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Country Report

Laundry Care in

Laundry Care in the United Arab Emirates

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Supply remained strong during the COVID-19 disruption as consumers increase household laundry

Laundry care remained one of the major and best performing categories in home care in the United Arab Emirates in 2020 and contributed a great deal to the performance of home care in general. In order to continue to attract consumers during unprecedented social and economic upheaval in the country, companies in laundry care incorporated massive promotions on almost all ranges in laundry care in 2020.

Players introduce innovative packaging and fragrances to stay competitive

Price is a key factor for many consumers in the UAE, and this became even more apparent in 2020 given the financial uncertainty and hardship that the COVID-19 pandemic introduced. As such, players in laundry care continued to innovate in their packaging and product varieties – introducing new fragrances and blends, for instance – in order to stand out from the cheaper products that tend to perform well in the country.

Procter & Gamble Gulf FZE continues to lead laundry care

Procter & Gamble Gulf FZE retained its leadership of laundry care in 2020 with its leading brands Tide and Ariel, followed by Binzagr Lever Ltd (Unilever Arabia) which benefited from its popular brands Comfort and Omo. As the price and promotion war continued in laundry care, brand owners engaged in and incorporated product line enhancements as well as running a number of advertising campaigns.

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Laundry Care Market Sample Report Laundry Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Laundry Care in United Arab Emirates?
What are the major brands in United Arab Emirates?
What is the performance of concentrated liquid detergents?
What are the main new products developments in the laundry aids area?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Laundry Care in the United Arab Emirates - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Supply remained strong during the COVID-19 disruption as consumers increase household laundry

Players introduce innovative packaging and fragrances to stay competitive

Procter & Gamble Gulf FZE continues to lead laundry care

RECOVERY AND OPPORTUNITIES

Players in laundry care to offer more variety and intensify promotional activity

COVID-19 recovery aided by government plans and Expo 2020

Concentrated detergents on the rise as the benefits become clear to consumers

CATEGORY DATA

Table 1 Sales of Laundry Care by Category: Value 2015-2020
Table 2 Sales of Laundry Care by Category: % Value Growth 2015-2020
Table 3 Sales of Laundry Aids by Category: Value 2015-2020
Table 4 Sales of Laundry Aids by Category: % Value Growth 2015-2020
Table 5 Sales of Laundry Detergents by Category: Value 2015-2020
Table 6 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
Table 7 NBO Company Shares of Laundry Care: % Value 2016-2020
Table 8 LBN Brand Shares of Laundry Care: % Value 2017-2020
Table 9 NBO Company Shares of Laundry Aids: % Value 2016-2020
Table 10 LBN Brand Shares of Laundry Aids: % Value 2017-2020
Table 11 NBO Company Shares of Laundry Detergents: % Value 2016-2020
Table 12 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
Table 13 Forecast Sales of Laundry Care by Category: Value 2020-2025
Table 14 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025

Home Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 15 Households 2015-2020

MARKET DATA

Table 16 Sales of Home Care by Category: Value 2015-2020
Table 17 Sales of Home Care by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Home Care: % Value 2016-2020
Table 19 LBN Brand Shares of Home Care: % Value 2017-2020
Table 20 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 21 Distribution of Home Care by Format: % Value 2015-2020
Table 22 Distribution of Home Care by Format and Category: % Value 2020
Table 23 Forecast Sales of Home Care by Category: Value 2020-2025
Table 24 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Laundry Care in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Supply remained strong during the COVID-19 disruption as consumers increase household laundry

Players introduce innovative packaging and fragrances to stay competitive

Procter & Gamble Gulf FZE continues to lead laundry care

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Laundry Care in the United Arab Emirates - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Supply remained strong during the COVID-19 disruption as consumers increase household laundry

Players introduce innovative packaging and fragrances to stay competitive

Procter & Gamble Gulf FZE continues to lead laundry care

RECOVERY AND OPPORTUNITIES

Players in laundry care to offer more variety and intensify promotional activity

COVID-19 recovery aided by government plans and Expo 2020

Concentrated detergents on the rise as the benefits become clear to consumers

CATEGORY DATA

Home Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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