As inflationary pressures are anticipated to continue into 2023, brands in economy segments, as well as private label, will continue to strengthen their positions in laundry detergents, liquid fabric softeners and spot and stain removers. Private label brands are also improving their value offerings, not limiting their offerings to basic products.
Liquid detergents will continue to thrive over the forecast period, set to see further development, with multi-purpose claims that are not limited to use in laundry. Liquid bar detergents have appeared on the landscape, and these are not only positioned for whitening clothes, but as a multifunctional product that can be used to clean floors and surfaces in a more convenient format than the traditional blue bar detergent.
Sustainability claims, including biodegradable, are present in Colombia in laundry care products. Brands such as Top Terra and small brands, including Ecohome, focus on these aspects to boost sales.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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