In 2020, laundry care performs relatively well in Malaysia, set to post a similar rate of current retail value growth as in 2019. Notably, sales of laundry detergents are set to increase in 2020, benefitting from increased consumer awareness surrounding the hygiene risks associated with COVID-19.
On the other hand, certain less essential laundry care products are set to post a worse performance in 2020 than in 2019. For example, consumer demand for fabric softeners drops in 2020 since they perceive this product to be non-essential.
In the forecast period, laundry care is set to return to even stronger current retail value growth rates as concerns surrounding hygiene are not likely to dwindle. In fact, hygiene awareness will likely shift to the long term considering that consumers have become accustomed to paying more attention to their hygiene habits.
Consumers are set to continue being attracted by affordability in the forecast period due to the economic fallout from the pandemic. Post-lockdown, the economic conditions in Malaysia worsened, and will take some time to recover.
The heightened consumer focus on personal hygiene and cleanliness habits will support evolving habits towards laundry care, which will translate into hygiene-focused product development in the forecast period. Within laundry care, an antibacterial functional will likely continue gaining consumers interest.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Laundry Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page