The popularity of low temperature washing at 40 or even 30 degrees is predicted to grow in the forthcoming years. More consumers will embrace this trend as they look to save energy costs and take a more sustainable approach when doing the laundry.
Innovation in laundry detergents will increasingly focus on multifunctional features, such as protecting the colour on clothes during the washing cycle. Consequently, colour safe laundry bleach will lose popularity among consumers over the forecast period.
Fabric softeners will enjoy regular new presentations in terms of scents, attractive designs, eco-friendly compositions and packaging in the forecast period. Online promotional campaigns will underpin growth of liquid fabric softeners as brands invest in digital marketing.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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