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Country Report

Laundry Care in

Laundry Care in Morocco

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Laundry care is set to record strong growth

In Morocco, many people are becoming increasingly familiar with the usage of automatic washing machines and home dryers. This growing trend has a very positive impact on sales of laundry care, especially concentrated formulas.

Consumers make switch to washing machines rather than handwashing

Increasing numbers of women in Morocco are joining the workforce. This has benefitted demand for automatic washing machines, mainly because women lack the time to do the laundry manually.

Growing usage of washing machines and dryers will benefit sales

The rapid expansion of modern retailers and electronics and appliance specialist retailers across the country succeeded in increasing the penetration rate of automatic washing machines and dryers in Morocco. Therefore, most local households will be using such products by the end of the forecast period.

COMPETITIVE LANDSCAPE

Procter & Gamble strengthens leadership of laundry care

In 2018, Procter & Gamble North West Africa continued to lead laundry care in Morocco, gaining value share due to its well diversified product portfolio. The company has a long-standing presence in Morocco and offers different products designed for various consumer groups.

International brands continue to dominate

International companies continued to dominate laundry care in Morocco by recording strong performances in 2018. This was mainly because of its strong brand names and long-lasting presence in the country, which enabled them to dominate laundry care in Morocco.

Green products are emerging in laundry care

Brands such as L’Arbre Vert are becoming widely popular in Morocco (such as in liquid detergents). Although such products are sold through modern retailers, their availability will continue to increase over the forecast period due to increasing interest in such products and also because many manufacturers are trying to launch eco-friendly products.

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Samples

Laundry Care Market Sample Report Laundry Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Morocco with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Morocco, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Morocco market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Laundry Care in Morocco?
What are the major brands in Morocco?
What is the performance of concentrated liquid detergents?
What are the main new products developments in the laundry aids area?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Laundry Care in Morocco - Category analysis

HEADLINES

PROSPECTS

Laundry care is set to record strong growth

Consumers make switch to washing machines rather than handwashing

Growing usage of washing machines and dryers will benefit sales

COMPETITIVE LANDSCAPE

Procter & Gamble strengthens leadership of laundry care

International brands continue to dominate

Green products are emerging in laundry care

CATEGORY INDICATORS

Table 1 Household Possession of Washing Machines 2013-2018

CATEGORY DATA

Table 2 Sales of Laundry Care by Category: Value 2013-2018
Table 3 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 4 Sales of Laundry Aids by Category: Value 2013-2018
Table 5 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 6 Sales of Laundry Detergents by Category: Value 2013-2018
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 8 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 9 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 10 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 11 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 12 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 14 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Home Care in Morocco - Industry Overview

EXECUTIVE SUMMARY

Positive overall result for home care in 2018

Growing interest in specialised products

Intensifying competition in home care

Green products are launched in home care

Positive performance expected over the forecast period

MARKET INDICATORS

Table 16 Households 2013-2018

MARKET DATA

Table 17 Sales of Home Care by Category: Value 2013-2018
Table 18 Sales of Home Care by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Home Care: % Value 2014-2018
Table 20 LBN Brand Shares of Home Care: % Value 2015-2018
Table 21 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 22 Distribution of Home Care by Format: % Value 2013-2018
Table 23 Distribution of Home Care by Format and Category: % Value 2018
Table 24 Forecast Sales of Home Care by Category: Value 2018-2023
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Laundry Care in Morocco

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Laundry care is set to record strong growth

Consumers make switch to washing machines rather than handwashing

Growing usage of washing machines and dryers will benefit sales

COMPETITIVE LANDSCAPE

Procter & Gamble strengthens leadership of laundry care

International brands continue to dominate

Green products are emerging in laundry care

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Laundry Care in Morocco - Category analysis

HEADLINES

PROSPECTS

Laundry care is set to record strong growth

Consumers make switch to washing machines rather than handwashing

Growing usage of washing machines and dryers will benefit sales

COMPETITIVE LANDSCAPE

Procter & Gamble strengthens leadership of laundry care

International brands continue to dominate

Green products are emerging in laundry care

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Morocco - Industry Overview

EXECUTIVE SUMMARY

Positive overall result for home care in 2018

Growing interest in specialised products

Intensifying competition in home care

Green products are launched in home care

Positive performance expected over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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