The ongoing economic crisis will continue to impact laundry care over the forecast period. While products such as detergents are viewed as essential purchases, Tunisian consumers will look to offset an expected decline in purchasing power by trading down to cheaper products.
Despite an expected increase in household penetration of washing machines, fabric softeners are predicted see a marked slowdown in volume growth over the forecast period. In view of the ongoing economic crisis, consumers will restrict their expenditure on laundry care products not deemed as necessities, including fabric softeners, in order to save money.
Domestic producers look set to play an increasingly important role in laundry care, as rising consumer price sensitivity leads to an increased demand for value-for-money products. One brand expected to capitalise on this trend is Lilas, which should retain its leading position over the forecast period.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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