As product innovation has been reaching a new stage in laundry care, it became evident in recent years that premium perfume-inspired scents were making their way into the market. In laundry aids, scent booster has already registered impressive growth for several years, and is forecast to grow steadily over the next five years.
Consumers in China are gradually moving away from standard and concentrated powder detergents, and to a lesser extent bar detergents, in their daily laundry activities, in favour of the newer product categories of liquid detergents and detergent tablets. Already reaching maturity, standard liquid detergents overtook standard powder detergents in 2022 in terms of value sales, to become the biggest category within laundry care in China.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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