Sustainability remains a top-of-mind issue for US consumers, and this will continue in the long term. Younger generations in particular are gaining awareness of the impact their actions have on the planet.
Within the path to sustainability in laundry care, a way for consumers to lean towards this trend without necessarily fully changing the products they use has been the use of cold water cycles. Cold water cycles help consumers save energy, as heating the water accounts for a significant proportion of the energy used in laundry cycles.
As consumers have continued to shop for laundry care products that are supplementary to their detergents, such as scent boosters, manufacturers have the opportunity to create detergents which include these benefits. While price points will become a greater priority to US consumers as they are expected to come under more economic pressure, especially in 2023, these additional benefits will create more value for products.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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