Laundry care is set to continue posting gradual value growth across the coming years, driven by a higher frequency of laundry washes, which has increased following the outbreak of COVID-19. An increased focus on the performance and efficiency of products among consumers since the pandemic, will remain important and a key selling point for some time to come.
Innovation is set to be a key growth driver across the coming years, despite strong consumer loyalty seen on the landscape. New detergent formats, like water-soluble sheets that are free from microplastic and save packaging, such as Dr Beckmann Magic Leaves and Cleanly Eco Waschstreifen, are set to compete with pods and tabs.
E-commerce is set to continue growing in the coming years, albeit slower than during the pandemic. Due to home seclusion and concerns about socialising, many consumers switched to e-commerce during the outbreak of COVID-19, boosting online sales.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See All of Our DefinitionsThis report originates from Passport, our Laundry Care research and analysis database.
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