It may take some time for inflation to be brought under control in Sweden and as such this will likely continue to place a strain on household budgets. In this scenario, and similar to 2022, households will likely continue to prioritise low-priced products and will actively seek out promotional campaigns.
There is projected to be a further shift from powder detergents towards liquid tablet detergents and liquid detergents over the forecast period. Liquid tablet detergents and liquid detergents are considered to be more convenient, easier to use, less cumbersome, and faster-acting (quick to lather), while they are also perceived to leave less residue than powder detergents.
According to a 2022 survey commissioned by the Grumme brand, 36% of respondents in Sweden were prepared to stop purchasing products from brands that are not positioned as environmentally friendly. 47% of respondents also claimed they had purchased refill packaging for laundry care while 65% of respondents considered it important that the products they purchase have recyclable packaging.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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