Category: % Value Growth 2020-2025

CATEGORY DATA

Table 97 Sales of Home Insecticides by Category: Value 2015-2020
Table 98 Sales of Home Insecticides by Category: % Value Growth 2015-2020
Table 99 Sales of Home Insecticides by Category: Value 2015-2020
Table 100 Sales of Home Insecticides by Category: % Value Growth 2015-2020
Table 101 Sales of Spray/Aerosol Insecticides by Type: % Value 2015-2020
Table 102 NBO Company Shares of Home Insecticides: % Value 2016-2020
Table 103 LBN Brand Shares of Home Insecticides: % Value 2017-2020
Table 104 Forecast Sales of Home Insecticides by Category: Value 2020-2025
Table 105 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025
Table 106 Forecast Sales of Home Insecticides by Category: Value 2020-2025
Table 107 Forecast Sales of Home Insecticides by Category: % Value Growth 2020-2025

Home Care in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 108 Households 2015-2020

MARKET DATA

Table 109 Sales of Home Care by Category: Value 2015-2020
Table 110 Sales of Home Care by Category: % Value Growth 2015-2020
Table 111 NBO Company Shares of Home Care: % Value 2016-2020
Table 112 LBN Brand Shares of Home Care: % Value 2017-2020
Table 113 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 114 Distribution of Home Care by Format: % Value 2015-2020
Table 115 Distribution of Home Care by Format and Category: % Value 2020
Table 116 Forecast Sales of Home Care by Category: Value 2020-2025
Table 117 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Laundry Care in the United Kingdom

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Stockpiling ahead of lockdown has modest positive impact on laundry care sales in 2020

Hygiene concerns and staycation habits contributed to stable performance of some laundry care categories

Average unit price increased as retailers limited promotions for a significant part of 2020

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Laundry Care in the United Kingdom - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Stockpiling ahead of lockdown has modest positive impact on laundry care sales in 2020

Hygiene concerns and staycation habits contributed to stable performance of some laundry care categories

Average unit price increased as retailers limited promotions for a significant part of 2020

RECOVERY AND OPPORTUNITIES

Value growth of laundry care products is expected to slow down with increasing competition between retailers and economic uncertainty

Convenience of concentrated liquid and liquid tablet detergents will drive healthy growth of laundry care

Health-conscious and time-strapped consumers will drive growth within specific laundry care subcategories

CATEGORY DATA

Home Care in the United Kingdom - Industry Overview

MARKET INDICATORS

MARKET DATA

SOURCES

CATEGORY INDICATORS

CATEGORY DATA

CATEGORY INDICATORS

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

CATEGORY DATA

Home Care in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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