Although local consumers are gradually moving away from traditional powder detergents, with predictions for a further decline over the forecast period, this format will retain a relevant position in laundry care in South Korea. Demand will be driven by habitual use amongst older or rural consumers and its more affordable price points.
The washing power of laundry detergents is being consistently upgraded and driven by technological development. This means that there are no significant differences that brands can lay claim to in terms of cleaning.
While heightened hygiene and health awareness since the emergence of the pandemic has influenced consumers’ attitudes towards laundry care and their purchasing decisions in terms of choosing products with antibacterial claims, there is also increasing demand for eco-friendly and natural products within the category. On 31 May 31 2022, the Ministry of Environment in South Korea announced the revision of the “Environmental Label Target Products and Certification Standards Notice”.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Laundry Care
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.
See All of Our DefinitionsThis report originates from Passport, our Laundry Care research and analysis database.
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