Retail value and volume sales growth will be supported by a persistent greater focus on hygiene and cleaning routines, with those who can afford it upgrading to more specific laundry care products including laundry aids. Also supporting growth will be a continuing switch towards liquid detergents, although powder detergents with its more affordable unit price for lower-income consumers will remain the largest product area in terms of volume sales.
Laundry detergents designed for specific needs and purposes, such as for baby clothes, for example, are likely to continue to rise in terms of both availability and popularity though will remain niche. Players are predicted to encourage sales through offers, bundles and discounts.
Innovation will also remain focused on the development of environmentally friendly laundry care solutions which offer a greater point of differentiation for players in attracting ecologically conscious affluent consumers, particularly millennials who are more likely than other generations to follow global trends. Consumers are anticipated to increasingly opt for laundry care with an eco-friendlier formulation, sustainable packaging and better performance.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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