Laundry care will register strong retail volume over the forecast period supported by a growing population. With the economy expected to continue its recovery from the pandemic and other inflationary pressures, consumers will remain more price sensitive.
The switch from power detergents to liquid detergents is increasingly visible in Morocco with the latter making significant gains in value sales. Liquid detergents are expected to continue to outperform powder products over the forecast period.
Many Moroccans have a growing need for laundry care products that do not cause or trigger allergies. International brands have been leading the development of anti-allergy products in Morocco by removing dyes and preservatives in order to eliminate allergens, a trend that is expected to continue in the coming years.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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