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Laundry Care in Germany

July 2022
USD 1,195
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Overview:

Understand the latest market trends and future growth opportunities for the Laundry Care industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Laundry Care industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Laundry Care in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Laundry Care in Germany?
  • Which are the leading brands in Laundry Care in Germany?
  • How are products distributed in Laundry Care in Germany?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?

Laundry Care in Germany - Category analysis

KEY DATA FINDINGS

Home seclusion and social distancing continue to suppress demand in early 2021
Sustainability is back on the agenda for laundry care manufacturers
Henkel AG & Co KGaA retains solid leadership of laundry care
Slow but steady sales growth expected
Solid performance anticipated for liquid tablet detergents
“Green” brands expected to add dynamism to laundry care
Table 1 Household Possession of Washing Machines 2016-2021
Table 2 Sales of Laundry Care by Category: Value 2016-2021
Table 3 Sales of Laundry Care by Category: % Value Growth 2016-2021
Table 4 Sales of Laundry Aids by Category: Value 2016-2021
Table 5 Sales of Laundry Aids by Category: % Value Growth 2016-2021
Table 6 Sales of Laundry Detergents by Category: Value 2016-2021
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2016-2021
Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2016-2021
Table 9 NBO Company Shares of Laundry Care: % Value 2017-2021
Table 10 LBN Brand Shares of Laundry Care: % Value 2018-2021
Table 11 NBO Company Shares of Laundry Aids: % Value 2017-2021
Table 12 LBN Brand Shares of Laundry Aids: % Value 2018-2021
Table 13 NBO Company Shares of Laundry Detergents: % Value 2017-2021
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2018-2021
Table 15 Forecast Sales of Laundry Care by Category: Value 2021-2026
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2021-2026

Home Care in Germany - Industry Overview

Home care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for home care?
Chart 1 Home Care Value Sales Growth Scenarios: 2019-2026
Chart 2 Home Care Impact of Drivers on Value Sales: 2019-2026
Table 17 Households 2016-2021
Table 18 Sales of Home Care by Category: Value 2016-2021
Table 19 Sales of Home Care by Category: % Value Growth 2016-2021
Table 20 NBO Company Shares of Home Care: % Value 2017-2021
Table 21 LBN Brand Shares of Home Care: % Value 2018-2021
Table 22 Penetration of Private Label in Home Care by Category: % Value 2016-2021
Table 23 Distribution of Home Care by Format: % Value 2016-2021
Table 24 Distribution of Home Care by Format and Category: % Value 2021
Table 25 Forecast Sales of Home Care by Category: Value 2021-2026
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2021-2026

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Laundry Care

  • Carpet Cleaners
    • Dryer Sheets
    • Liquid Fabric Softeners
    • Colour Safe Laundry Bleach
    • Fabric Fresheners
      • In-Wash Spot and Stain Removers
      • Pre-Wash Spot and Stain Removers
    • Starch/Ironing Aids
    • Water Softeners
      • Blues/Bluing
      • Colour Catchers
      • Colour Enhancers
      • Laundry Sanitiser
      • Scent Booster
      • Whiteners
      • Other Other Laundry Aids
        • Standard Powder Detergents
        • Concentrated Powder Detergents
        • Compact Powder Tablet Detergents
        • Liquid Tablet Detergents
        • Standard Liquid Detergents
        • Concentrated Liquid Detergents
      • Standard Powder Detergents
      • Standard Liquid Detergents
      • Concentrated Powder Detergents
      • Concentrated Liquid Detergents
      • Compact Powder Tablet Detergents
      • Liquid Tablet Detergents
      • Bar Detergents
      • Hand Wash Detergents
      • Fine Fabric Detergents

Laundry Care

This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Laundry Care research and analysis database.

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