Laundry care is expected to gradually recover over the course of the forecast period. After the significant decline in 2022 due to inflation, the category is expected to see volume sales slowly increase into 2023 and over the remainder of the forecast period.
During the forecast period, it is expected that tablet detergents will continue to outperform liquid detergents. It is also expected that manufacturers will continue to innovate in the area of compact powder tablet detergents.
In an inflationary environment, more Belgians take better care of their clothes for them to last longer. As such, laundry aids was the best performing category in 2022, and the product area is expected to continue to perform well in the forecast period.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Laundry Care industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!