Bar detergents remains a popular option when it comes to laundry care in the Philippines, especially in rural areas where incomes are low and where people do a lot of handwashing. However, with urbanisation, increasing education and rising incomes, people are increasingly shifting towards powder detergents.
The number of households with automatic washing machines is rising steadily, especially those with front load washing machines, with consumers often advised to use liquid detergents with these appliances to achieve the best results. With the return of inbound tourism and hopes of an economic rebound, it is expected that more homes will acquire washing machines over the forecast period, with this trend also likely to be supported by urbanisation and the shift to modern housing units.
Despite the threat of COVID-19 diminishing in the Philippines, laundry detergents with antibacterial properties will likely remain quite popular, as awareness of the importance of thorough hygiene routines has become ingrained in the minds of many consumers during the pandemic. This should offer further opportunities for new product development and innovation, with players likely to focus on the ability of their products to not only clean laundry and make it smell nice, but also to kill germs.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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