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Country Report

Laundry Care in

Laundry Care in the United Arab Emirates

16 pages, Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Promotions to continue driving value and volume growth

VAT of 5% was introduced in 2018 in the United Arab Emirates, which resulted in consumers opting for more economical brands. Manufacturers quickly responded by offering discounts and promotions, which helped boost both current value and volume sales during the review period.

Concentrated liquid detergents to grow by fastest rate

With the increase in household penetration of automatic washing machines and ease of use, concentrated liquid detergents is set to record faster current value growth than concentrated powder detergents over the forecast period. Although in general, promotions negatively affected value sales in laundry care, new products and packaging innovations will drive stronger positive momentum towards current value and volume growth, which in turn will lead to growth for concentrated liquid detergents over the forecast period.

Laundry care faces risk of polarisation

Innovation in packaging and product variety and fragrances are vital to compete with price reductions. Consumers are either still more inclined towards price reductions, which benefits cheaper/economy brands and private label, or they seek innovation on the shelves.

COMPETITIVE LANDSCAPE

Procter & Gamble Gulf FZE leads laundry care

Procter & Gamble Gulf FZE retained its leadership of laundry care followed by Binzagr Lever Ltd (Unilever Arabia). As the price and promotion war continued in laundry care, brands indulged in and incorporated product line enhancements and several other advertising campaigns.

Packaging innovation and new product development

Packaging innovations and the continuous introduction of new fragrances and varieties played a vital role in the development of laundry care in 2018. For example, Persil introduced new varieties of its Abaya laundry detergent, which proved successful among locals and Arab expatriates.

Shelf space in contrast to performance

Greater shelf space continued to be allocated to environmentally-friendly and organic laundry care in 2018 as the health and wellness trend grows and consumers become increasingly aware of the benefits of using organic laundry care. However, this did not necessarily translate into a stronger performance for the sustainability trend.

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Laundry Care Market Sample Report Laundry Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Laundry Care in United Arab Emirates?
What are the major brands in United Arab Emirates?
What is the performance of concentrated liquid detergents?
What are the main new products developments in the laundry aids area?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Laundry Care in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Promotions to continue driving value and volume growth

Concentrated liquid detergents to grow by fastest rate

Laundry care faces risk of polarisation

COMPETITIVE LANDSCAPE

Procter & Gamble Gulf FZE leads laundry care

Packaging innovation and new product development

Shelf space in contrast to performance

CATEGORY INDICATORS

Table 1 Household Possession of Washing Machines 2013-2018

CATEGORY DATA

Table 2 Sales of Laundry Care by Category: Value 2013-2018
Table 3 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 4 Sales of Laundry Aids by Category: Value 2013-2018
Table 5 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 6 Sales of Laundry Detergents by Category: Value 2013-2018
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 8 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 9 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 10 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 11 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 12 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 14 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Home Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Home care marginally recovers

Introduction of VAT and consumer behaviour

Private label preference grows

New product development relies on packaging

Innovation to shape home care

MARKET INDICATORS

Table 16 Households 2013-2018

MARKET DATA

Table 17 Sales of Home Care by Category: Value 2013-2018
Table 18 Sales of Home Care by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Home Care: % Value 2014-2018
Table 20 LBN Brand Shares of Home Care: % Value 2015-2018
Table 21 Distribution of Home Care by Format: % Value 2013-2018
Table 22 Distribution of Home Care by Format and Category: % Value 2018
Table 23 Forecast Sales of Home Care by Category: Value 2018-2023
Table 24 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Laundry Care in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Promotions to continue driving value and volume growth

Concentrated liquid detergents to grow by fastest rate

Laundry care faces risk of polarisation

COMPETITIVE LANDSCAPE

Procter & Gamble Gulf FZE leads laundry care

Packaging innovation and new product development

Shelf space in contrast to performance

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Laundry Care in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Promotions to continue driving value and volume growth

Concentrated liquid detergents to grow by fastest rate

Laundry care faces risk of polarisation

COMPETITIVE LANDSCAPE

Procter & Gamble Gulf FZE leads laundry care

Packaging innovation and new product development

Shelf space in contrast to performance

CATEGORY INDICATORS

CATEGORY DATA

Home Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Home care marginally recovers

Introduction of VAT and consumer behaviour

Private label preference grows

New product development relies on packaging

Innovation to shape home care

MARKET INDICATORS

MARKET DATA

SOURCES

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