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Country Report

Laundry Care in

Laundry Care in the United Arab Emirates

17 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Promotions drive volume growth

Manufacturers continued to depend on promotions to attract demand in 2017, which led to minor declines in average unit prices for laundry care products. With buy-one-get-one-free offers dominating the shelf spaces, consumers regarded price as one of the main factors in determining their purchases.

New products and packaging innovations drive demand

With promotions negatively affecting value sales in laundry care, new products and packaging innovations drove a stronger positive momentum towards volume growth, which in turn led to value growth in 2017. Liquid fabric softeners, for example, witnessed the introduction of new packaging innovations, along with new fragrances for leading brands, which drove demand.

Laundry care faces the risk of polarisation

Even so, innovation in packaging and product variety and fragrances are vital in order to compete with price reductions. Consumers are either still more inclined towards price reductions, which benefits cheaper/economy brands and private label, or they seek innovation on the shelves.

COMPETITIVE LANDSCAPE

Private label achieves noteworthy growth

As the price war continues in laundry care, private label has benefited greatly. This was especially the case for products with higher unit prices, such as liquid tablet detergents.

Leading brands bet on packaging innovation and product varieties

Packaging innovations and the continuous introduction of new fragrances and varieties played a vital role in the development of laundry care in 2017. For example, Persil introduced new varieties of its Abaya laundry detergent, which proved successful among locals and Arab expatriates.

Greater shelf space does not always lead to stronger performance

Greater shelf space was allocated to environmentally friendly laundry products in 2017. However, this did not necessarily translate into a stronger performance for the sustainability trend.

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Samples

Laundry Care Market Sample Report Laundry Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Laundry Care in United Arab Emirates?
What are the major brands in United Arab Emirates?
What is the performance of concentrated liquid detergents?
What are the main new products developments in the laundry aids area?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Laundry Care in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Promotions drive volume growth

New products and packaging innovations drive demand

Laundry care faces the risk of polarisation

COMPETITIVE LANDSCAPE

Private label achieves noteworthy growth

Leading brands bet on packaging innovation and product varieties

Greater shelf space does not always lead to stronger performance

CATEGORY INDICATORS

Table 1 Household Possession of Washing Machines 2012-2017

CATEGORY DATA

Table 2 Sales of Laundry Care by Category: Value 2012-2017
Table 3 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 4 Sales of Laundry Aids by Category: Value 2012-2017
Table 5 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 6 Sales of Laundry Detergents by Category: Value 2012-2017
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 8 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 9 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 10 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 11 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 12 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 14 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Home Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Tough economic challenges in the country negatively affect home care

Promotions often replace effective marketing

While private label continues to grow, innovation begins to pay back

New product development focuses on packaging and technology

It is time for a more rapid pace in innovation

MARKET INDICATORS

Table 16 Households 2012-2017

MARKET DATA

Table 17 Sales of Home Care by Category: Value 2012-2017
Table 18 Sales of Home Care by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of Home Care: % Value 2013-2017
Table 20 LBN Brand Shares of Home Care: % Value 2014-2017
Table 21 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 22 Distribution of Home Care by Format: % Value 2012-2017
Table 23 Distribution of Home Care by Format and Category: % Value 2017
Table 24 Forecast Sales of Home Care by Category: Value 2017-2022
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Laundry Care in the United Arab Emirates

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Executive Summary

New Report Guarantee

PROSPECTS

Promotions drive volume growth

New products and packaging innovations drive demand

Laundry care faces the risk of polarisation

COMPETITIVE LANDSCAPE

Private label achieves noteworthy growth

Leading brands bet on packaging innovation and product varieties

Greater shelf space does not always lead to stronger performance

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Laundry Care in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Promotions drive volume growth

New products and packaging innovations drive demand

Laundry care faces the risk of polarisation

COMPETITIVE LANDSCAPE

Private label achieves noteworthy growth

Leading brands bet on packaging innovation and product varieties

Greater shelf space does not always lead to stronger performance

CATEGORY INDICATORS

CATEGORY DATA

Home Care in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Tough economic challenges in the country negatively affect home care

Promotions often replace effective marketing

While private label continues to grow, innovation begins to pay back

New product development focuses on packaging and technology

It is time for a more rapid pace in innovation

MARKET INDICATORS

MARKET DATA

SOURCES

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