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Country Report

Laundry Care in

Laundry Care in Tunisia

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Stockpiling ahead of lockdown has modest positive impact on laundry care sales in 2020

Tunisian consumers stockpiled essential food and hygiene products in 2020 when the country first went into lockdown in March 2020. Consequently, sales of laundry care products were positively affected by the Q1 2020 stockpiling, however to a lesser extent than some other home care products - such as surface care as people stockpiled antiseptic and antibacterial products.

Price sensitive consumers shift to economy multi-purpose laundry care products in 2020

Subsequent to the outbreak of COVID-19 in Tunisia, the country went into a recession due to economic activity being halted during lockdowns. As a result, many consumers were more price conscious during the year and rather bought economy laundry care brands.

Early mover advantages, wide distribution networks and aggressive marketing support ongoing leadership of multinational brands

Multinationals including Henkel and Unilever continued to dominate laundry care in Tunisia in 2020. These players benefit from strong early mover advantages within the country in key categories including laundry detergents, as well as wide distribution networks and aggressive advertising support for their brands.

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Laundry Care Market Sample Report Laundry Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Laundry Care in Tunisia?
What are the major brands in Tunisia?
What is the performance of concentrated liquid detergents?
What are the main new products developments in the laundry aids area?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Laundry Care in Tunisia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Stockpiling ahead of lockdown has modest positive impact on laundry care sales in 2020

Price sensitive consumers shift to economy multi-purpose laundry care products in 2020

Early mover advantages, wide distribution networks and aggressive marketing support ongoing leadership of multinational brands

RECOVERY AND OPPORTUNITIES

Value growth of laundry care products is expected to decrease due to economic uncertainty

Rising ownership of automatic washing machines set to benefit sales

Auto dosing likely to benefit liquid tablet detergents

CATEGORY INDICATORS

Table 1 Household Possession of Washing Machines 2015-2020

CATEGORY DATA

Table 2 Sales of Laundry Care by Category: Value 2015-2020
Table 3 Sales of Laundry Care by Category: % Value Growth 2015-2020
Table 4 Sales of Laundry Aids by Category: Value 2015-2020
Table 5 Sales of Laundry Aids by Category: % Value Growth 2015-2020
Table 6 Sales of Laundry Detergents by Category: Value 2015-2020
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
Table 8 NBO Company Shares of Laundry Care: % Value 2016-2020
Table 9 LBN Brand Shares of Laundry Care: % Value 2017-2020
Table 10 NBO Company Shares of Laundry Aids: % Value 2016-2020
Table 11 LBN Brand Shares of Laundry Aids: % Value 2017-2020
Table 12 NBO Company Shares of Laundry Detergents: % Value 2016-2020
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
Table 14 Forecast Sales of Laundry Care by Category: Value 2020-2025
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025

Home Care in Tunisia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

Table 16 Households 2015-2020

MARKET DATA

Table 17 Sales of Home Care by Category: Value 2015-2020
Table 18 Sales of Home Care by Category: % Value Growth 2015-2020
Table 19 NBO Company Shares of Home Care: % Value 2016-2020
Table 20 LBN Brand Shares of Home Care: % Value 2017-2020
Table 21 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 22 Distribution of Home Care by Format: % Value 2015-2020
Table 23 Distribution of Home Care by Format and Category: % Value 2020
Table 24 Forecast Sales of Home Care by Category: Value 2020-2025
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Laundry Care in Tunisia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Stockpiling ahead of lockdown has modest positive impact on laundry care sales in 2020

Price sensitive consumers shift to economy multi-purpose laundry care products in 2020

Early mover advantages, wide distribution networks and aggressive marketing support ongoing leadership of multinational brands

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Laundry Care in Tunisia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Stockpiling ahead of lockdown has modest positive impact on laundry care sales in 2020

Price sensitive consumers shift to economy multi-purpose laundry care products in 2020

Early mover advantages, wide distribution networks and aggressive marketing support ongoing leadership of multinational brands

RECOVERY AND OPPORTUNITIES

Value growth of laundry care products is expected to decrease due to economic uncertainty

Rising ownership of automatic washing machines set to benefit sales

Auto dosing likely to benefit liquid tablet detergents

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Tunisia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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