Going forward, it is expected liquid tablet detergents and concentrated detergents are anticipated to remain the main drivers of sales growth. In the case of the former, this is in part due to the growing availability of liquid tablet detergents, while in the case of concentrated detergents, these types of detergents are often hypoallergenic and environmentally friendly which is a draw for many local consumers.
Consumer health consciousness has been on the rise in the recent years, a trend that may offer opportunity going forward. Increasingly health-conscious consumers are seeking to reduce their exposure to chemical products, a trend that is especially important when it comes to their children.
E-commerce is set to conquer more value share over the forecast period, having attracted a considerably wider consumer base towards the end of the review period. Consumers are becoming increasingly attracted to the convenience offered by this channel for doing their groceries, including laundry care.
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This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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