Laundry care will remain a mature, heterogeneous category, where growth will be driven by specific-solution products and premiumisation, since consumers’ tastes are becoming more sophisticated. Higher efficiency and an enhanced olfactive experience of pleasant, long-lasting scents have also become very demanded by Romanian consumers, and these features will be highlighted by future new product developments.
Whilst consumers’ tastes are indeed becoming more sophisticated, rising inflation is also creating challenges in the form of price-sensitivity, as it places pressure of consumers’ disposable incomes. Therefore, Romanians consumers will seek better value for their money and will select products with proven efficiency.
Innovation will remain a key differentiation factor in laundry care over the forecast period, as this is a category which has always been very crowded and dynamic. Consumers’ expectations will continue to evolve, and the brand owners will address them accordingly.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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