Laundry care is set to continue posting gradual value growth across the coming years, driven by a higher frequency of laundry washes, which has increased following the outbreak of COVID-19. An increased focus on the performance and efficiency of products among consumers since the pandemic, will remain important and a key selling point for some time to come.
Innovation is set to be a key growth driver across the coming years, despite strong consumer loyalty seen on the landscape. New detergent formats, like water-soluble sheets that are free from microplastic and save packaging, such as Dr Beckmann Magic Leaves and Cleanly Eco Waschstreifen, are set to compete with pods and tabs.
E-commerce is set to continue growing in the coming years, albeit slower than during the pandemic. Due to home seclusion and concerns about socialising, many consumers switched to e-commerce during the outbreak of COVID-19, boosting online sales.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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