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Country Report

Laundry Care in

Laundry Care in Morocco

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

2020 saw the introduction of the first antibacterial laundry detergent in Morocco, which was well received

In 2020, Moroccan company Ama Detergent claimed to have launched Morocco’s first antibacterial laundry detergent, under the brand Mio. Thanks to its advanced formula, the antibacterial washing liquid covers clothes and fabrics with a layer that protects against bacteria for more than 24 hours.

Hygiene and convenience are the two most important criteria in choosing a laundry detergent during the pandemic

COVID-19 did not have a significant impact on laundry care in 2020. The product area recorded positive growth, but not substantially higher than in previous years.

Procter & Gamble benefits from consumer trust and innovation

Procter & Gamble remains the leading player in laundry care in 2020, recording a good performance. The company offers popular brands such as Tide and Ariel, which are now viewed as household staples by many consumers.

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Laundry Care Market Sample Report Laundry Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Morocco market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Laundry Care in Morocco?
What are the major brands in Morocco?
What is the performance of concentrated liquid detergents?
What are the main new products developments in the laundry aids area?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Laundry Care in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

2020 saw the introduction of the first antibacterial laundry detergent in Morocco, which was well received

Hygiene and convenience are the two most important criteria in choosing a laundry detergent during the pandemic

Procter & Gamble benefits from consumer trust and innovation

RECOVERY AND OPPORTUNITIES

Economic recovery and a growing reliance on e-commerce are set to shape laundry care in Morocco

Concentrated laundry care increases popularity amongst consumers

Growing usage of washing machines and dryers will benefit sales

CATEGORY INDICATORS

Table 1 Household Possession of Washing Machines 2015-2020

CATEGORY DATA

Table 2 Sales of Laundry Care by Category: Value 2015-2020
Table 3 Sales of Laundry Care by Category: % Value Growth 2015-2020
Table 4 Sales of Laundry Aids by Category: Value 2015-2020
Table 5 Sales of Laundry Aids by Category: % Value Growth 2015-2020
Table 6 Sales of Laundry Detergents by Category: Value 2015-2020
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
Table 8 NBO Company Shares of Laundry Care: % Value 2016-2020
Table 9 LBN Brand Shares of Laundry Care: % Value 2017-2020
Table 10 NBO Company Shares of Laundry Aids: % Value 2016-2020
Table 11 LBN Brand Shares of Laundry Aids: % Value 2017-2020
Table 12 NBO Company Shares of Laundry Detergents: % Value 2016-2020
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
Table 14 Forecast Sales of Laundry Care by Category: Value 2020-2025
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025

Home Care in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 16 Households 2015-2020

MARKET DATA

Table 17 Sales of Home Care by Category: Value 2015-2020
Table 18 Sales of Home Care by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Home Care: % Value 2016-2020
Table 20 LBN Brand Shares of Home Care: % Value 2017-2020
Table 21 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 22 Distribution of Home Care by Format: % Value 2015-2020
Table 23 Distribution of Home Care by Format and Category: % Value 2020
Table 24 Forecast Sales of Home Care by Category: Value 2020-2025
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Laundry Care in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

2020 saw the introduction of the first antibacterial laundry detergent in Morocco, which was well received

Hygiene and convenience are the two most important criteria in choosing a laundry detergent during the pandemic

Procter & Gamble benefits from consumer trust and innovation

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Laundry Care in Morocco - Category analysis

KEY DATA FINDINGS

2020 IMPACT

2020 saw the introduction of the first antibacterial laundry detergent in Morocco, which was well received

Hygiene and convenience are the two most important criteria in choosing a laundry detergent during the pandemic

Procter & Gamble benefits from consumer trust and innovation

RECOVERY AND OPPORTUNITIES

Economic recovery and a growing reliance on e-commerce are set to shape laundry care in Morocco

Concentrated laundry care increases popularity amongst consumers

Growing usage of washing machines and dryers will benefit sales

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Morocco - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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