While powder products will continue to account for the lion’s share of laundry detergents volume sales in Slovenia over the forecast period, the use of liquid varieties is expected to grow steadily. As the pace of consumer lifestyles accelerates with the further easing of the pandemic, demand should be bolstered by increasing appreciation for the convenience of liquid detergents.
The sustainability trend will continue to gain influence over purchasing decisions and competitive strategies in laundry care during the forecast period. Packaging will be a focal point as producers seek to keep pace with the growing efforts of consumers to mitigate the environmental impact of their lifestyles.
Product formulas will be another key area for laundry care manufacturers seeking to improve their sustainability credentials over the forecast period, with many players expected to reduce their use of harsh chemicals and transition to plant-based alternatives. Interest in laundry detergents and fabric softeners made with organic and biodegradable ingredients will be further strengthened by rising health-consciousness, as the number of Slovenians who suffer from allergies and sensitive skin is increasing.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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