While demand for laundry detergents in the United Arab Emirates will continue to be driven by the powder format over the forecast period due to established usage and lower price points, liquid detergents are expected to increase in popularity, driven by ease of use and convenience. Demand for these products will be supported by an increasing number of consumers switching from powder to liquid variants because of their perceived ability to remove difficult stains in just one wash.
As disposable incomes improve, an increasing number of consumers are likely to choose higher-priced, environmentally-friendly products. Consumer awareness when purchasing essential households items has gradually increased in the United Arab Emirates, with a growing emphasis on sustainability in line with global trends.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See All of Our DefinitionsThis report originates from Passport, our Laundry Care research and analysis database.
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