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Country Report

Laundry Care in

Laundry Care in Sweden

Feb 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Health and hygiene concerns boost sales of laundry care in 2020

Swedish consumers became more aware of hygiene at the beginning of the COVID-19 pandemic, which led to heightened concern regarding levels of cleanliness at home. As a result, Swedes washed personal effects more regularly and in smaller loads to ensure optimal cleanliness.

Strong growth in sales of home laundry appliances in 2020 boosts sales of automatic detergents

Automatic washing machines, with advanced hygiene wash cycles, became an important possession for households in Sweden during 2020. This is to ensure that laundry is virus and bacteria free, but also to minimise visits to shared laundry rooms (many Swedish apartments have shared laundry rooms for which time slots are booked for usage).

Big brands with big ranges of products in 2020

The top three companies in laundry care are Unilever Sverige AB, Arvid Nordquist HAB, and ICA Sverige AB. Unilever and Arvid Nordquist own big brands like Via, A+ and Comfort which span a wide variety of products, formats, and sizes which makes them appealing to a lot of consumers with different needs.

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Samples

Laundry Care Market Sample Report Laundry Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Sweden market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Laundry Care in Sweden?
What are the major brands in Sweden?
What is the performance of concentrated liquid detergents?
What are the main new products developments in the laundry aids area?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Laundry Care in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Health and hygiene concerns boost sales of laundry care in 2020

Strong growth in sales of home laundry appliances in 2020 boosts sales of automatic detergents

Big brands with big ranges of products in 2020

RECOVERY AND OPPORTUNITIES

Increased concern regarding health and hygiene as well as more time for chores set to benefit laundry care over the forecast period

Economic woes likely to decrease unit prices over the forecast period

More product innovation likely with focus on the environment

CATEGORY DATA

Table 1 Sales of Laundry Care by Category: Value 2015-2020
Table 2 Sales of Laundry Care by Category: % Value Growth 2015-2020
Table 3 Sales of Laundry Aids by Category: Value 2015-2020
Table 4 Sales of Laundry Aids by Category: % Value Growth 2015-2020
Table 5 Sales of Laundry Detergents by Category: Value 2015-2020
Table 6 Sales of Laundry Detergents by Category: % Value Growth 2015-2020
Table 7 NBO Company Shares of Laundry Care: % Value 2016-2020
Table 8 LBN Brand Shares of Laundry Care: % Value 2017-2020
Table 9 NBO Company Shares of Laundry Aids: % Value 2016-2020
Table 10 LBN Brand Shares of Laundry Aids: % Value 2017-2020
Table 11 NBO Company Shares of Laundry Detergents: % Value 2016-2020
Table 12 LBN Brand Shares of Laundry Detergents: % Value 2017-2020
Table 13 Forecast Sales of Laundry Care by Category: Value 2020-2025
Table 14 Forecast Sales of Laundry Care by Category: % Value Growth 2020-2025

Home Care in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

Chart 1 Home Care Value Sales Growth Scenarios: 2018-2025
Chart 2 Home Care Impact of Drivers on Value Sales: 2018-2025

MARKET INDICATORS

Table 15 Households 2015-2020

MARKET DATA

Table 16 Sales of Home Care by Category: Value 2015-2020
Table 17 Sales of Home Care by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Home Care: % Value 2016-2020
Table 19 LBN Brand Shares of Home Care: % Value 2017-2020
Table 20 Penetration of Private Label in Home Care by Category: % Value 2015-2020
Table 21 Distribution of Home Care by Format: % Value 2015-2020
Table 22 Distribution of Home Care by Format and Category: % Value 2020
Table 23 Forecast Sales of Home Care by Category: Value 2020-2025
Table 24 Forecast Sales of Home Care by Category: % Value Growth 2020-2025

Megatrends

Country Report

Laundry Care in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Health and hygiene concerns boost sales of laundry care in 2020

Strong growth in sales of home laundry appliances in 2020 boosts sales of automatic detergents

Big brands with big ranges of products in 2020

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Laundry Care in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Health and hygiene concerns boost sales of laundry care in 2020

Strong growth in sales of home laundry appliances in 2020 boosts sales of automatic detergents

Big brands with big ranges of products in 2020

RECOVERY AND OPPORTUNITIES

Increased concern regarding health and hygiene as well as more time for chores set to benefit laundry care over the forecast period

Economic woes likely to decrease unit prices over the forecast period

More product innovation likely with focus on the environment

CATEGORY DATA

Home Care in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on home care

COVID-19 country impact

Company response

Retailing shift

What next for home care?

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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