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Country Report

Laundry Care in

Laundry Care in Tunisia

15 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Despite its dominance, independent small grocers keeps losing share to modern grocery retailers

Independent small grocers is expected to remain the leading retail distribution channel for laundry care in Tunisia over the forecast period. The strong position of the channel is based on the fact that most outlets are strategically located in the middle of densely populated residential neighbourhoods and their long-standing presence in the country has contributed to their popularity.

Laundry care expected to register a healthy value CAGR

In addition to the continuous increase in prices for laundry care due to inflation, growth is also set to be driven by innovation and distribution. Manufacturers are likely to focus on promoting the benefits of their products, encouraging consumers to choose them or increase their frequency of purchase where there are many emerging brands within laundry detergents such as Det, New Dex, Omino Bianco and Shems, increasingly available in modern outlets.

The increasing household penetration rate of washing machines will support laundry care over the forecast period

Cultural habits in Tunisia will keep supporting hand wash detergents. However, laundry care is still characterised by differences in purchasing patterns between rural and urban areas.

COMPETITIVE LANDSCAPE

Henkel-Alki Tunisie leads laundry care in 2017

The major generators of the company’s leading value share are its Dixan and Nadhif brands in laundry detergents. These brands have a long-standing presence in the country and Tunisian consumers have remained loyal to them throughout the years.

International players still dominant within laundry care

International brands continued to dominate laundry care during 2017, with those from Henkel-Alki and Unilever leading the pack. Their dominance is partly explained by the fact that international companies are known for offering high-quality products.

Manufacturers to focus more on eco-friendly laundry care products to strengthen their positions

Product innovation will help laundry care to grow in value terms over the forecast period. Manufacturers are likely to increase their customer bases by meeting consumer expectations in terms of product efficiency and value for money.

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Samples

Laundry Care Market Sample Report Laundry Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Laundry Care in Tunisia?
What are the major brands in Tunisia?
What is the performance of concentrated liquid detergents?
What are the main new products developments in the laundry aids area?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Laundry Care in Tunisia - Category analysis

HEADLINES

PROSPECTS

Despite its dominance, independent small grocers keeps losing share to modern grocery retailers

Laundry care expected to register a healthy value CAGR

The increasing household penetration rate of washing machines will support laundry care over the forecast period

COMPETITIVE LANDSCAPE

Henkel-Alki Tunisie leads laundry care in 2017

International players still dominant within laundry care

Manufacturers to focus more on eco-friendly laundry care products to strengthen their positions

CATEGORY INDICATORS

Table 1 Household Possession of Washing Machines 2012-2017

CATEGORY DATA

Table 2 Sales of Laundry Care by Category: Value 2012-2017
Table 3 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 4 Sales of Laundry Aids by Category: Value 2012-2017
Table 5 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 6 Sales of Laundry Detergents by Category: Value 2012-2017
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 8 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 9 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 10 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 11 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 12 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 14 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Home Care in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Faster value growth posted in 2017

Tunisian consumers look to more affordable products

International companies continue to lead home care in 2017

Independent small grocers dominates the distribution of home care in 2017

Home care is set to continue growing over the forecast period

MARKET INDICATORS

Table 16 Households 2012-2017

MARKET DATA

Table 17 Sales of Home Care by Category: Value 2012-2017
Table 18 Sales of Home Care by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of Home Care: % Value 2013-2017
Table 20 LBN Brand Shares of Home Care: % Value 2014-2017
Table 21 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 22 Distribution of Home Care by Format: % Value 2012-2017
Table 23 Distribution of Home Care by Format and Category: % Value 2017
Table 24 Forecast Sales of Home Care by Category: Value 2017-2022
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Laundry Care in Tunisia

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Executive Summary

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PROSPECTS

Despite its dominance, independent small grocers keeps losing share to modern grocery retailers

Laundry care expected to register a healthy value CAGR

The increasing household penetration rate of washing machines will support laundry care over the forecast period

COMPETITIVE LANDSCAPE

Henkel-Alki Tunisie leads laundry care in 2017

International players still dominant within laundry care

Manufacturers to focus more on eco-friendly laundry care products to strengthen their positions

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Laundry Care in Tunisia - Category analysis

HEADLINES

PROSPECTS

Despite its dominance, independent small grocers keeps losing share to modern grocery retailers

Laundry care expected to register a healthy value CAGR

The increasing household penetration rate of washing machines will support laundry care over the forecast period

COMPETITIVE LANDSCAPE

Henkel-Alki Tunisie leads laundry care in 2017

International players still dominant within laundry care

Manufacturers to focus more on eco-friendly laundry care products to strengthen their positions

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Faster value growth posted in 2017

Tunisian consumers look to more affordable products

International companies continue to lead home care in 2017

Independent small grocers dominates the distribution of home care in 2017

Home care is set to continue growing over the forecast period

MARKET INDICATORS

MARKET DATA

SOURCES

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