Affordability remains the primary purchase driver in laundry care in Ecuador and is forecast to remain a critical factor in purchase decisions. The pandemic and rising cost of living in 2022 has left consumers much more concerned with cutting unneeded expenses and having the best return on value.
The low penetration of washing machines in Ecuador is a considered a limitation to the size of liquid detergents. With the Ecuadorian economy expected to remain under pressure and the penetration of washing machines likely to remain limited, liquid detergent will remain a somewhat niche product.
It is important to keep in mind that in Ecuador, powder detergent is used not only to wash clothes, but as a surface care product. Many consumers therefore consider it to be a multi-purpose cleaner.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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