Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  Check Out View Cart

Country Report

Laundry Care in

Laundry Care in Sweden

20 pages, Feb 2018

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Cold washing divides opinion but is finding growing popularity

The cold washing trend in laundry care polarises consumers and the industry, with much rational evidence and passionate emotional perceptions supporting or attacking the principle. There are clear environmental and economic gains from washing at cool temperatures, but also valid hygiene concerns and a potential compromising of the fundamental laundry cleaning function.

Manufacturers increasingly align their products with cold-washing movement

Manufacturers are alert to this and are actively positioning their products to appeal to the growing role sustainability and environmental concerns are taking in the purchasing-decision process. For example, packaging for the laundry detergent Ariel A+ clearly states its ability to cool clean at 30-degree washes.

Widespread eco-certification limits potential for green brands to grow

Whilst demand for convenience amongst increasingly time-pressured consumers continued to have a considerable impact on development of laundry care in 2017, the growing influence of environmental awareness was also notable and is expected to deepen over the forecast period. Eco-consciousness is high amongst Swedish consumers, and this would appear to bode well for the fortunes of so-called green brands such as Ecover.

COMPETITIVE LANDSCAPE

Unilever Sverige controls value sales

Unilever is the clear leader in laundry care, a position attributable to a mix of strong and recognisable brand names, widespread market availability, distribution and advertising support, and constant product updating and innovation. Unilever is at the forefront of innovation in laundry care, enabling it to profit from the growing demand for products with added-value benefits.

Private label maintains strong value share position

Private label is facing challenges to its position on the back of growing consumer interest in the added-value benefits offered by laundry care brands, including enhanced convenience and reduced water and energy usage. However, private label is maintaining its value share position by evolving its offering to meet the growing complexity of current consumer demands.

Increasingly sophisticated private label at the forefront of fragrance-free offerings

Indeed, private label is becoming increasingly sophisticated, mimicking brands in terms of marketing and product development. For instance, the private label ICA Skona has established a particularly strong identity amongst Swedish consumers, and already goes head to head with major brands in terms of perceived quality.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Laundry Care Market Sample Report Laundry Care Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Laundry Care industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Laundry Care industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Laundry Care in Sweden market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Laundry Care in Sweden?
What are the major brands in Sweden?
What is the performance of concentrated liquid detergents?
What are the main new products developments in the laundry aids area?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Home Care market research database.

Want to find out more about this report?

Request more information

Laundry Care in Sweden - Category analysis

HEADLINES

PROSPECTS

Cold washing divides opinion but is finding growing popularity

Manufacturers increasingly align their products with cold-washing movement

Widespread eco-certification limits potential for green brands to grow

COMPETITIVE LANDSCAPE

Unilever Sverige controls value sales

Private label maintains strong value share position

Increasingly sophisticated private label at the forefront of fragrance-free offerings

CATEGORY INDICATORS

Table 1 Household Possession of Washing Machines 2012-2017

CATEGORY DATA

Table 2 Sales of Laundry Care by Category: Value 2012-2017
Table 3 Sales of Laundry Care by Category: % Value Growth 2012-2017
Table 4 Sales of Laundry Aids by Category: Value 2012-2017
Table 5 Sales of Laundry Aids by Category: % Value Growth 2012-2017
Table 6 Sales of Laundry Detergents by Category: Value 2012-2017
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
Table 8 NBO Company Shares of Laundry Care: % Value 2013-2017
Table 9 LBN Brand Shares of Laundry Care: % Value 2014-2017
Table 10 NBO Company Shares of Laundry Aids: % Value 2013-2017
Table 11 LBN Brand Shares of Laundry Aids: % Value 2014-2017
Table 12 NBO Company Shares of Laundry Detergents: % Value 2013-2017
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
Table 14 Forecast Sales of Laundry Care by Category: Value 2017-2022
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022

Home Care in Sweden - Industry Overview

EXECUTIVE SUMMARY

Issues of sustainability driving growth

Going to war with bacteria

Fragmenting the grocery basket to give online full power

Swedes acceptant of private label

New family dynamics impacting product development and consumer targeting

MARKET INDICATORS

Table 16 Households 2012-2017

MARKET DATA

Table 17 Sales of Home Care by Category: Value 2012-2017
Table 18 Sales of Home Care by Category: % Value Growth 2012-2017
Table 19 NBO Company Shares of Home Care: % Value 2013-2017
Table 20 LBN Brand Shares of Home Care: % Value 2014-2017
Table 21 Penetration of Private Label in Home Care by Category: % Value 2012-2017
Table 22 Distribution of Home Care by Format: % Value 2012-2017
Table 23 Distribution of Home Care by Format and Category: % Value 2017
Table 24 Forecast Sales of Home Care by Category: Value 2017-2022
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Laundry Care in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Cold washing divides opinion but is finding growing popularity

Manufacturers increasingly align their products with cold-washing movement

Widespread eco-certification limits potential for green brands to grow

COMPETITIVE LANDSCAPE

Unilever Sverige controls value sales

Private label maintains strong value share position

Increasingly sophisticated private label at the forefront of fragrance-free offerings

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Laundry Care in Sweden - Category analysis

HEADLINES

PROSPECTS

Cold washing divides opinion but is finding growing popularity

Manufacturers increasingly align their products with cold-washing movement

Widespread eco-certification limits potential for green brands to grow

COMPETITIVE LANDSCAPE

Unilever Sverige controls value sales

Private label maintains strong value share position

Increasingly sophisticated private label at the forefront of fragrance-free offerings

CATEGORY INDICATORS

CATEGORY DATA

Home Care in Sweden - Industry Overview

EXECUTIVE SUMMARY

Issues of sustainability driving growth

Going to war with bacteria

Fragmenting the grocery basket to give online full power

Swedes acceptant of private label

New family dynamics impacting product development and consumer targeting

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports