There will be continued innovation within laundry care in the UK over the forecast period. There is expected to be innovation by manufacturers of automatic washing machines, such as developing their ability to run cycles at lower temperatures and smaller water dosages to make these appliances more energy efficient.
Local consumers are continuing to change the way they purchase laundry care, as distribution trends evolve. Retail e-commerce is predicted to record a positive performance within the category over the forecast period as consumers continue to change the way they shop, switching from in-store channels to online platforms.
Sustainability will continue to be an important emerging trend within laundry care in the coming years, with category players noticeably incorporating sustainability as part of their packaging in addition to the laundry care products, as offered by Procter & Gamble’s new packaging for its Ariel and Fairy tablets. Previously, the tablets were packaged in a plastic casing, but they are now presented in a new cardboard Ecoclic box, which has been specifically developed by the leading laundry care player.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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