Since laundry care products are largely considered to be essential, in particular laundry detergents, growth is estimated to continue over the forecast period. Growth in laundry detergents is anticipated to continue being driven by concentrated products, with concentrated liquid detergents and liquid tablet detergents set to remain the most dynamic categories.
More attention is expected to be paid to new product development in the forecast period. Players are expected to especially focus on products with antibacterial and virucidal properties in laundry detergents.
In 2022, several manufacturers of laundry care launched corporate social responsibility campaigns. For example, Henkel Polska initiated a campaign that aims to support homeless people and others in need.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Poland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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