The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreFeb 2019
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Laundry care will continue to benefit from consumer demand for convenience and effective results. With many consumers facing growing time constraints, convenience will continue to be one of the main factors when buying laundry care products, alongside cleanliness and freshness.
Trends such as demand for more effective laundry detergents and bigger packs are anticipated to persist. Consumers are also expected to shift away from powder to liquid laundry detergents, as they are perceived to be more effective and do not damage automatic laundry machines.
In Tunisia, bar detergents products will remain popular, despite the growing use of hand wash detergents together with bar soap. Tunisian consumers still soak clothes with bar soap to remove dirt, before being fragranced with powder or liquid detergents.
Henkel-Alki Tunisie maintained its leadership in laundry care in 2018, and held a wide lead over followers such as Procter & Gamble. The German company established a wide distribution network in Tunisia, and created a positive image of brands and introduced various high quality products.
Unilever Tunisie SA ranked second in 2018. The multinational company has a multi-brand strategy, with brand names such as Omo, Cajoline, Persil and Zed Oxifresh, which enjoyed increasing brand awareness and good positioning.
International brands dominated sales in 2018, with Unilever and Henkel in the lead. The fact that international companies offered high quality products led to their success.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Tunisia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Laundry Care industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Laundry Care in Tunisia market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Home Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.