Driven by innovation and frequent key new product launches, laundry care is set to maintain stable and healthy retail value growth across the forecast period. The premiumisation trend will also continue to rise over the coming years, leading players within laundry care to battle for higher value shares by innovating and launching new product developments.
Liquid tablet detergents is set to continue benefiting from the trend of convenience over the coming years, leading it to be the fastest-growing category over the forecast period. In addition, an increasing number of consumers consider them to be exceptional value for money and even more convenient than concentrated powder and even liquid detergent.
Sales of laundry care via e-commerce are set to rise, thanks to the continued expansion of this rapidly growing distribution channel. In addition, the general growing popularity of e-commerce also stems from the increased number of consumers with online access, and the growing trust in the safety of online transactions.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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