Inflation of consumer goods prices in Japan began with food in the first half of 2021. It expanded to drinks and consumer foodservice in the latter half of the year, and spread even wider in 2022.
Kao Corp and Procter & Gamble Japan continued to lead laundry care in value terms in 2022. These two companies compete with Attack and Ariel respectively in laundry detergents, and with Humming and Lenor respectively in fabric softeners.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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