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Country Report

Laundry Care in

Laundry Care in Sweden

Feb 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Fabric softeners turn to compaction while maintaining fragrance innovation

Households are increasingly warned against the use of fabric softeners. It is claimed that the use of fabric softeners can induce allergies and skin irritations, cause damage to the fibres of clothing, and contain environmentally harmful chemicals.

Will there be a long-term need for laundry detergents?

The entity Scandinavian Water Technology – Swatab – has developed a filter system for use with washing machines that negates the need for laundry detergents and fabric softeners. Water is first filtered in a separate system to remove salts, to de-ionise the water.

Line extensions and green cleaning aids niche development

Manufacturers are adding value to sales through line extensions. An example of this is the 2018 launch of ICA Skona Småbarnskläder Parfymfri, a liquid detergent for the washing of small children’s clothing.

COMPETITIVE LANDSCAPE

Private label is a driver of innovation

A noteworthy development in 2018 was the innovation prowess of private label, especially in relation to the addressing of sustainability concerns. This shows the evolution of private label from being a budget alternative to catering to a broader consumer demand profile, and becoming a respected value proposition for households.

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Laundry Care Market Sample Report Laundry Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Sweden market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Laundry Care in Sweden?
What are the major brands in Sweden?
What is the performance of concentrated liquid detergents?
What are the main new products developments in the laundry aids area?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

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Laundry Care in Sweden - Category analysis

HEADLINES

PROSPECTS

Fabric softeners turn to compaction while maintaining fragrance innovation

Will there be a long-term need for laundry detergents?

Line extensions and green cleaning aids niche development

COMPETITIVE LANDSCAPE

Private label is a driver of innovation

CATEGORY INDICATORS

Table 1 Household Possession of Washing Machines 2013-2018

CATEGORY DATA

Table 2 Sales of Laundry Care by Category: Value 2013-2018
Table 3 Sales of Laundry Care by Category: % Value Growth 2013-2018
Table 4 Sales of Laundry Aids by Category: Value 2013-2018
Table 5 Sales of Laundry Aids by Category: % Value Growth 2013-2018
Table 6 Sales of Laundry Detergents by Category: Value 2013-2018
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2013-2018
Table 8 NBO Company Shares of Laundry Care: % Value 2014-2018
Table 9 LBN Brand Shares of Laundry Care: % Value 2015-2018
Table 10 NBO Company Shares of Laundry Aids: % Value 2014-2018
Table 11 LBN Brand Shares of Laundry Aids: % Value 2015-2018
Table 12 NBO Company Shares of Laundry Detergents: % Value 2014-2018
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2015-2018
Table 14 Forecast Sales of Laundry Care by Category: Value 2018-2023
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2018-2023

Home Care in Sweden - Industry Overview

EXECUTIVE SUMMARY

The value of home care continues to rise

The premiumisation of home care

Market entry of Normal

Sustainability a key theme in new product developments

Value growth expected but threats are emerging

MARKET INDICATORS

Table 16 Households 2013-2018

MARKET DATA

Table 17 Sales of Home Care by Category: Value 2013-2018
Table 18 Sales of Home Care by Category: % Value Growth 2013-2018
Table 19 NBO Company Shares of Home Care: % Value 2014-2018
Table 20 LBN Brand Shares of Home Care: % Value 2015-2018
Table 21 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 22 Distribution of Home Care by Format: % Value 2013-2018
Table 23 Distribution of Home Care by Format and Category: % Value 2018
Table 24 Forecast Sales of Home Care by Category: Value 2018-2023
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2018-2023

Megatrends

Country Report

Laundry Care in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Fabric softeners turn to compaction while maintaining fragrance innovation

Will there be a long-term need for laundry detergents?

Line extensions and green cleaning aids niche development

COMPETITIVE LANDSCAPE

Private label is a driver of innovation

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Laundry Care in Sweden - Category analysis

HEADLINES

PROSPECTS

Fabric softeners turn to compaction while maintaining fragrance innovation

Will there be a long-term need for laundry detergents?

Line extensions and green cleaning aids niche development

COMPETITIVE LANDSCAPE

Private label is a driver of innovation

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Sweden - Industry Overview

EXECUTIVE SUMMARY

The value of home care continues to rise

The premiumisation of home care

Market entry of Normal

Sustainability a key theme in new product developments

Value growth expected but threats are emerging

MARKET INDICATORS

MARKET DATA

SOURCES

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