Laundry Care in Morocco

PROSPECTS

Concentrated laundry care increases popularity amongst consumers

In 2019, concentrated products recorded strong growth in laundry care in Morocco. Consumers are increasingly aware of the benefits of concentrated laundry care, appreciating these products’ convenience in terms of usage and storage as well as their effectiveness linked to better dosage.

Growing usage of washing machines and dryers will benefit sales

The rapid expansion of modern retailers and electronics and appliance specialist retailers across the country is increasing the penetration rate of automatic washing machines and dryers in Morocco. Therefore, most local households will be using such products by the end of the forecast period.

Detergent tablets more popular as automatic washing machines ownership increases

Detergent tablets are growing in popularity amongst consumers in Morocco. This growth is connected to the increasing usage of automatic washing machines and changes in the Moroccan lifestyle, where families have less time for cleaning chores.

COMPETITIVE LANDSCAPE

Procter & Gamble benefits from consumer trust and innovation

Procter & Gamble is the leading player in laundry care, recording a good performance in 2019. The company offers popular brands such as Tide and Ariel, which are now viewed as household staples by many consumers.

International manufacturers continue to shape laundry care in Morocco

International companies continued to dominate laundry care in Morocco and recorded strong performances in 2019. This was mainly because of their strong brand names and long-standing presence in the country.

Manufacturers compete to deliver better products at affordable prices

Consumers are becoming more demanding as the average disposable income keeps growing, and their knowledge of laundry care products grow. Those two aspects are encouraging many consumers to try new products and experimenting with niche products.

Files are delivered directly into your account within a few minutes of purchase.