Despite the fact that hygiene will remain a key priority for Norwegian consumers, sales of laundry care products are projected to see a sluggish performance during the forecast period. Within the context of a challenging domestic economy, consumers are expected to reduce their expenditure on products deemed as non-essential, such as fabric softeners.
Sustainability will continue to shape consumers’ purchasing patterns over the forecast period. Many Norwegians will seek to extend the life of their clothing by reducing the frequency of laundry washing, using milder detergents and using shorter wash cycles and lower temperatures.
Liquid detergents, in both concentrated and tablet formulations, are expected to grow at the expense of powder detergents, driven by consumer demands for greater convenience. Powder is increasingly viewed as bulky and messy, as well as being difficult to measure accurately, with the risk of overuse, leaving dishes covered in a powdery residue.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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