Laundry Care in Sweden

February 2023
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Overview:

Understand the latest market trends and future growth opportunities for the Laundry Care industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Laundry Care industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Laundry Care in Sweden report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Laundry Care in Sweden?
  • Which are the leading brands in Laundry Care in Sweden?
  • How are products distributed in Laundry Care in Sweden?
  • How is the rise of e-commerce changing the retail and competitive landscape?
  • How has COVID-19 impacted demand? Where have sales increased due to stockpiling amidst national lockdown?
  • How have enforced home seclusion and social distancing measures following COVID-19 changed usage patterns for Laundry Care products?
  • Where is future growth expected to be most dynamic?
  • How important will sustainability and recycling be in generating future growth?
Download Table of Contents

Laundry Care in Sweden - Category analysis

KEY DATA FINDINGS

Inflation puts pressure on demand for laundry care as consumers pushed to make savings
Private label increasingly seen as the best value option
Consumers want sustainability but are unwilling to pay a premium for it
Economic uncertainty could undermine the growth of laundry care
More consumers set to shift to liquid tablet detergents and liquid detergents
Sustainability likely to have a growing influence on new product development
Table 1 Household Possession of Washing Machines 2017-2022
Table 2 Sales of Laundry Care by Category: Value 2017-2022
Table 3 Sales of Laundry Care by Category: % Value Growth 2017-2022
Table 4 Sales of Laundry Aids by Category: Value 2017-2022
Table 5 Sales of Laundry Aids by Category: % Value Growth 2017-2022
Table 6 Sales of Laundry Detergents by Category: Value 2017-2022
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2017-2022
Table 8 NBO Company Shares of Laundry Care: % Value 2018-2022
Table 9 LBN Brand Shares of Laundry Care: % Value 2019-2022
Table 10 NBO Company Shares of Laundry Aids: % Value 2018-2022
Table 11 LBN Brand Shares of Laundry Aids: % Value 2019-2022
Table 12 NBO Company Shares of Laundry Detergents: % Value 2018-2022
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2019-2022
Table 14 Forecast Sales of Laundry Care by Category: Value 2022-2027
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2022-2027

Home Care in Sweden - Industry Overview

Home care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for home care?
Table 16 Households 2017-2022
Table 17 Sales of Home Care by Category: Value 2017-2022
Table 18 Sales of Home Care by Category: % Value Growth 2017-2022
Table 19 NBO Company Shares of Home Care: % Value 2018-2022
Table 20 LBN Brand Shares of Home Care: % Value 2019-2022
Table 21 Penetration of Private Label in Home Care by Category: % Value 2017-2022
Table 22 Distribution of Home Care by Format: % Value 2017-2022
Table 23 Distribution of Home Care by Format and Category: % Value 2022
Table 24 Forecast Sales of Home Care by Category: Value 2022-2027
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Laundry Care

  • Carpet Cleaners
    • Dryer Sheets
    • Liquid Fabric Softeners
    • Colour Safe Laundry Bleach
    • Fabric Fresheners
      • In-Wash Spot and Stain Removers
      • Pre-Wash Spot and Stain Removers
    • Starch/Ironing Aids
    • Water Softeners
      • Blues/Bluing
      • Colour Catchers
      • Colour Enhancers
      • Laundry Sanitiser
      • Scent Booster
      • Whiteners
      • Other Other Laundry Aids
        • Standard Powder Detergents
        • Concentrated Powder Detergents
        • Compact Powder Tablet Detergents
        • Liquid Tablet Detergents
        • Standard Liquid Detergents
        • Concentrated Liquid Detergents
      • Standard Powder Detergents
      • Standard Liquid Detergents
      • Concentrated Powder Detergents
      • Concentrated Liquid Detergents
      • Compact Powder Tablet Detergents
      • Liquid Tablet Detergents
      • Bar Detergents
      • Hand Wash Detergents
      • Fine Fabric Detergents

Laundry Care

This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.

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This report originates from Passport, our Laundry Care research and analysis database.

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