Sales of laundry care products are projected to see a sluggish performance over the forecast period. Environmental concerns will continue to influence consumers’ habits, given that water scarcity is becoming more of a problem in an increasing number of areas in the country.
Within the context of a challenging domestic economy, consumers are expected to restrict their expenditure over the forecast period. This will have an impact on products deemed as non-essential, such as laundry aids, which normally have a high unit price.
Green products will continue to build their presence in laundry care, with retailers devoting an increasing amount of shelf space to more environmentally friendly items. In particular, more sustainable packaging will proliferate during the forecast period, in line with trends in other consumer markets, such as beauty and personal care.
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Understand the latest market trends and future growth opportunities for the Laundry Care industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Laundry Care industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of laundry detergents, fabric softeners, carpet cleaners and laundry aids.See All of Our Definitions
This report originates from Passport, our Laundry Care research and analysis database.
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