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Learn moreFeb 2019
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In Morocco, many people are becoming increasingly familiar with the usage of automatic washing machines and home dryers. This growing trend has a very positive impact on sales of laundry care, especially concentrated formulas.
Increasing numbers of women in Morocco are joining the workforce. This has benefitted demand for automatic washing machines, mainly because women lack the time to do the laundry manually.
The rapid expansion of modern retailers and electronics and appliance specialist retailers across the country succeeded in increasing the penetration rate of automatic washing machines and dryers in Morocco. Therefore, most local households will be using such products by the end of the forecast period.
In 2018, Procter & Gamble North West Africa continued to lead laundry care in Morocco, gaining value share due to its well diversified product portfolio. The company has a long-standing presence in Morocco and offers different products designed for various consumer groups.
International companies continued to dominate laundry care in Morocco by recording strong performances in 2018. This was mainly because of its strong brand names and long-lasting presence in the country, which enabled them to dominate laundry care in Morocco.
Brands such as L’Arbre Vert are becoming widely popular in Morocco (such as in liquid detergents). Although such products are sold through modern retailers, their availability will continue to increase over the forecast period due to increasing interest in such products and also because many manufacturers are trying to launch eco-friendly products.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Morocco with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Laundry Care industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.